Live commerce events enable brands to demonstrate products in real-time, engage directly with viewers, and drive immediate sales through interactive platforms like TikTok Shop, as demonstrated by Luxurious Bastard Beard Co.'s livestream where the founder showcased custom beard care profiles, explained product scents and ingredients, and facilitated purchases while answering viewer questions about product availability and ordering.
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Deep Dive
luxurious Bastard Beard Co. is live!Added:
Got to move it back more.
>> Yeah, >> it's like at a crappy angle.
>> Well, just watch them flood in.
>> What's that say?
>> A non logged in user joined. How's What does that even mean?
>> Oh, Noah. Hey, David.
>> What's up, Noah?
Is this Noah, my family member, Noah, or is this just >> Oh, that's right. You have a nephew?
>> Yeah. Is this my nephew Noah or a different Noah?
>> He'll be like, "Yes, it is. I need $500."
>> I know. Be like, "Right."
Ah, >> so like I said before, if anybody is interested in these oneofone profiles, if I did it correctly, I pinned the link to the website.
Uh, and if you have any questions on what the profiles smell like, I can let you know. Let me pull up the >> Norris is here. He said, "What's the advice?"
>> What's up, Norris?
>> Well, Norris, we are selling.
>> Norris Gordon, >> we're trying a few of new things and we're trying to alert the people on YouTube at the same time.
>> Yep.
>> We have seven. So, tell them where they can go.
>> Come on over to Tik Tok.
>> Well, he is. He's the only one.
>> Oh, okay. Well, >> oh, no. The other seven people the other seven people will say hey >> I don't see him.
>> Oh no don't wait.
No up here. Okay so continue because I thought that was Norris. No >> is not. Go ahead.
>> Well there is Norris Gordon here.
>> Yeah but he's >> What's up Amy?
>> Hey David. David and Chris. Hey.
>> What's the advice? The advice is >> listen. We have a bunch of private stock customs available.
>> Head over to his luxurious bastard Tik Tok because we're trying to >> I want to push a couple of sales through Tik Tok since it's now connected to Shopify. I want to see like how that works cuz I have a pretty significant Shopify store set up now.
>> We have 11 customs to sell. So, come on over.
They're also in the shop if you want to just go grab them if you're if you know of a profile you like.
Let's see. We need attachment.
>> It's kind of like an impromptu. We're just seeing what happens.
>> Boom. Look at that. I found it. Nice.
Oh, yeah. Should we turn the music down or do you think they can hear it?
>> Is the music too loud? How's that?
Probably better.
>> Oh, Amy done again. Hey, Jordan.
>> Oh, it's Jordan. What's up, Jordan?
>> Jordan, you really should get your own.
>> Hey, uh Jordan, your order came through.
Uh your large order. Thank you. But you didn't put any notes on there for the tickets. So, we put your name on a couple of tickets.
>> I don't know if you forgot or or what, but I got you covered.
>> Oh, yeah. You forgot. Yeah, I got you.
>> All right. Where's my cursor? Where'd it go? There. All right. Custom profile.
Let's see.
What's one that >> uh Soltus. That's Solstice. That's one that we've already done before. Like a big run. Same with Da Vinci.
>> Yeah. Let's tell them the notes just in case >> cuz Tik Tok people might not >> Dainci.
>> Mhm.
First up, Dainci.
Just purchased a ladies man through Tik Tok. Nice.
>> You did?
>> Very cool. Uh Joshua Sweet.
>> Joshua Robinson.
>> Joshua.
>> All right, let me look because I want to see how it comes through. I'm hoping it says that it came through Tik Tok. And if it does, then it'll be easy for me to I'm going to put in a free um a cool little pocket token.
>> Are you going to show them what it is or is it going to be a mystery? It'll be a mystery, but it's it's a $20 a $20 gift.
>> I have one. I think that was one of the first one of the first things I was like, one.
>> Yeah, there's zero.
>> Yeah.
>> FS given.
>> Well, you just told them.
>> Well, they don't know what it looks like.
>> True. Unless they've bought one before.
What's for sale? Here we go. We're about to start. We just were waiting to get people in.
>> Not Amy.
>> Oh, hell yeah. Look at Tik Tok channel.
>> Nice.
>> Thank you, Josh Robinson. Got a note on your order >> for a free gift.
Completely free.
>> Oh, he's buying.
>> Nice.
way too.
>> You got a got a diamond hand oil.
>> Nice.
>> So, I don't know if you know this or not, but the diamond hand oil was a collaboration with Pro the Doge, the Dogecoin Millionaire. Um, long-term friend of mine. I actually had him here in the other studio. We did a We shot a video. It was a giveaway video for the beard brand. So, it was fun. We smoked a cigar. His first cigar, by the way. Never had one before.
>> Had a beer. We gave away products. It was It was fun.
>> Nice.
>> Okay, so I got that note in for your free gift.
>> And see, >> oh, you don't hear any music, David Brown.
>> No music.
>> If No. Well, not on this because our music is internal.
David, if you go over to his Tik Tok live for on Luxurious Bastard, his Tik Tok live, you'll hear the music.
>> Hopefully, you got Tik Tok.
>> Download it.
>> At luxurious bastard beardco. How do I get to the store?
>> Oh, click the link. You put He put the link in.
>> Well, no. I think um >> you didn't.
Well, if because you know Tik Tok has the store, so I'm wondering if the private stocks are in the store.
Should be. Are you able to look on your Tik Tok?
>> How do I get to the store? Well, he's asking how to get to the store, but you already put >> Well, the hot link it should be pinned.
Like, if you just want to go straight to the store.
>> Mhm. That's what he's asking. I think what hot link do you do? It should be at the top.
>> Copy. I'll post it again right now.
>> There you go.
>> There you go.
Pin comment.
>> Let me see. I think that's what he's asking.
>> All right.
So, let me get the profile for Dainci.
Yeah, that'd be that'd be weird to see us be bopping and hole mostly me and and not hear the song. It's a really good song.
>> Wade says, "What's up, bro?" Miles, hey, >> what's up, Miles? What's up, Wade?
>> Come on over to the Tik Tok live and you will see what we're up to and you'll be able to have a chance to get these customs.
All right, let's see here. So, Dainci, >> exotic white tea.
>> Oh, we're starting >> night bloom, jasmine, thyme, cedar, rose, uh, yeah, and sandalwood. That is Da Vinci.
This one's a triple combo, so it's going to have beard oil, beard bomb, and beard butter. Nice.
Oh, I thought you were in uh the notes.
>> Yeah, because I had to look it up.
>> Oh, that one.
>> Oh, right. Right.
>> Uh then we got Solstice.
>> Wait, this is my job.
>> Next up, we have >> You need to There you go.
>> Next up, we have Solstice up to bat.
>> Solstice is an oil and a butter combo.
This was a I think I've done this profile twice. Um and uh it'll probably come back later in the year.
Let's see. The profile on this one is solstice.
Rich warm uh tones of tonka leather with an exotic essence of oud. A subtle smoky undertone >> enhanced with just a spicy kick. It's got amber.
It's good. Let me smell that. It's been a minute since I smelled this.
>> You smell it. Solstice evokes the tranquility of a desert.
>> Wow.
>> Evening gathered around a crackling campfire under starry sky.
>> Oh yeah.
>> Perfectly crafted for the modern gentleman who knows the importance of smelling as good as he looks.
>> Wow.
Let's give her a round of applause for that.
>> Thank you.
>> So, Solstice is just the oil and butter.
>> Doing okay with it.
>> You can see his squirming.
>> Next up on the lineup is hers. I remember this one.
>> Oh, yeah. who made it for he um ordered this custom for his wife.
It was very sweet the whole time.
>> Wears it for her.
>> Yeah.
>> Yeah.
>> Sweet.
>> So, this one is so >> Yeah.
and just punch me down in this mango.
This is a bad time to be a pain.
Rip off. No, it's not that.
>> All right. So, this one is >> Did you figure out how to get to the store, Norris?
It's right there.
Okay.
>> Uh, you know what? I have it in the store. I don't know what with their products.
>> So many so many avenues.
>> Yeah, we were trying to be plugged in pretty much everywhere.
>> Oh, some comics in this life were filtered to protect the community's experience.
What kind?
>> I didn't see it.
>> All right. Warm splash of amber blended with an alluring medley of black cherry, vanilla, and Australian sandalwood.
>> Hold up. It's Nora said it won't let him. Just click off this then and go separately.
>> It won't let him use the link.
I'm gonna go on and try it. See what happens.
>> Not in your what?
It's Jordan. Uh, not in your fan club, but in top three.
I forgot. Been busy working. just curses ladies man.
I want to make sure I'm not miss anything. So that link doesn't work.
>> I'm about to use it. See what happens.
>> You're welcome, Mr. Lux. And yeah, sir, I just purchased the diamond hand when you first released it. That's awesome.
>> Oh, no. It's just like a comment. It's not a link.
Well, if you go to the website.
>> Yeah, I'll >> put that in there.
>> How does Tik Tok shop do it? You know why you're >> I think I think it needs to be in Tik Tok shop.
>> You are >> not in Tik Tok shop.
>> No, I'm just live like on the PC.
>> Oh, queen. I mean, I've been watching a lot of Angela Johnson.
>> How does Cuz I've seen people do lives and they have the product on the screen.
I think that cuz that's Tik Tok shop live.
>> There's a difference. I didn't know there's more than one live.
>> Yeah.
>> You made that as a custom before. I sure did. Her.
All right. Well, go to luxurious. I would suggest you have checkpo.com >> because >> does that work the link >> to the website?
>> Wait. Oh, it's Let's see. Oh, good glory.
>> Oh, good glory.
>> I can't. There's too much technology and my stomach feels like a million rats are in there punching with five punching bags each.
>> So that sucks.
>> I'm sorry.
>> It's fine.
Uh >> so I think I think it needs to be in the Tik Tok store.
>> Yeah. Private stocks. I All right. Well, moving on. If somebody wants to do this, uh, just go to luxuriousbastardco.com and right on the homepage on across the top, you'll see private stock. If you click on that, you'll see the entire list of everything that we have here. So, next, what's up next?
Happy.
>> Happy is up next. Well, you didn't say what hers was yet.
>> Yeah.
>> Where was I?
>> You were >> Was I in pain?
>> Yeah, you were in pain. and multitasking.
>> This is a million rats with five gloves each. They're >> five gloves. Yikes.
>> It's painful.
>> All right. Happy.
>> But I'm home and we sit through it and just smile.
>> Yeah.
>> All right. Peppermint, Macintosh, apple, lemon, >> cardamom, cedar, vanilla, oak moss, veter, and cedar wood.
>> Yum.
>> Wow. That would make me happy. I don't know about you.
Damn, that's good. Did you smell that one?
>> I did.
>> I love it.
>> And that one's oil and butter.
>> It made me so happy.
>> All right, next up >> is something I have on right now in my hair. TLT oil and balm.
The one of the few bombs.
>> TLT was a limited batch for the channel, the luxurious lounge.
Cuban tobacco, um, oud, sea salt, leather, bourbon, and brown sugar.
>> Someone already snatched up seductive.
>> Oh, they did.
>> There's the oil. There's just an oil. Hopefully >> seductive oil is already gone.
>> Wow, that's got it. Just so you know, TLT is the oil from the luxurious lounge token, our crypto project.
>> Oh, Jordan.
>> Jordan gone.
>> Yeah, the seductive. You little sneaky bastard.
>> Jordan is still Oh, he's >> he's the one that said it's gone. He's like, just so you know, >> is gone.
>> Oh, and it looks like Hero grabbed French press.
>> Nice.
>> We didn't even get to get to that one.
It's cuz they went on and they're like, "Uh oh, shoot." We can't wait for them to get to it. So, uh, Kennedy or Credi, the heck? Cresley, Cresley wants to know what our bestselling butter is.
right now, just going off of what moves like a lot really fast. It's It's like 1912, 1886, dark and then uh what's the other one? The >> ladies man.
>> No. Yeah.
>> One of your No, >> that's another limited one. The uh Speak Easy.
>> Oh, yeah. Speakies.
>> Speak easy.
>> All right. Even though French press is gone, that one is uh roasted coffee, espresso, warm vanilla, sweet vanilla, caramel, and nutmeg.
>> Nice.
>> That was That was a bomb profile.
>> All right. And Japanese.
>> Japanese.
>> Even though seductive is gone, you can still order it as a custom.
Oh, 98.
>> Oh, man.
>> What did I call it?
>> Japanese.
>> Nope.
>> Oh, sure. No. Quinn, >> you just made that one recently.
>> Yep.
>> Oh.
Are you sure we called it Japanese?
>> Yeah.
>> Try Japanese. I don't know.
>> Oh, there it is. She know >> cherry blossom, jasmine frag, frigin pini, leather and a and stainless steel for the blade.
That's a good one.
>> The frag.
>> Oh, that's good.
>> It's good.
>> I can smell the blood on that one from the sword.
>> Next up is Nite. We have two of those.
>> Oh yeah, that's a good one, too.
>> I'm going to use that when I get home.
I'm just going to go make it all go away.
>> I hate it when I spell it wrong. I spell I think I spell it n I night.
>> N I T E. Oh yeah. Yeah.
>> Na is relaxing.
>> Lavender.
>> Tangerine. Bergamont, Cyprus, geranium, frankincense, chamomile, and eucalyptus.
>> It's fair enough.
>> Those are all very medicinal to uh help what's the word like induce sleep.
>> Yes, >> sucked. Oh, chakra.
>> Yeah, >> chakra is going to be back, folks. Don't worry.
>> All right, what's next?
>> So, French press, I guess, is gone.
>> Yeah, did that one already.
>> All right. is again >> soothing >> 1992. Soothing in 1992.
>> I have to soothing.
>> Yeah. Seductive is awesome.
Oh, Seductive is awesome.
>> It's like over here, but >> there's only two people watching on here. I think they headed over.
>> Oh, you know the sweet once I can stream in OBS, I can do YouTube and Tik Tok at the same time.
>> Why Why is Why are they being so dumb?
Why can't we get on uh OBS yet?
>> I don't know. It's some Tik Tok live when you're streaming through the computer.
All right.
See, >> soothing. You want to read it?
>> The soothing bastard. To discover your perfect evening companion. Unveil a world of serenity with our versatile elixir. Perfect for night owls and daytime dreamers alike. It's no wonder that countless customs swear by it.
Customers.
Uh, fast forward.
>> Fast forward.
>> What? Oh, wrap yourself in a soothing symphony of soft sweet bergamont, warm vanilla cream, and delicate whispers of sandalwood, lavender, and chamomile.
Embrace the luxury of relaxation. Our elixir is more than a product. It's your passport to peaceful.
>> That should be nigh.
Soothing is similar.
>> Okay. Yeah.
>> Almost done.
>> Last one.
1992.
That's like a pain in my rib cage.
>> 1992 was an awesome profile.
>> That was cool.
>> We were both transported back to 1992.
>> He sounded very What's that singing?
>> Yeah.
>> Like >> Green Day.
>> All right. 1992. Ready?
>> Ready? Bergamant, black pepper, eucalyptus, fur, needle, jasmine, fragen pini, oak moss, amber, sandalwood, cedarwood, and musk. Wow.
>> Tonight will be the night that I will file for it.
>> 1992 movie.
>> Hopefully this live will stick.
>> Yeah. And then I can go to the Tik Tok shop and make sure the private stops are in there. You know, multitasking 9000. I for just forgot like duh, >> what >> that it needs to be in the Tik Tok shop.
That way somebody can click on the shop while they're in the live. That's what I'm thinking.
>> Did I say that?
>> I think you did. You're so smart.
All right. What's up, Baron?
And then hopefully this is longer than 25 minutes, so next time I go live, I can actually stream on YouTube and Tik Tok at the same time.
>> Oh, if it's not 25, we staying on until it's 25.
>> It's 43 minutes. We've been live already.
>> Oh, cool, cool, cool, cool. You just got to do it once. I thought it like switched it back on at minute 26.
>> Yeah.
>> All right. Well, that was fun little hangout sesh. And again, man, I hope I hope this sticks so we don't have to like reshoot the video.
>> Yeah.
>> Y >> cuz um OF >> All right. Well, thank you to Amy, Jesse G. Hot or not. We got um I see the rest of these. We got >> What's that? Yo yo T mom and then Aim Jojo and Crazy Matt. Crazy Driver Matt. Thanks for sticking around and thank you to let me see orders.
>> Damn, nice.
>> Jordan with the seductive hero with the French press and Mr. Josh Robinson grabbed a diamond hand, but he did it through the Tik Tok shop. So that's cool now that I know it works. Yep.
You'll be receiving a few gifts free gifts >> with the order.
>> And thank you for shopping with Jace Bastard Beard Co.
>> Tik Tok Shop.
>> Yeah.
>> All right. We'll see you guys a little bit later. Um, make sure to do the I don't know if does Tik Tok have a bell like a notification.
>> I sure hope so.
>> Yeah, do that.
>> Figure that out.
>> We'll see you guys later.
>> Love you, fam.
>> Now, how do I end it? I think he just pressed the X.
>> Oh, here we go. End live. Cheers.
>> We are so new.
>> And look, everybody starts joining in as we're >> Hi, KV.
>> We'll see you guys.
>> All right. We'll see you later, YouTube fam.
>> Bye, fell.
>> I'm gonna try to get them uploaded on Tik Tok shop. So, if you could head over there. Hi.
>> I know. I look >> No, you do not.
>> I got some sun cuz we went up to the mountains.
>> You know what? You know what helps? But >> makeup. You can do a makeup filter.
>> Let me get a selfie. Do you think it'll give me a Oh, dude. We won't even do you on that. We don't want >> cuz I'm so hideous.
>> No, we I don't need >> All right. We don't need all that.
>> Um, yeah. If you guys can go to Tik Tok shop and buy one or two things and you do it successfully, I'm going to put a little bonus gift in your order. I'm just trying to get the whole Tik Tok shop worked out.
All right, see you guys later. Peace.
How do you end it here?
>> You go like this.
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