Is the 'Red State Only' ad strategy actually costing you money?

Added: 2026-05-28

[00:00:00]The the firms that I work with, they always preach like run red state ads cuz those pay out the most. You see that too or not?

[00:00:07]>> No, it's not the red state ads that pay more. It's just like the more capitalist states pay more and then the business has more power.

[00:00:14]But yeah, so in a way red states do pay more for sure.

[00:00:19]But no, dude, like the blue states there's plenty there's 30 million people in in New York. There's 50 million people There's like 20 million people in Indiana. There's 30 50 people like you don't want to ignore the blue states. It's stupid advice.

[00:00:35]So so you definitely want as much surface area as possible.

[00:00:39]So for example, I have a lead buyer in just New York state and New Jersey which are relatively uh blue.

[00:00:48]You know what I mean? So you definitely don't want to just focus on red states.