2.5k days w my native image ads and ai video ads (more progress n shi)

Added: 2026-05-18

[00:00:00]All right, so another progress video over here. Last video I think we're at 1. 5K, was it? 1.8K, I actually don't remember, but today we did 2.5K on the day to see over here at a 5% conversion rate. So, I'm just going to go over and show the true profit and what we're going to be doing in the next coming days to scale up this brand cuz I do want to hit like 3.5K days cuz that was my goal, 100K a month for this brand. And then show off sort of like my scaling protocol or how I go about like scaling the ad account and the ads so we can scale up quickly and profitably, of course, so we don't lose a lot of money. But yeah, I did get my email marketing set up. I got the pre-purchase flow set up like your welcome series, abandoned checkout, browse abandonment, site abandonment, etc. Going to get the post-purchase flows up soon, but just for for now just doing the pre-purchase flows because I guess they're not really as important.

[00:00:48]We are collecting reviews and everything from the customers as well just to get more information on our customers. So, that's definitely something you should be doing because the best angles that I have used came from customer feedback.

[00:00:59]So, that's something you definitely want to be collecting after a purchase. So, over here you can see $1,000 on the day, almost 40% net margin. Not almost 40, that's a little generous, but 37% and then 2.5K revenue with $1,000 in ad spend. And this is without MRR um cuz I don't have MRR I do have MRR set up now, but obviously I'm not going to get MRR purchases for another 30 days.

[00:01:24]But yeah, that's the profit margin for today. But yeah, over here you can see my video native campaign and also another native campaign over here.

[00:01:31]250 day, 600, 1,000, which is like uh maybe like 1,850, something like that. But that's going into tomorrow cuz these budgets were the for today. So, I'm going from like 1K a day in spend to 1850 and we'll see how that does. So yeah, hopefully that goes well and if it doesn't um then we're going to go broke and quit e-comm. But just to share how I am scaling, I do start out like, maybe like 100 bucks a day. I don't know why I say maybe 100 bucks. I always start at 100 bucks a day uh when starting off any sort of contest. And then I wait 2 days.

[00:02:05]Um if it was doing like very profitably, then I wouldn't wait 2 days, but if it was like profitable um or break even, I would wait 2 days for data.

[00:02:12]Um there's like 200 bucks worth of data.

[00:02:14]If I'm unprofitable, I usually will downscale, but if I'm at like 100 bucks a day, I usually just cut the campaign and get some new ads going. If I'm break even after 2 days, I would hold and start cycling creatives so you can break out of that. Because uh if you are break even, uh your creatives probably just aren't that good. Either your creatives aren't good, your offer isn't good, but if you have like a proven offer, like a buy two get one free, or like a buy one get four free gifts, which are like proven offers, um then it's usually just the creative. Um but like different offers work for different products or different circumstance It really depends. Um but if you're profitable, 2x the budget. If you're very profitable, you 3x the budget. And recently I've been scaling off of profit, so like after cost profit margin. So, if I'm like 20% I would consider that profitable. If I'm 30 plus percent, I would consider that very profitable and I'll 3x the budget from there. But that's only at low budget. Like I go from 200 bucks to 600 bucks if I'm at like 35 plus percent profit margin after like 3 days. But if I am at like 1K a day in spend, I would be a little bit more careful about bumping up budgets uh just because it's more like is it volatile? I don't know if that's a word, but um like I I I increase by like 20 3% if I'm very profitable, I'd go by like 50%. But yeah, same rules apply. If I'm unprofitable, I'm going to downscale by half. If you're like a little bit unprofitable, I would consider that break even. I'd just fold over there um and then start cycling in creatives. If you are profitable, I'd increase by 20 3% and if you're very profitable, so like 30 plus percent margins after all costs, uh then I'd increase by 50%. So, ROAS is very different because everyone's average order value is different, so I wouldn't rely too much on ROAS. Um I would focus more on like the actual profit that you get cuz uh profit obviously matters more than the ROAS. Because for some people like a 2x ROAS could put them into the negatives uh versus like a 1.1 for some brands could put them in the positive, especially if you have MRR behind it.

[00:03:55]So, um, yeah, hopefully that video helps. This is just another update. I will make another one once we're at uh, 3.5k, 4k days.

[00:04:03]Um, but yeah, going to continue seeing how this does then if there's any questions, make sure to let me know.

[00:04:07]And uh, yeah, I'll get to responding them.