Modern food companies have evolved beyond selling food to selling lifestyle products and identity markers, with consumers increasingly using food brands as personal identity expressions, leading to extreme consumer behaviors such as purchasing donut-scented hygiene products, tiny branded merchandise, and viral food trends that prioritize brand loyalty over practical needs.
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Food Consumerism Is Getting OUT OF CONTROL…追加:
Did you know you can smell like Dunkin Donuts now? Native just dropped a collab with Dunkin where now your armpits and your body can smell like >> they got a white castle.
>> Crave to go. We are in the future now.
This is an edible sauce packet from Taco Bell.
>> Oh my gosh. I don't think people realize how extreme food consumerism has actually become. Because at this point, food companies aren't just selling food anymore. They're selling just about anything they can convince people to buy. And the craziest part is people are lining up for it. What used to be like a simple trip to grab a coffee is very quickly turning into a lifestyle or even an identity for some people.
>> The Duncan bucket has been secured.
>> So, let's take a look at how food consumerism got so out of control and what it says about modern consumer culture. We have a ton of stuff to go over today, including some of your comments. So, if you want to be featured in the next one, definitely make sure to leave your thoughts down below. New Walmart got cookie crumble from Crumble Cookies. Oh gosh.
>> Oh my god. What is that? Put it in the cart. Put it in the cart. I don't even remember what I came here for.
>> Confetti cake. What is this? Is this soap? Trace lechase confetti cake key lime pie. I think this is body wash.
>> Well, this section looks a little different than it did yesterday. And look at this. Look at this. My anxiety really just melts away.
>> Uh-huh. Definitely need that. My god, I need that.
>> Oh, there's a lot more.
>> You definitely need that.
>> Your skin deserves seconds. I actually I had to go back and look at this a second time. This isn't body wash. This is deodorant.
It truly is fascinating to me that this has gotten so out of hand and so far that this is this is selling a a company that sells the most insane and extreme and sugary consumeristic cookies now has a deodorant hygiene product line because people really want to make crumble cookies their identity their entire life. So much so that they're willing to rub key lime pie and trace lechase in their armpits. And then I noticed there was other stuff we have.
I think this is actually soap here. And then I don't I'm not entirely sure what that is, but it's like body scrub and maybe bar soap.
This is what we've come to.
>> Did you know you can smell like Dunkin Donuts now? Native just dropped a collab with Duncan where now your armpits and your body can smell like delicious, creamy, sugary, buttery donuts. And I love that Native is so clean, simple, and effective. Both the deodorant and lotion blend so well into my skin. You need to go try this for yourself.
>> Of course, Duncan would jump on the bandwagon. Why wouldn't they? We've made several videos on the channel talking about how absolutely insane and consumeristic Duncan has gotten over the past couple of months. They've created massive 48 ounce buckets of coffee of sugar to give people and people are willing to drive over an hour to test it out. It's just coffee, guys, in a larger container because it's not available in every state. So, I'm really not surprised that you can now rub a glazed donut in your armpits and all over your body because some people have truly made these brands their entire identity.
Anywh who, I wanted to read a couple of comments that you guys had left on the previous Duncan Insanity episodes.
Highly recommend you check those videos out. And if you want to get featured in the next episode, definitely let me know your thoughts on this whole food consumerism thing down in the comment section below. Someone says, "Duncan are geniuses." Number one, make the most ridiculous thing you can think of.
Number two, watch people make a million videos about it on social media, thus giving you free advertising. And number number three, watch more people running to buy the stuff at stupid o'lock in the morning because they saw it on Tik Tok.
And number four is profit. And I can't wait for this person to see today's episode when they find out that Duncan now has a hygiene product line where, and here's my OCD train of thought, but we're also I think it's a bad mix when we're combining uh things that are meant to be eaten. Most people obviously assume Duncan Duncan products are are edible. And now we've made like inedible items out of it. Donut scented soap and deodorant.
>> Duncan Boston cream body wash.
>> [ __ ] That smells so good. I'm not going to want to wash my body. I'm going to want to eat the damn [ __ ] Who asked Duncan to make body wash?
Right. Who asked Duncan to make body wash? And I can very easily see kids confusing Boston cream scented body wash as edible and eating it. I really want to know how the conversation went with the higherups and the shareholders like in that in that room. Like let's create a hygiene product line of our donuts because our customers don't just want to eat it, they want to rub it all over themselves.
Trader Joe's baby. When is it not like this in the store for tote bags?
>> What is this?
>> It It is insane. Um I don't know if you guys have ever been in a Trader Joe's, but Trader Joe's is always so busy. Like people swear by that grocery store. It's good. Don't get me wrong. I was there a couple of days ago to pick some stuff up. I I kid you not. I I usually shop at Costco. So, my brain has been kind of conditioned to what oversized things are. It's become normal now. So, when I buy frozen fruit at Costco, it's like a it's a large bag. And I've convinced myself that that's a normal size. And when I went to Trader Joe's, the bag was was like this big. It fit in the palm of my hand. Fruit. And I was like, how is anyone eating this? This is this is what I eat in a sitting. It's crazy. But I don't know if you guys have seen this, but Trader Joe's released pastel colored uh tote bags that are super tiny. Does it remind you anything? The Stanley mugs that went crazy.
And uh apparently people are lining up through the door to buy these one for every day of the week so they can flex it or or resell it to to other people.
>> What is this?
What is this?
What is this?
>> A thousand calories in a drink. So, can you imagine in the morning or during your lunch break, you go grab one of these? Done. It's all sugar. Sugar sells. That's That's diabolical. We need to have laws that limit fast food restaurants to only serve stuff that's 300 calories and below. Truly, it really is insane. And I bet you the vast majority of people have absolutely no idea uh the calorie count in in the stuff that they order and how probably absurdly high it is. I get that nobody's being forced to order this, but a drink with a caloric value of two meals is actually crazy. It really is.
>> Can't believe my eyes. We in Boston.
>> They got a white castle.
>> Crave to go.
I've seen it all.
>> So, where it come out at?
>> I don't know. But >> Oh, wow.
>> Is it hot?
>> Steamy around here. Very hot.
>> Very hot.
>> We got White Castle.
>> I think the part that pisses me off with that video is the fact that the vending machine that sells White Castle says in big bold letters, just baked as if there isn't a microwave in it throwing in the frozen food and just reheating it for you. Just tells you the slop that this company is selling here. And also, it's like, doesn't that make the brand kind of look bad, too? Like, you're a restaurant and you can now get your food in a vending machine in an airport. You think that kind of discredits or lowers the brand value, if you know what I mean? Also, guys, before I forget, definitely make sure that you are subscribed to the channel because we are so close to hitting 100,000 subscribers.
And once we do, I'm going to be doing a large giveaway over on Twitch. We'll be picking a winner for $1,000 going to one lucky subscriber. So, the quicker we get there, the quicker I can give it away.
Forgot to look at ingredients before buying this burrito.
Dot cake wine has gotten out of hand.
What in the world is a dot cake? Oh my god. What in the world is a dot cake? I I think I remember my friend sent me that video and he said this is the newest thing going viral in New York City and if I remember correctly I think it's boxed cake mix with sprinkles on it and somehow a video went viral on social media and now every single person is lining up for hours at end to try it.
Then I realized what it is.
There's a man in back of this place. It's a It's a science project.
>> Dodgings reveal.
>> That's absolutely insane. It's like a science project. You know, it's interesting. But for whatever reason, this food reminds me of like the Neidos, which is the craziest the latest craze of consumerism here. Just with the vibrant colors like this is what sells.
Get your attention. High visibility sort of marketing. Dots cakes. Ruby. Oh my god. I just spent $90 on Dots cake. Get in there.
>> I am sorry, but in what world does it make sense to spend 90 plus dollars on a couple of cakes? I understand she's got a decent amount, but isn't that like six, seven bucks max? What did you buy?
10. Buying >> vanilla chip and chocolate myself now.
Yep.
>> It looks like cake in a cup.
them. Mhm.
>> I like the chocolate chips.
>> Four, five, six, seven.
>> And this one is just chocolate.
>> Why do you need that many?
>> Cheers.
M. Yum. They're really good.
>> They're so good. It tastes like a childhood birthday cake. Tastes so good cuz it doesn't taste like a homemade cake. It just tastes like a boxed >> Did you just hear what she said? Let me repeat that for you guys. That's hysterical.
Because it doesn't taste like a homemade cake. It just tastes like a boxed birthday cake.
>> It doesn't t It's so good because it doesn't taste like a homemade cake. It tastes like a boxed cake.
Last I checked, you could buy a box cake for like, I don't know, $1.99 at the supermarket. And you could probably make all of those for what? 10 bucks. $90 she spent.
>> Like so good with a bunch of sprinkles.
I'm a big texture person and I love the crunch of the sprinkles. It's a really good ratio. I think there should be a layer in the middle, but I don't think so. It's so moist. The layer of frosting really encapsulates moistness.
>> That's the wrong What's the word? Locks it in. Locks in the moisture. Close-up review.
>> Does that show you awesome? They just restocked them at Butterfield. I literally bought eight. I like the little on the go cups. Let us know which one you want us to review next because there's still two other flavors. Bye, friends.
>> Bye.
>> She bought eight and it cost her $90.
That's over $10 each for a scoop of boxed cake. You know, most restaurants would take that as an insult if you say that their dessert tastes like boxed cake, but apparently that's that's exactly what this is. And this it's like we're repurposing the same stuff and somehow it's going viral. She said, "Wait, wait. How much is one cake? It's like a what? $11 something like that.
Consumerism final boss. Because $90 for cupcakes with sprinkles in a dish is insane. It It essentially is. That's a great analogy. It is practically a cupcake. That's all it is that we're spending $11 on. $90 when you can get a pack of cupcakes for $10 at Publix with sprinkles on them.
>> We are in the future now. This is an edible sauce packet from Taco Bell.
Oh my gosh.
>> Can your sauce packet do this? Whoa.
>> It doesn't need to.
>> It's a two course meal.
>> Ate the sauce packet.
Big brain activities going on at Taco Bell. We are living in the future.
As cool as that is, they've now turned something that you would get for free into like a $3.99 add-on. So, no longer are you going to have free sauce packets. You're now going to have to spend extra money on on sauce. It's hysterical.
Somebody is showing a reference to what they'll they'll create next. Oh, if you want a cup holder, you can get a deep fried cup holder for an extra $7.
Someone goes, "This is the dumbest [ __ ] I've ever seen."
A valid way to charge for sauce. Huh?
This is See, we're getting creative here. I'm not the only person thinking about this. They are definitely trying to find ways to maximize their profits.
Smart. I'll give it to them. But I can see right through it. Giant glass gets a blue frosting rim coated in rainbow sprinkles. Then filled with blue icing, yellow icing, and chocolate milkshake.
Then topped with a freaking waffle.
Rainbow sprinkles. Yellow icing. Blue icing. Dark blue icing. A rainbow cake slice. Two rainbow sprinkle donuts. An M&M cupcake. A twisty lollipop, a giant lollipop, gummy rainbow rings, rock candy, mini lollipops, gummy bears, a syringe of blue icing, a rainbow candy belt, a strawberry shortcake ice cream bar, more blue icing, yellow icing, and light blue icing. Then it gets a sparkler and served to your table. This is the OMG birthday bowl from Elm Street Diner in Stamford, Connecticut.
>> Uh, OMG is right. If I had one photo to represent what America looks like, that's it right there. Someone said, "Who actually is going to eat that? It must be stunt food." And maybe it is because it went viral. It went so viral that even I'm looking at it. That's how crazy that thing is. Even listen, it's crazy the way Tik Tok is where where brands are basically becoming their own identity now. Cuz when could you get a comment from Rice Krispies treat? Why is that its own thing now? It left a comment saying, "Hey, so this is insane." So when you have a product that is entirely sugar, a brand that's identity is entirely sugar commenting on your video saying that this is insane.
Maybe that's a sign that this is a bit too much. And I'll bet you they sell out of that every week. Somebody goes, "Is it sugarfree?"
Oh, here we go. The typical consumer drink of 2026.
12 chocolate cookie swirl, four vanilla shots, four hazelnut shots, 12 sugars, 20 liquid cane sugars, 12 cream. Is there even any room for coffee in this?
And it's a Door Dash delivery on top of on top of it all.
Riley, what are you doing?
>> Riley, come on.
There's no room for coffee in that. Oh, there it is.
Literally just a splash of coffee.
That's all that's in it. It's these people that complain about the cost of living when they spend $17 to get one of those every single morning on their way to work.
For a country that doesn't have free healthcare, there's always some ridiculous things coming out to make our health even worse. Grace, I can't wait to see your comment when you see this video because I've gone down the rabbit hole. We started with Starbucks orders, then saw products Duncan is actually pushing because I was like, "Okay, these consumers are creating some insane drinks, but these companies wouldn't, you know, endorse that, right? They're not going to do that." Well, spoke too soon. Duncan started creating their own versions of that. And here we are showing you how insane and out of hand this is getting.
>> One of the biggest scams and hustles in Las Vegas just got worse. Listen to this. These are the cake vending machines, and everyone knows I hate them. The unsuspecting tourists line up to get their hands on these cakes that are promised to be delivered fresh daily. It cost about $9.70 a slice, but that's a small price to pay for happiness. Only >> $10 for a slice of cake that's been sitting in a vending machine for weeks.
That's That's dedication.
>> And sadness every single time. Let's overlook the fact that this slice looks like it's been chewed on already. These machines imply that the cake is fresh daily. Instead, it's flown in frozen from a warehouse in Jersey. It was made weeks ago. But here's how the scam has gotten worse. Look at the packaging. No longer do they list the ingredients or where it was packaged. But look at those oxidized sprinkles from sitting in a warehouse. This is what the packaging used to look like. It said it was packaged in Jersey. And one of the main ingredients is cake liquid, which is what they soak this garbage in to make it appear moist and fresh. Since my video, they've removed all of that. But rest assured, the cake is still the same dry, flavorless, and soaked in corn syrup garbage. Details and comments.
Follow me for all the Vegas.
In what other country is there an ingredient called cake liquid, and why is that a thing here in America?
That's absolutely fascinating. I didn't even realize that, but I do remember Cake Boss. I used to watch them a lot growing up. Um, and I guess since they've gone extremely corporatized, which is crazy. It's okay. I get it.
That's that's America for you. But I don't know, $10 for a slice of cake that's been flown in frozen. So, it's been sitting in a warehouse for weeks on end. And then it's and then it's, you know, it's it's the way the the wordage, the verbiage, how like the loopholes there arrives daily, you know, delivered daily. Yeah. From a warehouse where it's been flash frozen and sitting there, you can see the freezer burn on the sprinkles. I can't imagine when you can't get fatter fast enough. Oh, my friend, you can because now while you're waiting in the airport, you can buy microwaved uh what is it? White Castle and then for dessert get flash frozen cake with cake liquid in it. And you wonder why people have a hard time saving money and investing when all of this has taken over and plagued our country.
>> I decided after the gym that I wanted to go to Trader Joe's because I wanted to get these chicken thigh skewers to eat for dinner. And I pulled up and there was a gigantic line and I'm like, "Oh, it's the holiday, but also this is what it's like shopping in Trader Joe's in New York." Was waiting in line. I think I got there like 10 minutes before 8:00 a.m. Get inside, grabbed like grabbed my little shopping cart, and I saw a swarm of people literally trying to reach for these mini coolers. This was like the Starbucks bear cup when people were literally tearing things out of other people's hands and going insanely nuts. Like the adrenaline rush I can see in the people's faces and I was like what is happening here? I clearly had no idea and could give two shits about it. So, I just kept shopping and I asked this woman who was with her mother apparently and I was like, "Can you please like explain to me these like cheap little cooler bags?" And her mom was like, "Oh, I'm going to sell them on eBay." And I'm like, "But why would someone pay more than $4 for this cheap little cooler bag?" Like, what is the fascination if someone could please explain to me why we care?
I would love that because I clearly don't get it and I am so happy that I don't.
>> I do because 2026 people have made grocery stores their identity and can't be seen without carrying a Trader Joe's branded uh what is it? Tote bag or cooler bag. God forbid they're caught with anything else. Someone says, "I wish people had this same energy at the polls. over consumption. This gives me the ick. That's what I am saying. Like, why are we fighting over grocery store merch? It really is crazy. Like, how do people have the time of day to be doing this? I don't remember the last time I waited in line for something. Actually, I do. It was a couple years ago in Florida, a new I think it was a a cookie store opened up near my house, near my apartment. And the first 10 people to wait on the line would get a year's worth of cookies for free. I and my fiance were one of those first 10 people. And uh I think we still have another I don't know, they gave us a gift card. I have another hundred something dollars worth of money on there to buy some cookies for free. It was it was insane. It was well worth it.
But I ain't waiting online for some consumeristic crap like this.
>> Look what I just walked in a beauty supply store and seen.
>> Yo, how how they got these and we don't got them.
>> Rip Stanley error. Error. That's Marshalls.
I told you full circle.
I told you it would be full circle. I told you we made a video on the Starbucks. sorry, the Stanley craze and the Starbucks craze a couple of months ago and I said it's a fad and we're going to come back, circle back to this in a couple of months and I promise you it's going to be on the shelves of Marshalls, TJ Maxx, as well as Goodwill.
And here we are a couple of months later and you can now buy them for 50% off super cheap. Someone says what everyone's using now. Okay, I also happen to have an Aala, but hear me out. I was using a what was it? A Coleman thermos thing for the past I don't know seven years and it was getting absolutely destroyed. So, I did switch to an Aala only because it has a lot of very nice features that I like. It has a straw. It has a sippable top. I'm trying to justify my purchase here. Uh, it has a large handle. It comes in a larger size and um yeah, and it's and it's it's leak proof. It doesn't leak like any of these other ones. So, when I take it on a plane, it doesn't open up, you know, or explode from the pressure. Uh, so it's it's a it's a nice upgrade. Looks like the start of my Stanley era. That's actually pretty genius. It's like if you're going to do these trends and these fads, wait till the faded's over and then if you really like it, go for it and buy it. You get it so so much cheaper. Now they're priced correctly.
Lol. $16.99 still too high. Let me know when they're $5.99. Crazy thing is these used to sell for like $40 something just a couple of months ago. Any who, guys, that's going to be it for today's video.
Let me know your thoughts on this food consumerism, how this is essentially becoming people's full-blown identity.
And we know what happens when that happens. People waste tons of money.
They're in full control, brainwashed by these brands that will keep releasing new products, changing styles, changing trends, and consistently draining your wallet, consistently taking all of your money, and just ruining whatever chance you have at getting a savings, paying off your car, getting out of debt, paying off your student loans, saving up for a down payment on the house. It's like all of this becomes impossible when you keep up with the shenanigans that these companies are doing. So, with that being said, smash the like button, turn on post notifications, subscribe. If you like this episode, let me know your thoughts. And if you haven't seen my previous Duncan Insanity episode, definitely check it out right after this. Peace.
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