Nuevo episodio en el #VILAXPodcast 🎙️

Added: 2026-05-25

[00:00:02]special edition Anna Palencia communication sustainability de Unilever in this moment of the video >> [music] >> It's more difficult communicate. It's not that easy because we live in a hyper-connected [music] in which everyone has an opinion, has a voice. So, we are playing with our reputation second by second. We have the data >> [music] >> and the evidence that brands that have a purpose grow more than those that don't.

[00:00:28]The purpose is when you are >> [music] >> achieving, right? aligning and doing >> [music] >> what your head thinks and what your heart feels.

[00:00:37]A purpose that takes you a long time to build can be undone with a bad marketing campaign.

[00:00:42]Of course. So, that's why I love the word consistency. [music] I think that AI facilitates and then you have to put your soul into it. That's 100%. Because in the end, if not, well, I think that we wouldn't achieve that differentiation that we are looking for, right? Of our brands, because they would all communicate the same. [music]