Sales is not a zero-friction process; every deal requires human interaction to build trust, explain the product, and handle objections, with sales cycles varying significantly by business type—from about an hour for local services like med spas to 7-14 days for B2B deals involving multiple stakeholders and board approvals.
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Why Your Sales Team Isn’t Closing DealsAdded:
When we're doing consulting calls and we're like, "Hey, listen. Like, your sales team's bad. You should get our sales training." No, we're not going to spend that much money. Okay, so then what are we going to do? [music] Like, I can't give you layup of leads that just want to buy from you instantly. [music] Like, not even our sales team works that way.
>> Cuz it's not like a zero-friction funnel. Somebody needs to speak to [music] someone. They need to sort of describe how your product can make them feel. [music] How your product can deliver a result.
>> It depends. It could be a longer sales cycle or shorter sales cycle. Like, if you're a local med spa, the sales cycle's like freaking an [music] hour.
If you're B2B, some of these deals that we close take 7-14 days. Got to go to a board, then the board reviews it. Board wants to hop on a third call. Board goes over agreement. Board sends us revisions from like the contract. And then it's like a $40,000 deal, but it took goddamn 2 weeks.
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