Why Hosting The World Cup Matters For Houston’s Future

Added: 2026-05-20

[00:00:00]Why we do these events in the first place is to help make our cities, our communities better places. These events are important, right? If Houston is is wants to be and is you know, one of the iconic cities around the world, these types of events are part of that. And again, 1.5 billion dollar economic impact, 500,000 estimated visitors to our region, billions and billions of worldwide impressions and branding that comes with this.

[00:00:26]And then at the end of the day all the legacy components that come with this, right? So when the World Cup is over and the final whistle blows on July 19th, how have we used this event to help make Houston a better place? All you have to do is drive through and around downtown and other places and see all the positive improvements that are taking place to roadways and and other cleanups and and just fantastic things are happening.

[00:00:48]And then there's legacy programs that we're creating for underserved youth for things around human rights and sustainability. So there are a lot of positive benefits that come to this with our organization being the the financial risk taker on it.