Three Agents Made Over $100,000 THIS MONTH!

Hinzugefügt: 2026-05-31

[00:00:00]Hey, what's up guys? You've probably heard me say that I've mastered the process of coaching agents from 100,000 a year to a 100,000 a month. I've got it all out there. Well, today I've got three of these agents with us. They're all here in my Diamond Plus coaching program. They're here like each of these agents are going to make over $100,000 this month. These are real agents, real results, real business. you're going to realize and the purpose of me doing this podcast with these with these fine gentlemen is that I just want anyone watching this to realize that anybody if you don't look at all four of us and say oh my goodness like if these guys can do it anybody can do it even me then you're probably in the wrong business. Like literally anyone can do this. And I know 100,000 a month seems like oh my gosh this is this crazy thing. And yes it is a crazy thing. like you make 100,000 a month, you're in the top 1% of 1%, I'm sure, like somewhere in there in that spectrum. Um, but it's totally possible and it's even more possible now than it used to be, um, with the advancements and everything. So, so let's talk to these agents and see what's going on.

[00:01:12]I'll let each of you guys introduce yourself, what market you're in, and how long you've been in the Diamond Plus program. Chris, let's start with you.

[00:01:20]>> Yeah, Chris Whitley. I'm down here in Gulf Shores, Alabama, lower Alabama. And I've been in the coaching pro well, I've had my license for two and a half years.

[00:01:30]And I guess I've been in the coaching program for about a year and a half. So about a year after I got my license at >> Nice, Orin.

[00:01:42]>> Yeah. What's up, guys? I'm down in Houston, Texas. I've been working with Ricky since about 2019. So, golly, going on seven years now we've been working together.

[00:01:52]>> Yes, sir.

[00:01:53]>> Nice. How Wait a minute. How long? I missed out.

[00:01:56]>> 2019. So, right at like seven years like follow me and stuff. And then when did we start working like more directly on like a coaching relationship, >> man? Probably like 23.

[00:02:10]>> Yeah.

[00:02:10]>> 2023 probably.

[00:02:12]>> Yeah.

[00:02:12]>> Is when we really started working together. I think he came down to Houston. That might be the year I got you the rodeo tickets. Yeah. Yeah. Yeah.

[00:02:19]Yeah. But I remember 2019 because that's the year my daughter was born and I was like, I gotta I gotta step it up. This is going to get crazy expensive here in a minute.

[00:02:27]>> And then this this is Chris's first $100,000 month. This is your second $100,000 month.

[00:02:33]>> Yeah.

[00:02:34]>> Yeah. Yeah. And then Ethan, man, where tell us uh who you are, where you're at, how long you've been in the program.

[00:02:41]>> Ethan John Adams. And I have been I'm here in Louisville, Kentucky. And then um I am in what five months? Five months in the coaching program. Been following Ricky from the jump when I started real estate six and a half years ago.

[00:02:55]>> Nice. And for contexts like your market, Ethan, what's the average price in your market?

[00:03:00]>> Uh 300,000.

[00:03:02]>> 300,000. Like one over 100,000 lower than the median price of the nation.

[00:03:09]Yeah.

[00:03:09]>> Right. So, so again, you know, just to let the audience know like you can do this even if you're in these small a lot of people want to chalk it up to they're limited based on their market, you know, and the average price of the market and the number of transactions in the market. You're not.

[00:03:26]>> No, >> you're not. You're absolutely not. So, let's circle back to Chris. Um, you basically joined like you were kind of still kind of brand new coming out the gate, but like I guess I want to understand the contrast like you were this is where you were before you came into the program. This is where you were stuck, you know, and then and then once you came in like what changed and like what what was the what was the breakthrough moment?

[00:03:51]Well, I think um the breakthrough moment was really learning, you know, how to talk to people, but not worrying about if you got that deal or not, you know, not caring if they do business with you.

[00:04:04]I think that like, you know, once I understood that and actually believed it, you know. Yeah.

[00:04:09]>> Um it just like took off like crazy.

[00:04:11]Like, you know, you talk to people different, they don't feel pressured to do anything. So, that principle really helped a lot.

[00:04:17]>> Nice. And then Orin, what were you making before you joined the program?

[00:04:21]>> I was right around 150k a year. I was kind of stuck at that price point.

[00:04:27]>> And what do you think the reason like what was what was what was broken or what like where was the bottleneck? What what >> Yeah.

[00:04:36]>> What was where were you stuck in your business?

[00:04:39]>> I didn't I didn't know how to build it.

[00:04:42]Like I was basically just sitting around kind of like everybody else waiting on my phone to ring hoping that past clients and referrals were going to be enough, >> you know, and I believed like I already believed all the things that you were that you taught and that you were teaching. And so as soon as I heard you put words to what I was feeling and believing like relationships over transactions, treat everybody like family, um it immediately clicked and that's why I was so drawn to you. Um, but as soon as I realized like I don't have to wait for people to call me, like I can literally just pick up the phone, call people, and make relationships and really just serve my community at a high level. And then business just naturally comes from that.

[00:05:21]>> It was it was game over. So the very next year I doubled my business and hit 300,000.

[00:05:27]>> Nice. Nice. And so that was a couple years ago and now you're you're three months in. Um, Ethan, what were you you're you're you're new to the program.

[00:05:37]Like, you're five months in and you just hit your and this is your first $100,000 month ever in your career.

[00:05:42]>> Yes.

[00:05:42]>> It's crazy, man. Do you feel like joining the program and what you've learned in the program has been uh the catalyst to you having that six figure month?

[00:05:53]>> So, like I've been following you, like I said, since like 2019. And like I'm like, yeah, like I don't need like the coaching. like he puts everything on YouTube and I'm like I got this like I'm already following it but then like dude the motivation and kind of just like >> the accountability because it's like when we're in these group calls like I joined the coaching program and I'm seeing like how motivated everybody is in the group like what's the WhatsApp doing and like having Ricky there where I'm just shooting you a text and being like you know is it really this simple like what should I say and like having you at the fingertips and just being able to like simplify like I feel like A lot of times like people are just overthinking things and like what we did with like zero to diamond like I feel like you just like real deal simplified it and like you don't have to think and like it really is is easy what you're saying and it's just like hey like buy into it like do what he's saying and it's like and then this is possible because I was doing like I was doing a lot I mean I'm like 40 to 60,000 it was like every month and now it's like every single month since I've joined I'm making 60 to100 000 a month and like I think I'll do another almost $100,000 a month next month. So it's like >> that's awesome.

[00:07:06]>> Yeah. So it's just like I think you got to buy into it and like stop with all the noise because there's so many ways like I think realtors get torn to it's like hey like just you know this system works and it's like it's proven.

[00:07:20]>> Yeah. Tell me about like quality of life. you know, you come in, you know, you learn different, you get I think the biggest thing with the program is you get a different perspective.

[00:07:30]>> Yeah.

[00:07:31]>> Of the business in a way that allows you to um release the pressure.

[00:07:39]>> Like there's like it if you understand the principles that give you a different perspective, then you can it it like you're not trying to control everything.

[00:07:50]>> Yeah. I think that's that's the problem is agents are trying to control everything. They want this client to buy. They want this client to sell. They want, you know, they want to close this many deals. And it's like we don't have control over any of that stuff.

[00:08:02]>> You know, we only have control over like XYZ, which is the fact that we're like solely focused on how many people we can serve and showing them that we care about them more than they care about the money. Um, like when you understand these principles, tell me about, you know, I I'll go back to you, Ethan. Tell me about how that helps your quality of life.

[00:08:27]What? It's like the 5-second thing. Like when we're sitting there like we're talking about deals like and losing these deals like you're right like these deals like you know I'm saying you know already like I'm predicting the future but I don't really have it until like this thing sold >> and um my quality of life has just been like I've became like I can roll with the punches better because it's like what's the big picture? Like you I love it when people ask you like about an issue and you're like why? And I'm like >> I'm like what? You're like, "Why?" Like, "Why? Why worry about this?

[00:08:59]>> Why worry about that is why?" Like, "Why are you thinking like this?" And it's like, and everybody's like, "Yeah, you're right."

[00:09:06]>> Just, you know, being able to hear that from you who have done it at such a big scale. It's like, you don't like, man, it's not that big of a deal. Like, why even worry?

[00:09:14]>> Um, and the quality of life's been great. Like, I I have a four-year-old daughter. Like, I have 10 different hats and like I'm 28 years old. So, it's like I'm still like I'm a single dad, so it's like I'm still out here being a father and setting the standard there >> and being able to still go out and have quality of life and it's not like I'm stuck to my phone, you know, working 247. I'm able to still have a life, still set standards and also like um control my clients better, I think, too with a better understanding of >> um how to kind >> the objective like you already know what to say and um >> I feel like that's where I start hitting my stride. It's like I already know how to handle this.

[00:09:53]>> Yeah. Yeah. Yeah. Orin, you you said there was a testimony. You you said that you're like I went from a hundred thousand to, you know, half a million or whatever it was. And you know, the you know, Ricky and the program, whatever, you know, changed my family's life is what you said. Your family's life. How did it change your family's life?

[00:10:13]>> Yeah. I think you just start realizing like what's actually possible, right?

[00:10:17]like you once you realize what the system is and you've simplified it and you just follow it, you're like, "Okay, I know this works now, it's proven, it's like, okay, how big do we want to build it or what what what is it that we need?" And you know, since joining the program, we've been able to buy our dream home. Um I just got a new truck last year when I had $100.

[00:10:36]>> You did buy your you did buy that house after Yeah.

[00:10:39]>> Yeah. Yeah. And you've seen the truck, too. I got a sick uh F250, my dream truck.

[00:10:45]>> Um >> we just we just closed on our second uh rental property. So, it's really just realizing like, okay, how big do we want to build this thing? Like, how many people do we want to hire? How many contacts do we want to add to the database? It's it's really just simplified it all. And as Ethan said, like I'm not on my phone all the time or or running around like crazy. I'm still a volunteer pastor. I'm still coaching my son's baseball team. like my quality of life is great. Like I I have a lot of freedom still. Um >> Yeah.

[00:11:16]>> It takes like you said the stress and the pressure off.

[00:11:19]>> Yeah. Yeah. Chris, you don't um have kids yet. Um but but how has like what was your like compared to how you used to live? I'm sure like you used to have more anxiety than you have now. Let's just say. Would that be correct?

[00:11:36]>> Yeah, that'd be correct. I would Um but yeah, you know, uh you know, you listen, you know, some people listen to people and you know, they understand it, but some things just stick. And what has stuck with me is like if you know, you're worried about these things, but what if that thing you're worried about actually happens? I mean, you're going to deal with it, you're going to get through it. So, that's always kind of stuck with me. So, I don't really worry about too much like ever. um something, you know, here and there, but not not really um at all, you know, because everything is going to work out like it's supposed to. You know, my wife Cassie, she's like, "Why are you just not worried about anything?" And then, you know, I have lunch with people and they're like, "Man, you seem so relaxed.

[00:12:17]>> Not really anything to worry about. It's going to work out." So, yeah, a lot less anxiety, stress, and stuff, but obviously, you know, you have goals.

[00:12:24]>> Um but no, I'm not really worried about too much.

[00:12:27]>> Yeah. Yeah. As opposed to how you used to be.

[00:12:30]>> Correct. Yes. Yes.

[00:12:32]>> Yeah. Yeah. Yeah. So, for agents watching this and they're like, "Where do I start? How do I like how could I even possibly, you know, accomplish this amazing feat of having a six-figure month and doing that over and over and over again?" I'll go back to Orin for this. What What would you say the first step would be for an agent who's like, "I'd like to make 100,000 in a month."

[00:12:57]>> Yeah. For me, I'd say like find a mentor. Like find whether it's Ricky and you you get involved in our coaching program or maybe it's someone in your office and your or in your brokerage who's at that level that you want to be at that you want to hit. Um you'd be surprised how many people are willing to share the good so to speak, right? Or the the secret sauce. Um but also just like look at your market. You know, Ricky reminds us daily like it doesn't matter what the what the market's doing, what interest rates are doing. If we're at war with Iran, like you just go look in your MLS and you'll see like closings are happening every single day and there's agents attached to those closings.

[00:13:35]>> Um, and you'll realize pretty quick like, wow, business is happening all around me. For whatever reason, I'm just not involved in it. So, what do I need to do >> to uh sharpen my skills or to connect with more people so that I can be involved in those transactions that are already happening in my market?

[00:13:52]>> That's good. That's good. Ethan, what would you say the first step would be for somebody who is like, man, I'm not selling anything. I have what it takes.

[00:14:00]I feel like I have what it takes. You know, I'm a hard worker. I'm, you know, I'm curious. I want to go above and beyond. Like, I feel like I'm a 1% type person. What would you say their first step could be?

[00:14:12]>> Gosh, the co having the confidence in yourself.

[00:14:15]>> Um, I think that was always the thing.

[00:14:17]Like, you know, I was told like because I came from like I was living on my grandma's floor five years ago, like on a twiniz mattress. Like me and my dad, we just started out and like my dad would just be like, you can do anything.

[00:14:29]>> No bed frame, just like mattress on the floor.

[00:14:31]>> Mattress on the floor. It was kind of comfortable though. But I mean, it was >> Yeah.

[00:14:35]>> You know, it was just like I don't know.

[00:14:36]That's how I grew up. And it was like it was no different to me and like I didn't know what was possible and I'm like dad we're living on grandma's floor and you're telling me like I can go do whatever like the world is yours and I think like having that confidence in yourself and your ability and like really working on that craft to master it like because like I remember I was just like about the knowledge portion for a minute like trying to just absorb everything I can never saying no and just um um really gain that confidence in myself to know you know nothing's there's no brick wall I can't run through.

[00:15:09]>> Like my incredibly impossible goal that everybody says in 10 years, I was like, I joined this coaching program and I was like, I could do all this stuff in three three years.

[00:15:18]>> Like I'm like and I can like the confidence I have now that I can do that incredibly impossible goal. I like dedicated back to just being in the right group. And like I've been in other coaching programs and like I don't feel that way.

[00:15:32]>> Yeah. Right. Right. Chris, what would you say? Would you have advice for somebody who's like, I want to do this.

[00:15:39]What should I do first?

[00:15:41]>> Well, what I was thinking is obviously the self-belief, but I mean it sounds cliche, but read books. Um, >> you know, that's what I started doing the very beginning. Like before I made a phone call, I was reading books.

[00:15:54]>> Um, you know, Slight Edge, 10X Caesar 2X, then Go Rich, all those books. You know, it sounds cliche like I said, but it really does change the way you think, >> the way you act too. be around people that are doing better than you in the same field. Um, you know, I always try to put myself around, you know, high achievers, very successful people to kind of try to level up myself and I think that's what's been going on. So, >> I would read for sure read a couple books.

[00:16:22]>> Yeah. Yeah. Yeah. It's funny because you guys are so much younger than me and but you're so far ahead of where I was, you know, at your age. And it goes along with my thesis on agent inflation, you know, where each generation of real estate agents are uh better or are are are you know are better, let's just say they're they're better than the last generation. You know, it's like sportsplation. Each generation of basketball players are better than the last generation, right? Um and I I'm seeing that like in real time with you guys because like, you know, I was the last generation basically what I feel like I was the last generation. you know, I've retired out of out of being an agent myself, even though I did list a house last week. Um um but I but for the most part, I've retired out of that. I'm still licensed, you know, and then here you guys are, you know, the next generation, and you're far you're so much further ahead uh than where I was. Um which is super interesting. Let me let's dive into just a little bit about your businesses really quickly. Um, I wanted to ask, you know, just for context, you know, Ethan, how much of your business is new leads, right? People that met you within the last 12 months, let's say, from like a lead source versus like past clients, referrals, referrals of referrals.

[00:17:46]>> Gosh, I would say like, man, a lot of my business is driven off of referrals.

[00:17:52]>> Um, with like, you know, we've got our ISA is kind of out here cold calling people. It's not a huge portion of it, but it's also like I'm getting the hang of that where I'm like also talking to new people. I mean, weekly >> like, you know, I'm leaning into trying to talk to a new person a day, new two people a day >> where I'm just continuously talking to new faces and uh new minds. And I feel like that's been um beneficial, but also I'm still leveraging like my social media platform. So, like I'm still pretty heavily on the social um trying to do videos and continue to produce content and I like it. It's like my creative outlook, I guess, where I can like sneak away and still do creative stuff that's fun to me.

[00:18:34]>> Um, but also like you don't have to do it off social is what I've realized.

[00:18:38]like the old school methods of like having these one-to-one conversations like they work and um and if you ask for the business I think that's like key too is like I always ask my clients like because I see them often with events and different things like do you know if there's anybody that I could help and just being able to like ask people that and take the pressure off them because I know they're my client like they're like oh my god like my cousin like I know they're looking to move I've passed your info on you know and just being able to continue to follow up with them and um you know have that weekly newsletter that's hitting them all the time, showing them I'm working. I mean, it works.

[00:19:12]>> Yeah. Yeah. Yeah. Orin, what would you say is like your best tip to go get like a new client right this second?

[00:19:22]>> I'd probably call like all the for sale by owners or expireds in my market.

[00:19:26]Like, I'd literally just look them up for free on Zillow and and just start hammering the phones >> and give them a call and just like ask them like, "How can I help you? Like, what's going on with this house? Like, why in the world are you trying to sell this?" you know, looks like a great place.

[00:19:39]>> Looks like you put your blood, sweat, and tears into this. Like, what in the world's going on, you know?

[00:19:43]>> Um, that's where I'd start. Wouldn't even cost me anything, you know, just a little bit of time.

[00:19:48]>> Oh, yeah. No, that I did the uh I did the you know like go from zero to three deals in in the next 90 days training a couple weeks ago and like I did I gave three strategies and the first one was like just go on Zillow and find all the for sale by owners call them all >> like call them all >> as buyer leads like it's the highest quality list of buyer leads known to mankind for free. It's like, yeah, >> literally tell them like you don't even like you're not trying to get you're not trying to list their house. You're not trying to sell their house, you know?

[00:20:22]You're just trying to understand their situation and figure out what it is they want to buy and see if you can help them there.

[00:20:27]>> Yeah.

[00:20:29]>> Be honest. I don't even want a for sale buy or listing.

[00:20:32]I don't like >> you'd have to pay me. You'd have to like pay me up front like or something like >> Yeah. Yeah. For sure. When I first started, I was >> Or I'll put it like this. I'll pay you not to give you not not I'll pay you so that you don't give me your listing.

[00:20:48]>> Yeah. Yeah. I was calling them a lot early on. I to be honest I'm the same way. I feel like I'm I'm not calling them as much. But if I was just starting out and I just wanted to build some momentum. Oh, absolutely.

[00:20:59]>> You just need a deal right now. Like >> it's a no-brainer.

[00:21:01]>> Like give me that phone. I'll set a bunch of appointments. Dude, I'll have so much business going on. Like step of being here. Chris, >> what would be your best tip?

[00:21:11]like what's your what's your best tip for you know an agent who's like you know what do I do as far as like drumming up business or you know like next step or something.

[00:21:23]>> Yeah, just building the business like what would be your number one tip for an agent?

[00:21:28]Man, I mean I mean kind of Orin said like you know the easiest thing to do is like if you're trying to drum up businesses go online for free, look up those for sale by owners and see what they want to buy or door knock or you know post videos on social media, you know.

[00:21:44]>> Then let me then let me ask you like this then. What would you say to an agent who's stuck at 300,000?

[00:21:51]Oh. Um, they would need to get they need to get, you know, stop relying on referrals of past clients.

[00:21:58]>> Maybe, you know, kind of drum up some new business because I was going to say, you know, my business is like 955, like new business.

[00:22:05]>> Um, I don't see another way of trying to do more other than trying to drum up new business, you know? um >> yeah, >> you know, calling new clients, trying to get new deals, new relationships, stuff like that, because it's going to trickle down and get more referrals, more past clients. So, >> yeah. Yeah. You got to expand your network.

[00:22:24]>> Yes.

[00:22:25]>> Like your your your database will equal the size of your income.

[00:22:29]>> Size of your database equals the size of your income.

[00:22:32]I've been saying a lot like with where AI is going, with where potential like fragmentation of listings are going, um, you know, with with everything happening in the world, it it's almost like you can't really see past I want to say 2030.

[00:22:52]It's like we can kind of see the top of the mountain, but then we can't see what's over the mountain.

[00:22:57]Like I feel real super strong that like 2028 to say 2032 is going to be insane insane with like the amount of homes that are being bought the the you know uh like the stock market like skyrocketing like like the people that own assets that's I think that's going to be you're going to be doing cartwheels down the down the street you know during that time. Yeah, >> but it's like what's going to happen on the other side of all that, right? We don't know.

[00:23:31]>> But I'll tell you what I believe protects you from whatever happens. And that is the size and the depth of relationships within your private network aka database. And if you're just relying on past clients from referrals, like I think it's okay to rely on past referrals. If >> you know you're making seven figures or, you know, multi-se figures or whatever, you've got you're there. But if you're stuck at like 100, 200, 300, 400, it's because you quit building your data. Mo more cases than not, it's because they quit. They either quit building their database or they don't have a database.

[00:24:07]One of the two, you know. So that that's a really good point. Um, cool. if somebody's thinking about joining the program, like what would you tell somebody who's considering joining the program, Chris?

[00:24:21]>> Oh, you know, I actually have people that ask me all the time. I'm like, why would you not? I don't really understand like what's the downside of it. Um because, you know, you might be investing a little bit to, you know, 10x or 20x. You know, that's what I did. I was, you know, uh about a year or so ago when I joined, I was like, man, this is a lot. I mean, at the time, um, I was I was kind of, you know, scared or whatever, but it's the best money I've ever spent my whole entire life, you know, from not just from real estate business, but from, you know, relationships I've I've built, from the people I've met, >> all that stuff. It's amazing. So, there's no reason really not to.

[00:25:00]>> Yeah. No, that's a good point. Like, >> you know, the best investment you ever made in your life was in yourself to learn new things. So, and be around and be around people that are doing what you want to do. Um, in the book business secrets from the Bible, he he says that people come to him all the time with extra money and they're like, where like how do I, you know, I want to I want to give this, you know, like where can I where can I give this money, you know, to make the biggest impact, you know, how can I how can I, you know, give this to a charity or nonprofit or this organization or give it away for this cause or whatever. And it's like, how where can I put this money to make the biggest impact on the world? And he said, he's always like, invest it back into the mechanism that made the money in the first place.

[00:25:53]>> Like your biggest gift to the world is to invest in yourself so that you can actually so you can be more efficient around serving more people. He was like, he was like, he always says it's like invest back into the thing that made the money in the first place, which is you.

[00:26:13]Whether that means investing into your business or more efficient systems or coaching programs or whatever whatever that means to whoever.

[00:26:24]I thought it was very interesting. It was like biggest charity you can give mankind is back into the vein that made the money in the first place. Because the more money you make, it means the more people you serve, right? So, think about this. Like the more people you serve, the more money you make. The more money you make, the more money you can give.

[00:26:41]>> Yeah.

[00:26:42]>> It's like it's like a cycle. It's like more money you make, you invest back on the thing that made the money, which makes more money, which you invest back in the thing that made the money, which makes more money, which you know, you could like you're serving more and more and more people. And at the same time, if it gets to a point where you've got so much money, then you can literally like do everything. You can give to this charity. you can invest back into the business. You can give to that this nonprofit, you can give to this thing. Um, I just thought it was super interesting and you're right. I think that's investment you can make is back into yourself, be in the right environment. And Orin said it best, too.

[00:27:18]The biggest shortcut that I've seen like in life, in business, and everything is to find the right mentor.

[00:27:26]like find the right mentor is like the biggest shortcut in life and business.

[00:27:33]It's been true for me. It's been true for all you guys thinking about it. What you say?

[00:27:43]>> Oh man, it's a no-brainer. I mean, you talk about being able to give like that's that's exactly where we're at.

[00:27:47]You and I talked not too long ago about, you know, big goals and for me I was like, man, I'd love to wake give away $10 million over the next 10 years. We this year alone, you know, we we've been able to give away like $60,000 to churches and charities and missions and um it's it's crazy because we just finalized that gift last month and then here I am having another $100,000 month the month after. So, it's like >> God just blesses me with like double what I gave away.

[00:28:14]>> Um but yeah, you're exactly right. It's like the more that you are blessed, the more you can bless others. Um, and if you're not blessed and you don't have the tools and the resources, you can't help the people in need that are suffering around you.

[00:28:27]>> Um, so where I've struggled in the past of like, man, I don't want to just want more or take on more, be or or be blessed more, now I'm seeing it as like, okay, I'm just the funnel or the vessel.

[00:28:39]Like, as it comes to me, then I can start giving it away and helping people.

[00:28:43]and whether it's a friend of ours that's wanting to adopt a child or it's a a single mom who just needs help paying the bills for a while. Um you know, we're able to do that. And so it's it's just incredible, man. It's such a blessing.

[00:28:56]>> And that's where the fulfillment comes, right? And the excitement.

[00:29:00]>> Yeah. It's not the money.

[00:29:02]>> Yeah.

[00:29:03]>> And like anybody made a lot of money, they'll tell you it's not the money.

[00:29:06]>> Until you make the money, all you can think about is the money. But then once you make the money, then you're like, "What's that?"

[00:29:12]Yeah, >> that that that just literally it's emotionless. Like the money is just sitting there and it can't talk. It's not saying nothing. It's not getting excited about anything. It's boring.

[00:29:24]Like hanging out with money is the most boring thing because it don't it don't say nothing.

[00:29:29]>> It's like this this is not interesting to me to make a bunch more of of something that literally because it gets to a point where your lifestyle doesn't change at all. Well, it reminds me I think it was uh Hormoszi was with Tony Robbins a few months ago and he had just had that like >> made a hundred million in 24 hours or something from his book sales and everything >> and he was like Robbins was looking at him he's like dude like you're not happy like what's going on and they started just kind of peeling back the layers and he kind of lost his passion for why he was >> making the money and and lost connection to the things he was doing that are good to helping others and >> Tony Robbins was just kind of reminding reminding him like dude like the fulfillment's not from what you're making, it's from the people you're helping. And you could just see his face start to light up as he was realizing like all the people that he's helped that he's coaching and mentoring. And also the the the orphanages and the things that he's giving to and doing. Um as he was reminded of that, the life literally started coming back to him in the interviews. One of the coolest things I'd ever seen, >> you know, I'm pretty sure I'm almost like 100% positive that he that that Hermosi deleted that interview from his channel.

[00:30:37]>> Really? Why would he do that?

[00:30:41]>> I don't know. I guess I mean I can only assume that maybe it was just a little bit too personal or something, >> you know.

[00:30:50]>> Twice. It was awesome.

[00:30:52]>> What's that?

[00:30:52]>> Yeah.

[00:30:52]>> But I watched it twice. It was amazing.

[00:30:54]>> It's still out there. Other channels have it posted. You can look it up and watch it. It's still there. It's just I'm pretty sure his channel doesn't have it, you know, which is like why?

[00:31:03]>> Yeah.

[00:31:03]>> You know, why? It's out there.

[00:31:05]>> Yeah.

[00:31:06]Um >> maybe he felt too vulnerable or something.

[00:31:08]>> Yeah. Yeah. Yeah. Like just too personal or something. I don't know, >> you know, but that's a really good point. Like dude just made a hundred million dollars.$und00 million >> in like in like 24 hours or something.

[00:31:21]>> Yeah. Yeah. Like literally in a day he broke a world record world records.

[00:31:27]>> Yeah.

[00:31:27]>> Um it's how it's dude. It's how I built my entire life. It's never been about the money. like you know when I >> and and again like this is one reason like I negotiated my commissions on most of my deals >> you know I'm I'm trying to serve people I'm trying to you know make it all come together and happen you know I was never a stickler on oh if it's not if it's not 3% if I'm not getting this then I'm going to walk away now it did get to a point where it's like okay you want to pay me 1% you know that's like like I'm losing if it gets to the point where I'm losing money on the deal, that's a little different.

[00:32:08]>> Yeah.

[00:32:09]>> But, you know, to cut like half a percent or a tenth of a point or even a hundth of a point, dude. 4.99. You know how many listings I got at 4.99?

[00:32:22]And like they went with me because there was a four in front of it, you know?

[00:32:25]Like they didn't go with the people that were offering five. And this was back when, you know, of course we were doing five and six, not whatever, you know, three and whatever now. But um yeah, like so today in today's role, that'd be like doing like 2.49 or whatever. And like they're doing two and a half, you're doing 2.49 >> and it's just like it's the same thing, you know? It's like literally like $3.50 at the end of the day, >> you know? But um no, that that's that's one reason because I was just like I was just serving as many people as I could.

[00:32:59]I wasn't worried about necessarily like making every single little nickel I could. I was worried about more so like the volume of people >> that I could serve.

[00:33:09]>> And it's how I run the coaching business as well. You know, now that I'm in the coaching space, you know, the reason I charge is so that when you pay, you literally change because Chris said he was kind of scared when he first paid, right? Um, but then when you made the payment, like the moment you clicked the button to pay, like I know when I bought my first like expensive coaching program, I was 55.

[00:33:39]>> Your audio is kind of I can't We can't hear you.

[00:33:46]>> Sound like you're underwater.

[00:33:47]>> Yeah.

[00:33:48]>> Test test.

[00:33:49]>> All right.

[00:33:50]>> There it goes.

[00:33:50]>> I'm good. Anyway, when I hit that button, this is the first coaching program I really ever bought. When I hit that button, I'm telling you, like before I even seen anything in the program, when I hit the button to wire the money, I felt like Superman and like I literally transformed the moment I sent the money. And so, I know what it feels like to go through that.

[00:34:10]And that's why I charge now what I charge because I know that just paying the money because most people they go through life and they do things a certain way. Well, if you keep doing if you keep going through life and doing the things you've always done, you're never going to have the things you want.

[00:34:27]You've got to do things different.

[00:34:30]>> Yeah.

[00:34:30]>> It's like you never bought a coaching program and you see coaching program and you see the results and like you see people and then you know you normally don't join the coaching program but you're like, you know, I'm going to do something different. I'm going to be a different person this time. And you actually buy the coaching program. You start to change right then just based on the fact that you changed your behavior with that one simple thing. Um it's transformational. Ethan, somebody's considering joining the coaching program. What do you say to them?

[00:34:57]>> Gosh, do it. Do it.

[00:34:59]>> You're f you're five months in. You just hit your first $100,000 month ever in your career.

[00:35:04]>> Yeah. Yeah. That's what I would say. Do it. Um believe in it. Um, and it works.

[00:35:09]I mean, it's just like the blueprints are there. It's just ready for you to follow it. Um, the people I think like they push you and it's like not in like a pressing way. It's just like they're uplifting you.

[00:35:21]>> And I think even just like how you're looking if you're tired of being anxious and want to look at more predictability.

[00:35:27]I think like ever since I got into the coaching program, it's like with you know your abs's and what you can predict now it's like the formula works. It's just like and it's almost predictable what you can do.

[00:35:41]>> You stop having that anxiety and like I remember when Chris was like I just joined. I saw you on New York City and >> Chris is like Mr. Cool. Like we're just chilling in New York City. He's like you're gonna double your business.

[00:35:52]>> And he was just like and I'm like I'm like dude Yeah. And he's just like you're going to double it.

[00:35:58]>> And I'm like ah like if I get you know a little bit better like I'm I'm cool. But I was like >> I was being modest by the I know you can do a lot more than just double it, >> dude. Yeah. Yeah. And I was like, "Yeah, this guy Chris I met New York's nuts."

[00:36:11]And I was like, "No, here we are." Like, and I feel like it's there's so much more possibilities with it. So, I'm excited for the future.

[00:36:20]>> One thing I wanted to share before we go is that I was talking to one of my employees today, actually, newer employee, and I was just telling him like kind of like, you know, going through like what he should think about when he's talking to you guys and stuff.

[00:36:33]And I'm like, the tactics are the tactics. Like the tactics change with the win. Like what what I believe that the blueprint that I've laid out is like the most efficient, predictable, like the best, you know, that I can possibly like the the best leads for the cheapest price, the quickest, you know, the best way to predict your business short and long term, like like you know, the way to do all the little things. But the tactics are just the tactics. They're going to change with the wind. They're going to change with the market. They're going to change over time as things change, the technology changes, and we'll change our tactics and, you know, we'll teach different things as different things happen in the market, but the principles behind what we do with the tactics never change.

[00:37:17]>> Yeah.

[00:37:18]>> And I'm like, we're teaching some tactics here. The tactics are great, but we may be teaching something different next year. we may be teaching something different in from that in two or three years, but the principles behind what we're teaching will never change. And I said, I don't know what your, you know, religion is. He's like, oh, I'm Christianity. I was like, okay, great. I was like, so the Bible, you know, written thousands of years ago, all the principles in the Bible, take religion out of it, literally still apply. Not only apply, but are like the foundation of everything still today and always will be.

[00:37:54]>> Yeah. And it's crazy how long ago that those principles were put in place. And they're infinite, by the way, because you can interpret them differently based on where you are in life. So it's literally infinite wisdom that will always be relevant no matter what happens in the world, in the market for you, in the industry, how whoever you become, XYZ.

[00:38:18]And it's the same thing with the principles that we teach in the program.

[00:38:22]They're timeless principles that will always be applied regardless of what happens, you know, in the temporary changes of the world in the market, etc. And so, like, >> yeah, >> you know, say there comes a day, say there comes a time when you guys leave the coaching program or anybody that joins say they say they stay for six months, a year, two years, three years, four years, whatever they say and then they leave. Well, my my hope is is that they've gotten the principles down.

[00:38:49]Whereas when the when the world changes, still able to to to uh to to adapt and apply the principles to whatever is happening where they can go out there and crush it no matter what. You know, >> you know, in the book I mentioned it, the business secrets of the Bible, it says the more things change, the more you must depend on the things that never change. What are the things that never change? It's the timeless principles behind everything that we do. That's the foundation of life. is the foundation of, you know, how you're supposed to live, how you're supposed to run your business, how you're supposed to communicate with people, how you're supposed to help people, how you're supposed to treat people. Um, how you're supposed to I mean, like even the time is like even in the Bible, it talks about like compounding interest, you know, the parable about balance, you know, like like the financial principles and like the compounding of everything. I'm gonna create a a video around compounding, right? I was thinking about it this morning or I don't know I was thinking about it but these things come to me and I'm like there are basically three things that compound that everyone should be paying attention to you know in order to really you know we have this K-shaped economy whereas like the the top end that like like the high earners are going to continue to just like crush and then like this gap between the people that are making tons and like crushing it financially and the people who are literally like living less than paycheck to paycheck get wider wider wider right the K- shape economy and this is going to like accelerate accelerate with AI have layoffs you got a bunch of people that don't understand like just the simplicity around owning assets and people like well I don't have money to buy assets well that's step one like figure out how to make money to buy assets so you don't get stuck in the matrix but compounding right >> and it's like you have compounding against like money and assets, okay? Like money in the put in the right place, assets in the right place are just going to continue to appreciate, you know, with inflation, with whatever, right? You've got compounding of relationships. So, we all put, we all create relationships. We plant seeds. We put them in our, you know, database. We do the weekly emails, the weekly text messages. You know, we're looking at that on a short, you know, a short-term basis, you know, as well, but more so like a long-term, you know, that's more of like a long play. like people you get deals immediately within months out of doing that. But the bigger play is that compounding those relationships where you start to get those repeats, referrals, and then you start getting referrals of referrals of referrals of referrals of referrals and it just turns into this thing, right? And then you've got the compounding. I was thinking about this. I don't know why it hit me, but I was thinking there's also compounding of knowledge.

[00:41:43]Whereas the more you learn, I think about the Dunning Krueger effect whereas like the less you know, the more you think you know. And the more you know, the less you think you know.

[00:41:52]>> Because like the more you know, the more you realize, the more you know, the more vast you know knowledge is. And the less you know, the more minute like the the the less you believe knowledge exists basically.

[00:42:03]>> Yeah.

[00:42:04]>> And I was thinking like but is there such thing as compounding knowledge?

[00:42:10]Whereas the more you know the knowledge starts to compound on itself because then you start connecting the principles together >> that create super principles.

[00:42:21]>> Yeah.

[00:42:21]>> That then enhance your life and business to even higher levels >> because the compounding of the knowledge, >> you know. Um so anyway, like I'm telling you it's like the principles.

[00:42:36]How can I need to come up with this saying like you know an apple a day keeps the doctor away? Like understanding the principles, understanding the principles literally erases anxiety.

[00:42:48]>> Yeah.

[00:42:49]>> And stress and pressure, you know, because you know what's going to happen because principles are very they're they're 100% predictable. They're they're principles are God's automation.

[00:43:02]So, I'm going to leave you guys with that. Man, thank you guys for coming on and sharing. And you know, for everybody watching, if this doesn't give you any kind of inspiration around the fact that just regular people, like all of us are literally regular people, nothing special. We weren't like we had no huge inheritances. We didn't have like all this like, you know, huge base of people we knew when we got into the the the industry. Um, all of us started literally from scratch and we came up to to and we're dream chasers. We're chasing dreams here, you know, and um and if you're a dream chaser, we'd love for you to come in and and join us and work next to us and and chase your dreams along with us because we can get there a lot quicker together.

[00:43:48]Appreciate you guys coming on.

[00:43:49]>> Thank you, sir.

[00:43:50]>> Later, bro. Good to see you.