The Diamond Industry's Biggest Lie Exposed

Added: 2026-05-18

[00:00:00]Did you know diamonds are actually one of the most common gemstones on Earth?

[00:00:03]For over a century, De Beers diamond company has fooled the world into believing these carbon crystals are rare and precious. In the 1930s, they controlled almost all South African diamond mines and created artificial scarcity by limiting supply. Then came their genius marketing move, a diamond is forever, convincing generations that love required expensive rocks. The truth? Diamonds are everywhere underground. De Beers just made billions by controlling what we could buy and making us believe common stones [music] were priceless treasures.