This video presents an 8-step framework for creating and selling digital products: (1) Identify a problem to solve based on audience feedback or personal experience, (2) Choose the right format (ebook/PDF, webinar, or course), (3) Create the product using tools like Canva or Stan Store, (4) Price it based on perceived value so customers feel they got their money's worth, (5) Build a sales page with benefits, testimonials, and FAQs, (6) Market through social media and content creation, (7) Analyze the sales funnel to identify what's working and what's not, and (8) Continuously market and optimize. The creator emphasizes that you don't need to be an expert—just know more than your audience—and that consistent marketing and funnel analysis are essential for ongoing success.
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I've Made $9,378 Selling Digital Products So Far in 2026 - Here's My Exact 8 Step ProcessAdded:
So far in 2026, I have made $9,378.86 all from selling digital products. And today, I'm going to walk you through the eight steps of how I did this. So, let's jump right into it. Step number one is having an idea. Before you get all excited about the possibilities of making money online and selling all these different products, you need to think about what you would actually want to sell. And when I say think about it, uh I mean it from different angles. So one, if you already have an audience or you have an audience in mind, can you get feedback from that audience to see what are they interested in? Is there some type of problem that you can solve through a digital product? So, my digital products, I ended up selling a couple of them, but the main one that brought in the most money was a PDF or ebook as you may call it, and it was for people who wanted to get started as virtual assistants, and it's called beginner to booked, how to get started as a virtual assistant. And so, the reason I came up with that idea is because I have been talking openly for over a year at this point. um been talking about that online about how I'm a virtual assistant and how I got my first client and then I got my second client. While I'm talking about this online, people are commenting like, oh, they want to know more or they're interested in being a virtual assistant but they don't know how to get started and I'm reading the comments and I'm like, hm, an idea. So, that's how I came up with my idea. Also, you can think of it as what's something that you have experience in. So, on my website, on my sales page, which we'll talk about a sales page later, that's one of the steps. Uh, but on my sales page, I don't say that I'm the world's best virtual assistant. I don't say that I have a decade of experience. I say that I have two years of experience. I think that a lot of times when you think like, oh, am I qualified to teach someone else? You do not need to be a PhD. If you know how to multiply and divide, then you can teach someone how to add and subtract, but you can't necessarily teach them how to do AP calculus. or for my sports people, just because you are the coach at the YMCA for a kids football team, that doesn't mean that you're qualified to be a NFL coach.
That's not what that means. So, a lot of times people think that you got to be an expert. You don't. You just need to know more than the people that you're teaching. Yeah, it helps if you are like 10 steps ahead of them, but you don't have to be that far ahead of them. You could just be two steps ahead. But someone will pay you to teach something that you've already learned. You put in the the work, you put in the equity, whatever. Like you were there building something, learning something step by step. So you have this wisdom that they don't have. So instead of them figuring out figuring it out on their own, they could just pay you and then they learn the wisdom that you had to actually put in the work for. So, like I said with step one, find a problem that you can solve for someone else and base that solution on the wisdom that you already have, experiences that you've already lived through. And all you have to do is package up that experience and give it to them. Oh, also like a bonus tip within step one. So, you can also do what's called pre-elling. I didn't do this, but I think I will do it in the future. That's where you kind of like test the waters to see if people are interested in something. So, just like you can ask them what they're interested in, you can come up with an idea and then say like, "Hey, if I built this, would you want it?" And if they say yes, you can say, "Well, can you support this before it launches?" So, that's pre-selling. That's people paying for it before it's even available for them to buy. Step two, decide the right format to offer your service or your product.
So for me, I've done multiple things at this point. The ebook, and by the way, an ebook is basically just a PDF. It's like a decorative designed PDF. So for me, I thought that that was the best way because I knew it was something that I could easily do. It didn't seem like it would take much effort. It was something that I could create one time and then people can buy it as many times as they want. So that's one option. If you want something that's more like reoccurring, you can do something like a webinar. I also do that once a month. I host a let's talk content webinar and it's for people who want to get started as content creators. So that's something that I show up for once a month. So it depends on how hands-on you want to be.
You can also do a course. A course, that's something that you would put in the work once. You would create whatever lessons you want to teach people, film yourself, edit the video, and then host the course somewhere. That takes more work than an ebook, which is why I haven't done that. But who knows, maybe I'll do it in the future. But uh for this, at this point, I haven't created that. But that is something that you can do. It just depends on how much work you want to put up front and also which way you think would be the easiest for people to understand the information.
Like with the webinar, I wanted it to be collaborative. I wanted to be in front of people and I wanted to be able to talk to people to really get like in the- moment feedback. So that's why I offered the webinar, but it's up to you what format you choose. Step three, now you actually need to create the product.
So with the ebook, I just picked something. I didn't want to come up with like a brand new tool. So I already use Canva. I use Canva like every single day. So I just created the ebook inside of Canva. Canva has tons of templates that you can go through. Um some are free, some are paid. I do have the paid plan. I just went through and I found a template that I've like it matched what vibe that I was going for. And then from there, I just customized it to, you know, with the content that I wanted to give people. So, I changed out the images. And then also, to me, I knew that mine was going to be very textheavy. If you bought it, it's like a 38 page, 38 or 37, somewhere around there page um ebook. So, it has a lot of information in it. So, I needed a template that could handle a lot of text versus some of them are more like graphics heavy. So, just pick one whichever fits. uh your content and then you can just download it from Canva and you're good to go and you have the PDF file. With the webinar, I picked Stand STO. So, Standtore is like a digital store that a lot of content creators have. It's not free. They have two different tiers. I went ahead and did the highest tier one, which I think is like $99 a month or something like that.
But I'm happy to say I make money through Standtore. So to me it it's worth paying that. And with Stand you can sell a lot of digital products, you can sell um PDFs, you can do webinars, you can do courses, you can do coaching.
There's a lot of different things that you can do with it. So I picked it because it allowed me to pick the platform to like host the video call. So I picked Zoom. They also have Google meets if you choose that. Uh with Zoom it will connect to your Zoom account and as soon as people pick um a time to attend the webinar then it will automatically create the Zoom link and it will send an email to them saying hey here's the link. will meet at this day on this time or at this time and everything's set up and the calendar invite is added to my calendar and everything's good to go. So that's why I picked Stand STO because it really did make things easy. This video is not sponsored even though it could be if the good people at Stan Store watching.
Uh but yeah, it's it just made it really easy so that's why I picked it. Step four, decide the price of the product.
Now, this is where it can start to feel cringy. It can, you know, it can start to it it makes you feel kind of like like you're selling something, which you are, but nobody wants to feel like you're selling something and nobody wants to feel like they're being sold to. Whenever it's that like creepy car salesman, like super aggressive car salesman feeling, everyone gets turned off. At least I know I do. So that's not how you want to view it. Even though you're technically selling something, instead you need to think of it as I have a product or service that is valuable to someone and I am giving it to them in exchange for money. And that doesn't feel creepy if people feel like they got their money's worth. For example, that Creole lady from Houston, Texas, anytime she is touring, I don't care what the price is, as long as I have the money to go, I'm going to go for act one, Renaissance, which if you don't know who I mean when I say the Creole lady from Houston, Texas, I'm talking about Beyonce if you don't know. But back for act one, Renaissance, I was in Chicago for for that tour. And night two, me and my sister, we had floor seats for that for that show. It was incredible. And it was $900. Now, when I had to pay for it, I was like, $900. But when I was there, I was like, worth every penny. Worth every penny. I regret nothing. In fact, if I could go back and do another show for Renaissance, I would. If I had a time machine, I would spend the money all over again and go again because I had an amazing time. So, as long as you can make people feel like, "Oh, I got my money's worth. I got more than my money's worth. They could have doubled the price and I still would have shown up." As long as you can make people feel like that, then it doesn't it's not awkward. It doesn't feel cringy. people, you will see that people naturally they want to to buy from you.
Whether they are doing it to support you or maybe they don't know anything about you as a person, but they're just super interested in the product or service that you have. You want to create an environment where people want to give you the money. Back to uh the Beyonce example. If ticket master is like messing up while I want to buy a ticket to her to her show, like I'm going to be so upset cuz I'm just like just take my money. Just take the money. That's how you want people to feel. And people will feel like that as long as you are creating something good and genuine and and valuable. And you will feel confident about telling people about your products as long as you can back it up. As long as you know that what you created is is good. I'm proud of things that I sell. My spreadsheet, my LLC spreadsheet is something that I use every single day and I get excited when people buy it because I'm like, "Yay, this is someone who wants to invest in their business, someone who wants to, you know, do better with their business.
I'm happy for people who who use it."
And people have sent me DMs before. Um, so I'm happy for people or when people buy the virtual assistant ebook. That's not something that I'm using every day because I'm not the target audience for it. You know, I'm not a beginner. Even though I'm not using the ebook, when I created it, I sat down and thought about everything that I wish that I had known.
And that that page or that ebook is like 30 something pages. It has all these different examples, all these different scenarios of things to think through. It has um actual like email like examples of emails that you can send to to clients and I'm proud of it. So as long as you are proud of the work that you're putting out and you deliver on what you on how you describe the product, then everyone's going to be happy. You're going to be happy as the producer of the product and they're going to be happy as the consumer of of the product.
Everybody wins and no one feels cringey about it. And with the pricing strategies, there's things called low ticket, midt, and high ticket. For me, almost everything I have is a low ticket item. The PDF or the ebook, that's $27.
The spreadsheet is $37. The webinar right now is on sale for $17.
all low ticket items and everything like you could spend more going to Five Guys, something that you would eat and you know you would enjoy one time while these other things can can live on. So come up with a price that you think represents the value of it. Like I said, I like to create things where people feel like, "Oh, I got my money's worth."
So price it in a way where people feel they got their money's worth. Step five, create a way for people to actually buy it. Part of that means a sales page. So a sales page is a website where it lists all the benefits of that product. Who is it for? Who should buy it? Who shouldn't buy it. You would want to include testimonials, which that that's harder to do if this is your first time selling it. You won't actually have those testimonials yet. But once you do, you should definitely go back and add them to the sales page. Um, you would include like if anyone has questions about it.
It's called like a FAQ section. You can come up with different questions that people may have and go ahead and answer them for them on that page. It's basically all of the information that someone would need in order to show them why they should buy this and to explain the value behind it. Now, I had never created a sales page before. So, I actually did a lot of research, like a lot, and I actually invested in another creator's course. Like, I bought a course that taught me how to make sales pages. So, when it comes to this, don't be afraid to spend some money to help you learn. Like I paid it was $37 for that course that taught me how to make a sales page and now I've made over $9,000 this year so far. That goes back to the price. They could have charged three times that amount and I I would have felt like well this was an amazing value because you taught me how to do something and now I can go out and make money for myself. So don't be afraid to spend some money that can teach you how to do something. So creating a sales page and then also you want to have a way where they can check out. So how will they actually buy it? I do use standtore as I said I created that but I mainly created the stand store for the webinar because as far as I could tell that was like the easiest way to set up a webinar for people to to to buy that.
But I have had a website for years. I use Squarespace for my website. This also, this video is not sponsored by anybody, but these are just products that I actually use and enjoy. So, Squarespace, I've had that for years and that's what hosts my website and it also allows me to sell digital products there. It has a checkout page and people can go through the flow. They can look at the sales page, click a button that says, "Hey, yes, I want to buy this or add to my cart." They'll click the button, the product will be added to their cart. They go to the checkout page. They put in their payment information, they click buy now, and because it's digital, they can receive it immediately. Step six, marketing your product. You have to let people know that your product exists. Everything that I've said before now, anyone can do. We're all on the same playing field when it comes to that. However, with step six, I will be honest. I have a YouTube account. I have an Instagram. I have a Tik Tok. Across all platforms, I have like over 130,000 followers. So, that helps. I'm not going to say that it doesn't because it does. And my online audience, that helps with quantity, but it doesn't necessarily help with quality. So, there's some people out here who are just creating things just to create it. And when you get it, it's not good. it's not high quality, it's not it doesn't do what they said it would do, whatever the case is. So that's where you can focus on making sure that you have really good quality and making sure that when you are promoting your products, you're creating highquality content. But marketing your product is important because it doesn't matter if you have the best ebook that anyone has ever read if nobody knows that it exists. So, you have to promote your products. You have to let people know about it. Now, I use social media to promote it. I have this YouTube channel. I have an Instagram. I have a Tik Tok. I talk about it on those platforms, particularly with the ebook.
I got a lot of success with it because I had two videos back toback. One of them has over a 100,000 views and the other I think is close to 100,000 views. and I talked about being a virtual assistant.
The very first one, I didn't have the ebook yet, which I wish that I did because I would have made a lot more money. Um, but the success of that video kind of showed me like, oh, there's a lot of interest in being a virtual assistant. And that is what like sparked me to make the ebook. And I made the second video. And if you go back and watch that video, I don't really talk about the ebook. I'm really more so talking about being a virtual assistant.
And I think that I I may talk about the ebook for like 20 seconds or something like 30 seconds. Like it's it's really I just like casual casually mention it. I say like, "Hey, I have an ebook. If you like these tips that I'm talking about in this video, the ebook goes further into detail about this and it would be great if you are it'd be a great resource for you if you're someone who wants to get started as a virtual assistant. Boom. That's all I said. That video took off. Now, it would have been amazing if all 100,000 people bought that $27 ebook. That would have been great. But that's not what happened. But that just shows that with digital products, you actually don't need thousands and thousands of people to buy it. You only need a few in order for it to start really adding up. So all of my content that I create is organic, meaning I create it and I post it on my accounts and the algorithm dictates who sees it. Although, if you want and if you have the like disposable income to do that, you can turn that content into ads. So, by ads, I mean if you've been on Facebook or or Instagram and you're just like scrolling and all of a sudden you'll see an ad, you can pay to do that. You can pay basically you're paying Meta. You would pay Meta to push your content out as an ad. Now, I have not done that. I'm thinking about doing that. I'm interested and I want to learn more about it, but I haven't done that yet. But I did want to mention that just in case someone was interested in doing paid content through ads to promote their products. Step seven, you need to analyze your salesunnel. If you don't know what a salesunnel is, all of these steps, that is a salesunnel. Everything that I've described so far has been a salesunnel, but you need to analyze what's working and what's not working.
Is it your product? Is it are you getting feedback from people who say that your product is not good? Then change the product, modify it. Or if that's not it, is it your sales page? Is your sales page working? Does your sales page have enough information? Uh, could you add more testimonials or reviews to your sales page? Do you need to do that?
Is your sales page not clearly describing why someone should be interested in buying this?
Or is it your website? Is your website making it hard for people to check out?
Is something wrong with your website?
Sometimes it's just technical issues, but you want to make sure that you're analyzing each step of the salesunnel so that you can figure out if anything's wrong. Because what you don't want to do is just say like, uh, well, this isn't working. I give up. No, you've come too far to give up. Go through the whole salesunnel and see what is working and what's not and try to identify the problem. And the last step is step eight, which is to go back to steps six and seven and keep doing that and don't stop doing it. You need to constantly be marketing your products and you need to constantly be analyzing the salesunnel to see what's working and what's not.
This is not something where you just do it once and don't have to work on it again. You have to keep marketing. And that's something that I'm learning. So, like I said before, I got a lot of success with those two videos that really took off, but I haven't been making more content about being a virtual assistant, which means the sales for that PDF have actually dropped. So, I'm like, "Oh, either I need to come up with a whole new product if I don't want to talk about virtual assistant things anymore. I need to come up with a new product or I need to keep making virtual assistant content so that people keep buying it because like I said, I just made those two videos and I've made a few um like Instagram reels about it, but other than that, I haven't been talking about it and people have still been buying, but not nearly as much as they were a couple months ago, which tells me I need to create more content, aka I need to market the products more.
So you will have to keep marketing. You will have to keep promoting. Also, you should always be analyzing. Look at the data. That's another reason why I like Squarespace because it will show the steps of the salesunnel and it will show like, hey, this is how many people looked at your website. And of those people, this is how many people looked at the page and this is how many people clicked the add to carton button and this is how many people actually bought it. And so it'll show me like each step of of the salesunnel. So you want to keep looking at that because if you look at the data and you you know read the feedback that people are giving you, it can help you understand if you need to make any changes. So, those are my steps, my eight steps on how to create a digital product. I hope this video was helpful. Like, I have created products in the past, but I did not have like a real system in place and I hardly ever talked about them. I hardly ever talked about them, which is why I hardly ever made any money. But already in the first like four months of 2026, I've made almost $10,000. So, just imagine if I can keep this up for the entire year, what could happen. So, I hope this video was helpful. I hope that you get started creating digital product. If you've never done it before, you have no idea what could happen once you actually try and then once you do start making money from it, it's the coolest thing because you could just I I'll be laying in bed and then I'll get a notification from Squarespace saying that someone bought it. And I love I love the sound because it has like a little cha-ching sound and I'm just like money. And it's like I'll be driving or I'm sitting here at my desk or I'm sitting on the couch. I'm laying in the bed like and I'm making money not even doing anything. So it even though it's not fully passive because one you have to create the product and then you have to keep marketing it, it feels passive because you're not actively working on it and yet you're still making money from it.
So it's a really cool feeling and I want more people to be able to experience it.
So I really hope this video was helpful.
If you have any questions about it, um, leave them in the comment section down below. And I do offer the monthly webinars as well as private one-on-one coaching for anyone who wants to get started as a content creator. I talk about ways to grow online to grow your audience as well as how to be monetized.
Being monetized through the social media platforms, but also learning how to monetize in other ways such as this. You got to get creative. Okay? You can't just rely on the platforms to pay you.
You have to get creative. So, I do offer that coaching both group and one-on-one if you are interested and the links are down below. Make sure you are subscribed because we are on a mission to hit 100,000 subscribers this year on the channel. So, please hit that subscribe button. I wanted to give a shout out to my support squad. That is the membership here on this channel. So, these are people who help make this channel possible. I don't talk about y'all enough, so I wanted to start highlighting y'all at the end of the video. So, I wanted to give a shout out to Meatball Dragon, This Intentional Life of Mine, Ladybug, and Curated Designs by Kim. Thank y'all. These are some of the people in the support squad.
These people have been around on the channel for a very long time. So, I wanted to give y'all some love because I really appreciate all the support that you give the channel. So, thank you for watching and I will see you next time.
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