When starting a real estate business, the fastest way to grow is to reach out to people you already know—friends, family, co-workers, neighbors, and community members—with a simple, authentic message explaining that you're building your real estate business and would appreciate them keeping you in mind if anyone needs buying, selling, or real estate advice; this approach prioritizes business growth over ego protection and avoids sounding like a salesperson by being direct and human.
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📈 Item #3 I Would Focus on If I Started Over in Real EstateAdded:
Number three, I would go hard after my sphere. If I were starting over from zero, I would go hard after the people that I already know. And I know some agents hate hearing that because look, they don't want to be pushy, overbearing. I get that. I've been there. They don't want to feel awkward.
They don't want friends and family to judge them. Do you want to protect your ego, or do you want to build a business?
Because those two things do not always go together. If I to start over, I would call everybody I know. My friends, my family members, all co-workers, parents in school, neighbors, people at church, synagogue, mosque, it doesn't really matter. Anybody who knows my name, I would reach out to. And I would not call them with some robotic script. I would just be real. I'll say, "Hey, I wanted to reach out because I'm building my real estate business." And I wanted to personally let you know that if you hear anybody thinking about buying, selling, or even needing advice on real estate, I would really appreciate you keeping me in mind. That's it. It's simple. It's direct. It's human. You do not need sound like a salesperson. You need to sound like somebody who is serious about building real estate career. And serious people get respected.
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