In artist-label relationships, long-term partnerships require balancing protective instincts with the artist's need for independence; while loyalty and shared success strengthen the team, artists must eventually develop self-sufficiency to reach their full potential, as demonstrated by TDE's 17-year partnership with Kendrick Lamar where Punch served as a 'bulletproof vest' while recognizing the necessity of letting artists 'walk as if their parents don't exist' to achieve their maximum potential.
Deep Dive
Prerequisite Knowledge
- No data available.
Where to go next
- No data available.
Deep Dive
"I WAS HIS BULLETPROOF VEST!!!" PUNCH ON PROTECTING KENDRICK FOR 17 YEARSAdded:
Yeah. Like you have a team that Do you You specifically cuz y'all you know 17 years Yeah. Do you worry about Do you worry about him out on his own what kind of team will be around him now like you've been you've been guarding that gate for so long and you've been the bulletproof vest for so long and you've made sure that eyes without it and the tees were crossed all this time and now here he is out on his own. Do you worry that you know dude you still need this other kind of structure. Maybe you don't even know how difficult this part is because we've always held it down for you. Yeah. I mean yes and no.
You know what I mean? Just care about him genuinely as a person.
>> Right. You know what I'm saying? Because we did Yeah. But it using the analogy like if you got kids at some point they got to go outside.
Mhm. You know what I mean? You can't walk with them everywhere they go. They got to go out and gather their own experiences and even if they fall on their head they got to fall on their head get up and learn from that and keep moving. Mhm. So you know you concerned always but it's still like I'm proud of you bro. Do what you do.
You know what I'm saying? If you need something you know what I'm saying? The phone is open whatever whatever.
So >> Coming from the business perspective um I love all that beauty that you guys are talking about. Um and I care about I I care about people and anyone that would be in contract with me but loyalty for me means everything. Yeah.
>> You know? To me we grow stronger together. Mhm. No it's there is no level that we can't be on together.
So for me as a business person I'm a business person. Yeah. My loyalty means everything. You know what I'm saying?
>> You know what I'm saying? You stay with me and we get stronger. What level are you talking about? What level are we going to get to that? You need to break off with somebody.
Especially if I'm the one who got you to that level. We stay together, we go to the next level stronger.
We become partners now.
>> Yeah, exactly. Yes, yes, man. There's no point where we need to break off. You know what I'm saying? It's It's just point where we need to get higher. I'm kind of on and as a businessman I understand you thinking and like that.
What's higher? Oh, it's a lot higher.
It's a lot higher. This man could have started doing movies with him. They could have started They could have made him like he said partners with the record company. There is so many different things in business to do. This world is open.
The world is open for business-minded people. Yeah, but it's not it's not closed off to that though. Oh, no. I'm not saying it is. I'm just saying my position. You got to know my people are staying. You know what I'm saying? You got to stay here. Stay at home. You know what I'm saying? If you're the prodigal son and you wander off Yeah. You know, as you said, the prodigal son returns home, you know. No, for sure. But the way I view it is the more you spread out the more connects you have all over the place.
>> If I'm in that though.
But yeah, I mean we we bonded in that as family though.
Like say Dr. Dre with, you know, from N.W.A.
Then he had Eazy-E, still winning. You know what I'm saying? That's he's still totally a part of that. Right. No, I feel I feel what you're saying.
But at the same token like even if you use Dr. Dre like Eminem got Shady.
But you know what I'm saying? But him and Dre is still who they are.
Yeah, look at Snoop. Yeah, Snoop too.
Look at Snoop though. Look at Snoop. Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre Dre I think he still should be eating off Snoop, too, because he made those beats and all that stuff like that. That's how I'm going to go about it.
Hey, Corona deals and Yeah, they they're stepping outside of yeah, facts.
Oh, man, you chefing up with Martha Stewart, man.
What I'm saying, but different people have different goals and different ideas. Yeah. You know what I'm saying?
Like let them spread out. Let them Everybody do what they want to do. That's why we here.
You You You know what would what would concern me, to be honest, and I I dig everything you're saying. I also see exactly where Big is coming from, but I think I'll say this on the record. I think Kendrick has had one of the most successful consecutive album runs in the business, as far as like the the artistic level. I think every album that's come out, he's had one of the more consistent pack, you know, group of albums that Yeah.
If I was sitting in your chair, my only concern wouldn't necessarily be not being a part of the next run.
But, the run being messed up based on something that I could have stopped had I been there.
Feel you. That would be my My only thing would be, "Fuck, he's about to drop this other album. I'm nowhere in sight. I wonder if he remembered to call such and such. Do you have somebody around you who does such and such? I know how this [ __ ] gets when he's running around the house just mumbling. He's going to forget about >> Right.
>> blah blah blah blah blah. This next album's going to be a [ __ ] show cuz he ain't got somebody to do this this this this and this." I'm gathering from from the from the conversation that we got that love is too too strong for that. Yeah.
No. You know what I mean? No, but what he's saying right now is it feels it sounds to me like parental instinct, you know, like similar to that parental instinct like >> Yeah. you send your little your your your your seed out or your little man, your little brother, your little whatever, you send them out there on his own and you ain't out there holding them down the way you hold them down, you going to worry about them a little bit.
>> that's true, but but I I've read plenty of books that suggest if you want to live to your full potential, you have to walk it as if your parents don't exist.
Mhm. Yeah, but you had to get that in the books. Yeah, yeah, yeah, yeah, but >> I'm saying and and and I see what you mean, it make a lot of sense. No, no, no, no, I'm not When I look at my siblings that grew up with my dad Look. and who I am >> I'm not challenging what you're saying.
I'm just saying that's not common knowledge.
You know what I mean? That's not common knowledge. We used to caring for our loved ones a certain way. You know what I mean? Like like when you said what you earlier, I'm like I'm thinking I was about to ask you, do you have kids? I know Sun got kids, but like The you you you want to let them go, but >> I'm having trouble like my daughter eight, I don't want her going outside by herself for [ __ ] You understand what I'm saying? Like like like she she she lives in Arizona. I got her out here right now and I got her with me in Long Island. I don't got her with me at my Brownsville crib. Like you can go through there and see I mean my Best Buy crib. You can go through see Best Buy in Brownsville, but I don't want you staying there. You understand what I'm saying? It's like I know what that [ __ ] is. It's rough out there. [snorts] Luckily we not talking about kids, we talking about an artist.
>> Right, but all what I'm saying is I understand what he's saying. It's like you like Yeah. my little homie out there >> I'm sure they're going to go through the motions.
>> You know what I mean?
>> Yeah. Yeah. I got artists I'm dealing with like that right now and I know how talented they are, but my you know, I'm just oh God. Yo, bro, call me if something happened. If you got to go do this other Yo, bro, just call me. I don't care what time it is.
If you got a question, you you thinking about this, you why don't you just highlight me and we'll we'll we'll flesh it out. Like you you good, but Mhm.
[ __ ] You out here amongst sharks and Mhm. These guys won championships together.
>> That That's what I'm saying.
>> You [ __ ] the dynasty up if you You know what I'm saying? Phil Jackson leaves and And I'm not trying to undermine him or Kendrick. Not cuz they work together.
>> Mhm. But they put so much greatness together that they it's on cruise control for how they're going to win.
So [clears throat] he has elements of what he's going to put into daylight.
Kendrick, that's 17 years. He know how he records this it's a you know autopilot.
Yeah. You know what I mean? They They're on autopilot at this point.
>> y'all at the point where you don't even have to promote the album. You just got to drop it.
And the fan base is there. No, for sure.
No, it's even back to the the parent analogy, everybody parent differently. That's right.
>> You know what I mean? It's based on your upbringing and how you were taught. Mhm.
>> You know what I'm saying? So like me personally with my son, I want him to be curious. I want him to ask questions. I want him to be self-sufficient. Mhm.
>> So he's not dependent on me. Right.
>> So when he do have to leave, he don't have to say call me and say, "Hey, I need this this this and that.
How do you do this?" I mean, he can if it's there. Right. But I want him to figure that out so he can grow to his full potential.
Related Videos
The #1 Reason Your Top People Keep Leaving (How to Fix It)
Entreleadership
470 views•2026-05-29
What Happens After A Motorcycle Dealership Shuts Down?
FastestWay.1
374 views•2026-05-29
The Evolution of DSP's Pokemon Unpack-ack-acking Grift
Toxicity_Unmasked
2K views•2026-05-29
Help re-structure my finances, I want to buy a house, save and invest
JennNxumalo
2K views•2026-05-29
Asian Paints Q4 Results: Revenue Beats Estimates, 5 Key Takeaways For Investors
NDTVProfitIndia
111 views•2026-05-29
Trying to Afford Vancouver on a Single Income | $2,550 Mortgage
chelseaspursuit
308 views•2026-05-28
Are you busy but still feeling broke?
TaraWagner
305 views•2026-06-01
7 Nigerian Stocks That Could Explode Because of Dangote Refinery IPO
femiakinwale9269
478 views•2026-05-29











