Humans naturally underestimate the upside potential of opportunities while overestimating the downside risks, which is an evolutionary survival mechanism that becomes counterproductive in business and wealth creation; in developed societies, the worst-case scenario still provides basic security (shelter, food, water, air), making the actual downside less severe than people typically fear.
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Alex Hormozi | Humans Misjudge RiskAdded:
The other really big [music] downside of being human from an opportunity money making perspective is that we underestimate [music] the upside and we overestimate the downside. And that has been incredibly valuable for us to stay alive and not very valuable for us to make money. And so >> [music] >> when you if you're in the developed world, the the absolute worst case scenario is that [music] you still have a safe fortress. You still have you still have a cover and you still have food [music] and you still have air and you still have water. Because in the developed world all those things are available to anyone. And so it's like okay, so the worst case scenario is that [music] I live and I'm completely free and no one bothers me. It's like, you know, that actually sounds not so bad.
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