Prioritizing biochemical safety over sensory marketing is a necessary evolution for an industry long dominated by superficial aesthetics. This pharmaceutical perspective correctly frames fragrance as a dispensable risk to both endocrine and dermatological health.
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Why We Don’t Add Fragrance to SkincareAdded:
Kanan, we are getting so many questions [music] and feedback about not adding any fragrance in our Kay Ora Dura store barrier repair cream. Why don't you [music] add little scent? No.
I don't believe it in fragrance in skin care because fragrance is known to be an endocrine disruptor in skin care products. It's just not necessary and it's really bad for people with sensitive skin.
Not even the small tiny amount? No, because we always make sure we get the National Eczema Association seal of approval in our Dura store range.
>> [music] >> Wow. So, I think in that case, it's better to be safe than scented.
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