Content creators with large audiences must develop sustainable business models to ensure long-term viability, as demonstrated by Marlo Anderson's realization during a Fox News interview that his National Day Calendar platform needed monetization to survive despite having millions of followers.
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This Interview Changed His LifeAdded:
I am live on national television, and and she goes, "So, what does this have to do with National Puppy Day?"
>> [laughter] >> I was at a conference, and I'm hosting a panel on transportation [music] and technology. And during this, I bring up that um that Highway 83 [music] should be an autonomous-friendly corridor. And all of a sudden, it's national news everywhere, and I'm getting all of these calls from all of these reporters from around the world.
[music] Fox News calls me. And uh they're like, "Hey, would you mind doing a doing an interview?" And I'm like, "Sure." And she asked me, "So, what did you How did you come up with this idea?"
And I I pine on like this for like 2 minutes. And again, I am live on national television, and and she goes, "So, what does this have to do with National Puppy Day?"
>> [laughter] >> And I just like, "What?" So, I I literally pulled the one-half pretend hat off, put the other pretend hat on, and then start talking about Puppy Day.
And so, I just got the team together, and I said, "You know, National Day has to go away, >> [music] >> or National Day calendar has to become some type of business where we can figure out a way to monetize this so we can pay all of you, we can we can survive." And everybody thought, "Well, you know, we already have millions of followers.
>> [music] >> It would be a shame to let this go bye-bye."
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