How I Find Digital Products That Actually Sell

追加: 2026-05-30

[00:00:00]Most people think successful digital products come from some genius idea.

[00:00:04]That's the opposite way to think about it. I've made over $30,000 selling digital products online, and it doesn't ever start with a brainstorming session.

[00:00:12]In this video, I'm going to share how I think about launching a new digital product, where do you find demand, the websites I use, the framework I use to think about launching a new product, and how you can find the perfect digital product for you to sell this year. If you don't do this step, you will fail.

[00:00:30]One of the hardest parts of building anything online is getting traffic. You can spend months building something that nobody wants. Instead, I try to ride the wave of demand. If thousands of people are suddenly talking about a new AI tool, or a new product, a new platform, or a new problem, that's when I pay attention. And that's where digital products typically work best because you're not creating demand from scratch.

[00:00:55]You're organizing existing demand. The best digital product ideas come at the intersection of three things. Demand, your interest, and your capability. You want to build something that you're genuinely interested in. My first digital product came from material that I was just creating naturally. I wasn't trying to make money from it. That's a good signal. Where do you have genuine interest where you're not just trying to make money? So, where do I actually look for ideas? The first place is X. X is incredibly powerful for spotting emerging attention early. So, what are the signals that I look for? First is questions. If people are repeatedly asking the same questions, that's when I pay attention. Confused markets buy education. They buy shortcuts. Second, if people are excited but overwhelmed, that's a signal. And this happens all the time with AI tools. Everyone wants to know how to use them, but few take the time to learn. Third, when a trend is growing faster than the education behind it. And this is where people ask me, Travis, aren't you worried about people selling Pseudo AI prompt guides and becoming your competition? No. That ship has sailed. I would not start a Pseuduno AI prompt guide business today.

[00:02:10]That was last year. But there's plenty of other AI tools and other things not even in the AI space. So, here's a great example of a digital product that was riding the wave of demand. This is for my AI video prompt guide, specifically Sora 2. Uh, Sora 2 came out October of last year, and instantly I was one of the first to download the app, understand what prompts work, what prompts don't work, and so I wrote about it, and as you can see, that product did really well. And so, you'll have some seasonal digital products and some that are more evergreen. Searching on X is one of the best ways to find trends and find market demand before you create digital products. Another tool is exploding topics. Um I picked AI and you can see different topics that are exploding right now. This is a very helpful tool. Again, the goal is to find market demand. You don't want to try to create demand from scratch. You want to ride the wave of demand. Now a free version compared to exploding topics is simply Google trends past 48 hours. You can choose what topic and you can see okay what are people talking about right now? Those are the niches that you want to be involved in. So using Google trends can be very helpful to see what topics are very popular right now. One of the biggest mistakes I see is people not validating before you build. Don't do it. You always want to validate demand first. So, how do you validate demand? You post about it online. You write an article. You talk to friends and family. You join Reddit groups. You join forums. You see what's hitting on YouTube and social media. You're wanting to test the response of the audience.

[00:03:54]And this is how I use Medium. I write a batch of articles and I see which of these articles is getting the most attention. And then I build a digital product around that idea. The biggest lesson I've learned is this. The internet gives away business ideas every single day. People constantly tell you what frustrates them, what questions they have. Many successful digital products are simply welltimed solutions to people's problems. That's it. You don't need to reinvent the wheel. Find the problem, sell the solution. If you use this approach, you will have a 10 times higher likelihood of success. Now, if this video helped, please subscribe because next week we're going to talk about how do you actually build your first digital product using AI to accelerate the process. Stay tuned.