Government-imposed price controls on essential goods, even when voluntary, can lead to economic distortions including shortages and reduced supply, as demonstrated by the UK government's proposal to cap grocery prices in exchange for regulatory relief, which critics argue would force supermarkets to raise prices on other items to compensate for losses on controlled goods.
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Starmer's DESPERATE Attempt To Stop Inflation Will DESTROY Our EconomyAdded:
The government under Rachel Reeves and Kier Stalmer has gone under the wraps.
It is looking absolutely horrendous.
They are so terrified of the impending huge levels of inflation we're going to see that they're turning full communists trying to force supermarkets to institute price controls which anyone with a basic understanding of economics would know will simply lead to shortages. Yes, that's correct. This Labor government led by Rachel Reeves and Kstarma think that bread lines are better than expensive bread. God forbid they just stop adding costs to the business of being a supermarket. No, no, no. These people think they know best and they think they can better set prices than a fully functioning market.
So, that's exactly what we're going to look at today. Now, if you want the news that Legacy Media won't show you, like and comment under this video for the algorithm and subscribe to the channel as well. or you can join my Substack to see the content I'm not allowed to post on YouTube by clicking the link down below in the description. Let's get right into the video. The UK Treasury is pushing large supermarkets to introduce voluntary price caps on key groceries in return for lifting some regulations.
Supermarkets have reacted furiously to the proposals under which grocerers would agree to identify and cap the prices of essential goods like eggs, bread, and milk. In return, the government has said it would offer incentives to supermarkets, which the people briefed on the matter said could include easing packaging policies and potentially delaying costly changes to rules around healthy food. Some of these measures, such as the packaging regulations, generate revenue for the Treasury. Now, this paragraph here is incredibly telling when explaining what exactly is going on here. The government is the cause of the inflationary crisis that we've seen over the last year. Yes, the Iran war has had an impact over the last couple of months, but inflation doubled from when Starmmer came into power in late 2024 compared to early 2026, right before the war in Iran started. What this here shows is that the government is actively putting into place new policies which they know are making it harder for supermarkets to stay in business. And they're now sort of treating it as a bribe, saying, "Hey, look, we know that our policies are destroying your business and making it impossible for you to make a profit. So, if you agree to cap the prices on essential foods, which you already often lose money on, we will agree to stop punitively targeting you with these nonsense regulations which are destroying our economy, showing that once and for all they never needed these regulations in the first place. They were just putting them in place for the sake of it because they are lunatic leftists.
The Treasury has suggested to the supermarkets that they reinvest the savings from, you know, stopping their regulatory attack to freeze grocery prices. One person said that officials were working closely with retailers to try and keep prices down. The proposals come as Star's government is battling to address public concern over the cost of living. Scottish retailers recently condemned a similar policy by the S&P, the Socialist National Party, as a 1970s style gimmick. One person close to a supermarket said the Treasury's initiative was a rubbish knee-jerk reaction to the S&P. But unlike the S&P policy, at least the UK's proposed price caps would be voluntary. Food inflation rose to 3.7% over the last year. Meaning the food that you buy today is 3.7% more expensive than 1 year ago. Again, because of Star's policies, not because of the Iran war. That only accounts for a small amount of this. The Treasury has also told supermarkets it would like guarantees that British farmers wouldn't lose income from shop price caps. How do you think a price cap works? They want farmers to make lots of money by selling milk and eggs and meat to supermarkets.
And they want the people buying those milk and eggs and meat to not have to pay the market rate. It is simply impossible for no one to lose out here.
This is why price caps don't work.
Rachel Reeves is scheduled to announce measures to help households with the cost of living on Thursday and the Treasury is pushing for her to be in position to announce this lunatic policy. However, people close to the talks said there hadn't yet been any agreement. Basically, the government are soft floating this idea to the press, to the media to try and gauge public perception. And of course, public's perception says it is absolutely monstrously stupid. Quote, it's a completely ill-thoughtout lastminute idea. The idea that the government can set prices better than the market is for the birds. The chancellor has been clear. We want to do more to help keep costs down for families and we'll set out more detail in due course. Then why have you been raising taxes on us for the last 2 years? If you care about how much money is in our pockets, why do you keep taking it out of our pockets? Reed last month met supermarket bosses following industry warnings that food inflation could rise as high as 10% as a result of the Iran war. The meeting initially had to be rescheduled after bosses bulked at being summoned by the Treasury. As you would expect, when it took place, retailers asked ministers to address government policies that they blamed for contributing to inflation.
And the government's response was basically, "Okay, maybe we'll cut out some of the regulatory burden we forced upon you for no reason whatsoever, but only if you agree to lose all of the money you make when you sell milk, eggs, and dairy." A few weeks ago, I covered Sara Metals trading as SAGMF in the US and SAGA in Canada. And we're revisiting the story much sooner than expected.
What they've done in less than 6 months has changed the scale of this company, and they just achieved a 100% drill success rate in all 57 drill holes, all ahead of schedule. The company added $10 million to its bank account from a successful financing round dedicated entirely to drilling, adding serious fuel to an already accelerating program.
They've achieved a 100% hit rate across all drilling at the Radar Project, an area being positioned as a potential host to one of the largest titanium systems ever identified in North America. A strategic titanium acquisition scooped from under 100 billion US mining giant Riotinto, located in the same district as the largest titanium mine in the world. And just last month, the acquisition of the Wolverine project, which sits along the same billion-dollar coast as the Voices Bay Discovery, one of the most significant mineral discoveries in history. How can all of this be achieved in such a short space of time? Well, America's defense supply chain depends on titanium. That's why Washington has already committed 12 billion US through Project Vault alongside additional federal support aimed at securing domestic and allied supply. In the last year, the US has taken a series of major steps to rebuild and secure critical mineral supply chains, including executive orders, the launch of Project Vault, and a State Department ministerial, bringing together 55 foreign ministers focused directly on critical minerals. As the US and its allies move to secure the future, Saga Metals is positioning itself directly where the money, the mandates, and the momentum are flowing. They're exploring the exact materials that sit at the foundation of advanced aerospace, next generation weapon systems, and stealth technology. And the reality is increasingly clear. North America needs what it doesn't currently have. And the direction of travel from Washington is becoming more defined. Onshore it, secure it, fund it, and mine it. One of the standout aspects of Saga Metal's achievements over the past 6 months is scooping up another titanium project from under Riotinto, a company roughly three and a half thousand times larger by market value. So, if you want to learn more about this critical mineral story, check out the link in the description down below. And a special thanks to Saga Metals for making today's video possible.
Large supermarkets typically stock between 30,000 and 60,000 individual products. Basic items like milk, bread, eggs, potatoes, butter, and bananas are the most frequently bought. Supermarkets have long complained about operating on tight profit margins in the UK. However, Tesco recently made22 billion pounds in profit on 66 billion pounds of revenue.
That's what about a3% profit margin.
That is not a large amount whatsoever.
In Scotland, S&P leader responded to industry criticism of his price cap proposal by hinting it could be implemented voluntarily like an idiot.
He has since hardened his position again to insist he would legislate for a cap during this parliamentary session. He was reelected as Scotland's first minister on Tuesday. Previously, he acknowledged the UK government could block the proposal, but it seems like the UK government want the exact same nightmare policy themselves. Meanwhile, Reeves is to introduce what the Treasury called rapid investigatory powers for competition watchd dogs to cramp down on alleged price gouging by companies during the energy crisis. Reeves has previously clashed with fuel suppliers who deny they have been engaged in such practices, but the chancellor insisted that the alleged problem must be tackled. I will not tolerate anyone exploiting a crisis to make a quick buck off the back of hardworking people. Need I remind you, Rachel Reeves, that when we spend £100 on a tank of fuel for our cars, 56 to 60 of that money goes straight into the treasury. It goes to the government. Do you know how much actually goes to the petrol station we're buying the petrol from? About 10 to5. The vast majority of the cost for everything in our society today doesn't come from evil capitalists. It doesn't come from evil billionaires. It comes from the evil government specifically making our lives more expensive and more difficult just because they can. Markx and Spencer's chief executive criticized the UK Treasury for this voluntary price cap idea and called it completely preposterous.
The M&S chief said on Wednesday it was not the government's job to run businesses and should instead implement changes to tax and other regulations to limit price increases for consumers. He said I don't think the government should be trying to run business and I think they should try and understand business better which is very well said. M&S lose money on the milk, bread and bananas that they sell. They are literally already losing money on this and the government want to force them to make the prices cheaper so that they lose even more money which all that would do is force M&S and all the other supermarkets out there which lose money on essentials like this to raise the prices of everything else. Yeah, fine.
Eggs might go down a little bit 20 30 p a piece but maybe ketchup has to go up by 10p along with you know microwave pizzas or whatever else it is we're buying. these businesses cannot operate at a loss forever or the supermarkets just shut down and then we're all screwed.
They argued that increased cost on employers by the Labor government through higher business rates attacks, higher national insurance contributions attacks, and packaging charges attacks in all but name only has contributed to higher inflation. Let's hope someone puts some common sense into this and work with business so we can serve customers. businesses were trying to minimize price increases for consumers under a set of very challenging circumstances imposed by the government.
The entire basis for this policy proposal by the Labour Party is to contrive and convince British people that the people at fault for things getting more expensive are the wealthy, the rich. It's just a lie. It's just not true. The vast majority of the cause of inflation over the last 20 years hasn't been private business. It's been the government. It's been the government printing money and raising taxes and raising minimum wage and and all of the regulatory burdens they're forcing upon British businesses. They are the reason we're poorer today than we were 20 years ago. Don't let them gaslight you or trick you or deceive you into thinking that it's anything else. The government is the enemy. Now, if you want the news that the legacy media won't show you, like and comment under this video for the algorithm and subscribe to the channel as well. or you can join my Substack to see the content I'm not allowed to post on YouTube by clicking the button on screen. Now, my mission with this channel is to provide the real news that Legacy Media won't show you.
But unfortunately, there are some things I'm just not allowed to say here. And recently, more and more of my videos have been getting demonetized and censored. So, I've launched an email newsletter covering the news that I'm not allowed to talk about here. So, if you want to learn the truth about the establishment they don't want you to see, join my Substack by clicking the button on screen right
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