NRL inks record $5.3 billion media rights deal | ABC NEWS

The NRL has secured a record $5.3 billion broadcast rights deal over seven years, the largest in Australian sporting history, with Channel 9 retaining free-to-air rights and Foxtel Group as pay TV partner; this deal future-proofs the league by embracing digital streaming platforms and enables global expansion to 200 countries, with the $5.3 billion representing primarily cash payments rather than advertising space, and expected to substantially increase once international market growth begins.