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FedEX Ruined Our Shoe Company!

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157 views20likes13:14BullAirsOriginal Release: 2026-06-20

This video illustrates how supply chain disruptions, such as customs delays and shipping failures, can significantly impact product launches and customer satisfaction, even when all other aspects of a project are successful. The creators of Short Circuit 40th anniversary sneakers experienced a major setback when their shipment was stuck in customs for over a week, forcing them to offer online discounts and manage disappointed customers at the convention.

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