Neuroscientist Antonio Damasio's research demonstrates that people make decisions based on emotion first, then justify them with logic; patients with damaged emotional centers cannot make simple decisions even with perfect logic, which means to influence someone, one should make them feel something first rather than presenting facts.
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People Don't Follow Logic β They Follow Emotion π§ Added:
People don't follow logic. They follow emotion then justify it with logic.
Every purchase you made, you felt it first. Every relationship you chose, you felt it first. Every decision, emotion came first. Logic came second.
Neuroscientist Antonio Deacio proved this. Patients with damaged emotional centers could not make simple decisions.
Even with perfect logic, they were paralyzed. This means if you want to influence someone, don't give them facts first. Make them feel something first.
Facts in form. But emotion moves
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