WHAT are "THEY" Doing NOW?!? DYNAMIC PRICING DIGITAL PRICING?!?

Added: 2026-05-13

[00:00:25]Hello Americans.

[00:00:27]another friend subscribers around the world back here man.

[00:00:34]So right now been hauling infused dirt.

[00:00:44][snorts] I've been hauling the cleaning out the pans stuff and using it over at the in the garden bed. So I got to build some more garden beds. All right. So, I got that loaded up. Dang.

[00:01:06]Battery's going dead.

[00:01:08]Figured uh you didn't want to watch me just shoveling well shoveling Literally.

[00:01:19]Now, we're going to haul this over and dump it. Get the dogs out.

[00:01:25]Oh, got some more planning to do, more garden boxes to build and everything, man. And this morning I was watching uh, you know, just researching and watching stuff in on the food shortages and prices of food, which you know, the fuel, everything going on with fuel, that doesn't that doesn't help uh food prices. I guarantee that.

[00:01:57]So, I think I'll put a few few different things in right here.

[00:02:02]>> $140.

[00:02:05]Like, this isn't even really any meals.

[00:02:08]This is barely anything to make a meal.

[00:02:11]Why? This is insane.

[00:02:20]$7 for 10 slices of cheese. So, I just got back from the grocery store and we are officially almost at $10 for a bag of tortilla chips. It was $750. If you add the tax, that's about $8 here in the state of Florida. It was the familysized bag. It was a big chunkus of potato chips. But tortilla chips, that's like the cheapest kind of chip you can manufacture. Correct. It's getting to the point where I'm not even shocked anymore. Is this a recession indicator?

[00:02:48]I mean, is there some sort of bag of chips index? That is a marker of not good things to come. Hey, the craziest thing I've seen in this past year is my $14 cabbage. I don't think that can be surpassed. That's like a Guinness World Record. Something so insanely expensive, you can't even be upset. Did I still buy the cabbage? Yes. Was my akamiyaki delicious? Also, yes. But was it worth $14? Not entirely sure about that one.

[00:03:23]tiller.

[00:03:26]And uh I'm going to have to trim back some of that. That's not enough uh probably not enough sun in this side. I don't even know if you can see me.

[00:03:44]Yeah. Right now, 84° and it's not even the hottest part of the day yet. Still, I don't know, 1:30, 2:00, something like that. Man, got the shorts on, got the boxes on.

[00:04:00]It's crazy.

[00:04:02]Now, I'm going to use the old trusty.

[00:04:07]Absolutely love this thing. I've been using the heck out of it. Haven't been showing it on video so much with this tiller, but uh so I took a break and was lines in the sky. Took a break and I was in there uh you know going over some videos and stuff like that. I usually I'll do that, you know, take a break, go and have a cup iced tea or something and sit down and do the videos. Well, you know, the last few videos I've been putting in clips and everything and the way that I do that is I'll be watching stuff, you know, in the morning time or whatever and I'll see something and I'll be like, man, that's, you know, I want to share that or get the the word out on that.

[00:04:55]So, you know, I'll make sure that it's marked so that I can find it again.

[00:05:02]So, you know, there's no way I could tell you all the things, man. Plus, I like I like sharing the people that are actually saying the stuff. I like them in their words putting the stuff out there, man. I just like it. And I actually watch a few videos that do the same thing. But anyway, I was going through that, you know, looking for the videos and I came across this scamming deal that the stores are doing. D uh dynamic, I can't remember what it's called, man.

[00:05:35]Um, dude, they're ripping you off, man.

[00:05:38]Basically is what they're doing. You get the apps and everything for the store and the tags or whatever.

[00:05:47]Connects connects you, you know, for real, dude. I'm telling you, all this technology, but it connects to the pricing and they've got like this list on you or whatever and they know that, you know, say you're going in there and you get a get a a yogurt, you know, a certain that's what I was telling Kitty about it and uh you know, we like a certain kind of yogurt.

[00:06:14]And so if you went in to get that yogurt, you know, and you get it every time, well, they know that you buy that every time you're in the store. So if they raise that 20 cents or 40 cents, you're still going to buy that yogurt, that same brand yogurt.

[00:06:32]So the tag, I'm not sure if the tag changes right there or if it just changes on your app or whatever, then it goes to the cash register. Then when you go through the cash register, I don't know exactly how it works. It's It's like wow. And I just just watched this deal on this. And I'm actually going to uh we're going to put that clip in here.

[00:06:54]So this this video is kind of changed uh direction. So that's the next thing you're If it ain't, you know, with everything going on, just what we need is another way for them to uh you know, greed, man. Greedy, greedy, greedy. Rip us off, man. They're trying to crash the whole world and take all our money at the same time. Check this out.

[00:07:20]>> I never thought I would see the date, but it's finally here, unfortunately.

[00:07:24]So, you see these little tags? This is what they call dynamic pricing or digital pricing. That's when you see these. Horrible. I'm really sad because basically what it means is that you can come here. see, oh, it's 128. And then when you go to the register, it can be a completely different price. A lot of companies have admitted that what they do is they can use the information off your phone, like some ping or something like that. I'm not a I'm not super technical. Anyways, they can get information off of your phone and basically find out what you can afford and jack up the price a little bit and just figure out what they can sell it to you for.

[00:08:05]um basically possibly giving you a higher price versus somebody else, which is literally so dystopian in my opinion.

[00:08:12]Like that's so crazy that I can come here and get Catherine for 96 cents because oh that's what they wanted to sell it to me for, but Sally gets it for let's say I don't know like 80ents. Like it's crazy. And then it may not seem like a lot right now, but it adds up over time. So, it's just so crazy that the dynamic pricing and the digital pricing is literally here at Walmart.

[00:08:36]Like, I almost don't want to shop right now.

[00:08:39]It's crazy.

[00:08:41]>> It's called dynamic algorithmic or surveillance pricing. A growing trend among global retailers designed to increase profits. An approach that adjusts the ticket price based on who's looking. This is about companies deciding that one person based on their online personal data history or shopping history is is willing to pay more for eggs than another person. Tech expert Carmy Levy explains grocerers and other retailers can learn a lot about you when you use their apps. But that's not all they're peeking into.

[00:09:11]>> Location information, what you're doing in your other apps, maybe what you've posted on social media, things that you've liked and engaged with.

[00:09:18]>> Think of a parent up late at night with a sick baby googling their symptoms.

[00:09:22]Grocery stores are trying to make it easier to charge you more money, and it could be happening to you without even noticing. The next time you're shopping, check the price tags. Do they look like this? These are electronic price labels, which use digital screens to show the price of items instead of your typical paper or sticker tag. They're already being used in major grocery chains. And while some are saying the labels are more efficient, lawmakers are concerned that they'll encourage dynamic pricing, which could hurt everyday Americans.

[00:09:45]Dynamic pricing is the practice of changing the cost of basic items based on need. Hypothetically, with dynamic pricing, the cost of items like toilet paper could go up or down based on the time of day, the weather, the season, or other major events. With electronic price labels, grocery stores could change prices in minutes, which could result in price surging. Proponents for the labels are saying that price surging hasn't happened yet, and that consumers could even benefit because grocery stores could quickly discount items that are close to sell by dates, making them cheaper. However, the reverse is also true. The electronic price labels could make it easier to drastically increase prices when there's high demand. Imagine the worst case scenario like a natural disaster where people desperately need bottled water or first aid supplies. The high demand in this case could mean higher prices in emergencies. We've seen this happen before, particularly with medicine. Experts also fear that digitized prices mean companies can easily collude with one another to all have the same price and undermine fair market competition. So there wouldn't be any cheaper alternatives to price surges. Ultimately, the only way to safeguard against this is with government regulation. Some states have introduced legislation to ban electronic price labels. Others have taken a stand against surge pricing. With pending legislation, this is the kind of thing that will require us to put pressure on our representatives to stand up for consumer rights over corporate greed.

[00:10:52]>> Walmart's dynamic pricing has me so other stores better not follow suit.

[00:10:56]Today I went to Target and I seen a tennis racket. Um, I'll put it here. It was like $18. And then I go to Walmart right after and the exact same tennis racket was $24. And that's when I had noticed that my Walmart had like the digitized like price things. So, I was like, "Okay, that's weird. Whatever.

[00:11:15]Cool. I'll just get the tennis racket from Target cuz it's cheaper." And then I was also purchasing curtains. And so, I go over to the curtains and it was like different lengths for different prices. So, like the 63 in one was like I think 18 and then the 65 in one was like 19. And I ended up getting the 93 in. But that one didn't have a price in front of it. So, I was like, "Oh, it'll probably be like 21 $22 based on like the price increments." And then I go to the cash register at checkout. It says, "Do y'all see my card info?" Hold on.

[00:11:46]Okay. So, then it rang up as just merchandise. It doesn't It didn't say curtain or anything. It rang up just as merchandise for $14.97. So, it was cheaper than both the other ones on the shelves by the time I had made it to checkout. I was like, "This is just too much and it's irritating me." And I hope that other stores don't do this, too, because I'm not about to be sitting here paying madeup ass prices for Like, I'm just not doing it. Start paying attention to your grocery receipts very carefully. I am so alarmed by the comment section in my video that's two videos before this. I talk about grocery store dynamic pricing where grocery stores are starting to bring in electronic pricing tags. So, the price changes on the items all day long depending on demand. I have two major concerns with that comment section. The first major concern is that people are picking up an item off of a shelf at one price, getting to the register, and it's a different price. Obviously, this poses an extreme problem for people that are on a strict budget. The other problem is the amount of people that have been to grocery stores without these electronic pricing tags. They pick an item up off the shelf that's labeled one price. They get to the register and they check out and it's a different price and they do not recognize it until they get home.

[00:12:58]They'll be picking up a carton of eggs for $2.50 and then when they get home and look at their receipt it was $8 or you know butter that was supposed to be $350 is 750. This is not okay because when you see a price on something you expect that to be the price and sometimes when you get to the checkout you're distracted or you think that that would be the price that it is. Pay attention to those grocery receipts. Pay attention when they're ringing up your items. Know what the item is supposed to cost. I don't care if you got to type that in your phone or take pictures and take that to customer service if they're giving you a problem. Call over a manager. Get it for the price that it's supposed to be. We cannot let them continue to get away with this price gouging >> The cost of your flight went up because you searched for it twice. Your ride share costs more because your phone battery is dying. And this is surveillance pricing, which is corporations using your own data and behaviors against you. And I saw this post from Representative Mallerie McMorro. I really want to talk about it because right now companies are using your personal data, your search history, your location, even how desperate you might be in the moment. Um, for example, your phone battery dying to figure out the absolute most that you are willing to pay for a product or service and then they are going to charge you that. So, two people can be looking at the exact same flight, the exact same ride, the exact same um product and get completely different prices, not because of demand or anything that might make sense, um but because of who they are and what the companies know about them as a user. Um, and according to Representative Mallerie McMurray, who I mentioned earlier, this is only getting worse as AI gets more advanced and better at predicting your behavior. And her plan is to ban it. Um, like fully stop companies from using your personal data to change prices, whether that's flights or rent. um even wages. Um because the bigger issue here isn't just like higher prices, right? Um it's that corporations are quietly turning your own data into a tool that squeezes even more money out of you. And most people don't even realize that it's happening. And I wanted to talk about this because I recently saw a news article about a grocery store who was beginning to utilize peak pricing, which meant that products were going to be different prices depending on what time of the day it was, depending on consumer data that they've collected. Um, they are doing this on a mass scale now with your personal user data. Um, it's not just going to be in public spaces anymore. It's going to be online on your phone. Things that you are personally looking up, things that you are personally buying for your household.

[00:15:19]Um, you don't even have to step out of your house for these companies to be farming your data. Um, and I really I really think that we need to be a little bit more concerned about it because it is only going to get worse if people don't get angry about it. right now.

[00:15:31]>> See, something was funny is that uh this video that you just watched uh I don't know 30 days or something so like a month ago or whatever.

[00:15:42]I that's the first you know that I've heard about it and that what's funny is here a few weeks ago we noticed that they were changing the tags at the Walmart down in Ontario. you know, they went to these, you know, kind of weird tags. We kind of picked at them, you know, like what the heck. And I kind of assumed I'm like, h this is like a, you know, some kind of AI type of tag. And sure enough, just crazy.

[00:16:19]But that man, they're trying to get us know they. There you go. There's that word again. They just insane. But yes, I'll be uh I'll be watching some more videos on that for sure. That's That's crazy.

[00:16:40]Be careful out there, man. They're trying to get us no, you know, no matter what. Oh, look at that. See, they're doing that.

[00:16:50]That Hey, man. going to start some wars and maybe get you nuked and uh well heck let's you know there was some sunburst I don't think anybody I don't think they were able to do that one I mean holy snugs y'all be careful out there watch your top knot and your six good Lord willing them creeks don't rise back again tomorrow. See you.