Sustainable business success requires balancing profit (artha) with ethical values (dharma), as prioritizing short-term gains through unethical practices like fake promises and illegal discounts ultimately leads to customer loss, employee resignation, and financial failure, while focusing on truth, service, and duty creates long-term value and sustainable growth.
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How Our Values Impact Business Decisions | Profit vs Ethics | Inspirational Short Film追加:
Hey Shubham, did you saw this balance sheet here? Our competitor literally making their profit by fooling people.
So, is this way to earn the money here?
No, Kiran. Every other company is doing it like this. They should not compromise on their ethics. They should give good quality products.
Shubham, Kiran.
Yes, sir. What is this? What are these are falling?
I see no ethics.
I invested for artha, not for charity.
You should immediately cut cost, reduce staff, and grow sales. I want profit now.
Yes, sir. I absolutely agree with your point. Due respect to you, but we are not selling products here, sir.
We are building culture. We are adding value to the people, sir.
So, that's our vision, sir.
Kiran, remember one thing. Business is for your ethics won't pay my dividends.
Profit.
Hello.
Hello.
Hello, sir. I'm calling from Sky ACs.
And I'm calling regarding the latest information about the ACs.
So, our ACs are the best in the market and also are the cheapest.
And it also comes with a certain benefits such as 50% uh cut percentage in the electricity bills.
And also it it is environment-friendly like it reduces the air pollution and also the global warming. Okay, that's a nice product. Like I have one proposal for you. I want 150 ACs. Do you have that much amount of quantity? Yes, sure, sir.
150 ACs are ready for us. And I will send it to you whenever you require.
Will you give me some discount on it? I can give you an annual discount of free service for the ACs for the lifetime. So, one thing I can do, I will send one of my employee to your office. He will check the quality of your ACs and he will let me know and after that I will buy your product. Okay?
Sure, sir.
Yes.
I sold 150 ACs now. Now at least I will earn 2 lakh rupees of incentive.
Now we just see the live example of how our employee Harshit give fake promises to the customer.
They just These things always happen in real life because the people give fake promises, illegal offers, and unethical discount to generate maximum profit and meeting the target goal of revenues.
Okay, the ACs are not working. Let's call to Harshit.
Hello.
Hello. What is this, Harshit? You are not picking up my calls and your ACs are not working. And you said about the lifetime service, but you are not sticking up on it. This is not acceptable.
I'm so sorry, sir, for the inconvenience. I will look into the matter and try to resolve this as soon as possible.
So sorry, sir.
Sir, this is my resignation.
What happened?
Sir, your business are not ethical.
You make fake promises to your customers.
They uh keep promises with which we couldn't ever fulfill.
This is not ethical. This is against my dharma.
I Harshit, just listen to me. We will work this out. Just have a seat.
No, sir. I can't.
I don't want to work in a company like this.
Harshit!
Kiran, look at this.
Our top salesman has just resigned.
Harshit.
Yes, Harshit. He called us unethical.
Oh.
Because of unethical we lose our valuable customers.
And secondly, now we are losing our employees also.
And last quarter I saw our balance sheet, Shubham. It was very poor, yeah.
We are not earning single rupees from last quarter.
We are in loss already. What should we do now?
So, I think we have to change our plan and obviously our future plan we should change with the help of our mentor only.
So, I suggest I can go for mentor Krishna. He can guide us for overcoming this challenge because it is not going according to our old plan.
Let's go see him.
Yeah, exactly.
Hi, Ram, sir.
Hi, Kiran. Hi, Shubham. Hi, Shubham.
Take a seat. Thank you.
Sir, I already shared the document with you and our business classes we are in a business classes actually. So, what is your takeaway? I see your document and I concluded that your profits are depleting down in next quarter, right?
The main reason for behind this problem is that you only focus on the money, not on the dharma side. That is the service towards the customer. The chariot run on two wheels. One is the artha and one is the dharma. You also focus on the value towards the customers and also the employees that working in your company. You should also take care of of our working staff. So, you should because these are two invisible assets for our company. If you provide dignity to our customer and also the your employee, the revenues and profits are both in very high in next quarter.
Sir, are you saying that first provide value to your customers rather than selling products?
Right, Kiran. We should focus on dharma first because service come first because it increases our value in customers and boost our revenues in next future.
Because we if you stand with dharma today, next artha come with tomorrow in our foot.
Yes, sir. Surely we will implement these things in our company. Thank you so much for your valuable advice.
Yeah.
Thank you.
After taking advice from the mentor, the CFOs applied uh four values like satya, seva, and dharma which helped the company grow more sustainably. Now, let's see how this company changed their perspective in the market.
No way. Now they seem to have become a company with strong ethics. I think you should give them a try. Maybe this time they will give you better services.
Only because of you I will trust this.
Thank you.
Congrats, bro. Congrats, Kiran.
Last year we were struggling. Now we are 100 CR company.
Yes, truly when we stopped following profits alone and followed values and duty, we actually became a strong ethical company. So, when we follow morals, ethics, then profit comes.
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