QP on building High Bridge, A Boogie Wit da Hoodie's Success & Content being KING

追加: 2026-05-15

[00:00:00]QP, what's popping, my man?

[00:00:01]>> What's up, bro?

[00:00:02]>> How you doing, man? Welcome [laughter] to the crib, man. You know what I mean?

[00:00:05]Welcome to the crib. How you feeling?

[00:00:06]>> I'm good, man. Can't complain, bro.

[00:00:08]>> I'm happy to talk to you because like me and you've been building. Y'all know you you M Bubba Boogie. Damn near 10 years now.

[00:00:16]>> Definitely been 10 years. Just about.

[00:00:19]>> Yeah, just about, man. And what's crazy is, you know, I've always been vocal about my support. Y'all first and foremost, >> I know everybody know me from Harlem, but I am from the Bronx. I was born in the Bronx. [laughter] I mean, I was born in the Bronx. I moved to Harlem when I was 12. And I remember, man, when I had to move to Harlem, I was sick. You know what I'm saying? But yeah, I was sick when I was a kid, bro.

[00:00:37]I was a Bronx kid. So, it's like I didn't know nothing but the Bronx.

[00:00:40]>> Where in the Bronx you from?

[00:00:41]>> From 228th or uptown. But then all the way up town.

[00:00:44]>> But but my dad family, my dad from Boston Road. So, like I spent a lot of my life on 166 from 165th to like 169th in Boston Road.

[00:00:54]>> You know what I We from we from 165th and like Ogden. We on the west side.

[00:00:58]Boston road east side. We on the west like right right directly from y'all.

[00:01:02]>> What's crazy is like my man is from over there by y'all. But like y'all gave y area a stamp. Like we didn't I just used to be like the Bronx. I didn't know what that [ __ ] was over there. But I used to be over there with my man. He actually um male cousin, my man Kee. Yeah. Okay.

[00:01:17]My bro Kee. You know what I'm saying?

[00:01:18]But like just watching y'all over the years, bro, I always got inspired by y'all because first off, it had been a minute since the Bronx had something in a long time. But then it was just like the way y'all was doing [ __ ] you know what I mean? Like y'all was doing it from a ownership standpoint. It it seemed like nobody could really get next to y'all because y'all had just like this close-knit, super tight relationship on what it is and y'all had a direction. But I wanted to talk about like how is the early days of the whole bridge, you know, starting it to what it ended up becoming.

[00:01:49]>> So like the early days it was just like basically like just me and Bubba, we was just we just the heads of the label and you know like just moving Boogie around, moving Dawn around >> and then like Dawn and Boogie was just the talent. We really made the label because of like Boogie, you feel what I'm saying? But like Mel was on some [ __ ] like, "Yo, bro, y'all got to bring Dawn with y'all." And I'm just like, "All right, we going to bring him along for the ride." But Dawn really kind of showed up. Like at the time it was I remember we put out the first tape, the hybrid of label tape, and nobody respected him. Was like, "Nah, we don't like him. We just like Boogie." Boogie had not a regular person. Half on a baby. He had mad [ __ ] on there. And like the songs with him and Dawn, everybody be like, "Nah, we don't like it." It wasn't up until he did that Flex Freestyle when he went on Flex, like he had a chip on his shoulder. So it's like >> he went crazy when he when he did that that's when everybody went back to the mixtape and was like nah he really the truth >> you know I mean and then like a month later he came out with his own mixtape Dawn season and then that was with Don Don Cannon. Yeah.

[00:02:53]>> Yeah. Then after that it was just he was stamp like >> but what was like the dayto day because I I know for myself right like I've been doing this for a long time. Uh well I was doing like the music [ __ ] as far as >> I seen you in like the old Rockefeller and all that stuff.

[00:03:07]>> Yeah, bro. It's it's you know what's so crazy it's such a funny subject with Rockefeller now because >> all the [ __ ] on the internet about Rockefeller is goofy now. You know what I mean? But at that time it was like the best time of my life cuz as 18 19 I'm around Jay-Z every day Bigs Dame and I'm like I'm seeing it dayto day. So it always made me curious about like what the dayto-day was for like the next label because I see y'all coming from where y'all coming from [ __ ] not easy.

[00:03:32]We kind of wanted to emulate that in a way like that that Rockefeller essence that Cash Money, you know, with Birdman, Slim and then Wayne and even like like the the current like you know the weekend Cash and S like we kind of wanted to emulate that big three look.

[00:03:50]You know what I'm saying? So, you know, but the daytoday is like, you know, in the beginning stages like Bubba will be on the road with Boogie >> and then me, I'll just be handling like the business back, you know, in the office or whatever like that.

[00:04:04]>> Yeah.

[00:04:04]>> You know what I'm saying? And I just and then we'll just link up at the end in the studio at the end of the night.

[00:04:09]>> And what's crazy about that is is like, that sounds like such an easy or simple concept, but you know, y'all going into this not really y'all own experience was your teacher. y'all didn't have like because from what I know, I didn't know y'all had been around anybody else that was successful as far as artists prior to doing what y'all was doing. Yeah. So, how was that even that journey? Because y'all putting up your own bread, you know what I'm saying? Y'all putting up your own bread. Y'all building your brand. But >> what's the like how what what tools are y'all using to even get that [ __ ] going?

[00:04:42]>> So, basically, I'm not going to lie, bro. First things first, I always say this, I put God first. Like, and you know, Bubba Muslim, so you know, he putting Allah first. So, it's the same thing, but we just going, we just walking a righteous path. So, it's just like everything that we was doing just felt >> good. Like, it felt organic. And I just had graduated college like the the the year before in 2015. So, it's like >> when Boogie put out that first mixtape in February, I already was making calls to the colleges like like you know, like it it was going crazy like wildfire in New York. So, like the upstate kids is like, "Yo, like they they going crazy."

[00:05:17]I'm looking at people like I went to school with. They they playing at in the dorms and [ __ ] So I'm hitting up like all the student bodies from like Buffalo, Albany. I'm hitting them up and I'm like, "Yo, like I got Boogie. Like I want to bring them through. Like we going to open up for like the the the college fest and all that." So they was like, "All right, bet." So we went to Buff State. He opened up for I think Bryson Tiller.

[00:05:41]>> And then >> he was on fire at that time, too.

[00:05:43]>> Yeah, Bryson was on fire. He opened up and it's like they went crazy for him.

[00:05:47]Like they went crazy for Boogie. We went to Albany. He opened up for somebody. I think we opened up for JCole around there sometime. Like we opened up for We went to like five schools.

[00:05:58]>> Yo, but now it's so funny that you say that because bro, when you in that grind, you be opening up for the most random [ __ ] that you would never be opening up for ever. Like >> Yeah. N like but but we opening up for big names. Like it's big name dudes.

[00:06:10]like we opened up and then like I got video if you scroll all the way down on my Instagram like the like around 2016 I got videos of like the crowd is going crazy for Boogie like they going crazy like it's like it was his show >> you know what I'm saying? So I'm looking at that and I'm just like damn >> I used to throw parties in college so I'm like you know what I went to Sunni >> Delha >> so I'm like you know what we got to throw our own [ __ ] we got to do our own concert. So we we booked out BB Kings.

[00:06:37]All this [ __ ] is on YouTube like it's documented. So we booked out BB Kings >> and then like we like I got tickets on hand you know it's like a thousand cap room venue. We sold that [ __ ] out like a thousand people right there on 42nd Street.

[00:06:51]>> Yeah.

[00:06:51]>> You know what I'm saying? So I'm I sold like I'm giving out tickets like we selling them tickets for probably like $10 $20 or some [ __ ] like that. $50. I don't know how much we were selling them for.

[00:07:01]>> Yeah. Well, we was selling them shits like wild cakes and then like people buying them online and then I got them on hand and then it was just like at the show it was pandemonium. Like it was probably more than a thousand people outside and after that every label every label called >> All right, let me Well, you know my introduction to Boogie is bro. I kid you not. I come home I still was living in the projects. I come I'm managing East at the time. I come home one day from something and my daughter blasting something. I'm like yo what you listening to? She like, "Hey, boogie with the hoodie."

[00:07:31]>> I'm like, "What's that?" Right. I was like, "That's his whole name." Cuz I never seen somebody with a name that So, I'm like, "That's his whole name." She like, "Yeah, bro. In the city, the the kids that was in middle school to high school was like the sweetest spot."

[00:07:45]Like, I hadn't seen nothing like that momentum wise ever.

[00:07:48]>> Cuz my my daughter listening to it and she like Soundcloud, that's how big like SoundCloud was still like >> that [ __ ] was the biggest thing at that time.

[00:07:56]>> Yeah. And it was just like to see how from from me being an observer, right?

[00:08:02]It looked like it went fast.

[00:08:03]>> But that's why I was asking like how was the build up because I know that y'all took it took time because >> so we started like we started like the end of December. We created the label like January 26, 2016. I never forget.

[00:08:16]>> January 2016.

[00:08:17]>> Jan January 26. And then like we put out his mixtape on Valentine's Day, February 14th on that piff Soundcloud, all them [ __ ] It was going crazy on that piff.

[00:08:27]Like it was on the today's you know how that piff had the top mixing >> like it was on the today's top for like like a minute and then >> like by March we started to go like we started shooting videos but like March we shooting videos like for my [ __ ] we already had the still think about you video came out >> and then um April we did April April 30th we did the BB Kings. May we did the um we did the hybrid label tape. June we signed our deal. Yeah.

[00:08:59]>> So it was like a five to six month thing like and then by like August 1st we was in the mansion.

[00:09:05]>> Yeah.

[00:09:06]>> So it was just like was crazy like that.

[00:09:09]>> You feel what I'm saying? So that's like a eight month like like a whole like from the beginning of the year to like we signed that deal with Atlantic like July and then by like August 1st we in a mansion in Franklin Lakes like it was just >> the rest is history but >> even to see cuz it's so many that that time span it happened so quickly >> but y'all decided something right I wanted to talk about like where you from Cedric Projects >> that on a day-to-day basis right Because being from like being from the block, there's so many people that glorify the [ __ ] of where you come from.

[00:09:45]>> But people don't see how much determination come out of these these buildings. You know what I mean? Like how much of that [ __ ] was character building for you?

[00:09:53]>> So like Cedric, I was living in Cedric from like I always lived in Cedric, but like I was chilling in Cedric up until like I became a teenager. Like so that was like my childhood. I love all my [ __ ] over there in Cedric.

[00:10:06]>> That was my childhood. And then when I became a teenager, that's when I started chilling in hybrids. Like I'm meeting Bubba, >> all the rest of them. Like that's when like things got real. Like now I'm like middle I'm like about to go to high school. So it's like I remember in like [laughter] this like 2007 2008. Like we getting light. We getting light. We getting light.

[00:10:28]>> It got to be videos of y'all getting light. I need to see a video.

[00:10:31]>> We getting light. We playing basketball.

[00:10:33]Like we going to scan playing basketball in Mali. We in Nelson Park playing basketball. Like life is just like easy.

[00:10:39]>> Malali Park.

[00:10:40]>> Malali Park.

[00:10:41]>> I remember they used to do So I used to ride bikes when I was a teenager and I used to be the spot to go to cuz people used to skate in there and [ __ ] They got like a skate part to the park.

[00:10:49]>> They got the skate and they got the right next to the pool.

[00:10:51]>> Yeah. Yeah. Yeah.

[00:10:52]>> So we that like life is like this is like 2008 like life is easy. Then like like when I got when I touched footer in high school like [ __ ] just became different. I'm going to school on the east side now. I'm in South Bronx.

[00:11:06]>> I'm going to South Bronx High School.

[00:11:08]South Bronx High School. Where at?

[00:11:09]>> That's right there by Jackson N.

[00:11:11]>> Like I'm by the train.

[00:11:14]>> Yeah. By the train by the by the by the >> I think what's that? The four and five train.

[00:11:18]>> The two the two and five. Two.

[00:11:20]>> I I remember over there, bro, cuz I lived I lived in a shelter or 175th of Crettona. And my mom, we used to go over there to that to that um cuz at the time that was like the only 24-hour laundry mat. It's a laundry mat over there. So like New Year's my mom used to take all our clothes. We go over there to wash our clothes. But I'm just thinking about that while you saying it. But go ahead.

[00:11:38]My foot.

[00:11:38]>> Nah, but like like so like now it's like I'm seeing a different side of like the Bronx now. Like I'm >> I'm 149th Street [ __ ] Third A. Like this [ __ ] is crazy. Like >> 49K.

[00:11:52]>> It's crazy. Like still to this day.

[00:11:53]Yeah. Like it's just crazy. Like and then I'm just I'm just seeing like a different walk of life of like Bronx [ __ ] Like you feel me? So it's like and I'm going to school with people that I hardly didn't know. Like you know I'm from the west like these I'm going to east side going to school with [ __ ] So >> it's just like now it's like you got to be like now it's like time to structure up like ain't no more getting light.

[00:12:15]Ain't no more like we still playing basketball and [ __ ] Like I got good relationships from playing basketball but it's just like now I'm like >> now it's starting to >> yo my I'm from here we got beef with over here. Like so I'm from Hbridge and it's like we got beef with these [ __ ] this [ __ ] that I'm like so it's just like now it's time to get structured.

[00:12:34]>> So it's like >> now like you know Bubba and them they in Kennedy they in Clinton >> like I'm just in school with just my man PJ. It's just me and PJ and then it's just like that [ __ ] is just high school growing up in the Bronx was different bro.

[00:12:48]>> Coming getting home every day is a task at that time. And it's like, you know, like growing up in that era, it's like we had the Pelle, the Biggies, the wrong place. You go, you go to the wrong place, you going to get your ass booked.

[00:13:00]>> Cuz see, at that time, I'm Damn. How old was you? Like 07.

[00:13:04]>> 07. I was like I was >> You all right? Yeah. 07. Damn. 07. My son was I was 24.

[00:13:13]>> So like my now like for what I knew the Bronx for, it's kind of different. It's the same, but it's just different eras.

[00:13:20]Cuz I went to King, right? Like I lived when I lived in like my last time living in the Bronx, I lived in 175th Crettona.

[00:13:25]I was in middle school. I went to Jonah Vog on 92nd. So I'm riding the train from 174th on the two all the way to 96 back every day. But then I started living in Harlem. But then my whole life changed when like how you said when you start going to school over here cuz now you doing [ __ ] that kids supposed to do.

[00:13:41]You getting light, having fun. But then when you get to high school, it's like all the fun [ __ ] you looked at as you soft or you looked at as like >> they going to try you because you just being a kid and and and that's not allowed. But like I was saying about like just making it home become such a task when at that point like being in high school you start figuring out all right I'm going to go to college or I'mma do something with myself cuz all of this this world from where I'm from to over here is crazy like it was just like like so basically like my older brothers like they already was in college so that was the path that was the pathway laid out for me already. Like it's like and I'm African, so it's like it's it's either that [clears throat] or it's like you you kind of the black sheep, you know what I'm saying? So I already had that path laid out. It's just now it's just like I'm with I'm with the bros on the block trying to maneuver like we we getting into situations. So I got to >> maneuver being like a scholar and being in the hood. You get what I'm saying? So it's like but like I got friends that kind of covered me from that too that was like yo n you feel me? like you ain't got to be in this too much. You feel what I'm saying? So it just like it was like one foot in one foot out kind of some in this in a way.

[00:14:53]>> But that that does also help you because you also learning how to speak two languages, right? Cuz you on the block and then you also getting your education. So that's showing you like the duality of just the world, right?

[00:15:03]Like it's so many similarities. I be saying this [ __ ] all the time, right?

[00:15:06]Like for myself, I dropped out of high school when I was in the ninth grade.

[00:15:09]But when I dropped out of high school, my mom's told me like, "Listen, if you're not going to go to school, you just got to understand that you going to have to work 10 times harder than the person next to you." So then I started, even though I didn't go to school, I started reading, educating myself on stuff to where to this day, people don't be believing that I didn't go to school.

[00:15:24]But as I got jobs in corporate America, as I started doing music business, I'm like, damn, there's so many similarities from just >> being from the Bronx and Harlem, just being outside on a daily basis to corporate America. It's a lot of the same structures, just different rules.

[00:15:38]You feel me? Like >> see like one thing I can say like growing up in the streets like you know you you learn how to become a hustler.

[00:15:45]Like especially if you not just a [ __ ] there in the streets just trying to bang all day. You just trying to make you some money.

[00:15:51]>> You like like just being book smart and street smart is like best of both both worlds because you could come into the corporate situation and see like the vultures and see like all right I know what type of [ __ ] this guy is and you know you could kind of weed that out.

[00:16:06]So, it's like like I'm just happy that I kind of like I I got best of both worlds because like when we was we was growing up, we was hustling. You know what I'm saying? That's how we got the money to kind of like >> Right. do what you had to do.

[00:16:17]>> Yeah. Exactly. But like a lot of book smart people can't they they don't they don't really know how to be like how to maneuver in them rooms.

[00:16:28]Like you just can't just be up in them books. You get what I'm saying? And then it's like some of the most successful people in music don't even have like education, you feel me? Like like you feel me? Like like a Birdman or QCP.

[00:16:41]Like you know probably pretty sure Jay and Dame probably don't even got that much of education. Like maybe they do.

[00:16:48]Correct me if I'm wrong, but like I'm saying >> Dame went to college, but Jay definitely didn't go to college.

[00:16:53]>> Yeah. Like and they don't think so. They the most successful people like that that came in the business. So you feel me? You ain't really you ain't really got to be the smartest. You just got to just know how to maneuver. You know what I'm saying? Like >> cuz it's like it's some smart guys that just all they know is just >> [ __ ] We live in real world real time. So you know you got to >> we we come from a like >> you eat what you kill environment. So you if you not hunting >> or or or somebody got to tell you to hunt, you not going to eat.

[00:17:22]>> Exactly.

[00:17:22]>> We don't like you know I mean it's diff I want to talk to you because about ball cuz you you play ball. Yeah, >> right. you play ball. Was you one of the people that thought you was going to the league, too? I said like everybody everybody from the hood, [laughter] bro, >> once you score 10 points, it's over.

[00:17:37]>> No, I'm not going to lie. Like, see like growing up like when I was in Cedric, like we played ball every single day like in the projects every day. But when I stepped out of Cedric and like cuz you know like a projects is like >> it's like all you know was the projects.

[00:17:52]But when I stepped out of it, I really started to see like like like Mel Mel was really dumb nice. Like he was ranked like and I'm like, "Oh, damn." Like this dude dumb nice. Like he he and you know he he got he got low D1 offers and [ __ ] You feel what I'm saying? Like >> but then like that's when the hoop mixtape era started coming out. So I'm looking at [ __ ] like Brandon Jennings, D Rose and [ __ ] These [ __ ] 63.

[00:18:15]>> Yeah, bro. And bro, I be telling people all the time like Andrew Wiggins mixtape, bro, when he was in high school. Aaron Gordon like yeah all them kids bro it was crazy like like at that time I'm trying to find a way to get into prep school like you know that's the that's how like in high school everybody's just trying to talk like I want to go prep I want to do this I want to do that so we just trying to figure out ways to do >> you want to go to St. Nah, I didn't even ever go to no Catholic school. Like, I just went straight to South Bronx. I couldn't even make the basketball team. I didn't make JV. I made varsity. My senior year I played and I'm just like, man, I do not want to play [laughter] basketball no more.

[00:18:52]>> I'm like, yo, [ __ ] basketball. I just was like, yo, I'm just going to just get me some money, go to college, and just figure this [ __ ] out. So, I just like like when I finally made the basketball team, I was like, man, this [ __ ] ain't even hitting for real. Like, I ain't going to no [ __ ] league. Like, but I'm not going to lie, looking at dudes like Kimber, we looking at Kimble on the on the on the on the magazine on the Slam magazine. Him, >> uh, damn, what's his name? Don Lamb and all like looking at them. I'm like, nah, this [ __ ] >> Kimber [ __ ] was so crazy for me cuz Kimell was best friends with my man um Jamie. We from the same building. So Kimber used to be in my building all the time when he was a little kid. Like I remember we had a >> like my little man had got killed and we um threw a basketball tournament like in his honor and Kimber played in that [ __ ] And I be telling people like, "Y'all remember Kimber?" like we know who he is, but they didn't remember. I'm like, that's the kid. He end up going to the league.

[00:19:39]>> But I wanted to talk about something in basketball, you know, I mean, in friendship that is personal to you.

[00:19:44]>> Your man um Maris, you know, I mean, him passing away. Um he passed away on the court.

[00:19:49]>> Yeah.

[00:19:50]>> How did that affect you even with the ball [ __ ] Because I'm pretty sure like on your rise, y'all trying to you young, you in the Bronx, you trying to figure it out, you and your man, y'all probably having conversations about what y'all want to do in your lives, playing ball and all that. How was >> uh you talking about Pop?

[00:20:03]>> Pop. Yeah.

[00:20:03]>> Yeah. Pop. See, Pop was older. He like more like on male in them age. He was older than us but like he ain't going to lie from what I remember with pop he was like the flyest guy on the block.

[00:20:12]>> Yeah.

[00:20:13]>> And like you feel me? Like it just >> him Mel like they was just like the older [ __ ] They was playing ball.

[00:20:19]They was just like like I remember Pop had all the products.

[00:20:23]>> You feel what I'm saying? Like [ __ ] was just O D. Like you feel what I'm [clears throat] saying? He was O D. He went to Kennedy and then like you know like I remember I used to just watch him play ball and then like right before the summer like right when the summer was starting like they had a tournament in St. in St. Mary's >> St. Mary's um on 149 over there and that's when he passed out on the court and he died and this [ __ ] was just crazy.

[00:20:47]>> Yeah. And it was just like, damn. Like, and then that's when like life really started to like, you feel what I'm saying? All right, we we outside, we in the field now. It's like this [ __ ] is real. Like, you feel what I'm saying? And >> that's like my earliest memories of like pop and [ __ ] >> I I think it's tough like whenever >> cuz it's crazy, bro. Like I think it's tough whenever we we come from like a certain place and we see somebody that we look up to and then we see like the human aspect of life, >> right? Like >> whether they get sick or maybe even for for me I seen people >> I remember so many people you know Harlem in comparison to y'all. We think we better >> n [laughter] >> it's different with ball bro like I remember um I can't remember the name of the school but I know it's on 34th between 7th and Linux but it was this this thing painted it said Harlem play the best basketball in the world and I remember growing up when I moved to Harlem I believe that you know what I'm saying and I I seen so many people that was supposed to make it and then when they go off they don't do what they supposed to do they come they come back if you looking at them it's like your inspiration you'd be kind of [ __ ] up behind that like damn if he didn't make it like can I do it cuz he was way better than ball than me. You know what I'm saying? So it does kind of affect affect well for me it affected me a little bit seeing that type of [ __ ] >> See like on on my block when we was growing up we had people that we just didn't want to be like. You know what I'm saying? So it's just like we got to just maneuver through it.

[00:22:12]>> So it was like I don't know man like just growing up it was just the childhood like [ __ ] was just different bro. By the time I was like 21, bro, like I never really, even to this day, I still don't got things figured out, but I kind of already knew like, all right, this is the path I'm gonna go. Like, you feel me? Is like this way or no way. You get what I'm saying? So, it's just like >> So, your P your mindset in a lot of ways is like, let me throw myself in the water, see if I can swim the shore.

[00:22:40]>> Yeah. Like, I know I'mma swim cuz I got God with me. So, it's like that's just how I be I look at things, you feel me?

[00:22:46]Like it's like even like it's it's just more of a feeling thing with me. Like if it feels good, I'mma just do it. Did you do you ever like feel um pressure? Like before I knew the word anxiety, bro, >> I wish I never knew what that word meant.

[00:23:04]>> Yeah.

[00:23:05]>> Cuz before, bro, before when I was growing up, mental health, all these things, they I'm not going to say that they're not important, but it just didn't exist.

[00:23:12]>> Yeah. It didn't exist. Like you see, bro, coming from where we come from, like you could see had the most traumatic experience, >> you don't have a PTSD. I didn't realize I didn't know what PTSD meant until like probably like as of late, like probably like five years ago, that's when that became a thing. Like I know G Herbo was pumping that like and it just was like, "Yo, damn." Like >> cuz growing up, I done seen people die in front of me. You know what I'm saying? Like and it just was like, "All right, >> I didn't go on. I didn't I didn't know what I didn't know what PTSD was till I was I'm 42. I'm about to be 43. I didn't know what that was till I was maybe like >> 33 34.

[00:23:51]>> I didn't know what like like trauma really meant. I knew the word but I didn't understand what it meant or even depression. I didn't understand what none of these things mean. And then like I be talking to my little sister, which my little sister, she young, she 10 years younger than me, but she comes from a a era of like people express theelves and [ __ ] in mad different ways.

[00:24:08]So she's able to be in touch with her feelings and [ __ ] Like I just started finding out or learn how to use my feelings like maybe seven years ago for real. And it really started happening when I was when I became a dad, which I was young, but I still didn't know how to like express these things. But I was asking the reason why I was asking you that is because >> the way we measure success like in the hood.

[00:24:28]>> Mhm.

[00:24:28]>> It be Bronx and Harlem, we cousins, so it's the same [ __ ] >> If you could get a crib, you could get a apartment in Jersey, get a car, and you could get every chick that you couldn't get in high school. That's like the bar.

[00:24:41]Like that's the the highest level. But I wanted to know how do you measure success? Because there's so many layers and way and I'mma keep it 100, bro. You younger than me. I be inspired by you.

[00:24:53]It's a lot of [ __ ] that you do that you accomplish. I'll be like, damn, you pee on that type of [ __ ] That's why I need to be. So, I just want to know how you look that >> uh [ __ ] Like, I just feel like you can't really put a uh you can't really put a cap on what success could be. You get what I'm saying? It's just like like I'll look at a dude like Jay and be like Jay-Z and be like damn like son is a billionaire. He come from where we come from. Like you feel me? Diddy he's a billionaire. He come from where we come from. Like it's just like you'll just be like yo like all right I probably started doing what I was doing probably like let's say Jay started making music at 26. We was making music at 21. You get what I'm saying? So it's like he became a billionaire probably like at 50. we could become billionaire at 35.

[00:25:39]>> You know what I'm saying? So, it's just like we have more resources than they had. You get what I'm saying? It's just all about how how you hustle cuz it's like I'm looking at K like Kai, he 23, like >> he's going to be a billionaire.

[00:25:50]>> Yeah. Exactly. Like, you feel what I'm saying? Like like the resources is just crazy. You feel what I'm saying? And I just look at it like all you all you need is consistency. Like when you have that vision and you just stay consistent with it, it's going to happen. You feel what I'm saying? It's the people that give up that it don't happen for.

[00:26:07]>> You feel what I'm saying? You just got to You don't know. Like this, right?

[00:26:10]This podcast could be like the biggest [ __ ] next year. You feel what I'm saying? Like we just don't know. You just got to keep walking in that light, in that path. That's one of the things that, bro, I ain't gonna lie like um I seen Tom Brady talk about this one day and like I'm always intrigued about like athletes mindsets because like for somebody like a Tom Brady that's won everything for him to say like if you tired so what like if you feeling pain so what? Just keep doing it.

[00:26:37]>> Keep doing it. It >> it made me realize at one point like I'm like damn. So a lot of the things that I failed at was just like it was me fighting myself. Yeah.

[00:26:45]>> Yeah. Cuz it's like me, bro. I push myself. Like, bro, I'm I used to be like, not even used to. I still am.

[00:26:50]Like, I'm really an introvert. Like, I don't really talk at all.

[00:26:54]>> You know what I'm saying? But like, >> I'm just looking like like, all right, we help. We built the Hybrbridge brand.

[00:27:00]But like, when you think about Hybrbridge, you don't really, unless you really know, you don't think about me and Bubba. You think about Boogie. So, I'm like, yo, I got to go out there and build my own brand, my own name. You feel what I'm saying? Because that's how I bring opportunities to myself.

[00:27:14]If not, then all the opportunities going to just keep going to bro. You feel what I'm saying? Which is which is what we here for. We here to source opportunities for [ __ ] I want to source some opportunities for myself, too. So, it's like, what am I going to do? I got to build my brand. And that's when I started vlogging.

[00:27:29]>> Mhm.

[00:27:30]>> And then, like, you know, I was kind of nervous just putting it out. But when I put it out, like the first vlog I did was the join in Atlantic. Yeah.

[00:27:37]>> When I put it out, it the the the the everybody was like, "Yo, damn, this is fire." So, let me producer when I did that. I'm like, man, I'm start.

[00:27:52]And then that turned into is more stuff I want to talk about cuz I do want to get to turn your produce up and all that. But >> even when you say you're an introvert, right?

[00:28:02]>> Yeah. Does even that come from? Because one thing I say like from when I first met you and we've grown our relationship over the years, but like I felt like you was a person that it's not that you don't [ __ ] with people, but you got to really see what a person energy is before you start really engaging with them. And where does that even come from?

[00:28:20]>> I mean, yo, it's just like that's just how like >> I was talking to somebody one day and they were saying, "Yo, we just need to have some improv." I just never really knew how to just engage with people. You know what I'm saying? Like it just just growing up we just we just so closed in because we're used to what we used to.

[00:28:39]We got to we we we grew off for survival. So it's like like I got to see how you coming before I could, >> you know, before I could give you my energy. You see? But like sometimes we just don't always have to be in that that element. Like you know, it don't always have to be a survival element.

[00:28:57]You know, sometimes a person might just feel your energy be like, you know what, I ain't gonna say nothing. And that might be opportunity loss right there.

[00:29:04]Yeah.

[00:29:04]>> You know what I'm saying? So, it's like you got to just learn how to open up.

[00:29:07]Like, and that's where I've been like trying to practice on like opening up.

[00:29:11]You feel what I'm saying? But I remember one time we had an interview with um I mean, we had a um meeting with Diddy and one of his mans was like, "Yo, he looked at me like, "Yo, I like your facial expression. You got to keep that. You give a poker face." You feel what I'm saying? You don't want people to just feel like, all right, he's an easy target. You feel what I'm saying? So, like it's just like a little bit of both that you got to get.

[00:29:32]>> I feel like like especially in your generation, see, I had like mad CEOs that I had as examples. And I mean, I'm I'm years over over you, but y'all had examples of them CEOs, too. But like for your generation, >> people don't get a chance to see basically what's behind the curtains. I like the fact that you have opened up.

[00:29:52]Like I remember when you dropped the mogul vlog, I was so happy about that [ __ ] because me knowing you, I know the work that you put in. But in today's like time, >> everybody got a bus down, a chain or and and [ __ ] rent cars more now than ever.

[00:30:06]You know what I mean? So it's like when people get their starter kits, it looks like they just successful and they might not the person that they're portraying to be, >> they might not know the backstory of the person that, you know, who's actually doing it. So, I just think that like for what it is that you've been doing, opening up, showing more yourself is showing people that yeah, hybrid label while it did blow up fast and and from an idea, >> y'all been doing this [ __ ] for 10 years and now you adding another layer to it with your media space. You know what I'm saying? So, it's like I love the fact that you in a place where you can show people what's actually going on.

[00:30:41]>> Yeah. And like, you know, we done had plethora of artists like that we've been trying to break. Shit's not easy. I ain't gonna lie. That [ __ ] is hard. You know, we was like, you could you could call it luck. Like, but with Boogie, like that [ __ ] just came through. And like, you know, Dawn did his thing too.

[00:30:57]You feel what I'm saying? Like, he's still doing his thing.

[00:31:00]>> Like, anything after that was kind of real difficult. You feel what I'm saying? It's just like one thing we didn't never have was mentorship. Like we like that's one thing I feel like is missing. Like we don't have like mentors. Like people don't really kind of extend their arm down to kind of like lift you up. Like it's just like a it's like a doggy dog game. Like and if they do extend their arm, they they they coming for something. Like they want something like it ain't no like, "Yo, I see what you doing. Let me holler at you." Like, you feel me? I [ __ ] with you. Like it's only like probably one person in the game that kind of gave us that extension and that was Bigs.

[00:31:36]>> But like, you know, everybody else is like >> we from New York and y'all see us doing this. Like reach out. Like we need that.

[00:31:43]We need that rolodex, too. You feel what I'm saying?

[00:31:45]>> Well, I ain't going to lie. One thing that I do, I'm not going to say hate.

[00:31:48]What I I really dislike about New York City is almost every time to be successful in the city, you got to get other people to you got to it has to show somewhere else before the city starts embracing it.

[00:32:02]>> And they'll see you and they'll be like, "Oh, that's cool, but it's not enough."

[00:32:06]>> Yeah.

[00:32:06]>> Oh, y'all saw our BB Kings. That's cool, but like >> the radio station is not ready to embrace it or you know what I mean?

[00:32:13]There's always something that come with it and that [ __ ] always bothered me because bro when I was >> young and I got into music and [ __ ] like I had people who paid it forward to me like Young Guru is one of my mentors bigs of course um too many people I for me to name but when I started doing my stuff independently like management and all of that I I felt like even with all the resources I had they still wanted me to jump over this impossible hurdle >> and it was like at the point when I dropped though, jumped the hurdle. It built up this level of resentment in me where I was like, I don't want to [ __ ] with none of y'all >> because not that I look for you to give me nothing other than information. See me, I just like I I always felt like before you could get before you could get people to run on like I posted this the other day. Before you could get people to jump on a train, you got to have some type of movement. Nobody want to jump on a train that isn't moving.

[00:33:06]That's a fact. So, I don't look for support from nobody. Like, you feel what I'm saying? I just go and do what I what I can do and when the support comes then I know I'm doing something right. You know what I'm saying? So like >> it it's hard but it's like I have that mentality where it's like yo whatever we going to do is going to be fire enough that people going to jack it. You know what I'm saying? This people going to jack it. Like you know what I'm saying?

[00:33:29]So like >> that's just my mindset. Like I don't want to do nothing that's cheesy. I don't want to do nothing that people can't relate to. I don't want to even be a tryhard. at all. Like I'mma just like do something that people going to look at and be like, "Nah, I [ __ ] with that [ __ ] I want to support it."

[00:33:46]So, cuz that's the thing with you saying, especially when you talked about like artists and um you know, trying to break other artists, >> managing expectations versus results >> cuz cuz look, right, >> when everybody when when no when it's no money, >> everybody's in love, right?

[00:34:04]>> And then when people have these expectations about, well, I'm with Hybridge.

[00:34:07]>> Yeah.

[00:34:07]>> I'm supposed to be boogie or bigger. I'm supposed to have x amount of dollars.

[00:34:11]I'm supposed to live like this versus the results. How do you manage that type [ __ ] >> Yo, I'm not gonna lie. Like it was a certain point in time like if you sign with us, you get a chain, you get to move in a mansion. Like and it's just like we kind of spoiled them the the the artist, but it's just like that [ __ ] always backfired because artists would think like they made it already. So it's like we never really like put them through the real ringer. You get what I'm saying? Like but how can I say this?

[00:34:40]Um, I feel like certain labels, they make a artist like sit down for a year before you even get up in that studio and make a record. Like, you got to be with us.

[00:34:54]You got to see how this [ __ ] works before we even embrace you to the to everybody. Like, and I feel like those artists be like the most successful.

[00:35:03]Like, cuz look at a guy like Guner.

[00:35:05]Like, a guy like Gunner, he been around Thug for like a minute before we even heard him. you know, he probably was putting out tracks, but it wasn't up until the co >> all right, I see he ready. All right, come on.

[00:35:21]>> You know what I'm saying? And even like a little baby like you see like if you look at the stories and [ __ ] you'll hear like, oh, he used to be around gambling and [ __ ] like he was there like and it's just like, you know what, you might as well start rapping like we going to help you. And it's just like he became the best rapper because >> he already was around that [ __ ] Yeah.

[00:35:39]>> It's not like we just forced him forcefed him to the people like you know what I'm saying?

[00:35:43]>> So I feel like >> next decide to sign some more [ __ ] like you got to be around for a little minute.

[00:35:51]You got to go through the ringer. Like you got to you got to be around Ramon and them. You got to be around the guys before like they got to say yo >> I [ __ ] with this [ __ ] before we even put you out to the world. You know what I'm saying? Bro, it's crazy you say that because like with me at my time at Rockefeller, a lot of people that thought people had rock chains, they was just wearing somebody else [ __ ] >> You had to do a lot to earn your chain, right? It wasn't and and I get it too because there's also that a law of, oh, when you come over here, you get turned up. So it makes that embracement from the people, it makes them anticipate what's coming, >> but then you don't, you know, >> I think it's a cultural thing currently where everybody just wants some [ __ ] to happen microwave >> because it's like you telling me like QPI, you telling me I got to wait.

[00:36:36]>> They they ain't telling me I got to wait. They got to check for me tomorrow.

[00:36:38]>> Exactly. That's another thing too. Like that's another thing cuz we done had artists that like caught a hot record and we on their line like, "Yo, >> [ __ ] with us." But they like, nah, like over here they talking better [ __ ] It's like, yo, we ain't talking that, but we going to give you what you need. Like, we got what you need. Like, we going to give you the the rolodex. We going we going we going to really be a team for you. You feel what I'm saying? Some [ __ ] just go straight there and just be like, "All right, I'm here now. I got the bag. They they they paid me a 600.

[00:37:09]They pay me a million, but it's like they ain't really pushing my [ __ ] Like, I'm on the shelf." like >> because that's yo one of the biggest misconceptions about like that big amount of money is that you know everything is going to work when they give you that money they gave you that money cuz they expect you to work >> you know what I mean I think like so many people when they get the money they think that the work that they know that the work that they did get got them the bread but at the same time they don't understand that work ethic past that is what's going to keep you going >> you know what I mean and they get that [ __ ] twisted where they just get that misconception but we talked about boogie [ __ ] earlier. I want to go back to just to a bit of Rise of Fame because we talked about it so quickly. But man, all right, y'all did the deal in 2016.

[00:37:54]>> Yeah.

[00:37:55]>> What was the moment when y'all >> signed that deal? Because y'all was y'all was getting that some money.

[00:38:00]Listen, we could go back and watch the videos. Y'all [ __ ] ain't have on no cheap clothes. Y had on good jewelry. We used to see y'all at Philips and all that. You know what I'm saying? So, but what was it when y'all signed a deal and y now y'all reaching a a different level? What was that conversation between you Bubba and Boogie? Everybody now y'all done made something.

[00:38:19]>> Oh, damn. Like, like it was just basically like we here now. We just can't stop. Like we got to keep going. Like, but like we had a lot of people that we just kind of looked at and was like, "Oh, if they doing it, we could do it." Like that's a that's the mindset that we always had.

[00:38:40]like, >> "All right, if they doing it, we could do it, too." Like, you know what I'm saying? Like, and it just was just like, I'm not going to lie, bro. Like, at that time, like the kid, like, Boogie just couldn't like he couldn't drop a wax song. He could not drop a wax song at all. Like, so it was just like he was just so fruitful. Like, you feel what I'm saying? Like, he came out with three projects in a year. Like, it was three projects. The artist tape, the hybrid tape, then the EP, TBA. And it was just like >> that's probably like 15 platinum records on all three of them like all three of them them projects >> now bro I can't really I can't I like I just I can't see Boogie doing three projects in one year right now. Like you feel what I'm saying? Like >> like even if we try to force him to do it, I can't really see him doing it. But at that time it was just like >> them records was just coming like because it was just like music was just so fun. It was just fun. It was just like we just having fun.

[00:39:38]>> Like now it's just like a lot of like >> it's a lot of [ __ ] in the middle now.

[00:39:44]You know what I'm saying? Like you know clearances this and that that and this.

[00:39:48]Like >> it's just >> it's a lot. But >> I'mma tell y'all when I when I I said to myself, I said I said the hybrid [ __ ] is out of their mind. I'm tell you we was all in Rochester, New York one time.

[00:40:00]>> It was a show with y'all. Uh I was managing East at the time and then we had a a a walkth through. It's just some dude like, "Yo, I'mma pay everybody for a walk through." Yo, we pull up to the spot and like I'm sitting here like, "Yo, there's no police out here." Like it was literally You don't go to places.

[00:40:18]>> Rochester is the hood.

[00:40:19]>> It's crazy. There's no police there, right? And then they like, >> so the dude come to the car. He like, "Yeah." He like boogieing them in there.

[00:40:26]I see the places one way in, one way out. I'm like, "They in there?" [ __ ] we go up to the door cuz I'm telling my I'm telling my security. My security that we had at the time, he my man.

[00:40:36]Like, we grew up together. So, we just aligned on a you know what I mean? We aligned on a certain type of plane. They had to kick some dudes out of the section. So, you know, we in a different town. They got to move you out the section to put us there. Yo, we walk in a spot. Y'all [ __ ] is in the back of the spot, bro. [laughter] Like, >> at that time, we used to go everywhere like 20, 30 deep.

[00:40:55]>> Yeah. Yeah. We could still we could still do that like to this day. Like [clears throat] everybody just want to come and have a good time. So support, >> you feel me? But it's just like we just we at the age where we know like we scaring the people like we [laughter] scaring them. So it's like >> you know like I don't want to bring we can't bring 30 people. Like >> if you bump him the wrong way it's like it might go bad. So it's just like all right certain places we know all right yo we could come through 20 30D deep but certain places it's like it's not even for that we don't want y we don't want the bros to come it's just that >> it's going to be scary people but what I seen like I ain't going to lie like of course we went there we all left I remember us speaking when when when y'all left we left and I just I looked at y'all I was like these [ __ ] is having fun >> yeah we was having fun >> I was like yo they having fun bro I was like like y'all just at a point where y'all ain't kid I'm sitting here like bro cuz I I used to be with state property, so I've been through like almost every bad situation you could possibly go through. I'm sitting here like, "Yo, bro, they in a one way in one way out spot and they in the back and they back there having a ball."

[00:41:59]>> And it's like after we trying to bring the girls that's over there [laughter] to the mansion. We bring to like 3 4 hour drive. We bringing them back to Jersey. I'm saying like, >> "Hey, we just was having a good time, bro. Like just young [ __ ] just having a great time, bro."

[00:42:13]>> Yeah, man. Well, talk to me about this um you know the the 10 year anniversary, what it means to y'all. You know what I mean? Solidifies a time. I was having a conversation with Matt Hoffer and Matt Hoffer was like, "Man, ain't nobody in New York." You know, I [ __ ] with Matt Hopper. He was like, "Yo, nobody in New York dropped a classic after he started naming all the ones that everybody know.

[00:42:30]Give Richard Trying all the Biggies and Jay's we grew up on." I said, "Bro, >> artist by a Boogie is a classic."

[00:42:39]>> And he stopped.

[00:42:40]>> He was like, "Nah, you right." I said, "You want to know why it's a classic?" I said he had everybody. He had the kids.

[00:42:45]I said he had the the the the [ __ ] my age, older than me. It was a moment, bro. So, what what is that moment look like 10 years later?

[00:42:53]>> See, like like I just seen Boogie like he just did a show with Drew and he's playing Jungle and like Jungle is like that's the first song like for real like that made us me and Bubba be like nah we got to grab bro up. Like you feel what I'm saying? Like and he still playing that 10 years later and people was singing it word for word. Like you get what I'm saying? Like see one thing I just don't really be understanding is like the stigma like like you know bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro bro is a star. He's a superstar but it's like we still kind of get that and like we don't get that. I done seen like the top 50 New York list and he probably wasn't even on I don't think he was on it. That's crazy.

[00:43:32]>> Like and I see a ice spice and [ __ ] He's like, "Oh, damn. [ __ ] forgot about, bro." Like, "We really put the town on." Mean, cuz it was like, it was like Deser, >> it was first it was like Bobby Schmurder, >> then they got locked up.

[00:43:45]>> Bobby and Rowdy, and then Desanna came with Panda >> and then like we was right off the end of Panda. Like, you know what I'm saying? Like, we were right there. And then >> he still was there like for like to this day. You know what I'm saying? Like Boogie could drop a He just dropped a single. Um [snorts] uh Pardon Me. He just dropped a single right now. [ __ ] about to hit Billboard.

[00:44:06]Like he's still hitting Bill.

[00:44:08]>> And I just seen the number that y'all put up. He got like the He's in the top most entries. Like I think he got 24.

[00:44:14]>> Oh yeah. Oh yeah. Um platinum. What is that? Platinum songs.

[00:44:17]>> Yeah. Platinum songs.

[00:44:18]>> Yeah. He got the most platinum songs.

[00:44:20]Like >> like >> So I'mma tell you why I think people do [ __ ] like that. I think that like unfortunately where we from everything has to be held to what it once was.

[00:44:31]>> Like the first time I heard Future, I love Future because he didn't have to sound like ludicrous. Like nobody hears a new Atlanta artist and be like, "Man, that [ __ ] ain't ludicrous. That [ __ ] ain't TI. It ain't Outcast." As soon as somebody new from New York comes out, the first thing I hate is the South. Cuz it shows me that people don't listen to South music because Boogie Music didn't sound like South music. It just wasn't the same boom bat beat. So it wasn't 100 Guns, 100 clips. I'm from New York, >> but it was New York >> from the perspective of a young [ __ ] that was living in that time. It was the soundtrack to these teenagers and people y'all like y'all early 20s and Boogie cuz Boogie was a teenager when he dropped, right? Yeah. So it's like it's the sound of y'all time. Like it's the the [ __ ] that scamming or you know what I mean? Whatever is going on in the streets, it's that time. And I feel like the critical acclaim or the claim that's supposed to be given out is always by the people that's like, man, it ain't what we came up on, though.

[00:45:24]>> You know what I'm saying? Like Rody Rich comes out, Rody Rich don't have to be Snoop.

[00:45:28]>> You know what I'm saying? In New York, you always got to be the predecessor.

[00:45:31]Like, you always got to be the person that was there before you. And I think that that's one of the things that's held Boogie back narrative-wise. Mhm.

[00:45:39]>> I also feel like it's just like it's just it's kind of hard to tell a story when the artist ain't really telling the story. Like Boogie is a guy. He ain't really telling. He ain't really talking, right?

[00:45:50]>> Like you know like one thing I noticed about like Jay, he got a lot of people around that talk for him that big him up and that's like critically acclaimed people. Like you know you'll hear you'll have like >> what's guy from Elliot Wilson talk about Jay all day. you know, somebody else talk about it and Jay will never say no words. You know what I'm saying? It just he never you never seen him do an interview probably Breakfast Club years ago, but you know, all the Kevin Hart [ __ ] that few years ago, but like >> you don't never hear him talk like we like bro don't really have people around that just kind of talk for him cuz you ain't going to really see him talk. He's not a like a person that trying to get in front of the camera and talk. You know what I'm saying? So like >> but the results is there. the results is there like but you know like it's really nobody that kind of is there speaking for him so getting the story out there is kind of a little difficult on our part but >> the like broke went diamond he got a [laughter] diamond he got a diamond record he got another song about to go diamond I think look back at it about to go diamond >> I'mma talk for him that's my man I'mma talk for him like you know anytime his name is brought up I'mma talk for him >> we going we going to always flaunt our stats because >> if we don't do it. Who's going to do it?

[00:47:02]>> That's a fact.

[00:47:03]>> You feel what I'm saying? So, it's like, >> but now you shifting, right? You shifted into cuz now I like, you know, me and you, we have our own personal cause >> and we just talk about how things is going, you know, media wise and all that. And fortunately enough, I got to be, you know, on your show. Turn your producer up, which is a fun ass experience because I can't wait to come out so we can see all the mother judges faking my my next week. Listen, send me my the assets, B. But like um I I' I'd like see you in that element, but talk to me about like shifting from just not just because you are still a CEO, but now, you know, getting out of your comfort zone and venturing into media and doing like basically a reality.

[00:47:39]>> So basically like I just definitely want to jump into that film and TV space. I feel like it's the best time. Like content is king right now. Like so it's like definitely want to jump into that.

[00:47:48]Like I was saying earlier, like I did the vlog, the producer camp, that [ __ ] was fire. And I'm looking at it, I'm like, "Oh, damn. This is like a real competition." Like, and I'm like, "Yo, ain't nobody ever did it before." Like I'm like, "Let me let me see what I could do with it." And like the first one I did, I did a pilot. Like I just wanted to test it >> and it like it was well. Like people [ __ ] with it. So I'm like, "You know what? Let me just try to put a a real first season out." And like I'm not gonna lie, like on the I never seen like my socials, like even my personal social, I never seen it go crazy like this. Like I'm like we putting out content every day. Like just a new producer beat and you don't know if it's going to have its own viral moment. Like like we play we we clip somebody beat >> and like it just should be mad comments, mad engagement. Like it's basically like putting out a new song every day, bro.

[00:48:41]like it's like putting out a new song every day, but it's like I'm also >> I'm also introducing like these producers that's nobody to the world.

[00:48:50]So, I'm doing them a favor, too. Like, and they're doing me a favor by coming on the platform and promoting their theirelves and their beats. You feel what I'm saying? So, we like it's like a hand in hand and glove thing because >> nobody gives a [ __ ] about the producer.

[00:49:03]Like unless you like the lit the lit producer like unless you like a metro or like a like I'm I'm going say the the the recent one like metro or southside you know London on the track nobody cares about you or like back in the day like Timel Yay.

[00:49:20]>> Yep.

[00:49:20]>> Nobody cares about you. But it's like it's a lot of people that that that that >> created the soundtrack >> that we grew up on or that we know and love. You feel me? That Tik Tok beat like you feel me? cuz it's a lot of these guys that you they they really nobody. So, I'm helping I'm helping showcase their who they are in front of the world.

[00:49:40]>> QP, also tell me about cuz you putting up your own bread.

[00:49:43]>> Yeah.

[00:49:44]>> That's another part that people don't understand is like intrical to your success because and I'm just talking about success generally because so many people say, "Well, I ain't got this. I ain't got that. I ain't got this budget.

[00:49:55]I ain't got that." But your budget is what you can make it. So, a lot of people think that they can't even start not knowing that you might got $500.

[00:50:03]That $500 depending if you get the right equipment or whatever it is you want to do could could help you. So, talk to me about how it's been, you know, investing. You know what I mean?

[00:50:10]>> So, like, yo, the first the first thing is like just the first investment is knowing that you going to do it. You know what I'm saying? That's number one.

[00:50:19]Number two is putting that sweat equity.

[00:50:21]Like, you know, money is one thing, but like putting that work, that time. Like, I'm 24 hours with this [ __ ] Like, I'm wake up 1:00 a.m. and promote. You feel what I'm saying? I'mma wake up 2 3:00 a.m. and and just somebody ask, "Yo, how I sign up?" I'm I'm writing to myself.

[00:50:37]You feel what I'm saying? I'm putting that sweat equity.

[00:50:39]>> So, like, you know, like I don't work a 9-5. I work 24 hours a day. You get what I'm saying? Like, even on a Sunday, I'm working. Like, you get what I'm saying?

[00:50:47]Like, that's one thing people don't understand is that sweat equity. And then it's like the money. If you got to do what you got to do to get the money, like bro, 9 to5 ain't bad, bro. You got to make that that coin to invest in your vision, bro. You got to do it. Like >> people just do people want things handed to them. I never got anything handed to me in life. Like I always had to work for it. So it's like I don't mind working. Like that [ __ ] second nature to me. You feel what I'm saying? So it's like >> I'm just a naturalb born hustler, bro.

[00:51:15]Like and then like I don't even like to gamble like like roll dice and [ __ ] like when I was younger like >> my friend just popped me like he just he and I say I hate this feeling but in my vision I'm a gamble with a vision [laughter] anytime >> anytime like if I see this [ __ ] I'm a gambler it even if I'm looking at an artist and I'm like yo >> all right I'm willing to make the investment I'm a gamble it up until you just not putting that same that that 5050 when you not bringing that, that's when I just be like, I'm good off of you. You feel what I'm saying? Cuz I already know like how hard I'mma go.

[00:51:50]>> You know what I'm saying? So, we ain't on the same page and I ain't trying to waste my time, bro.

[00:51:55]>> No, I feel you on that. All right.

[00:51:57]What's your What's your one of your favorite watches out your watch collection cuz that cuz that's n one thing I pay attention to time pieces.

[00:52:04]You know what I mean? QP, you got a lot of nice watches, bro. What's your favorite drink out of your pieces, bro?

[00:52:11]Uh, so last year I bought the black black black black perpetual calendar open work >> uh black ceramic AP. That's my favorite watch. You know why? Cuz they call it the QP.

[00:52:24]>> Okay.

[00:52:24]>> That's what they call a perpetual calendar like the QP. So I'm just like I bought the watch. I took it to the AP store. I'm like yo like can you help me fix it? They like oh you got you a QP?

[00:52:33]I'm like word like that. [laughter] I'm like oh nah this [ __ ] is just meant to be. You know what I'm saying? So, >> that's my favorite watch right now, you know. And then like like my man Bubba got me a watch for my birthday like uh a black ombre uh uh rose gold ombre that I like that watch a lot. That's just like some everyday [ __ ] I could wear. You know what I'm saying?

[00:52:53]>> Yeah. Yeah.

[00:52:54]>> You know what I mean? And then just like watches is my [ __ ] man.

[00:52:58]>> I know. I see it, bro. I be paying attention.

[00:53:00]>> You know what I'm saying? Like watches is my [ __ ] but like >> I always been a car dude, too. I always try to stay in the latest. I would love to see like you have a show with you with cars, bro. Yeah.

[00:53:12]>> Because I I feel like um especially with creating content, right? Like it should it should be everything we into. Like for myself, like we got the Come Home with me. I got the I'll do it myself.

[00:53:21]I'm talking about daily hip-hop stuff. I got Out the Box coming, which is me talking about sneakers cuz I love sneakers, bro. Like I I buy Jordans from 1990 and rebuild them. You know what I'm saying? So I would love to see a QP car.

[00:53:33]You know what I mean? Like, nah. So, so basically I, you know, I got the whole turn your That's my [ __ ] right there.

[00:53:38]So, I got the Turn Your Mogul up. I got Turn Your Produce up.

[00:53:41]>> Soon I'mma drop some [ __ ] called Turn Your Hustle Up >> and I'mma just be interviewing people that just like like just people like that got businesses and [ __ ] >> I'mma do that. That's next. But >> I'm not going to lie, like I definitely want to do a watch segment with somebody. I seen Nory got some [ __ ] like some watch segments.

[00:54:00]>> So that's my man Perry. Perry. He's actually related to Dame. My man Perry Dash. He Nory was on >> they uh their show. I think it's on Revolt. But yeah, they got a show where they talk to people about watches. They start breaking joints out. And that's one of the things that I really cuz I I've I bought like the presidentials. I had the bus down bus down for me. I I liked it, but it was nothing but a diamond bracelet. You know what I'm saying? And um what I started looking at is the value of buying them. And then when they go up because I remember when I bought this the the bus deal it was a AP that I wanted and like in six months I didn't buy the AP in six months the AP went from like 30 to 60 >> and and then at that time I was like yeah I ain't about to buy it for 60. I think it might be around like 78 or something. I can't remember exactly which one it was but I feel like that's the type of [ __ ] that needs to be communicated. You know what I mean?

[00:54:48]Because it's no different than investing in land almost. You know what I'm saying? You buy the right watch, man. I seen Jay bought the um the Tiffany uh >> um what is it? The Paddic. Yeah, that [ __ ] for like a M. That [ __ ] worth like they're three now. You're three.

[00:55:01]>> [ __ ] Crazy. So, it's it's so many different ways that I feel like coming from where you come from. Coming from where I come from. Boogie, Bubba, you know what I mean? The whole team.

[00:55:09]>> We got to start educating these young ones on new things, man. Because we didn't, like you said, there's more resources now than ever. There's so many things this year, especially with this content game.

[00:55:17]>> Me, I'm like a open book, man. Like, I ain't I ain't afraid to give advice. I ain't afraid to have a conversation with somebody like like you know like I just like that's just me. You get what I'm saying? I'm not trying to hold no resources from nobody like you know what I'm saying? So like that's just me. You get what I'm saying? Like I already feel like I said bro my path is laid out. I just got to walk it.

[00:55:36]>> You know what I'm saying? I'm good. Like you feel me? But >> I just I just wish it was more people that was like that that look like yo I see what you doing. Like damn I see that show is fire. Like >> I want to invest or I want to come through and help. You know what I'm saying? Like I know people see this [ __ ] You know what I'm saying?

[00:55:54]>> It's on academics everywhere. It's just they want to see it reach a certain level.

[00:56:00]>> That's But that's what I was talking about earlier. But but like you said, I like the the analogy you gave where you was like, "Yo, >> I'm going to do this regardless if anybody comes in." And you're doing it independently. And I think like that's one of the most um >> important things cuz people throw that word around a lot. Like people always talking about independence, independence, independence, but they don't understand that like independence is not just your money, but like you said, swag equity, you know what I mean?

[00:56:22]Your creative ideas. It's a lot of a lot of um ideas, same as artists that be on the the cutting room floor that you might put money into or time into and they don't pop off either. So, it's like that's one of the most important things.

[00:56:34]You know what I mean?

[00:56:35]>> Yeah, man. I'm telling you, like investment ain't just about money. It's about time. Like yo, one time I had a conversation with Craig Common from Atlantic. I mean, he was just telling me like, "Yo, bro, the money you gonna make it back. It's the time. You never getting that [ __ ] back." So, it's like you got to really focus on like what you want to do cuz you feel me? Before you know it, it's three years later and you missed out. Your window might be closing. You know what I'm saying?

[00:57:02]>> So, it's like I just be like, "All right, bet." Like, my my my time is the biggest investment ever. Like, you know what I'm saying? So, it's like that's why I was like, it's time for me to build my own brand cuz it's like I can't just be the [ __ ] behind the scenes and [ __ ] And it's just like I got to rely on the artist to keep my [ __ ] going. I'm a hustler. Like, I got to I'mma do this [ __ ] regardless, you feel me? So, and I see the new thing is building your brand. Like, you feel me? Like, I just be seeing like Tyler and my like these is my young boys. Like, they lit right now. They super lit. And it's like I seen them like from the pandemic like just >> putting out content, doing these lives and they don't even know they're building their brand like people was investing in them >> and now it's like >> he's a household name. He's a household face and that's coming from what he was doing five years ago.

[00:57:52]>> Yeah.

[00:57:52]>> So it's like, >> you feel what I'm saying? Like this [ __ ] just now it's like >> he could just go and get a Adidas sponsorship, a Nike sponsorship because of who he is.

[00:58:02]>> Facts. So, it's like it makes all the sense in the world.

[00:58:04]>> Well, QP, I got to thank you for the gift you gave me today.

[00:58:08]>> For sure.

[00:58:08]>> And that is your time, my brother. For real. Like, no, seriously. Because, you know, um there's a lot of respect amongst us. But, you know, even when it was time for me to to be on because I had a lot of fun. I told you I'll come back for another season.

[00:58:21]>> Um >> that time, man, is is very valuable. You know what I mean? And I don't take that [ __ ] for granted. Like, my wife complains with me all the time about how I'm the time police. That's just because I know what it means, you know? I mean, it means a lot. And I just want to thank you for your time today, bro. Thank you for coming and kicking it at the crib.

[00:58:35]This is Come Home with Me, y'all. My brother QP, >> you know what I'm saying?

[00:58:39]>> We up out of here.