An AI-powered app can tell you how much your gold jewelry is worth. How accurate is it?

Added: 2026-05-23

[00:00:00]Here's an idea. Take a look in your jewelry drawer. What if what's sitting in there is worth more than you think?

[00:00:05]New data shows Americans are unknowingly sitting on big money when it comes to gold jewelry. And now, artificial intelligence is being trained to make it possible to find out what it's worth in minutes. KDKA investigator Megan Schiller talked with one entrepreneur who calls her new company the Robin Hood for jewelry.

[00:00:23]>> Got it at a local jewelry store or online?

[00:00:25]>> I got it. We bumped into KDKA's Boaz Frankle in our newsroom quest for pure gold.

[00:00:30]>> Uh, this is my wedding band. I I think it was a couple hundred maybe.

[00:00:35]>> Boaz thinks he paid around $400 almost 10 years ago.

[00:00:39]>> 14K M Hart.

[00:00:42]>> That's nice.

[00:00:43]>> If he sold it today, how much could he make? We snapped some pictures and uploaded them to Unvault, an AI powered financial platform that helps people value, track, and sell personal jewelry.

[00:00:54]It says he could sell his classic 14 karat gold band for around $252.

[00:00:59]But looking at the value over time, it was worth closer to $310 a couple months back.

[00:01:05]>> People have jewelry that sits in their drawers. They have no idea. It's completely idle, completely unttracked, and all they want is to find out the value. That's why Niti Singvi co-founded Unvault, a platform where people can track their jewelry portfolios and discover realtime market values for free. She says removing the need for pawn shops. Once they know the value, then the decision-m is simple. You can choose to keep it, you can choose to gift it, you can choose to sell it. But I think where it starts is just understanding the value. It's like any other asset class, right?

[00:01:42]>> It works by turning your pictures into volutric data. We've trained it on on a lot of jewelry data. So, we can come to a a pretty good estimate of just the weight of gold, the carrot of diamonds, gemstones that are used for every piece.

[00:01:57]And then we have built a pricing engine which helps us give you a value for your jewelry.

[00:02:02]>> We put it to the test requesting the feedback from a local Pittsburgh jeweler, Yuri Beckman, who owns Yuri's Jewelry and regularly buys people's jewelry. I uploaded pictures of my yellow gold ring with six small rubies.

[00:02:14]Okay, we're going to put in a scale.

[00:02:16]It's 2.7 g.

[00:02:18]>> Unvolt estimated I could sell it for a range between 302 and $391 189. When what did they say?

[00:02:27]>> 350.

[00:02:28]>> Not happening.

[00:02:30]>> Beckman says no one would pay that much.

[00:02:32]>> Larger certified rubies. Yes. But at that size, >> everybody would ignore the stones.

[00:02:37]Nobody would pay for it.

[00:02:38]>> So it's basically like given gold ring.

[00:02:40]>> Correct.

[00:02:41]>> So a little under 200.

[00:02:42]>> Yes. I'm >> not going to get rich.

[00:02:46]>> Bring something bigger.

[00:02:48]>> Okay, but what about a lot of gold?

[00:02:51]Beckman put down his Rolex Sky Dweller.

[00:02:53]Anvald said he could sell it for anywhere between 16 and $21,000.

[00:02:58]>> Too low. I think it's like close to 30,000 just in scrap right now.

[00:03:02]>> Nowhere near enough. Beckman argued. But we should note we did not submit any authentication paperwork into the platform for the Rolex. Singvi says interested customers ship their jewelry to Unvault and they film the whole authentication process.

[00:03:16]>> So from opening the package to uh the person putting it in the gold X-ray machine to the person looking at the diamonds in the diamond tester, everything is on video.

[00:03:26]>> She's hoping to bring transparency to the process.

[00:03:30]>> We authenticate. We give you more information and then we tell you if you want to accept the offer, you accept it.

[00:03:35]If not, we'll send it back to you.

[00:03:37]Because Singvi says she's just as much in the business of giving customers data as she is jewelry.

[00:03:42]>> It is good to know the value. It is good to track and if you need money or if you just don't have any use of the jewelry, I think it's a good idea to figure out if you want to liquidate it. Uh but again, gold is again doing still very well. I don't think you've lost a window or anything like that.

[00:04:02]>> Gold prices have surged more than 16 times since 2000. And Beckman says he remembers a time many years ago where there was a line down Smithfield Street of customers just trying to come into his store to sell their gold to him. He says if you are looking to make some cash right now, things that are going for the most money, heavy gold chains and any big stones like rubies, sapphires, or opals. Reporting tonight in the newsroom, I'm Megan Schiller, KDKA TV News.