The $40 Metal That Could Have Saved Recycling #shorts #reels #viral #brainrot

Ajouté : 2026-06-07

[00:00:00]Exxon Mobil knew a $40 per ton nickel catalyst could recycle mixed plastics in 1997. They kept telling us recycling was too expensive because plastics were too contaminated. The contamination was never the problem.

[00:00:11]>> Peter, separating plastic types is genuinely difficult. That is why 75% gets rejected.

[00:00:17]>> Northwestern just proved nickel catalysts work on unsorted mixed plastics, no sorting required. No expensive equipment. $40 per ton of nickel. Dow Chemical funded a study in 1999 that dismissed catalytic recycling as not commercially viable. Their internal memo from the same year called it a threat to virgin plastic margins.

[00:00:35]>> Wait, so recycling stayed expensive because virgin plastic needed to stay cheaper?

[00:00:40]>> Exxon Mobil spent $30 on recycling education campaigns between 2000 and 2020. They funded zero studies on metal catalysts during that same period, Stewie.

[00:00:48]>> So, they paid us to feel guilty about sorting our bottles while sitting on the solution.

[00:00:52]>> Your recycling bin was never meant to work.