Campbell accurately identifies Las Vegas as a microcosm of the K-shaped economy, where luxury thrives while the middle class is priced out of existence. It’s a sobering look at how massive marketing budgets fail when the target audience simply no longer has the money to participate.
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Deep Dive
Vegas tourists have a HUGE PROBLEM. Here's why...Added:
A massive rift has opened in Vegas where things now either cost a hundred dollars or a thousand dollars. This Memorial Day is showing the real K-shaped economy and two completely different types of visitors, and it's frankly shocking.
Plus, we have a huge update about the true state of the economy that the cheerleaders out there want to hide from you.
So, let's go. This is Steven J.
Campbell. I give you financial news with a Vegas twist. But, let me start right here in Vegas because this one is actually quite personal.
See, the LVCVA, the people who market this city to the world, they just approved four hundred sixty-four million dollars in marketing contracts, nearly half a billion. But, here's what I want you to be careful of. You see, eighteen and a half million dollars of that is going to go directly to influencer marketing. It's one of their jobs to put people on camera and send them out into the world and tell them that Vegas is great and come spend in Vegas. It's booming, right? So, this summer, as you're watching YouTube coverage of the city, TikTok, social media, just use a very critical eye. Remember that nothing online is ever really what it seems, and I want to be clear with all this. They can't buy me. They will never buy me.
I'll explain why in a few minutes. It's a real answer, not just something that I actually say. But, before we get to that Vegas lead story about how messed up Memorial Day is becoming in terms of economics in this town, let's go national because building out there right now, what's happening is not just a flip.
You see, the IEA, the International Energy Agency, they issued a warning this morning.
Oil markets could hit what they're calling a red zone by July or August.
And this comes down to oil, of course, and it's the one equalizer that we can't get out from under, and it's the price per barrel.
So, the IEA is trying to stabilize oil prices. They released four hundred million barrels from the global emergency reserves to buy some time. The IEA chief said it plainly, if you have money in your pocket and no income, you can spend and spend, but it has a limit.
And we're reaching [snorts] that end.
So, stay tuned for two year inflation and how expensive things are going to get in time. And I want you to understand something. It's It's not about the gas you're putting in your car. It's the diesel fuel that moves everything across the country, baked into every single product on every single shelf. It is in everything.
Because watch what happens when those inflation prices hit the consumer directly. So, Walmart, you know Walmart, everybody knows Walmart, they reported their earnings this week. They had $177.8 billion in revenue and they had 7% growth over the last year. So, they beat their expectations.
You think they'd be rewarded, but their stock dipped 8%. And here's why. See, Walmart absorbed $175 million in fuel costs in this last quarter alone. And then their CFO got on TV and said something that you need to hear right now. He said tax refunds have been cushioning people from the real pain of higher fuel prices.
But that cushion is gone now. And starting this quarter, in his words, consumers are going to feel more of that pressure. The average consumer that shops at Walmart makes $50,000 or so a year, $50,000. 71% of the people that are making that kind of money and forced to shop at the behemoth Walmart, they said that if they had an expense come up, extreme problems covering a $400 type of emergency in their lives. So, just remember that number for a minute, $400. We'll get back to it. But before we go to break, I need to flag something about Vegas, too. It's Memorial Day weekend.
Vegas is showing you exactly who it was built for right now. The modern day Vegas isn't built for the same people they're spending half a billion dollars on advertising for.
I got the real numbers about what's happening this weekend and they're not subtle. We'll get to that right after this.
Now, remember when I was telling you $400? Then my question to you is, what if you had the opportunity and the knowledge to maybe make 400 bucks in, I don't know, 10 or 15 minutes a day?
It's called trading the futures markets and it's what I do to to make my life easier and it's why I created my own course. It's called 1K a Day. It's also why I can't be bought. I won't be taking any of that influencer money. Thank you very much. I'm going to speak the truth to you on all this stuff.
As a matter of fact, I have 1,300 students right now that do the same thing. They click some buttons, the price goes up or down, they walk away with a profit. Takes 10 or 15 minutes a day. This week I had already made $6,700, something like that. What you see on the screen. I got students who have carved out literal six-figure incomes for themselves. And one of my students broke the bank this week. Look at the email on the screen. He made $10,000 and his firm said, "You can't make any more money today. Please come back tomorrow." And when those kinds of things happen for you, 15 minutes doesn't just change things a little bit. It changes your life forever. So, here's what I need you to do. The course is supposed to cost $2,000.
I know it's worth it. So do you with those types of results. But for right now, because I feel like we're heading into a recession towards the end of this summer and I want to help as many people as I can, there's still something in it for my if I do it for my my introductory price. So, I'm I'm holding over the flash sale. Right now, click the link in the first pinned comment down below. Get to the checkout and type in the code WP because I want to Walmart proof you so you can at least shop at Target. Trust me, it's a lot more tame than that Walmart battlefield. So, type in WP at checkout. You'll get the entire course for just 198 bucks. That's over 90% off.
But, I have a limited spot that I'm doing this for. I'm not going to tell you when it runs out because so many of you will procrastinate until it's too late and then it's over, and the price could go up any day. Just know that right now.
We got to get to Vegas though because that's the problem right now.
It's like there's two different tiers of people and two different strips happening and playing out in real time.
Now, if you don't know, Memorial Day weekend is happening. It's here. It's Vegas right now. Now, at the top of this, you have Nobu at Caesar's Palace, the Wynn, the Encore.
And you may not know this, but rooms are running over a thousand dollars a night with some of these rooms approaching seventeen hundred dollars per night.
Now, on the other hand of things, something really strange is playing out.
Right? We got rooms at places like the Link and, you know, the Harrah's and Flamingo, but are sitting relatively vacant as I'm making this video right now. I'm aware there's going to be somebody in the chats and the comments that tell me that I'm wrong cuz I just looked and maybe it picks up, but as I'm recording this, you can get rooms for under a hundred bucks.
So, what's happening here is the K-shaped economy in full force. Vegas just made it completely visible for all of you. If you're not familiar, remember back in 2020 before all the COVID business hit, it was relatively the same kind of upward trajectory for most of us. You could still keep track, get raises at your job, and see your life get better.
You were almost on the same percentage-wise of gains as the person who was in the top 10% of the entire economy, but after that split, after COVID-19 happened, the people at the top are just on a rocket ship to the moon, forever getting more out of life, while people who are comfortably in the middle, getting up inch by inch every year, find themselves sliding into the bottom half of the K.
So, the LVCVA spends a half a billion dollars of influencer money trying to attract those people who used to come here because they can't afford to anymore.
The city launches the campaign called Pack for Vegas. They do six different comedy videos. They're very short. It's a national push because they have to convince you now.
This is not what a booming economy in a travel town does. This is what happens when you have desperation kicking in and you have people that can't afford to travel on Memorial Day.
And again, the Walmart CFO told you why.
>> [snorts] >> The fuel costs, the $175 million that they absorbed in a single quarter.
The $400 emergency that 71% of the people that shop there can't even cover.
Vegas is the economy, people. It just shows you louder than anywhere else what's really going on in life. I'd be interested to know in the comments below where you think this all ends up in six or nine months. Like I said earlier, I think this ends up in some kind of a global recession if we don't watch out and come to a conclusion sooner than later.
Be interested for your comments below, but that's why I offer the recession kind of hedge with learning something like 1K a day. Click the link below. Get in before I close the coupon out entirely for good. That being said, if you watched to the end, thank you to the people who reached out to me wondering where I had gone. I mentioned last Friday, oh my goodness, it's been almost a week since I posted content, that I was feeling a little under the weather.
I have [snorts] masked hypersensitivity.
And if you don't know what that means, that's good. If you do, it means somebody in your family has this or you have it. It just means that when we get allergies, we get big ones. And when we get sick, we don't just get a little sick, we get really sick. So, I spent the last 5-6 days in a row getting over something that should have been routine.
Here I am. Click subscribe. There's videos next to my head. Come see me.
I'll be on the Las Vegas Strip this weekend bringing you the real deal from the ground. The one YouTube channel in Vegas that brings you not just Vegas, but the economy at whole and a little bit of economic truth that can't be purchased by any agency no matter what they want to pay me.
I'm Steven J. Campbell. Until the next time we meet, just keep swimming and just remember, God's got this.
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