Ferrari's Luce electric vehicle represents a strategic regulatory compliance move rather than a genuine market response to consumer demand, as evidenced by its astronomical pricing and the absence of the chief designer's name, suggesting Ferrari's master plan involves satisfying EV regulations while preserving the emotional appeal of combustion engines in their high-performance lineup.
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Ferrari is a Genius! #ferrariluce #ferrarievAdded:
Ferrari deserves so much credit for this car. The Lusso is here, and I'm not sure if it's here to stay.
I think it's part of a greater master plan. I think it's probably part of some kind of regulatory compliance where a certain amount percentage in the production needs to meet some kind of requirement somewhere in the EV world.
It is, I think, a way for R to check off the box so they're not bothered anymore.
And even more so, to prove that the world does not want EVs, at least when it comes to the high-performance supercar world. And if you notice, not even Flavio Manzoni wanted to put his own name on it. How do we guarantee results? Well, we put an astronomical, insane, ridiculous price tag on it that surely no one's going to want to buy it.
But the fact is, if you took this vehicle, set it aside, not knowing anything about it, you can actually kind of appreciate what's going on here.
The problem is, as soon as you slap the Ferrari badge on it, everything changes. In the meantime, the PR is amazing. Ferrari is a genius.
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