They Say that Daylife is the New Nightlife

Added: 2026-05-19

[00:00:00]Today on Tamron Hall, is daylife the new nightlife? What's behind the new trend [music] of ditching the club and late nights from coffee raves and run clubs to packed daytime dance floors, why daylife is becoming the hot new way to socialize. Meet the woman behind the viral early birds club movement. [music] How she created a space for people to dance, connect, and let loose without the nightlife. The joy on people's faces [music] can just lights up my whole life. It's just incredible. And the people saying this new wellness driven social scene led to new friendships. You know that you're going to see that person at the same time and day every week. Connection. It is so different than interacting with people on social media. And even love.

[00:00:43]>> You get the opportunity to just meet a lot of people and then for us it worked out that we could take it to the next level. Plus, fresh off Coachella, Tank and the Bangas bring the daylife energy to the TamFam.

[00:00:56]>> [music] >> Tamron Hall starts now.

[00:01:06]>> [music] [music] [cheering] [cheering] [cheering] [applause] [cheering] [cheering] [cheering] [cheering] [cheering] >> Um It's great. It's great. It's great. It's great. HAVE A SIT DOWN.

[00:02:04]I GOT TO TELL YOU, WE GOT TO GET STARTED CUZ WE have a jam-packed hour. We're ending this show with Tank and the Bangas. IT'S A PARTY.

[00:02:12]>> [cheering] >> IT'S A PARTY.

[00:02:14]OKAY.

[00:02:15]>> [applause] >> BUT I GOT TO TALK TO YOU ABOUT THE SHOW.

[00:02:17]MWAH! KISSES. I see you over there. So, here's the deal. So, the other day, Mother's Day, I'm driving with my son.

[00:02:23]You can sit down.

[00:02:25]>> [laughter] >> It's like church. Have a seat.

[00:02:28]So, the other day, Mother's Day, I'm driving around with my son. It's about 8:00 in the morning, and we're going somewhere to pick up some breakfast bagel or something, and I hear this music. Boom. Boom. Boom. And I'm like, "What time is it? Is that 8:00 in the morning?" I look over. It's a full-blown nightclub. The music you could hear at 8:00 in the morning.

[00:02:51]Now, this made me think about the good old days of my club days.

[00:02:55]>> [laughter] >> You know what I'm talking about. You know that feeling after a night out that ends in regret.

[00:03:02]>> [cheering] >> For years, going out has meant late-night bars, waking up exhausted.

[00:03:07]>> [laughter] >> Now, more people are asking, "What if connection felt better?" But listen, Gen Z and a lot of millennials are now turning nightlife into daylight.

[00:03:19]You know about this. See, I DID NOT KNOW.

[00:03:23]>> [applause] >> Because we were at the club until like 2:00 a.m., 3:00 a.m., 4:00 a.m. Not 9:00 a.m.

[00:03:31]But people are not They're not rejecting fun. They are actually, these days, redefining it. Daylight is the social movement making headlines everywhere.

[00:03:40]The New York Times, The Vibes, The Cut, all of these magazines and newspapers are writing about how people are dancing, socializing, flirting, all these things we used to do in the dark, they're doing it in the light.

[00:03:53]And part of that is something they are calling it soft clubbing. See, these people are going off. They're happening right before they're finishing the cup of coffee. It's the full club experience, but starting in the morning or afternoon. Look at them.

[00:04:09]>> [screaming] >> I'm on bagel runs and they are shaking.

[00:04:13]DJ sets, parties, all of it starts, as I said, before the sun sets. And it's not all party party party. The daylight trend is making headlines for making run clubs the new club for a lot of people.

[00:04:26]So, we're going to meet people this hour who are turning this daylight experience into a whole new lifestyle. They have decided that it's the best way to live their life. They're hooking up. They're finding love and all of these things.

[00:04:39]Look at this video. This is from Jennifer. She went to a reggaeton coffee rave. Take a look.

[00:04:45]Going to Cafe Tones, they have Latin music, coffee. It starts from 10:00 a.m.

[00:04:48]to 3:00 p.m. So, let's >> Wow.

[00:05:00]And our other guest, Lauren, she likes to get partying early in the morning.

[00:05:04]Take a look at the video she sent to us.

[00:05:07]It's 10:00 and I am now switching to the L train to head to Brooklyn to Bogart House for coffee and chill.

[00:05:16]Let's go. Yes.

[00:05:19]>> [music] >> It's 11:45 and people are dancing.

[00:05:24]>> [music] >> All right, it's 11:45 and I finally feel [music] pretty comfortable again, even though I came alone.

[00:05:36]>> [cheering and applause] >> All right. So, Lauren and Jennifer here along with Maggie Bullock, a lifestyle reporter who reported on soft clubbing in The New York Times. Please welcome to the show. Thanks for joining us.

[00:05:47]>> Great to be here.

[00:05:48]>> [cheering] [applause] >> Maggie, I'm telling you, I'm not kidding. This happened a couple of days ago. I heard this loud music. I was in the East Village of New York. I had no idea what was happening. A full-blown club 8:00 or 9:00 in the morning. This How do you How are they defining soft clubbing? Well, first of all, it's clubbing that doesn't follow any of the old rules, right? It doesn't happen the way it used to happen. It has a totally different spirit and vibe. Energy and vibe are words you're going to hear a lot around this world. And I think it's just people having fun and moving their bodies in a way that feels really joyful.

[00:06:24]>> This is really in the morning.

[00:06:26]>> Yeah, I [laughter] know. Okay, this is what I said, "Oh my goodness."

[00:06:31]Um Lauren, does it involve alcohol?

[00:06:34]So [snorts] So >> [laughter] >> I mean, I'm just keeping it real.

[00:06:39]Because if I start at 8:00, I'm done the rest of the day. So I went to Daybreaker and also Coffee & Chill. Neither of them had alcohol involved. Coffee, um energy drinks, like non non non-alcoholic. But there are some that you can go to and it is a lighter drinking.

[00:06:58]>> Yeah. Um >> Jennifer, you had What were you drinking in that video?

[00:07:01]>> Coffee. That was coffee. [laughter] >> Hot coffee.

[00:07:04]So And that was a reggaeton party?

[00:07:07]>> Yeah. How many people were there? I would say maybe like 100.

[00:07:10]>> 100?

[00:07:11]>> Yeah. It was so packed.

[00:07:12]>> at 10:00 a.m.? Yeah. It was a long line.

[00:07:16]I [laughter] saw that. Okay, so you say events like this are better than the traditional club. Why?

[00:07:21]>> Yeah, because you get to socialize with different people. And you're like enjoying each other's time without being in the influence. I used to rave a lot and I used to drink a lot. I'll be home like 5:00 to even 6:00 in the morning.

[00:07:35]So this is different. You get to enjoy the time, enjoy that coffee, socialize with different people, clearly. Right.

[00:07:42]What I love about it is it's still sexy, you know, it's it's it's not like this you're going into this yoga space. Not that that yoga's bad, but what I'm saying is you still have the hype and the energy of nightlife, but this is a bigger conversation. This is not about club hopping. This is um a new way of socializing. Yeah, and I think when you're in the room, if people are really going for it, like the >> Did you go to one to do your research?

[00:08:06]>> uh two of the early birds parties and I would do it all the time if there was one.

[00:08:12]>> bird party start?

[00:08:13]>> Those go from 6:00 p.m. to 10:00 p.m.

[00:08:15]So, they're not They're It's It's much It's a little early It's a little easier on the >> got thumbs up. Everyone's like, I thought you were going to say 6:00 a.m.

[00:08:23]I was going to say that's too [laughter] damn early bird.

[00:08:26]So, 6:00 p.m. and it's over at 10:00.

[00:08:28]And it's over by 10:00. You're home by 10:30. It feels pretty good. I mean I like So, you're home by 10:30. You got that that energy and that rush. I know um Lauren, um the first time you went to the morning party, 9:00 a.m. events, around fit people.

[00:08:43]>> Yeah. Okay. That That does not sound fun. This was It was actually This was under the Daybreaker event and it was down at Katana. So, the vibe was already, which is down in South Street Seaport, it's known more for nightlife.

[00:08:56]>> Uh-huh. But, they we did about a 45-minute light workout. Light.

[00:09:00]>> Light. Light workout. So, you kind of already got to know the people around you.

[00:09:04]>> enticing? What's going on in your life that made this >> Yeah, I think I am really even if my coach would say I'm not, I'm really into fitness.

[00:09:10]>> [laughter] >> And then, but I also really do love socializing and going out and with my full-time job, I have a lot of options to drink wine and alcohol. So, I'm doing that enough as it is during the week and trying to pull that back. So, an weekend event is so great that they're bringing you with a great DJ and coffee and dancing, but you're also getting a little bit of a workout in and having that same social.

[00:09:35]>> Because getting that rush. I mean, there when I was back in the day again, I said probably that times this hour now. I used to be a song called weekend girl.

[00:09:43]You know, and people were all it said go ahead weekend girl have some fun on the weekday. That was the lyric because this release that we all need to decompress from our lives. I love the fact that Jennifer you talk about the screen the pressure of screens not in the building.

[00:09:58]People are just really relaxing. Yes, I think for both of the events like they all of our events we were not there to take social media the whole time. We were really just trying to get to know each other. Exactly not being on the phone too much. Screen time is a big deal. So do they ban phones at these parties? No, because you were making your videos.

[00:10:15]>> Yeah, apparently. So no, it's just you willingly not trying to be on the screen. You just want to socialize with other people and just create that meaningful relationships or friendships that you may find there. Um, it's just you willingly need to not be on the phone, you know. I mean, the screens have a big part of why we want to do this in the first place, right? Because we spend our whole lives staring at them. And mostly in a one-to-one relationship with that screen. So many of our jobs are remote now. I mean, I think this is a way to like gather together with other humans and in a way that feels like healthy and good for you. Like it's nourishing in a way. I like that part of it. We're going to dig into it coming up. Maggie says she woke up one morning and realized she hadn't danced in years. Why she felt the need to reclaim that joy and the woman that created a space where moms can have fun and still get up to serve their kids breakfast in the morning. We're digging in to daylight, the new nightlife. We'll be right back.

[00:11:14]>> [cheering]