Effective mortgage lending requires lenders to educate clients by analyzing the complete financial picture, including long-term costs like rent versus homeownership benefits, rather than simply quoting interest rates.
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🏡🧮 Most Lenders Just Quote a RateAñadido:
Most lenders sell you rate. [music] That's the whole pitch. Here's why I stopped doing that about 10 years ago.
It's not selling, it's educating. Let's say someone's situation, [music] maybe they've been renting for 10 years. How much have they paid in rent over those 10 years? If they bought 2 years ago, their net worth would be 4 [music] million higher. That's not a sales pitch, that's math. Nobody's doing it for them. If the lender hasn't run that math for you, you have the wrong lender.
[music] Comment math, I'll send you the breakdown today.
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