How Black Culture Took Over America! 🇺🇸

Added: 2026-05-19

[00:00:00]What do you love about black people? Um, I like that the fact that they have like different cultures than us and the fact that like there's so so much to learn and like with like dances, with music and it's just like it helps like unite the world. What do you love about black people?

[00:00:13]I'd say their athletic ability. They're taking over the sports game and they're just super gifted with a different bunch of athletic gifts. What do you love about black people? I like their food, their fashion, and their music taste.

[00:00:25]What do you love about black people?

[00:00:28]I like the black girls. They're really pretty and I like their hair. What do you love about black people?

[00:00:33]>> I like that they're friendly and like they cook good.

[00:00:38]What do you like about black people? I like their fashion, music, and style.

[00:00:42]What do you love about black people? I really like you guys' smile. You have really pretty smiles and really white teeth. I'm very jealous of that. What do you love about black people? You know, I got many black friends. Um, they're pretty funny, they're really chill, and they're overall nice people. What do you love about black people? They're very expressive.

[00:01:01]They're very funny.

[00:01:03]They're always asking to hang out.

[00:01:06]They're very cool. What do you love about black people? Bro, there's nothing more beautiful than a black woman. So, shout out to all the black queens out there.

[00:01:16]Stop acting black. Bro, when y'all say that [ __ ] what do y'all be meaning?

[00:01:20]Like that [ __ ] always confuses me. Like stop acting black. How do you act black?

[00:01:25]Like explain the definition and what you mean by acting black. Like cuz every time y'all see me, I'm talking like this. This is me. I'm acting like this.

[00:01:35]Act like everything, every single platform. It don't matter what platform it is, YouTube, TikTok, Instagram. It don't matter what the [ __ ] it is. I'm the same way. So, when you say acting black, what the [ __ ] do you mean by that? See, I've always wondered that, bro. Like what what does that really mean? You're not acting black, bro. It's just where you from. People don't understand that, though. People don't understand that. Black's a color.

[00:01:56]Exactly. So, I'm acting like the color black. Like, I don't get that [ __ ] bro.

[00:02:00]I ain't going to lie, that comment right there is racist to me, but it's just like, I don't know. I just be ignoring that [ __ ] dead ass. I mean, I've been getting that [ __ ] like my whole life, but like, you know, it's it's where I'm from, but I mean, people don't understand that [ __ ] you know? If I'm acting black, how do I act white?

[00:02:16]Please, explain to me, how do I act white then? How do I act purple? How do I act blue? How do I act green? You just got to ignore that [ __ ] bro.

[00:02:24]>> could be any race other than the one you are, which would it be?

[00:02:27]>> That's a great question. Black. What is your current race? I'm white. What is one thing that you take pride in about being white? There's a lot I look down upon being white.

[00:02:35]>> What is something that you appreciate about black culture? I just went to a recent concert that had a lot of black artists that I think are extremely inspiring. A lot of what they rap about is something that I cannot experience first hand, and I'd like to understand it better, and part of that understanding, I don't think I will achieve because I'm white. Look at the enormity of black wealth that's been created in the last 40 years in America compared to before because of the rise of sport and entertainment and and just the culture, I mean, the culture. The culture's black culture.

[00:03:08]And then it becomes culture. I always say to my brands, you want me to sell to 14-year-old white girls in America? I'm going to Southside, Atlanta, make it a cool there, and I'll see you in 24 months.

[00:03:18]Did you see the Did you see [laughter] the Did you see the SNL the news report?

[00:03:23]And the It was a young white actor, I don't know who he is, and he said, like, he's like, let's be real. He said, "Gen Z culture is just black culture." He said, "Black people take something and they make it cool."

[00:03:36]That's [laughter] culture, Aaron Glant.

[00:03:37]He's a cowboy. Yes. You know, like like there's so many subcultures, but it's adversity. Jewish culture in America.

[00:03:44]Those are the people that ran from a country cuz they didn't want to get killed, they started from zero, and they built. It's just the same game. That's why you're seeing the Hispanic you know, impact so heavy now. And I don't know why that Rocky came out when he goes back to the Philly hood cuz he lost it all.

[00:04:01]And I was romantic about it. Like shook me. I'm literally straight up getting goosebumps. There's something almost romantic to me of losing everything and going to zero.

[00:04:11]What is that? Whatnot is a live shopping app that has collectibles and we're just buying cards, opening up packs. We love the We love that game. It's our casino.

[00:04:20]It has everything. Like and I hear you talk a lot about TikToks. TikTok Shop, AI influencers, all of that different [clears throat] stuff. Oh, of course.

[00:04:29]Because we're we're going to We have some stuff buying and selling stuff on Whatnot. You guys are grown people buying cards.

[00:04:36]>> Yes, sir.

[00:04:37]And my question to you would be young people who watch our show and I love the social media post where there's a young entrepreneur or someone who is searching and they ask you a question, you answer the question.

[00:04:50]Three things. If you say, "Hey, these are three foundational principles of building a brand or business and here is ways to start." What would those things be? Maybe a weird one first that I really believe in.

[00:05:04]Number one, curiosity.

[00:05:07]The real stuff that I'm seeing is people that are curious. Cuz there's there's so little friction in new [ __ ] now.

[00:05:14]Okay, I don't understand this chemical thing. Break this down in NFL terms.

[00:05:17]Like you know, like you know, that does it. It really does it. So, using AI in this moment where it can tell you the answers to everything and using your curiosity cuz it will lead you to something new and clever. Look, I think number two is some sort I'll call it DMP. I'll say discipline and patience.

[00:05:36]Like it's this level of patience and discipline that no one wants which goes to the third principle which is perspective. With the light that I have now um as a white woman who leads a black led sport, and celebrated here, I want to show a light on black women.

[00:05:55]They don't get the media coverage that they deserve.

[00:05:58]>> [music] [applause] >> They've given so much to this sport and the community and society as a whole and their value is undeniable. And the WNBA last season the post season awards, 80% of the winners were black, but they got half the amount of coverage as white athletes. So, I think it's time for [music] change. I think we should use this power together to also celebrate black women.

[00:06:24]So, to Maria Taylor, Robin Roberts, Maya Moore, Odyssey Alexander, [music] to all the incredible black women in my life, on my teams, to Breonna Taylor and all the lives lost, and to those names who I've not yet learned, but I hope to share, I stand behind you and I'll continue [music] to follow follow you and follow your lead and fight for you guys. So, I just want to say thank you for everything. You know, a lot of people ask me, Brian, why do you love Nigerian people so much? And I give them a few reasons why. Number one, I love Nigerian names. Have you ever met a [ __ ] Nigerian person? They have the best and coolest names ever. Like you'll never meet a Nigerian with a boring generic name. Like I don't know, like John Smith. And you know, maybe their first name is John, maybe their last name is Smith, but their middle name is No, no, that they have some beautiful middle name referenced to whatever tribe they're from, whether they're Igbo, Hausa, Yoruba. They always have some beautiful middle name. Like John Smith, no, no. But John may my name not be forgotten Princess Number One Smith, yes, yes, that is it. Number two, Nigerian cursing. I [ __ ] love when Nigerians curse. You know, and some people like, "That's is so bad." No, [ __ ] you, bro.

[00:07:33]It's it's like music to my [ __ ] ears, bro. [ __ ] Beethoven, let me just go to Lagos and listen to like Nigerians cursing each other. Bro, that is [ __ ] I I like I'm at a concert. You don't understand how metaphoric Nigerians curse. These people are geniuses, bro. I swear to God. For example, if I'm driving in the US or in the UK and I get into a car accident, I'll be like, "Hey, [ __ ] you, bro. Go [ __ ] yourself."

[00:07:56]>> [laughter] >> In Nigeria, like, no, that's never going to happen, bro. But if I get into a car accident in [ __ ] Nigeria and it's my fault, a Nigerian will look me in the eye, dead ass, and this will be the lighter form.

[00:08:09]This will be They will go up to me and say, "May Jesus Christ or Allah, whatever you believe in, huh?

[00:08:16]May they strike our family a curse on your family.

[00:08:20]So, generation upon generation, they don't have food, no water.

[00:08:25]And your your baba, your the person that cut your hair, may his granddaughter suffer the worst form of cancer in society, huh?"

[00:08:38]All right, so I usually go to bars that are black-owned, black music.

[00:08:45]Most people are black in the bar. I like the music, I like the culture.

[00:08:50]And obviously, I'm there to try to find a beautiful black woman, cuz that's what I'm attracted to.

[00:08:55]But please, why every time I go to a bar for the first time, everybody thinks I'm a cop?

[00:09:01]Just because I have a bald head and I'm white does not mean I'm a cop. Usually, nobody speaks [music] to me for the first time until I go a few times, they get used to me, but just because I'm white, I am not a [music] cop.

[00:09:12]I can always tell when a white creator or a white artist is about to dip their toe too far into the proverbial black pool. It's because I'm never really that bothered when white people get influenced by black culture. Clearly. Um Noah Miller, it's a PSA to you. The past couple of videos I have seen of yours is kind of ripping black culture, and I'm just giving it to you straight. I like you, I [ __ ] with you, I think you funny, and I think it's cool that you enjoy black culture. Just watch how you portray yourself online. The tides will change on you real quick, and I would hate to see you go south cuz of some silly jokes. Like Bad Baby, did you see she dropped that diss on Alabama?

[00:09:48]Everybody like, "Yeah, Bad Baby, Bad Baby, Bad Baby." Now she won't take those cornrows out.

[00:09:54]It's It's It's switching for her, okay?

[00:09:56]And I just don't want that to happen to you, boo, okay?

[00:09:58]Much love. You know, we can have a key.

[00:10:00]We can have a laugh.

[00:10:02]Remember your place. That's it.

[00:10:04]Remember your place. We'll remember ours, you remember yours. On a serious note, though, keep doing your thing, keep shining. Just, you know, be very respectful, and always make sure to at least give credit. White people are being welcomed to America now. And what I mean by that is white people are being welcomed to the America that many of us have been experiencing for a while now. And that's not even to shame y'all cuz at this point, I don't even think that that's helpful. It's more just to give you context to the situation that y'all are in. And I say y'all very specifically cuz this is a a white America homegrown problem. This is like Jim Crow. This is slave patrol. This is a white American issue specifically that we are in right now. And so, what is happening is y'all are being asked to stand with yours.

[00:11:04]That's what this is, right? So, white people are being gunned down in the street the same way that they've been gunning down black people for ages.

[00:11:12]And it is because they are not following the rule book. You're not following the script. Because what's supposed to happen is they're asking you to align with your whiteness.

[00:11:22]And I'm going to put the definition of whiteness up again because there there is there are specific definitions of what I'm talking about.

[00:11:29]White people are being asked to align with their whiteness. And what is not going to go along with that with this this badge that is giving you privilege to walk through the world with immunity at least in regards to your race. I'm not saying that you didn't experience hardship, but you didn't experience it because you were white.

[00:11:47]They're asking you to align with your whiteness right now.

[00:11:50]And I think a lot of you are coming to terms with what that means because whiteness also doesn't necessarily ask you to identify with it in the same way that like black people identify with being black, for example.

[00:12:03]And you are coming to terms with what that means, of what it means to be white in America, cuz they're asking you to be that right now. Race is a construct.

[00:12:12]Let's be very clear. Whiteness is a construct, and they are now calling in the favor.

[00:12:19]They're asking you to cash in with all of the privileges that you've enjoyed by being white and the things that you have avoided because you are white, you are now being called to cash that in. And what they want in payment is for you to co-sign all of this.

[00:12:36][ __ ] they want you to join them.

[00:12:39]They want you to be outside. They want you to arm up. They want you to help get these people that are not like you out of out of your country.

[00:12:48]Your country. That's what they're That's what the rhetoric is.

[00:12:52]And a lot of you don't want to, which is good. I love that. I am happy to see that there are white people who are like, "Wait, but I don't want to participate in this." Which also means that you don't want to participate in whiteness. In fact, it sounds like that a good number of you would like to dismantle it altogether. You don't want to be capital W white if this is the cost.

[00:13:18]Now, I don't have the answer for the question I'm about to ask next, but I do want you to think about it. What does that mean to you to no longer be capital W white.

[00:13:27]To no longer experience capital W whiteness, who are you outside of your race?

[00:13:37]Who are you outside of these experiences? And to answer that question, you are going to have to go through your life and comb through and decipher just how many things happened or did not happen to you solely because of the color of your skin.

[00:13:55]I think that's a big question. I'm not expecting you to figure that out right now immediately, but I do think that that's something that's going to be very meaningful for y'all to work out for the after.

[00:14:06]Because whatever happens after this, America's going to look very different.

[00:14:13]Race relations are going to look very different. White people are going to have to answer to each other.

[00:14:20]I mean, screw having to answer to to black and brown people. Y'all are going to have to answer to each other cuz I'm seeing in real time a lot of y'all looking around like, I don't understand why y'all are acting like this.

[00:14:32]To your fellow white people, I don't understand why y'all are acting like this.

[00:14:36]And I am really sad to tell you that they have felt this way the whole time.

[00:14:43]And because of your shared whiteness, you didn't see it.

[00:14:47]So, who are you going to be now that you shed that? Because shedding capital W whiteness is going to mean shedding the privileges that come along with that, and we're seeing that in real time.

[00:14:59]What are you going to do with this?

[00:15:01]And that's the question that I want you to ask yourself.

[00:15:04]I cannot answer it for you. Nobody else can. That's going to be a question that you have to ask yourself and ask your community.

[00:15:11]Ask the other white people in your life.

[00:15:12]Ask your family. Ask your loved ones who are not okay with what's going on. Who are you?

[00:15:18]And what are you willing to do if you go through your life and you spot all of these things that maybe did happen for you or did not happen for you solely because of your race, who are you going to be without that?

[00:15:32]And the answer to that is very important, and I hope that finding it is enlightening for you.

[00:15:39]So, good luck, I guess. People of color are objectively attractive. This is not a hot take. So many white people look at beauty as simply being someone with white skin. It doesn't matter what that person's features are or how beautiful they really are. And I keep receiving comments on all of my posts about how people of color aren't attractive, how black women aren't attractive, and that is blatantly wrong. The reason you don't find them attractive is because you're lying to yourself because of white supremacy. I've even had people be like, "Oh, well, I find them attractive. I just won't date them to preserve my race and preserve my culture." Thus, admitting literally what I'm saying.

[00:16:11]look at this. Look, I'm going to show you some people I mean, these people are just objectively absolutely stunning and beautiful. And a lot of celebrities who are people of color haven't had any work done, and they're so gorgeous. Whereas, the white beauty standard is having a lot of filler, having being on Ozempic, really altering your body to be as thin as possible. Just because you are claiming that someone isn't attractive does not mean that that is a universal thing. In fact, in a lot of places outside of America and Europe, non-white people are the standard. You can say what you want, but stop declaring who you find attractive as objective fact because you're [ __ ] >> Black women had the ability to make me feel good about myself in a way that nobody else could. I had I was lucky enough to get hit on by a handful of black women Yeah, when I was single, and every time it felt better than any drug I've ever done in my life. It's just the things they say, the way they say it. It turns me into a child. You know what I mean?

[00:17:01]Like, "Oh, you're one of them fine white boys, huh?"

[00:17:05]>> [laughter] >> And I'll be like, "Who, me?"

[00:17:09]It's [ __ ] incredible.

[00:17:11]>> [laughter] >> One time I was in New York City. I was walking down a New York City street, and a black woman, she was staring at me hard. And as we crossed paths, I turned around to see if she continued to stare, and she did. And she goes, "You're just so handsome, and that's why I'm looking at you like that." And my white ass just went, "Thank you!"

[00:17:26]And I kept it moving. But I was high off of that [ __ ] for a month, dude. For a month, I was walking around like, "I'm going to be a famous comedian, I think."

[00:17:34]Which has nothing [laughter] to do with her thinking I'm hot. That's just the level of power behind that [ __ ] I've been told I was attractive by white women before. It's not remotely the same thing.

[00:17:43]White women tell me I'm hot, I question their judgment.

[00:17:46]White woman tells me I'm hot, I believe in my dreams.

[00:17:49]That [ __ ] is incredible. So many white people need to realize that Gen Z speak in brain rot terms and things like that typically come from AAVE and black culture. And, you know, as with so many things in black culture, white people will take it, co-opt it, and then refuse to recognize that that is where it came from. And I think an important thing is realizing a lot of these terms and using them are like cultural appropriation.

[00:18:21]Okay? And I'm just like, we need to get into a step of being like, "No, this came from black culture." I'm not here to lecture and say I'm a scholar because obviously I'm not. But like, again, as white people, we need to realize that.

[00:18:36]Oh my god, bro.

[00:18:38]I've been getting so many comments like on my hair, like saying like, "Oh, you know what? Straight hair suit you better. Like, stay straight hair." Boy, no.

[00:18:48]This is like my only Kenyan feature.

[00:18:51]I'm going to keep it. Thank you very much.

[00:18:53]And like, I don't know. This is not a sharing circle, guys.

[00:18:56]Like, I want my comments to be a safe space, but not for y'all. Cuz you're getting on my nerves. Like, leave me alone, bro. If you can't tell, the whole black black Scottish thing, and the whole gingers are black thing, like Americans are obsessed with black people. It's clear. Even the racist ones. We are obsessed with black people.

[00:19:19]>> [laughter] [gasps] >> We love them. Most of us love them.

[00:19:23]There are a few of us that act like they hate them, but they're also obsessed.

[00:19:27]The fact The fact The fact that you just said this and I literally just told y'all I actually found out I got some white in me. Yeah, [ __ ] Creole is white. So, basically, I'm a white woman, but I'm a black woman, too. So, what are you talking about?

[00:19:42]If you could be any race other than the one you are, which would it be? I'm not answering that question. I would not want to be anything but black.

[00:19:48]>> If you could be any race other than the one you are, which would it be?

[00:19:51]>> I'm half black, half Japanese, so if I had to pick something different, I'd probably pick like half black and half Filipino.

[00:19:58]>> What's one thing that you take pride in about being mixed?

[00:20:01]>> It's hard sometimes because you don't really feel like you're fully part of one culture or the other. Like, you're kind of in that weird like in-between space. At the same time, like, you get to experience like both. I got in trouble for this, but when I was in high school, I wrote a paper about how white people can pick up black culture when they see fit. Usually when they're younger, and then when they get older, it's outdated, it's like too much, and they let it go and they go back to their white lives. And so, this trend of there was once a time is making me think about that cuz a lot of these people, not all of them, some of them I'm sure they still have black friends, but a lot of them are like, you know, my life is so different now. I would never do that.

[00:20:35]They're not saying it explicitly, but, you know, it's there. Saying that I had my time, and now I'm ready to be a mom.

[00:20:42]I'm ready to make sourdough and just live a different life. As if it's something you can just put down. People can't stop being black, but, you know, when you're done with black culture, you can do whatever you want.