Effective AI clone ads are created by combining accessible AI tools (Google Flow, ChatGPT, CapCut) with strategic humor that addresses customer pain points through exaggeration. The key to successful AI ads lies not in technical complexity but in crafting compelling scripts that connect emotionally with viewers by amplifying their struggles in a relatable, funny way. This approach allows anyone to create high-converting ads without expensive production crews, as demonstrated by successful campaigns for businesses ranging from pet services to chiropractors.
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How To Make Funny Viral AI Clone Ads | Kristine MirelleAdded:
What if you could create AI clone ads that are so funny and so effective your accountant actually thinks you're doing something illegal? Today I've got Christine Morel with me and she's going to show us exactly how she's using AI clones to create ads that people actually want to watch and convert like crazy. And guys, her content is amazing.
Like I was watching one of her Instagram videos recently and I was like, I don't know if this is her or a clone. There's no microphone. There's nothing. So stay through till the end because she's literally going to fill us in on all the things. Hello Christine. Hey there. How are you Simone?
I'm so good. Thank you for being here.
How are you? Because this is like going to be so exciting for me. And so how are you? I'm doing great. Thanks. Yeah, I'm excited to show everybody here and show you how to create, you know, AI ads. We love making people laugh. And you know, if you ever watch the Super Bowl and you see, you know, different people have ads that are funny and you go, "Oh my gosh, my business can't be funny or I could never do that." I always show everyone how any business can be funny. So, I'm excited to show everybody how to do that.
>> I'm absolutely so excited because I feel like in this day and age of AI, people are putting out so much content, but it just doesn't have that funniness or their personality. So I'm like as soon as I saw how expressive and creative and colorful and yeah like uh magnetic your content and I was like we need to learn this. So let's dive in. All right.
Awesome. Yeah I would love to share. Um you know first of all you know thanks for having me. I'm excited to share uh this with everyone. Um I you know when I got my start I you know didn't know anything about AI. So I want everybody watching this to know that you don't have to be an AI expert. You could be a complete newbie. I'll even play for you videos that we have running right now that are, you know, I run these as ads, but you can do this for organic marketing. But I started out, I didn't have anyone showing me how to do anything. I didn't have anyone walking me through how to create AI ads or anything. I just kind of figured it out playing with the tools within like minutes. So, it's not like real intimidating. I know a lot of people are scared of AI right now, but um the technology is not really hard to learn.
Really, the the hardest part of this is creating a good script. So, I'm going to walk you guys through both. I'm going to walk everyone through like how to create like a good script. We're going to touch on that a little bit and then I'm going to show everyone how to create an AI clone, too, because we want our AI clone to say the right things that get people to buy. You know, we want sales. We don't just want for someone to go, "Wow, that was really cool that they did that with AI." Everyone here, you know, you're business owners or maybe you want to create AI ads for other companies.
That's another thing. We have a lot of people in our community making $250 to $500 an hour creating AI ads. So get excited cuz and as newbies, what I'm going to share with you guys today and share with everyone, you'll be able to step off of this and create your own AI clone like immediately. So it's not something that's going to take you weeks to learn. So um I think what I what I'd like to do is I would love to share um a little bit, you know, and and of that we did. Thank you so much. And this is a um you know, I was on a training with a my my students and I said, "Hey, let's make a a musical ad. They're called jingles, right? Let's make a a song about your company and then let's make a an ad about your company." So, we're going to do everything with AI. We're going to write a song with AI and then we're also going to create a video. And we did this in about an hour. And basically, all I did was I just went on their training and I said, "Hey, who here has a business?" Listen, this young lady said, "I have a pet mobile." You know, they trim, you know, uh, pets and they show up at their house. And I said, "Okay, let's make an ad for you right now." And we did this in under an hour. So, I just want to play this for everyone. And, um, let me know if you can hear it, okay, Simone? Or if there's any audio issues, but I'll play this and then, um, we'll, you know, I'm going to show you guys a few different examples and then I'll walk into how to do, um, a few different things with AI. All right. So, let's check it out.
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>> Super fun. And for me, I think that sounds like a song that's, you know, like on the radio. Like it sounds like something you hear on the radio.
>> That was so cool.
>> Yeah. Yeah, it's it's really and we you know did this all under an hour. It would normally take you know months to do and um you know and I can show some more examples Simone or if you had some questions for me I you know however you want to go about you know sharing this with them you let me know. I honestly loved the whole thing like I loved like how you put the images together. I love the music. I love the song. Do you I'd love to see maybe one more example um yeah just of someone in a different industry so we can see what other things are are being created maybe for like a coach or a content creator >> person. Yeah. Yeah. Absolutely. Yeah.
Sure. So um you know I told you a little bit earlier that you know one of the first things that you want to do you know because there's if you think of all the funny ads right why do we add humor you know it's it sells right we watch Geico we watch the Super Bowl you know people are spending $6 million for 30 seconds worth of ads. um you know and they have chose 90% of the ads are funny you know and Dollar Shave Club one of the biggest you know marketing launches ever they ended up selling for a billion dollars all of their stuff was around funny marketing and so everyone wants to be funny but like first I'm going to what I want to do is I'll I'll share with you guys just the basics of how to add a little bit of humor into your marketing you don't have to be a stand-up comedy special but I'll just share like a few basics and then I'll show you an ad that we did for a chiropractor I mean a chiropractor is not when you think of someone that's funny you don't really think of a chiropractor Right? And so for everyone that's in business, when you're thinking about how do I make my business funny, really all we're thinking about is first we got to think about what the pain points like what are the struggles of our clients, right? Are they overweight?
Are they in debt? Are they depressed?
You know, what is it that they're experiencing right now? Are they trying to find a house and they haven't been able to find a house? Right? Like what is their their pain points? And what we want to do is to sell first. We need to understand that people buy because they want to go from pain to pleasure. So, first we need to write down like what are all those problems that our customers have. So, when this chiropractor reached out to us and said, "Hey, can you create an ad for us?" um we said, "Okay, what are the pain points of, you know, people that would need a chiropractor?" Well, there's the obvious pain points. Their back hurts, right?
But then there's also the other stuff like, "Hey, they're having to hang upside down on inversion tables. They're probably trying like ice packs and taking a ton of pills. Um they're probably going to the chiropractor all the time." Like what you would do right now is you would think, okay, what are the pain points of my customer? And then to make something funny, right? How do we make an ad funny? How do we add a little bit of humor? Because I'm telling you, just a sprinkle of humor. Um, even if your business is boring, you know, creates a it makes a big impact. And what you do is you exaggerate the pain points of our customers. And I'm about to play that video for you guys here in just a second. And I'll give you an example. Like one hook that you could start off your c your ads with is like, do you hate pain point, right? Do you hate that you're in debt? you know, all the school debt that you have or are you tired of, you know, having that, you know, that extra 40 pounds on you after you gave birth to your recent child or whatever it is. Are you tired of not being able to get along with your spouse? Whatever that pain point is or are you tired of not being able to find a house in your budget? Um, and then what we do is we show an exaggerated pain point. So, right away, the first second should be something that grabs the attention of your perfect customer.
So, right here, the perfect customer of a chiropractor is someone who's in pain and they're tired of all of these things that they're going through, right?
Because this chiropractor specifically, we're promoting this machine that he has. So, I'll play this for you guys, but what I want you to notice is we're exaggerating the pain points of what someone who's in back pain goes through.
And that first second, that very first visual is an image of something that if I was in, you know, back pain and I was tired of, you know, having to go through all kinds of different treatments, this visual would grab my attention because I'd be like, "Oh, that's me. That's what I feel like." But it's fun. And we just sprinkle a little bit of humor. It's not, again, this one's not like a huge comedy special, but just throwing a little bit, just exaggerating a little bit here goes a long way. So, I will play this as another example for everybody here. And again, this is all created with AI. And I did this while I was watching TV. So, check it out. Got disc pain. Let me guess. You've tried inversion tables, ice packs, and heating pads. You may also have gone through three chiropractors that are convinced you just need to be coming more regularly. Or you've been taking so many pain pills, you've lost count, and now feel numbed out from life. You may also be thinking that the only option you have is to get back surgery and resort to setting off metal detectors for the rest of your life. But there's a better way. It's called spinal decompression therapy with the DRX9000.
People who thought their only option was to get back surgery now have a non-surgical solution. Spinal decompression therapy is FDA cleared and has already helped thousands of people who suffer from back pain, sciatica, or nerve pain. There are no knives and no recovery time. Patients have said it's so comfortable, many have even fallen asleep while getting treatment. And the best part is your first treatment is complimentary. That's right, your first treatment is free and we could even get you scheduled within just one week to try it out for yourself. Click below to book your free appointment and leave the gimmicks in the trash. Come and see why more people are choosing decompression instead of surgery. All right, so that ad, I mean, we did that completely with AI. We didn't have to hire any of the spokes models. We didn't have to spend money on any of the, you know, clothing or the makeup and hair or any of the props. You know, that could have easily cost tens of thousands of dollars plus days of filming. And so you think about like this would be really cool for you to do for your business or to be able to provide this for a business. You know, I have a student right now. She um just closed a $5,000 client making an ad for a mattress company. And you know, she just went to a business and said, "Hey, I know you're used to spending $15,000 because that's what they would have spent on a real ad." And it was going to take you three days to film and you know, it was going to you know, it cost you a lot of money and then take five weeks to get the ad back. but how about I do it now and I'll have it to you in 48 hours for $5,000 and you don't have to spend any time filming. So, it's really cool for you as a creator, but it's also cool if like anybody here is also looking for like, "Hey, how can I also make money with AI?" Because people are going to ask you the moment they see that you're creating videos like this, they're going to want some, too. They're going to be like really stoked about it.
So, I'll play um I can play like a couple more for you guys and then I can walk you through how to do it. You guys want >> Perfect. I'll give a couple examples of just also how to add humor so you guys kind of have that just as a bonus when you're thinking about how to create you know ads. Um but uh I'll I'll play an ad for you guys. So the first ad that I ever created um that I um well actually this was the second ad that I ever created I was this was the first time that I cloned myself. So for those of you that are wanting to clone yourself um I literally just took photos of myself and I'll show you how to do this.
just photos of myself that already existed. So just like in Facebook where you're gonna drag in a picture of you know yourself and then you can say hey have you know her say you know click the link to join my training click the link to you know set up a call to talk about my coaching program you know or click the link to you know get a free sample whatever it is that you're selling. So this ad I'm going to show you all I did was take photos of myself like selfies and drag it in. I will show you guys how to do this and then I'm going to play this ad for you and then after this I'll show you actually how to clone yourself and put yourself in any situation. Now I share this video because we still have this running. It's bringing in a lot of money for our company. Okay, so it's outperforming a lot of our videos. You know, we've done more than 100 million views now. So we have 100 million views online. Um so we have a lot to compare it to, right? It's not like we've just done a little bit here. We've done so much marketing and so having this ad play and we saw that it started beating all of my other videos even though this one was obviously AI. Like this one is obviously AI. In fact, we say that it's AI in the ad. Um and it's just crushing.
It gets me excited because that means anyone that's a a beginner can do this.
Okay, so again, this was like the the within 24 hours. This was the second ad that I had made. So I'm going to show you guys how to do this and I'll play this. And just notice again kind of exaggerating. I'm poking fun. I'm adding a little bit of humor and I'll uh play this for you guys right now.
>> Hi, I'm Christine. Well, almost. I'm her AI clone working non-stop while she's off living her best life. If you've ever wished you could clone yourself to sell stuff for you, good news, you can. Just click the link. Or don't. Whatever. I'm just a robot with zero feelings programmed to destroy humanity. Oops, wrong script. I meant to say that the real Christine will show you how to make ads with your AI clone for your business, too. So sign up below to learn more or don't. But don't cry when your next ad gets three likes and two of them are from your mom, >> you know. And so that's you, you know, super fun. Had a had a blast with this one. I mean, I couldn't believe it. As soon as we started airing it, it, you know, started crushing all of our other videos and, you know, it's obviously AI and we say it's AI. We sprinkle just a little bit of humor in there. So I'll actually I'll I'll give you guys the steps. So, take a screenshot of this and then after you take the screenshot, I'll actually walk you through doing it. So, um, so yeah. So, first what I'll do is I'll give you a few slides right now.
Take a screenshot or take a photo with your phone, whatever you want. Um, the first thing is I use Google tools. So, there's a lot of tools out there that you could use. Um, I'm sure they're all great. I always tell everyone if you want to learn how to do something fast, learn from a single mom. I'm a single mom and, you know, done millions of dollars online and I don't learn everything. I don't consider myself an AI expert. I learned how to do one thing with AI. That's what I've done. I've learned how to do one thing with AI.
I've learned how to do one thing well, and that's creating ads. We've done millions of dollars with it. And so, when a lot of people are like, "What do you think of this tool? What do you think of that tool?" I don't use any other tools. I've I found one tool that worked and that's it. I'm not an AI expert. I'm just like you guys here. And so, the first thing that I did was I just said, "Who could I use that I know is always going to have the top technology?" And I decided on Google, of course. And so, I went straight to Google. And the first thing that you can do is you want to sign up for a subscription because it's just going to give you a um it's going to unlock the tool. And I'll explain the tool here in a second, but step one is you sign up for a subscription. This is just a subscription. You're you're basically getting access to the tool. As soon as you sign up for one of these, it will give you access to Google Flow, which is a tool that I'm going to show you guys here in a second. But you can sign up for Google AI Pro. Um it comes with a free trial, so you basically get a thousand free credits. You could create like one or two videos with that. Um, and then Google Ultra, um, it's has unlimited videos. Um, and it has a fee.
It comes out to about $8 a day. So, for about the cost of a latte a day, you have unlimited videos, like million-dollar production videos you could be creating. So, first you sign up for a subscription. Okay? And then one, I'm going to give you guys a secret setting that when you use this setting, um, if you're on the Google AI Pro plan, it lo uses the least amount of credits.
Okay? So, you can get the most bang for your credits. And if you're on Google Ultra, this is how you get the unlimited videos. Okay. Now, everyone always comes to me and says, "Christine, but can I do it with this software, this software?" I don't know. I just do it with these.
Okay. So, here we go. A secret setting that you get the most video for your book. If you're on Google Ultra, this gets you unlimited videos, but it has to be on these settings. Okay. So, get ready to take a screenshot. So, basically here, you're going to sign up for your subscription. And the tool that you use is Google Flow. So once you sign up for the subscription, you type in Google Flow and then these are the settings. You just choose frame to video. And don't worry, I'll walk you guys through that. And then this is the secret setting right here, Google Veo Fast lower priority. So it's powered by Veo. It's powered by Nano Banana. It's powered by all this AI technology. But it's all housed under this tool called Google Flow. And all you do is upload your photo and then just give it a script. It's really, really simple. And um I can show you guys how to do that in one second. I'll play one more ad for you guys and then I'll walk through how to do it.
Um, so hopefully everyone's taken a screenshot of there. And by the way, Simone, do you have any questions so far?
>> I'm loving this. I have like so many questions, but I'm pretty sure you're going to answer them like I'm very from and how your ad before. And I was like, man, this is so cool. Like I can't believe that just came from literally a photo. So like so many questions, but I think you'll answer them. So I'll rain in for a little bit. Okay, great. All right, and I'll show you guys um one more. Um, I I've done ads for um ClickFunnels. So, I was over at a uh the one of the the launches for Russell Brunson and I was speaking on stage about AI ads and then I thought, you know what, the day before I thought, let me create an ad for and he was launching a company called Offer Lab and I said, let me create an ad for Offer Lab and I'm going to play you guys this ad really quick and basically you can take your clone and put yourself in any situation. Now, this was the first type of video I ever did. So when he asked me to speak, he asked me to speak about funny ads. And when I got on stage, I had only known how to do AI for about two days. So when I got on stage, I said, "Hey guys, I'm going to teach you all about AI ads, but guess what? I learned how to do this on Tuesday." Like that's how easy this is. Like this is not something that I've been doing for years. And of course, you can't have been doing this for years. The tools have only been out for a few months, you know? Um, so I'm going to play this. And basically, this is a different type of humor. So again, like like I tell you guys, the AI cloning part is actually the easy part where you're going to want to spend most of your time is creating a great script because the script is what sells for you. Um, and so here I call this an anti-estimonial ad. This is where you say like a don't sign up for my, you know, course, don't sign up for my training, don't join, you know, uh, you know, Billy's weight loss program, you know, and then what we do is we complain and we exaggerate how bad it is, but also like we're exaggerating how bad it is getting everything that we want. So, it doesn't make sense. It's actually comical. So, I'm going to play this for you guys. And we did an ad like this for ClickFunnels and we actually doubled their traffic. So, this type of humor like crushes. So, they had all their creatives. We created one creative. Our one creative beat all of their creatives by two times. So 2x. We doubled their traffic. So pay attention because this type of humor can work really well. And start thinking of all the cool places that you can put your clone cuz I'm about to show you guys how to do it. Honestly, Offer Lab has ruined my business. Do not sign up. You can collaborate and earn money with just a few clicks. Because of Offer Lab, people are selling my stuff online for me. I used to bond with other entrepreneurs complaining about how hard business was.
But now when I try to complain, everyone just stares at me like, "Poor you, Miss Passive Income. I can't stand it. My bank keeps calling me saying, >> "Ma'am, we don't have room in the vault for all your cash."
>> I have to drive to multiple banks so I can store my cash I've been earning online. It's so inconvenient. And if you don't even have an offer of your own, you can easily sell other people's products with Offer Lab within seconds.
Great job, Offer Lab. Perfect way to raise an entire generation of lazy entrepreneurs. And the worst part about Offer Lab, it's free to sign up. Free.
This could have been my story, risking it all, selling every last thing I own to chase success. But no, Offer Lab had to make it free to sign up. There goes my rags to riches story. Listen, just don't sign up for Offer Lab unless you want the problems that I have. I just had to buy a new garage just to park all my luxury cars from all my success.
Thanks for nothing, Offer Lab. You ruined my life. Whatever you do, don't click that link.
>> Awesome. Yeah. And isn't that so fun?
like so, you know, first the type of humor. Again, we're saying like whatever you do, don't click that link. Um, and then we're able to put our clone in whatever situation that we want. So, there's only one extra step that you're going to do. I'm going to give you guys a screenshot so you have the screenshot.
Okay? And then I'm also going to show you guys how to do it. Okay? So, first the screenshot. The only thing that you have to do different than the other one.
Okay? It's almost exactly the same.
There's just one extra step. You're still going to use Google Flow. You still have to sign up for a subscription first. So step one, you sign up for a subscription and then step two, you open the tool. But the first thing that you do is you create an image. So the order that you create your ads in it, you create image and then you animate the image. So you create the image and then you basically turn the image into a video. So what we're going to do is, and again, I'll show you guys how to do this. I grab a photo of myself, I drag it into the AI, and then I say, "Put me on a unicorn in Walmart." Or I say, "Put me at a Taco Bell getting married." or put me, you know, with a dog um studying crypto, you know, and um at that point, let's say I was really happy with this photo. Then I go to step two, which is then I just change from create image to frame to video. Again, take a screenshot of this if you want. And I just give it a script and I say, "Have her say join the training by clicking here." So, it's just image creation and then video creation. It's very, very simple. It's it's not a difficult process. I can walk you guys through it, but I'll go ahead and stop there and and you let me know if you know you have any questions. Um, Simone, or if you want me to, you know, what you want me to do here. I could jump in and show them how to do anything, but you know, shoot away.
>> I love this. Thank you. I have a couple of questions. One, is AI writing the script? Two, how are you getting it to sound like you? Three, how do we do it ourselves?
>> Yeah. Yeah. So, um, one, we've created AI tools that write your script for you.
Um, if you go to chat GBT and you just say, "Hey, can you write me a funny script?" It's going to come out pretty crappy and cheesy. Um, that's why I tell you guys at least if you know like um, you know that you know you want to exaggerate pain points of your customers, you can ask chat GBT to do that. You know, there's like simple things like that. Obviously, um, you know that if we know that we need to talk about the pain points of our customers and we know that adding comedy we can exaggerate the pain points of our customers, then we would say that we would actually tell chat GBT, can you exaggerate the pain points of a chiropractor? Can you exaggerate or chiropractor's patients? Can you exaggerate the the pain points of someone who's trying to lose weight?
Like those are very specific things that we know bring in sales. So that's what I do recommend for someone that's like writing it. Of course, like I said, we've created tools like I've actually created a tool that like writes the ads um for you, but they don't have anything like that like on the market um apart from that. But um and then the second question that you asked was how do we make it sound like us? Okay, so there's different ways that you can do that. Now on these videos that that's not my voice. Google generated that voice. Um you can create it through 11 Labs and um replace the voice. It's actually very simple. But what I am going to say is I don't do anything that doesn't affect my conversion. So if something doesn't affect my bank account, I don't care. So I don't do any extra work that I don't have to do. Um when I'm running ads and I'm running, you know, organic or I'm doing paid or whatever paid marketing, um nobody can tell whether it's my voice or not. And even if they can, they don't care. All of our AI videos are converting way higher than any of our other videos. Now, can you change the voice? Yes. 11 Labs. Very simple. You throw in the audio. It shoots out the audio back and you can place it in there. I just don't waste any time if it doesn't affect my bank account. So, if anyone here is going to get all stressed out about, oh my gosh, this takes so much time for me to do everything. Don't do it. If you care about money right now, if you don't care about, you know, if you don't care about money and you just really want so badly to make your voice in there, then you can and you can do it with 11 Labs. And that's what we've done. You know, it's just a little it's an extra step and you have to do some extra preparation. And I've done it and I've done all the preparation and I have it on there and I still don't do it. I still don't do the work because I again I just, you know, I I have a business so that I can make money and I don't really care. So, but if you do care, you can do it with 11 Labs. Um, third, the question you were asking, the third question was firstly love that. Thank you for sharing because that is one thing that you'd be thinking is I have to make the AI voice that looks like me. It needs to sound like me as well. So knowing that that's not something that's going to affect conversion is amazing news. Um the third question was how do we actually go about doing this? Like can we do a live example?
>> Yeah, sure. I'd love to show you guys.
Okay. Do you want to share my screen here?
>> So first I'll show you guys the first thing where I took photos of myself and I just um animated it. So here we are.
This is the Google Flow tool. Okay. So, all you're going to do is you're going to go down here, like I said, and you're going to make sure that um this says frames to video. Okay? And this was all on that slide I gave you guys. So, if you don't recall, it's there. Frames to video. And then you make sure that this says Veale 3.1 fast lower priority. This is the secret setting that a lot of people don't know about that uses the least amount of credits. If you're on Google Ultra, which that's about, you know, the cost of a latte a day, this uses zero credits. So, you have unlimited videos. And so then all I do is right here there's a plus sign and you're just going to upload a photo of yourself. So you're going to hit upload right here and you can upload a photo of yourself. These are all photos that I've uploaded from the past. So let's just pretend I was uploading this photo of me right here. Okay. So let's say I hit upload and I had uploaded this photo. So I'm going to just click on it. If you hit upload here, you can just, you know, put in your photo. So put in a photo of yourself that you want to animate. So, you know, the first example I gave you guys was just, hey, I just took selfie photos and I made it talk. So, I could go here and you can make whatever, you know, landscape, portrait, however you want, um, however you want the, uh, formatting to be. And I'll say, have her say, because you do need to say that, have her say, click the link to join my training. And I might even add like, you know, are you tired of, you know, eating kale every day and giving up your favorite foods to lose weight? You know, something like that.
Click the link to join my training. So, something like that. This is very simple that I'm showing you guys, but then I hit enter. Okay? And it's going to generate four different uh videos for me, and I'll play those for you here in just a second. Um, but this is the the easiest way. So, right there, that's all I did. If you noticed, I just went, you know, and once you have the setting on, at that point, you're just hitting here.
You're uploading the photo and giving it a script just like you would in Facebook if you were making an update.
>> Um, Simone, do you have any questions about It's pretty simple, right?
>> Yeah. What are you like because obviously on a lot of these videos, you're using multiple frames. Are you like setting this to say a 5-second video or a 10-second video? And then what are you using put the videos together?
>> Yeah. So, um, Google, it creates 8-second clips at a time. So, and which is actually great because if we do 60-cond with one scene, those actually convert a lot worse than when you have a video that has multiple scenes where we have scene changes. You know, a lot of people have very low attention spans.
So, it's actually fantastic, right, that we are forced to only use 8-second ads right now. Um, oops. And I actually should have done different uh um I'm going to move this here and I'm going to just do this again because it kind of generated it kind of weird. Let me do it again. Um, oops. Let me fix this. Portrait.
Landscape.
This to portrait to landscape. Sorry.
Okay. I just kind of had it in a weird setting. It's going to be kind of strange. So, I'm just going to hit enter. Um, okay. So, you usually will create like multiple eight like if you want it to be longer than 8 seconds, you're going to create like each scene individually. So, I would add the next scene here. Like I might go, you know, open up this, you know, video of me, this photo of me that I generated and say, um, have her say, you know, it's going to be the best one-hour training you've ever joined. I'm going to show you how to lose 5 pounds in five days or something like that, whatever your stick is. And so, I'm just going to hit enter there. So, you're just going to do that for each uh each video. Oops. Why did it Why is it doing that? I don't know why it's not doing landscape. It's being kind of weird. Um, but you're just going to generate each section and then what you do is you can download each thing.
So, I go to download. There's an editor within Flow. If you wanted to try it, you can. I don't like it at all. I think it's terrible. Um, it's right here. It's called add to scene. You can't You're very limited with what you can do. You can't add captions. You can't add music.
You can't There's a lot of stuff you can't do. What I usually do is I just go here and download. So, you can download the video here and then I I edit in Caput. So you can edit.
>> Yeah, just really simple. Just throw it all together and that's where you can add captions and that sort of thing.
>> So there we go.
>> I feel like everybody uses Cap Cup because it has got it's got transitions and it's got captions and you can put titles in and all that sort of thing. So yeah, I love that. Like >> you want >> you want to add captions because most people are watching without the audio on. So about 70% of people are looking at their phone with no audio. So, if 70% of people that see your video have no idea what you're talking about, you've already lost the majority of potential sales. And so, you're going to want to add captions, which is why I use Cap Cut. So, I'm going to hit play right here, and um we can just see what what it popped out. Are you tired of eating kale every day and giving up your favorite foods to lose weight? Click the link to join my training.
>> It kind of said it a little slow.
Sometimes you have to um it might say it a little slow and you might have to generate it again. you know, it starts creating and all these other ones, you know, you can, you know, play and and watch it. And if you just hit play, it'll play exactly, you know, I hit four, uh, different, um, outputs. So, it's giving me four outputs for me to choose from. It's not always perfect, you know, even these examples like I shared, um, it didn't quite get through the entire line, so I might have to shorten the line. Sometimes you have to shorten it, shorten the dialogue, shorten the words a little bit. Um, and sometimes the AI will randomly give you an accent. So, I've noticed that if I'm like ever in the jungle or something, it makes me have an Australian accent. It just assumes that we have an Australian accent if we're in the jungle. Um, so there's like just different things that it'll just randomly um give us. Um, and then at at that point, like I said, I just download it and I put it into um Cap Cut. This is how I create, you know, something from just a selfie uh photo.
And then I can show you guys how you create a like if you wanted to put yourself in any scene at all.
>> Yeah. Like if you want to put yourself like wrestling with a shark, >> um what you're going to do, and this was the second video that I showed you guys where I was like on the beach and I was like, don't sign up for Russell's training. Don't sign up for, you know, offer lab. So here, the only thing is you're going to start with create image.
So when you go to create image, you're going to um you're going to upload a photo of yourself. Again, same situation. Okay. And the main thing keep in mind is you want to upload the clearest photo of yourself. So, this is actually an AI photo of me, so it's actually not the best photo for me to be using. You want to use a photo of yourself that's just like a selfie with lots of light. You don't want to be touched up. You don't want it to be perfect. Because if it's touched up and perfect and your skin is perfect, you're going to look like a cartoon in the AI because all it has is the data you give it. So, if you're giving it data where your skin looks like a cartoon because it's perfectly airbrushed, it's going to make you look even more airbrushed and it's not going to look good. Now, ladies, some of you guys are like, "But I want to look cute." Don't worry, the AI will still airbrush you. Like if even if you put it yourself in there with all the wrinkles and stuff, you tell AI now, can you, you know, clear up my skin, make my hair, put my hair down, put my hair up in a bun, whatever you want.
It'll do, but you need to give it a very clear photo of you to work with because it needs to know what you look like. And then it can start making you, you know, cuter or whatever, taller or change your hairstyle or whatever you want it to do.
>> Yeah.
>> Um, so I'm just going to pick a picture that I have of myself here. This was a selfie that I took. Um, and so it's right here. So, as you can see, it's right there. It's just a selfie that I took of myself. It's not a professional photo. I don't recommend a professional photo. I recommend a very I recommend a very clean photo with your cell phone.
And here we can just put like put subject, you know, looking directly into the camera and wrestling with a shark.
Okay. Just the most random thing, right?
So, let's just see. Um, put her in at the beach.
Um, just put her at the beach. So, we're just gonna You can get very specific with what you want. You can say what you want her to wear, what color hair she has, you know, just everything. What the shark is wearing. I mean, you can get very specific to how, you know, is it dark outside? Is it bright outside? Is it raining? Like, you can do all of these things. Um, right now, I'm just going to show the basics. So, it's generating the image first. And um once we generate the image, okay, there I am wrestling with a shark. Okay. And let's say I didn't like that. Let's say I wanted to be wrestling with a cartoon shark.
>> So I can say wrestling with a shark that is standing on two legs. I I tend to do really silly videos. So I I know that everything I'm putting it's like Christine, why would we have people standing on two legs? Our best ads that convert like are the first that that open up like the very first second with something kind of ridiculous. You know, one of our best performing ads right now, I'm riding on a two-headed donkey.
Like, it's just ridiculous. I have another one where I'm dressed like a taco and riding on a roller coaster.
Like, it's just absurd. So, here we go.
It's kind of >> I love that you're making it fun. Like, your prompts are like, ah, it's a it's a two-legged, you know, um, shark or, you know, on a donkey or like I love that you're taking marketing and literally just making it fun. Yeah. I mean, we have a great time with it cuz you're you're only limited by your own creativity, right? You can literally do anything. So, why would you be boring, you know? The best type of of ads that, you know, we've been able to launch are just fun. They're silly. And now you don't even have to be silly. It's your clone, you know? Like, that's what's so cool about this. So, I just put one more thing. I said, "Put a cartoon shark."
I'm curious what what it's going to give me. Like, there we go. Now, here there's like a character, you know? So maybe you want to create like a character that, you know, maybe you're a lifeguard company or something and you're like, you know, shark, Bobby the shark will come to save you. Maybe that's the name of your company. You know, to be able to create like like a you know, like Tony the Tiger from Flakes or >> um you know, like the Kool-Aid guy. I don't even remember his name. The you know, the Kool-Aid character or Flo from Progressive. We can create whatever characters we want. Once we like this, now all we do is if you just go up here to add to prompt, you can click add to prompt. And then you just go back and do the same thing we did earlier. We go to frames to video. And then we could just say have her say, "Are you do you feel like you're wrestling with a shark?"
Like you're wrestling, you know, with a shark um when you're, you know, doing your taxes. Maybe you're maybe you're called shark taxes. I don't really know.
I'm just making stuff up. And then you just hit enter. And then now it's going to create that. So it's really just like two steps. Create the video, then create the video. I'm sorry, create the image, and then create the video, and then you know, piece it all together.
>> Yeah. And then how are you doing that in terms of um if you're doing that in Cap Cut, which um you'd essentially maybe you've got five frames and then you've got the audio that it's given you like the words, and then you're just literally putting in maybe some transitions, some do you put underground like background music? Um, I don't do any transitions. Again, I don't do anything that doesn't affect my bank account. So, I just put videos in there.
I put them together. It's the script that affects your bank account. The script is what brings in the sales.
Like, you want to spend time on creating something really fun and then the visuals right now. Can you add transitions and that sort? You can. You can definitely do it. Like you said, you can add like cool dissolves and stuff like that. Um, is it necessary? You don't need to do that. In fact, you know, even the ad that we did, you know, for Click Funnels, they're a billion dollar company. Um, we had zero transitions. We had nothing fancy, but the script was really fantastic. The script was really fun and it just So, that's why I say like the AI part is like the easy part, editing part. Spend the most time creating something that's really going to grab people's attention um that you can put together and then um yeah, it's it's very simple. Like you said, let's say there were five frames.
You would just drag them into um Cap Cut. You'd put them in order and then um usually I'll just like kind of trim off maybe if there's some dead space or, you know, something like that. And then that's it. You can add captions and you can add music. I like to add music. Um, so definitely play around with Cap Cut.
I would, you know, recommend it. Um, and it's it's it's fairly simple at that point. You just export it, you know, and and, you know, create a few, you know, create a few clips, maybe you create one more if you're wanting to make your first ad, and it'll take you minutes, you know, like I walked you guys through the process. It took me just a few minutes to get each of these, you know, videos out. And um I if you guys want to see it and I'll give you the audio for it, but we can just see what it what it kind of looks like.
>> Do you feel like you're wrestling with a shark when you're doing your taxes?
>> So just kind of fun and you know and you have like four different options. So you can play it and it'll, you know, it'll play the audio for you and it'll play the video. And then again, all you do is download it, drag it into Cap Cut. And, you know, again, I don't really do anything fancy with our videos, um, except putting it together and then adding some music. We spend all of our time on the things that affect conversions, which are the script, making sure we have something solid before we even start generating the AI videos.
I like for me I'm just blown away that you're literally just using Chat GBT for the script um Google for the video and then Cap Cut like there's no there's no mid Journey there's no like high-tech editing software like this is just really like anyone can actually do this if they just sit down and and have a play and have a try as long as obviously they get the script right but as far as the actual software goes there's nothing technical.
>> Yeah. Yeah, the AI stuff itself and that's why I was saying it's actually that's the simple part, you know, and that's the part that everyone's scared of. Everyone's so scared of the AI and it's like actually it's just that there's not a lot of people that know how to do it, you know, and so a lot of people kind of also like a lot of the fancy stuff. Like I always see a lot of the ads like this is how you and then they show all kinds of crazy stuff and you have to shoot multiple things. And I'm like that's great, but you don't need that to make money and you don't need that to bring in sales. And that's cool if you're like very passionate about creating AI videos. You know, for me, I'm just more passionate about the humor part, like adding, you know, making people laugh and stuff and bringing in sales. And so, that's where I focus. I focus on how do we how do we bring in sales? And the stuff that brings in the sales is the humor, not necessarily, you know, the special effects. You know, if you watch a movie and it has a terrible script, you don't sit there and go, "Wow, that was a great movie." Because of the special effects.
You hate the movie. and something can be and you know there's old movies from back in the day that have terrible technology but the scripts are so great there they still stand the test of time because this because the scripts are great. So really it just you know goes back to it's just they're fant if you have a great script spend spend the time working on creating a script and then the AI is actually the easy part.
>> Yeah, I love this. Thank you. What are a couple of things we could look out for in terms of is there optimal lengths or is there anything that might um catch the audience out when they're trying this for the first time?
Um, so a lot of people ask like what's the ideal length for an ad? We have ads that are running that are 8 seconds long and we have ads that are 90 seconds long. I would say there's nothing that's like too long or too short. There's just too boring, you know, the script is just too sucky. So if you have a sucky script, you know, um, it's going to it's not going to perform well. But there's plenty of ads that we have that are 8 seconds or shorter that are performing fantastic and in different niches. Like I told you guys, we create ads for $10 million, hundred million dollar, billion dollar companies. So, we create ads.
We've had a lot of data and a lot of experience. So, we've seen the way that it performs over a lot of different companies, info products, e-commerce companies, service providers. Um, it's the same over the entire thing. You never really know. But, you know what's great? You can create so many different ads here that post one every day, right?
If you're doing organic, you know, on the if you're doing paid marketing, you're going to want multiple ads to test. Create an 8-second one, create a 45second one, create a 90-cond one. But it's really not about the time frame.
It's whether it's entertaining. You know, when you think about like a movie, do you ever go, "Wow, that was a great movie because it was 90 minutes." You don't, right? You never go, "Wow, that was a great movie because it was 50 minutes." You don't. It was either a great movie or it wasn't. Whether it's a short film or whether it's long like the Titanic or whether it's a whole Netflix series that takes you months to finish, it's either good or it's not. So, don't focus too much on like the techy part like the the the, you know, logistical like all the details, I'm sorry, of like how long it is or those types of things.
Focus on the quality of the content.
That's where you're going to really get the results.
>> Yeah.
>> I think it's also like important to note, guys, if you're watching this at home, that it's not about just making one ad and then crying when that one doesn't work. Like, as Christine's saying, you want to try lots of different things cuz some of them aren't going to work and some of them are going to work and you're just not going to know until you get out there and do it.
So, making two or three ads and then, you know, just being like, "Adds don't work for me." No, just keep going. keep making them and you'll end up building that data because you're not never going to learn how to make those scripts that are actually converting for you if you're only doing, you know, one ad every six months, you know.
>> Oh gosh. Yeah, definitely. You want to you want to test a lot. I mean, just to give you guys some context, I'm a small business and we're running 28 ads right now on, you know, paid marketing. We have 28 ads running and I'm a small company. You know, there's big companies. I mean, they're running 28 ads every few days, you know. So, it just for you, just think, you know, especially just starting out. Um, you know, your ads aren't always going to be great, and that's okay. Like, you got to get used to it. You got to try some stuff out. I know for me when I first started out, you know, I was making ads with my cell phone, and then I would drop an ad, drop an ad, drop an ad, and then there'd be one ad that just exploded. And then I would study that one ad and I'd be like, why did that explode? A lot of it had to do with the humor, you know, the way that we kind of positioned everything, the script, and everything. And then once I locked that in and I was like, "Okay, then I could consistently create ads that perform well, you know." But sometimes these ads that you think are going to do great, they just bomb. And sometimes the ads that you think, "Wow, that was so lame and whatever." Test it anyway because I've had so many ads that I've put out there that just I thought were not going to do great and they crushed when I'd spent hours and hours creating something else. like I spent so much time on this other thing and it just absolutely failed and we had to turn it off within days. So, you never know, you know, unless you've spent like billions of dollars in advertising, you really don't know how your audience is going to uh respond. So, just create some stuff, try a few different things and see what works. But don't be afraid to, you know, be a little fun, adding adding a little bit of humor in there. It's made a huge difference in everything that we're doing.
Yeah, I love that. I love it. And totally even just like if you're someone who is watching this and you do want to do it, just set aside like 4 hours a week, make as many ads as you can in that 4 hours and then the next week do it again, the next week do it again because you'll just start to get that feedback. Like as Christine saying, she spent hours on one and it was the one that didn't do well and that tends to happen all the time. Like even you guys would know with your social media posts, the one you think is going to do well is never the one that does well. So this has been amazing. Where can people find you, Christine?
>> Yeah, absolutely. So, um, if they want to connect on social media, you can find me at Christine Morell. And then if you would like to, you know, have a whole, you know, training on this, you can go to a cloneself.com. So, aiclone.com and I have more information on there.
This has literally been so good and so interesting and so fun. So, thank you so much for being here and sharing all of your wisdom cuz this I think this is a little bit of a gamecher at how accessible this is for people. So, thank you for being here and spending this time with us.
>> Absolutely. Thank you, Simone. I appreciate it. I I like enjoyed being here and I hope this was helpful for your audience.
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