20 7-Figure Entrepreneurs Asked Me How to Hit $1M/Month (Here's How)

Ajouté : 2026-05-12

[00:00:00]But I'm excited for you guys to get this one. It'll be good.

[00:00:04]>> So, um, for context for me, I, uh, I run an agency. I'm different from a lot of you guys. I want to get like kind of a poll. Um, who I know a lot of people are in the SAS space. A lot of people are in the info space. Who runs an info product in here? Okay. A good amount of people.

[00:00:18]Who runs a SAS company? Okay. Do any of you guys like run agencies like service based agencies?

[00:00:24]Couple. I mean, I'm going to So, I'm going to be going over a lot of stuff.

[00:00:27]I've had varations of But context for me, I work with about 10 done for you clients at a time. I've scaled multiple info products um and some SAS companies mostly in the info space um to a million dollars a month. My biggest client is at over $2.5 million a month um consistently. And that's kind of what I grew my brand as. I have like a niche brand. I have about 13,000 followers on Instagram and I've not only gotten the agency my agency peak month at 550k profit in a month and then my I ran a licensing program and so I did my own principles basically like promosia has done and I turned a licensing program for a niche audience with webinars to a 250k per month really high ticket kind of package. So, I'm not only going to be going over webinars, I'm going to be going over ads as well. And just um it's going to be things that I see working in 2026 for everyone that wants to eventually scale to a million dollars a month. I know you don't want to scale to a million dollars a month, but I think everyone said they want to I think everyone wants to scale to a million.

[00:01:20]>> No, I want to scale to a million dollars a month. I just want to have an AI avatar that's doing it for you.

[00:01:25]>> Yeah. But um this is not only what I see people doing and this is like what all my clients who are making a billion dollars a month are doing right now and also like what I see other people doing as well. So yeah over the my name is Jay Singman. Over the past um 12 months I've I've been responsible for over $30 million in coaching revenue. Um this is my origin story. I was born in Minnesota, failed my first agency. uh hit rock bottom from there and then the gamble that I took basically just my my story is like I drove across the country uh with $2,000 chased one client got like 30% of his uh business for context my business is built around like revenue share and equity so I will usually take 35% run the marketing and sales for them um and all of that and then I basically all my clients came from that one client indirectly um and yeah I kind of mentioned that already and my really goal for my business is to scale top coaches and consultants to six and seven figures a month through streamline processes for a long term and really evergreen processes and that's the only way I'm going to be talking about AI as well. Uh probably blow a lot of you guys' minds, but that's the only way I could possibly take on 10 done for you clients at a time where I have equity in all their businesses. So these are some of my results. I've been number one on W ton of times, $1.7 million in 30 days.

[00:02:37]Work with a ton of traders. Um if anybody knows who uh Q Banks is, Wall Street Bets, those have been some of my top clients. These have been some wires that I've received from my agency running a very lean team. And so just kind of proof that all of this really works. And over the next 45 minutes specifically, I'm going to be going over number one, the best model to sell high ticket coaching in 2026. I don't really rely on any cold VSSLs. I know VSSLs are really dead. If you want to scale to a million dollars a month, um why most seven figure per month offers are printing from paid webinars. Organic webinars work as well. The three done for you models you can stack onto your existing offer to scale to consistent seven figures a month. So when I had that part, I'm going to be talking about how you coaching guys and also you SAS guys can add a done for you component to it. Um you guys will see how that works.

[00:03:21]And if you guys are curious on how you can charge like huge prices like 15 to 25k plus, that's what I'm going to be going over there. And content ad strategies and how like the everyone making seven figures per month now has has like switched this ad strategy and how it's kind of like a quiet uh it's a quiet thing. Like I I'll show you guys in here. So, first off, the best model to sell high ticket coaching. Um, so most most coaches really are selling high ticket coaching still the hard way and they're sticking to things that worked in 2022. Cold VSLs, outbound, um, you know, Instagram reels, short form, like Champ said, completely dead. The only short form strategy I really run is all pushing towards YouTube and then pushing to a webinar. So, and uh, uh, Wade is right like YouTube does have the same effect as a webinar does, but it's kind of just selling live, so it has more frame there. Um, makes the skeptical market with VSSLs and and cold marketing really just it equals poverty, right? So like inconsistent revenue, high ad spend, low show rates and these keep going down and down and down the more coaches that are rising up in the market. Okay, this is why webinars win.

[00:04:24]Okay, so by the time people get on the call, they are already sold. I have um so like I said with my small brand, I have worked with a ton of people who have had low frame in their content. So, I'm a big proponent of like even if you have a small brand, you can make a ton of money with coaching still if you have frame in your content. And the example that I use on that is I ran a couple of my first webinar that I ran, I got about like a hundred people on there just for myself. It wasn't serious at all. I ended up closing the CMO of Iman Gazi's educate company from that. He never followed me before. And that that consistently happens all the time. I've also worked with people who had a ton of followers. Like I've worked with people that have had like a million followers and all they made was just uh entertainment content uh lifestyle content and they don't make any money with bizop offers anymore. And this is why because they have no like logistics in theirs and I've switched all my clients to just webinars every single one. Okay? And why? Well, because you can sell to hundreds of people at once.

[00:05:19]Dialers can go crazy calling fresh leads when they go when they're up because you know the show up rates get higher and show up rates and conversion rates go up. So, and I kind of went over why a cold via sale is kind of tanking right now, but a webinar really sells you on the the four things that people need to be sold on. So, the way that I frame this is people need to be sold on four things to pay you anything above four figures. They need to be sold on your brand. They need to be sold on your success with the brand. They need to be sold on your business model. And then you need to sell them on them doing it themselves. You need to sell them on themselves. A webinar does all four instead of them going watching 72 hours of your content, you know? So this is the stack that I use. Some of this is uh beginner stuff and then I'll go into some higher level stuff. Um the stack is webinar jam, go high level, convert kit uh for emails and close zero for sales.

[00:06:05]This is all you need to run seven figure per month webinars. Um so step one obviously like I said going over some beginner stuff. I know a lot of people don't run webinars in here, but you'll build the event. Uh you'll build a funnel. This is usually how the funnel is built here. So it goes registration, thank you page, application, and then confirmation after the webinar is done.

[00:06:24]Essentially, the third step is email sequences. So the way that I want you guys to think about webinars is let's say you're running a webinar. My webinar would be how to scale to 100K per month running a uh you know, a growth business essentially. Um and so what I'm going to sell people on because I know the webinar is going to sell is I'm going to sell them on getting to the webinar. How many people know uh Spencer Kak in here?

[00:06:47]the the yeah the insurance guy printing right now. I met him at a barber shop and he showed me like two weeks and every week he would like transact like a million dollars into his [ __ ] bank account when he was getting a haircut.

[00:06:58]It was insane. What he does is he basically just sells everyone on getting on his free class because it's low friction and then he sells them into getting into insurance essentially. Um, and so what he'll do before that is he'll send a ton of education emails and SMS blast telling them on why the free class will get them there and trying to pre-sell them and the webinar does the heavy lifting essentially. Um, and then you'll want to run SMS reminders if you guys don't have SMS blast set up for this as well. Um, the thing with webinars that is insane is on a cold VSSL what I'm seeing in like 2026 the show up rates have consistently been super low. on this you can consistently get 90% show up rates and near 80 to 90% uh closing rates on webinar with even cold offers. So it's absolutely >> you increase the show up the the drip cadence.

[00:07:44]>> Yeah. So the cadence before like you're selling them before and then the dialers will get on with them after it and then you'll kind of take them through. So so imagine this. Imagine you you have to sell people so many times on so many things to even buy your offer, right?

[00:07:58]like all those four I just said, but then also you have to sell them on your offer and you have to sell them on how it works. So imagine like you just frame somebody with your entire program. You fra and this is the structure that I use. You frame somebody on your entire program and then you show them at the end how easy it is to work with you and how easy that is. So you give them a product demo at the end as well. They're completely sold after that. And I know from the YouTube video we're talking about laydowns. Webinars are the only ways you can get laydowns in 2026. Um, I'm talking about I've received like 20k wires specifically after a webinar, people pushing up calls. Um, and it happens all the time and this is the way you want to do it. If um, I have an entire uh, Jason Fladlin, I have his entire PDF on just like I use it with AI now. So I can write webinars with AI but this is the frame that everyone uses should be like a 45minute webinar. I could use this presentation for a webinar if I wanted to. Um, but the hook problem plus shift so you define the pain offer and the offer in a new way.

[00:08:55]the system, your proof, and then the close, which is showing them how easy it is to basically work with you. And then you can basically ask for permission to close, and then you can close after that. And then you can kind of scale this. So, what I see people doing is they'll run a cold webinar. Maybe they'll make, you know, 60 to 100K off of it. And then they'll stack it, and the next webinar, they'll have a successful student come on, and then another successful student come on, and then every time it's just a free class with low friction, and then selling people. And you master this. This is the only way people are scaling to seven figures per month. One important thing to remember is when somebody signs up for a webinar or a sales call or whatever it is you do, they're not sold on showing up to that webinar yet. Maybe 30% of the people are. The only way that they're going to actually show up is if you hit them with that cadence over and over and over again and provide free value in between. And that's where Jay says, master sending out emails that have value. Why should they actually show up? How many text reminders in between? 12.

[00:09:48]>> I I do a lot. I do like twice a day and then um three times a day before like seven days before the webinar. And all of them are just basically telling them I'm going to go over all of this on this free class. How did I make this amount of money? How did I uh increase show up rate this much? How did I do X result?

[00:10:05]This that and the third. I'm going to show you on this free class. You show them exactly how. And then but you're not doing the you're showing them the what basically on the webinar. You're not showing them the how. And the how is how they're they're going to close with your program if that makes sense. Um and So this is super easily scalable. So if anybody's a, you know, numbers person, you guys should know if you guys have a 5K to 15K program, I know if somebody if we get a,000 people to show up on a webinar, we're very likely making 100K in a period of two weeks from that point. And I've seen that number pretty consistent unless your sales call goes like [ __ ] and unless you have a closing problem, which is the easiest problem in my opinion to fix in info. Um, now this is the offer stack that you can use. Um, there's like three different offer stacks you can use in webinar. So, you can either sell the front end um, right on the webinar. So, like $1,000, you pitch it on the webinar. You see all the sales come in and then you have a sales team going to send those people. So, they'll get on a call with them. It'll be like the success managers. Hey, I'm with Wade's team um, wanting to see if you know you need any help essentially.

[00:11:08]And then you pitch them on working with them onetoone. Specifically, what I do is I just have everyone go and book a call with me and I know everyone can feel like I I know if any everyone has had that like same feeling when they had a good month in their business when they see all of these calls stack up on their calendar and they picture how much money they're going to make pre- call. This happens every single time you run a good webinar and it's insane, right? So, and by the way, you have the most frame in business when you have to cancel some calls, when you have to push up some calls, when you actually have uh real limitation in your business, but most coaches fake urgency. If you have real urgency in a coaching business, you have the most frame out of anybody. Um, and then there's a followup, right? So, what I see a lot of people do, and I'm going to be going over um ad strategies and how people are scaling this. Um Iman Gazi, I'm sure everyone knows who I Gazi is. He just ran a three-day event.

[00:11:54]Nobody knows that he did like multiple eight figures with that event, showing people how to shadow operate. And he ran the same exact thing. And what he basically did is he pushed everyone and he sold everyone on why you should become a shadow operator. And then he told everyone on this three-day event, I'm going to show you exactly how you can become this shadow operator. And then after he sold everyone on booking a call with him and he basically made eight figures from that, he put the replay campaign on YouTube, ran an ad to that, and then he basically made more money from that essentially. And then he can kind of [ __ ] off for a couple of months. And that's really what webinars allow you to do. Um, but we all know coaching months. What would you rather do? Would you rather run like a free event, you know, every two weeks for a month and then kind of mess off for a little bit and then everyone's looking forward to your free class or would you continue to run CTAs in your stories until it kind of runs out? I feel like every coach has been at that point at some point. Um, and so this is this is what you can do. Now I now that we are in AI age, me working with 10 to 15 clients at a time, if you do this right, because proof of concept is the biggest thing in coaching, if you have at least like five maybe 10 webinar slides and webinar scripts that have worked, you can make this with AI every single time.

[00:13:01]And so I write all of my webinars with um Claude and then I build the slide decks um with Manis. And I actually built uh this presentation Um, so that's how it works and I if you guys want the prompt, I can send everyone the prompt on Instagram that I use every single time. It's pretty long.

[00:13:18]Um, but it just goes to show like it's pretty insane that uh AI can write these now. Um, so I'm going to be going over all the strategies. Like I said, um, the strategies that people run with this is number one, ads. You can break even on the front end. So you spend uh you basically spend money on ads. You sell them on a $47 uh product on the front end or like a VIP section to get into the webinar. And then you get money from backend sales, which if you do this right, this is how everyone makes money on the back end essentially. Um, this is what I do. I book a call at the end of webinars. So, I basically just the key metric I look for is cost per booked call. Cost per booked call on webinars are are extremely extremely cheap. Um, the difference between a checkout link and a book a call at the end of the webinar.

[00:13:58]>> So, yeah, a checkout link is if you're selling anything above 5K, you want to get them to book a call. So, let's say you're asking somebody permission to pitch who wants this system and then you're running through it. Um, so let's say I'm selling all of you guys, right?

[00:14:11]Okay. Who wants the exact webinar ad strategy content system I just went over? Well, if you want to work with my team directly on how to do this, just book a call with me here. You can put on the webinar limited spots in like five minutes. You're just going to watch your calendar go and fill up while you do a product demo. And that's the most frame that you can have, right? And it doesn't give people people don't need as much time to think about it because they're already pre-sold, if that makes sense.

[00:14:33]So, >> and what would a checkout link be used for? A check out link would just be $47 limited time availability >> yeah 100 quantity and then once they get into the program your wall or your discord somebody from your team if you're really good at sales somebody from your team can get in there as a success manager and they can ask you a bunch of questions like they're helping you out and they can be like actually I think you'd be a better candidate to work with Wade one to one you'd be better for our program essentially you're way more high level than everybody else in the program >> when you sell low ticket you're You're just putting someone into a program to make them realize that they don't know how to implement the information you're giving them.

[00:15:12]>> Yeah.

[00:15:12]>> That's all low ticket is. Here's information you don't know what the [ __ ] to do. You got to pay me a high ticket to help me have you.

[00:15:19]>> Exactly. And so what does this create inside your business? Well, it basically creates like an anti-elling approach.

[00:15:24]Um, who knows uh William Rivera? Does anybody know William Rivera? So, his business is pretty [ __ ] insane if you guys know how that works. He runs he runs webinars all the time. Big proponent. I've learned a lot from him.

[00:15:35]His uh wife actually runs a separate program for sales people. And so it allows you to be very choosy with the people that you work with because you have so many leads. So what that means is he he runs a a business for like uh webinars and coaches and agency owners.

[00:15:51]And so he sells them on a webinar and then his um Alexis Mai runs a sales program teaching girls how to be in sales. And then they also run an insurance business on the back and they get all of their leads from the that they run and they push people into this these different programs and they collectively make like 3 mil to 5 mil a month. [ __ ] insane business model and it's all because of webinars essentially. So um and by the way this is what this looks like as well. So you can uh stack affiliates with this as well. So I consistently um I make about 25k a month just from W affiliate from people that have been on my webinars and people that have joined uh licensing essentially. There are tons of programs GHL close gives like 50% if you're in the sales space uh in the first 12 months. There are tons of things that you can do this. Anybody running ecom events um runs stupid money on affiliates from this as well on top of the onetoone program that you're selling. Okay, I have a $5 million event. Um we want to project for it to do uh these numbers coming up and we have eight affiliate sources um with that as well on top of the 15K program that we're trying to sell. So um that's that. I've also uh saved some businesses that were doing like a 100k a month and brought them up to a million dollars a month specifically with just webinars.

[00:17:02]And the best way I'll explain this as well is who knows like the stages of uh market awareness. Who knows like stage four, stage three, stage two. So when you start a business and people are just buying without like they're sold in your brand, they're sold in the business model. They're usually like stage two, stage one. What a webinar does, it allows people that aren't sold on you at all. They're stage four people. Everyone is pretty much stage four. They know they want to make money, but they don't know how. They don't know with what, and they don't know who to buy it from. They can move all the way up from stage one on a single webinar. It's pretty insane.

[00:17:34]Um, and I was going to use I kind of mentioned this as well. This also allows, this is one of my clients who has a ridiculous amount of engagement.

[00:17:42]Um, but he makes no money from coaching because he has no frame apart from mine.

[00:17:46]When I have like 13K followers and I'm able to make 250K a month with a licensing program. Um, this is what a really niche well done webinar allows you to do essentially. Um, I already showed the metrics on this my first webinar kind of like that. Um, and I'm going to go over some other strategies, but I do like to to pause anytime that we go over a subject. Does anybody have any questions specifically about webinars and how that works before I go into ads and other marketing or is that pretty >> you run ads for your webinars?

[00:18:14]>> Yeah. Yeah. Do you have do you have any like price for people to come in like $25 for you to join the webinar just to like increase show rates?

[00:18:21]>> Yeah. Yeah. So, the way that uh people do it is there's something called like a VIP spot. And the VIP spot can literally just be an extra group call outside of it. And you can charge that at like $47.97.

[00:18:33]So, people go and register for the webinar, they're redirected to a page that says, "Do you want to be VIP?" And that includes a onetoone call with me or like a group coaching call. I don't do one to ones because it's pretty low leverage $47 but that's how they make money on the front end and those people are like two times more likely to buy the high ticket as well if that makes sense.

[00:18:51]>> Yeah, that's also how you liquidate your ad spend so you don't really spend money on ads, you know.

[00:18:56]>> How often are you running like pre-recorded webinars versus like live webinars?

[00:19:00]>> I run a pre-recorded webinar um after like I put them on YouTube and then I run ads to that. It kind of does the same effect and then I'll run a new live webinar. Um pre-recorded webinars used to really in 2022, but people do like them to be live more.

[00:19:14]Like there's a huge revenue difference in them. So I just put those on YouTube if that makes sense.

[00:19:19]>> Um, so I work with, you know, Brooke.

[00:19:22]>> Yeah, I worked with them for a while. So I was like seeing the webinars there and they didn't book a we didn't do book to call. We just did straight to the customer success >> for the people that bought. I'm just I'm interested to know like your opinion on whether book booked to call or you know the the low ticket.

[00:19:41]>> Yeah. Well, Brooke Brooke has a ton of traffic.

[00:19:45]>> Ridiculous >> and very B TOC so it makes sense for him to do it. But when I'm like I'll go back to my uh first webinar. Um when I had 300 registrants, 100 live viewers, and I got six closes, so I'm booking a call, >> I want to like charge six people $47, you know, and then follow up with them to I just want them to book with me right away, sell them on a 15K program, yada yada yada. Right.

[00:20:07]So, B TOC, that makes sense. I I'm B2B.

[00:20:09]Um, and I'd say if you have over a thousand people live on your webinar, you should do a low ticket. Anything else I'm just going to book a call?

[00:20:16]>> Book call.

[00:20:16]>> Yeah.

[00:20:17]>> When you're running ads to your webinar, how's like the webinar's two weeks out and you start running ads?

[00:20:22]>> I'll run like them a week out, >> but you can run them two weeks out and just I'll be going over ads. Um, and like the content ads that I run, it's It's pretty ridiculous. And then you have to it's a large setup up front. But yeah, if you're running an event, I'll do like two to three weeks out. And an event, guys, is like a webinar, but over three days. So like a three-day event.

[00:20:42]Um I don't know if anybody's been a part of an event, but I've definitely bought from webinars and events and stuff like that. Um yeah. So I'm going to go over um marketing and how I how I market these webinars. Um and always how I do everything. You can always um treat all of your marketing. Um if you look at anybody like Eugene Schwarz they follow the same exact thing. And before I started running everything, I was like kind of thinking like, how can I create launch cycles and how can I create interest every single time, even if it's the same product for years. Um, and this is how you do it. So, anytime you want to launch something, you're going to do a whisper, te shout kind of sequence. So, whispering is always like you're whispering something huge is coming. Think about like a movie trailer. Something huge is coming, free class is coming, you're whispering about it. Tease is you're going to be explaining today. Free training May 5th.

[00:21:28]Um, I'm going to be going over this.

[00:21:29]It's going to be the most insane thing that I launch. I talk about some people can tease for like months and months and months and they just keep teasing, keep teasing. If you guys ever see like a uh a movie and it just says the date, that's exactly how I do my uh my promotions. And then shouting is how basically you're going to go and um talk about the program is live, the webinar is live, this is the live room, um this that and the third. And if you guys ever get a chance to go and watch her most book launch, the one he did at like eight figures for, that's this is exactly how we did it as well. So, Whisper Create uh Curiosity without revealing the offer. Um the the tease, this is like an example of all the Instagram stories I ran. Uh this program hit like $2.5 million in 35 days. Um you build momentum toward the launch. And then the shout is a full conversion p push with maximum intensity essentially is how I explain it. Um and now I'm going to be going over ads and this really shift your guys' mind because who who here runs ads like consistently?

[00:22:26]It's a big acquisition vehicle for them.

[00:22:28]Who here like wants to run ads but it's like it's kind of complicated and it's like you know okay. Okay. Well, I think I think even like the people who aren't spending the most that they could be on ads will break a little bit of your beliefs as well. And for people that just don't know anything about ads and that's the reason why they're not running them, they don't think they can make money. This will break your beliefs as well. So there is something called content ad strategies. If anybody knows uh Jeremy Haynes, he talks about this a ton as well. He calls it the forester ad strategy. And what this means is your organic content and your content in general can make you a ton of money by running them as direct response ads. Um and I'm going to be talking about that.

[00:23:07]So this is exactly how you set this up.

[00:23:09]So all of you guys, if you run organic or if you run brands with organic have content cycles. You have content that develops traffic. You have content that kind of is just lifestyle content. any content you guys know that is super boring, super niche, super ICP. For example, one of mine, I'm going to give this example in a second. I ran a video titled um how I uh how I uh became number one on [ __ ] uh making my clients over 240K a day. I had I had a huge uh result. And that video hit over 30K organically. And I'm like, this video is like getting me a ton of people. Ty Lopez reached out to me to talk about that. That's how Wade, Champ, that's how all of you guys found me from that one video. And and my whole thing was like, okay, if these people are following me, I'm getting ridiculous opportunities from this video. I'm going to boost this. And the best way I can explain it is, you guys know if you guys are making a boring video, like an ICP video, only certain people will watch that. People don't know what [ __ ] is or like what any of those things, they just scroll past that. You guys should run be running those as ads essentially getting them into your funnel. And then what you can go and do is you're going to go and retarget those engaged PE people. A lot of you guys don't know you can retarget people who have watched 75% 90% of those videos, 100% of those videos, 3 seconds of those videos with your actual ads you want to go and push essentially if that makes sense. So you can retarget people that watch a certain amount of percentage. So like I know if somebody watches a video 90% of that video they're very likely ICP or they're just they dropped their phone somewhere and it's been playing for hours. Um so this is what this looks like. So uh you're going to create a this is going to be like a two campaign creation. So, the number one is traffic. Um, you're an engagement, I mean, and you're basically going to be making a video. It can already be on your Instagram page, and you're going to choose that video, and the objective is engagement. You're going to basically draw them to your profile essentially. And the budget will be like 70% of your budget.

[00:25:00]>> Like I said, >> you just take a viral video and you run it straight as a as a paid ad.

[00:25:04]>> Yeah. But it's going to be like uh it could be a talking head video of me talking about business. I always do those kind of videos, you know.

[00:25:10]>> And do you have to Do you have to change the the metadata or the hook or you can just repost it?

[00:25:16]>> No, you choose use existing posts essentially.

[00:25:19]>> And what you can go and do as well is you can go and put 50 of these ads into one campaign. 50 of these ads. Just choose A+. A+ means Facebook goes and chooses the audience. And that's how you go and do it. Um, and then I'm going to make those people go to my profile. And I'm going to explain how this is all full stack in a second. Um, but after that, basically, like I said, A+ targeting for the ad budget. Then you're going to basically set up pixel tracking and you're going to set up a rule for booked calls. So you're going to be setting it up for um the the custom audience essentially if that makes sense. Um and after that I'm going to go over and I kind of explain you use existing posts. Now this is where it gets kind of fun. You're going to use 30% towards bottom of funnel. So like I said when you're going and retargeting the people who watch those specific videos you're going to now target those people to run it to your cold VSSL your webinar the the conversion that you actually want people to go to essentially because those people they have what they have frame they've already watched a bunch of these videos that you're targeting them with. This is what that looks like. So you're going to choose leads. The custom audiences are going to be 50% of video views, 75% of video views, and they're going to be 30% of traffic. And I've consistently gotten people who have paid 15K plus, who have paid 5K plus, who have paid ridiculous packages, and I've gotten $5 booked calls, $10 booked calls. If you guys know, people in my space who are very high ticket are very cool with getting $200 booked calls, $250 booked calls because they don't have that frame. And I'm going to keep showing you guys. I want to show you guys a video of um Hermosi actually talking about this, validating this. And if you guys don't know, Hermosi runs a ton of like eight figure portfolio companies. Um I wonder what this sound like.

[00:26:57]>> Have you ever heard that?

[00:26:59]>> Oh, wow.

[00:26:59]>> Wow.

[00:27:01]>> Wow. Okay. Well, then you all will love what I'm about to share with you. Okay.

[00:27:05]So I believe that the future of media between paid and content has completely merged like we have reached the singularity of that now it's done like that's not like going to happen it's already happened it's here and so my paid team and my media team have now they're one we now mostly because when you asked the question I was like huh that is kind of what we do but I was thinking about it because it's not as often as it used to be and the reason is because we pump out 450 pieces or whatever it is of content per And you know what's really cool is the algorithm will just tell you which of these are the are the best and most interesting.

[00:27:39]And so then what we do is we take those things and then just run them as ads.

[00:27:43]And I used to think because we did this earlier probably a year ago we were adding CTAs on the end. So it' be like I take a piece of content and then I'd be like hey by the way get blah blah. We don't even do that anymore. Just take the ad or take the content and then just just literally put an overlay. Just put a banner that says like click to to grab a thing like it people.

[00:28:03]>> So yeah that's That's basically him validating it. And the reason why that is important is because if you if you get $250 a booked call and then the next day you get $500 booked call and you don't really know what's going on, you don't have any consistency. But what happens if the first the first campaign, the way that I like to explain it is I I get people from YouTube. I get sales from YouTube and I also get people from um ads as well. Well, like I said, the top ofunnel content is going to my profile. So, I'm giving them like they're double likely to go and purchase, if that makes sense. If they're going to my profile, but they don't go and book from my retargeting ad, they still might go to my YouTube and watch my content and then keep getting retargeted. And it's like a cycle bit of them just like constantly fighting themselves not to go and book a call with me and buy with me, if that makes sense. And in a very competitive market without frame, you're very weak, unless you're spending hundreds of thousands of dollars a month. But even people running hundreds of thousands of dollars a month, I want to show you guys a couple of examples. um 12,000 ads.

[00:29:02]Most of it is his exist existing content essentially most of it. What he's doing is he takes a bunch of his existing content. He runs them to cold audiences so people get framed and then he'll retarget them to the events. This is exactly what he did. Um who here knows Cody Sanchez. Cody Sanchez, if you ever go watch her content, she does the exact same thing. Go to her ads library.

[00:29:22]You'll see a bunch of videos of her normal content running as ads. She's trying to farm people who watch 90% of that. Um Jordan Lee AI does the same exact thing. Every Tony Robbins, same exact thing. So, this is the best way to do it. Um, and by the way, if you guys want to get frame with um content, I want to just add this in there because this is a diagram that I post on Twitter and it kind of went viral. Um, and this is very off topic, but you want to run this same uh this is like an organic version of this book of this ad strategy. So, like you can run like a YouTube video, pull three best content concepts from the video, run three reels, and then you can basically run a DM they watch the YouTube and then they book a call or they watch a webinar. Um, so I just wanted to add that in there.

[00:30:05]So, um, who has questions about that?

[00:30:07]I'm going to go into, uh, my third section of this presentation. Does anybody have questions about the ad strategy?

[00:30:15]Make sense?

[00:30:18]So, I'm going to be talking about um, AI real quick and then I'm going to be talking about done for you. How you can add done for you into your coaching business or SAS company to charge ridiculous prices. I'm talking about uh 50k this that and the third by adding done for you. Um and how big guys are doing that as well. So this is the biggest skill you can build in 2026. Um I'm going all in on AI. AI isn't a tool.

[00:30:40]It's basically like my sub operator.

[00:30:41]There is no way I could run 10 to 15 done for you clients making seven figures a month at a time without AI now. Um and the only way like I said that's the only way I can run it. And this is what allowed me to get 550k months, 450k months with an agency. Um the skillback gap is is massive right now. So if you guys you used to have to compete with 35 to 40 year olds in in tech or in uh you know VCs um with more experience. Now you have a lever that they don't. And I'm going to be talking about some AI tools you guys can create today that are insane that will change your business overnight. But most business owners have no clue how to use AI to make money. And the people who do learn are going to be untouchable in business in two to three years. And I'm not talking about just offer positioning with AI and that's important. I'm talking about actually using it in your internal business. For me, before AI, writing a VSSL took days, webinars, like I told you, I I write all my webinars with AI. Um, large slides, email sequences took hours, multiple clients, that's impossible. Now, I make all of these in hours. I make SOPs within minutes and I have systems for every time I do something successful. AI takes what those metrics were and it makes an SOP for the team and it's pretty ridiculous. So, um, like I said, this is exactly how I use AI. All these things, you can kind of read it, but these are all the things I do for my business and probably what you guys do as well. Um, so number one, offering positioning.

[00:31:55]Every time I sign on a client, for me to even market their program and get integrated in their business, I have to basically live that with AI. I don't have to try as hard. Um, the AI prompts that I go and use now look something like this. So, and this is if you guys actually take the done for you route I'm approaching, you guys are integrated in your client's businesses. What I go and do every time I sign on a client is I'll have them make me a 15-minute voice note and I'll basically test that with all of the successful offers and everything that has worked. I'll AI prompt and I can already make all the sales and marketing copy and we're good to go. Um, that's what AI allows you to do. Sales assets, um, fulfillments and SOP automations, um, they allow you to be your second brain. If you have a bunch of things that have already worked, you guys need to be using AI, speed and time compression, etc., etc. I make all of my client assets and I create them with AI essentially, if that makes sense. Um, I added these in here because I was going to push all these links, but um, once again, some more wires I've gotten for just um, adding AI into some people's businesses.

[00:32:53]You can also now I added this as well um make funnels there. I want to see if this is uh still live but um this is a funnel that I made with just Claude leading up to a webinar that I had. Uh let me just uh this real quick see if this pulls up.

[00:33:14]Like for example, this is made with AI.

[00:33:15]Um and it's it's just very simple and easy that you guys can go and do. So, if you guys can scale this, it's very easy.

[00:33:22]Okay. Um, and I'm not going to go over this because a lot of you guys aren't agency owners, but I do want to go over the last thing that I'm going over. Um, that's done for you and adding that to your coaching business, which is very, very, very important. So, who here just um who here does any kind of like done for you, very high ticket, five figure packages? Um, you guys you guys all charge like five figures of some sort.

[00:33:43]>> Yeah, it depends. Like we're fully fully done for you in >> Okay. And only the done for you is over five figures and whatnot.

[00:33:51]>> Yeah. I mean, well, some price points are lower, but like we shipped it. We don't do any info. It's a done for you service.

[00:33:55]>> Okay. Sick, sick, sick. Um, so yeah, the info space basically is splitting in two. And if there was a lot more info people in here, they'd be like very intrigued because most of them have literally been running the same model for years and years, which is group coaching, um, you know, onetoone packages, trying to sell on lifestyle.

[00:34:12]The lifestyle concept does not work anymore. The influence era is like quite literally over and followers don't convert the way that they used to. The market is very desensitized to big numbers. Like people were amazed like a year ago when I scaled the clients to $2.5 million. Now they could really like care less. They just want to see how easy it is for them and and you know how how they can do it essentially. Um promises without proof ad cost on the type of content or climate wall conversions um collapse. You really just you need to have frame on your content in 2026. And there is one model that is easier than ever to sustain seven figures per month. that is done for you.

[00:34:48]Um, and the three models you can add to your existing offer to scale to consistent seven figures uh per month without spending 350k uh per month on ads is done for you as well. Um, so I'm going to be talking about the different models that you guys can be running with done for you. So, I'm going to use myself as an example. Um, I run the agency full-time where I make all my money from revenue share, but I also run a licensing program for people that are in similar businesses to me to bisop and I charge 15 to 20k for that on the front end. Um, this model is is called placement. So, there are tons of people even on the low even without audiences where basically you will charge someone a finder fee. So to use myself as an example, um I had four sales uh last over the last two weeks with this and there will be coaches that will come to me because they see me as a guy who scales coaches. Essentially, I have a student that has paid me 15K plus and those students are hungry for a client.

[00:35:43]I will turn around and no joke sell them this client for 25K plus if they believe that they can go and get that client essentially. And that's the easiest sale I can ever get. I I um there's a funny story that I have with this um with this guy that I couldn't work with for like moral reasons. He ran like an Only Fans offer and I just couldn't do that. And um if you guys uh he basically worked with a ton of these Only Fans girls and I sold him for 15K plus before knowing what he did and I had that and then an operator came to me and he was like I need a client in 70 days. I mean in in seven days essentially and I'm like he's like I'd be willing to pay 30K for this.

[00:36:16]I sold him as well connected him with Owen and made 45K without having to talk to the two. Those are some of these deals that you can do with done for you um with you guys. And if you guys are wondering how this is done for you, it's a done for you placement offer. All of you guys can do this. There's people doing this in Tik Tok shop, placing people with brands, running an agency there. There's people doing this real estate. I had a I had a coaching program that made over 500k per month. Stupid like Facebook audience, 5k followers.

[00:36:41]His name was Esbong. And what he did is he did um uh what's it called? Assisted living properties. And he would take his students and he go and scale those offers with those houses with them. all of their expenses were there and just because of his network, he could get those properties and charge ridiculous prices because they knew over time they could make a lot more than that. Um, so you guys can all do this. I want you guys to find a way to go and do this and ridiculous money comes from this. Um, this is a this is my accountant who also runs a uh he has a CPA firm. He's also a lawyer, wealth manager, and he was able to make a bisop offer without an audience where he goes and charges business owners on putting a CPA in their business for their people. And he charges $45,000 to $75,000 for that done for you. It's absolutely ridiculous. Um, like I said, these are some of the fastest multiple five figure deals I've closed in my life. The second one is done with your partnership. Um, this is where you take something uh together with a student. Like I said, the real estate deal. Um, you take a Tik Tok You take a brand deal, you take a real estate deal, you take a client where we both take percentage of this. You charge them up front and then you also take percentage with them. Um, and all affiliate channels stay with you. So, for example, the all the people that I sold have an average about of about two to three revshare clients. I keep all of the affiliate channels from their W from their um close from all of their subscriptions. So, I make money on the back end as well. And that's how you treat info like a real business because most people don't treat info like a real business. Um, and like I For example, I I just explained the example. The third model is build and release. So, you build the entire system. You keep the ownership of all the affiliate relationships. You collect the build fee up front and then very similar to the other ones, but you just uh you release it. Um essentially, um this is one client that I made that I never touched before just from W affiliates. Um 5K in a single month from that one client. And why am I telling you this? Well, after running over $30 million in coaching revenue across the portfolio over the last 12 months, I've learned to always remember two things. The most important things in coaching is nuance and adaptation. And so nuance, what that means is most people will run the same funnel for years and years and years. A webinar is what creates nuance.

[00:38:52]Adaptation is adding AI to all of this, adding nuance to your program, and always selling new people that are stage four. There are AI agencies and AI offers right now with less than 50,000 followers print printing multiple seven figures a month. But if you with an audience, influence, etc. adapt to the market, nobody can compete with you. And I'll just repeat that like there are people right now with no audience who are adapting to these models that are making a ton of money, 500 camel. I mean, you said this before, people with AI agencies, like they're making ridiculous money. But if you guys have an audience or like leverage or a network and you guys can do this and kind of put your egos to the side, everyone has to do that. Nobody can compete with you because you already have that leverage if that makes sense.

[00:39:32]Um, and I just want to go over one little thing just to show you guys what I'm doing with AI. Um, I have three AI tools that I went and built. Um, so one of them is a is an onboarding automation. So every time somebody onboards with me and I get that voice memo, I put it into AI and it automatically makes 15 uh days of Instagram sto emails and categorize them. I have a bottleneck anal uh analyzer. So I go and explain the problem to AI and it goes and gets me to the solution based on what has been successful. And then competitor I think everyone should do the competitor intelligence. Every time one of my competitors puts an ad out, puts a piece of media out, YouTube out, it sends me a notification on what that is and I just make basically make an SOP file on it and um AI does all of that. So um I just explain that. So that's basically my whole talk. Um I'm going to move Q&A.

[00:40:21]Um, it's a lot of stuff I know. Uh, who has questions?

[00:40:24]>> When you built the funnel with Claude, did it just write an HTML code and then you just plop it in or did it do something else?

[00:40:29]>> Yeah. Yeah. Um, if you don't want to do that, you can host uh funnels on Manis and Manis is just as good. Um, but I did HTML code and put it on GHL.

[00:40:37]>> Okay, cool. Because I've done it for websites on uh Click Funnels. I'm assuming it's pretty much the same with level.

[00:40:41]>> Yeah. Yeah.

[00:40:42]>> The HTML code. Yeah.

[00:40:43]>> Those last three that you built, you do that off of Claude? um Claude and and Mannis essentially.

[00:40:49]>> Yeah.

[00:40:53]>> U so I wrote a software that uh essentially clones high ticket coaches um replaces your setting teams. It's a DM setter. Um right now we have a VSSL call funnel that works extremely well.

[00:41:04]But I'm curious, would you ever do a webinar? Would you suggest doing a webinar to pre-qualify those uh leads and book individual sales calls or just close them straight on the webinar or does that just depend on pricing like you were saying?

[00:41:20]>> Yeah. What's the price?

[00:41:21]>> Uh 5K.

[00:41:22]>> Okay. So per month.

[00:41:24]>> Oh, per month. Absolutely. Call >> So but would you still suggest doing a webinar if my volume's super fat instead of just a call?

[00:41:33]>> Absolutely. Absolutely. What does it depend on? Like, >> well, a webinar just gives you more frame, right? So, like you don't know if somebody's going to watch your full VSSL, you know, like the way that I look at it is like there's a 20-minute VSSL, they're very more they're way more likely almost like three times more likely to watch a 60-minute webinar than a 20-minute VSSL. You know what I'm saying? And if you can sell them on all things and you can sell them also on your brand, you can sell somebody that never met you before on that webinar.

[00:42:01]Imagine you can do that with a thousand people, you know?

[00:42:04]So it's it's almost like you're having a onetoone one call for thousand people.

[00:42:07]You know what I'm saying?

[00:42:08]>> It's true. Yeah.

[00:42:10]>> Who else has questions?

[00:42:12]>> For people that are primarily like paid like I mean I get Cody Sanch runs but she has a [ __ ] massive organic. You know it gives us such an advantage for more sophisticated audiences like have you personally seen any offers do well with webinars because my concern is our ICP. It's like they want to [ __ ] sit on something and I get maybe it's just the framing of what the topic is.

[00:42:30]>> How would you go about that? you have multiple channels, right? So like for example, um does it does it make sense like the campaign one is like top of funnel traffic that go to the profile um that's like the forer strategy?

[00:42:43]>> Yeah. Yeah. The for strategy. So let's say those people are getting retargeted with the webinar. We all know like if they go to your YouTube and they want to buy already, they're just going to [ __ ] buy. You know what I'm saying?

[00:42:53]So the way there's a there's a frequency that I run. You should always have a funnel set up 365 days out of the year.

[00:42:59]That should always be a call. you should still have a VSSL up >> once a week or once a month, once a month minimum, you should have a webinar where it's like a live training. So, you always have that set up for those kind of people and then you have the webinar.

[00:43:10]But I also um I also like think very sophisticated people like like buy from webinars, you know what I'm saying?

[00:43:17]>> Yeah. I was kind of thinking about like I think it depends on the topic. You know what I mean? It's like topic for sophisticated people. They'll listen if >> Yeah. Like when I sold the CMO of Educate um on licensing and he wanted to learn how to uh run his business as a rep share business um into the coaching side because he didn't do that before and those are the best kind of people you know >> you just have to like when you're running a high ticket highle ICP webinar you just have to pitch by 45 minutes >> even do like a pitch in the middle >> you just have to get to the point way quicker the only webinar I ever bought from the kid just like >> highlighted my problem so well showed me three things that were mad value said exactly that I don't know how to do and pitch and I picked right there.

[00:44:02]>> I was like, "Yeah, [ __ ] yeah. I need that."

[00:44:08]>> Any other questions?

[00:44:09]>> I have a quick question. Are you always running uh like for the ads as a low ticket offer or do you just run ads to just qualify like to join it? Like how does that work?

[00:44:19]>> Um I like I just run them to the webinar. So, they sign up for the webinar, they go to the thank you page and then um they're basically retargeted with with other ads that are the same traffic essentially. But if they're buying a if they're buying a VIP section, uh which will be like $47 or$1.97 that shows that offer, they'll sign up for the webinar. They'll get sent to that page and it's like a like a onetime uh offer essentially and that's how we'll um make money on the web.

[00:44:46]>> Gosh, it's just like an upsell.

[00:44:47]>> Yeah. And to to answer your point as well like Other thing that you guys can can do and what every imple should do is once a quarter like run like an inerson event or like a three-day event, you know, um outside of that. So you're literally like taking the angle and you're giving every single stage person at every stage. Yeah. Yeah. Based on their buying style.

[00:45:07]>> Exactly. Exactly. And if you have a dial in sales team before the webinar, like the sales team can reach out to the people that signed up and be like, "Why'd you sign up?" And they can find someone that's like they can resell them, you know, before as well.

[00:45:20]>> So yeah.

[00:45:21]two part question both two different questions when you look to get traffic do you do is it just paid ads or also organic >> organic as well but um you know short form like just isn't hitting nowadays really like especially with coaching YouTube is way more um like Champ is absolutely right with everything he said people are buying from YouTube so even when I run reals I'll redirect them to YouTube when I run Twitter I'll redirect them to YouTube essentially it's just way more >> so would you in that case for YouTube would towards the >> webinar. Yeah, even exactly like I'll run a I'll run lead magnets and also lead to YouTube and then um I'll even take the YouTube videos and just have clippers cut them up and turn them into reals, you know, >> and then when you have the VIP ticket, what do you offer more?

[00:46:12]You can make you can make like a like a lead magnet to like a free course and you can just do like a group call with them exclusive group call you know you're going to be going answering questions with him directly oneonone calls but Anybody have any >> guys? We'll take a little break. Uh, we got some Red Bulls. I know that's >> I want to red.

[00:46:55]And uh what we're going to do after this, we'll do like a little more interactive