The Entire World LITERALLY Was Fighting This Weekend Over Swatch × AP Collab Watch

Added: 2026-05-19

[00:00:00]All right, YouTube, YouTube, what is up?

[00:00:01]Man, it's your boy Dan D back with another video, back with another banger.

[00:00:04]Now, today's video is going to be it's going to be related to sneakers in a sense that since sneakers are not selling out since sneakers really don't have a high value market in the resale market because a lot of collab shoes that are recently being released, they ain't hitting on nothing. Like resellers ain't really making no money like that. Like there's no [clears throat] shoes that you can get that you can make $400, $600, $700 like that anymore cuz back in the day even GR shoes well, I say back in the day like 10 years ago, you could get $200, just off of GR shoes. And nobody's paying that much for GR shoes and GR shoes are not reselling for crazy amounts. So, these resellers that was depending on the sneaker game, they got to go somewhere else.

[00:01:00]And now they're doing like Funko Pops Pokemon cards, you know, they're doing anything to to make up for the money that they're losing off of sneakers. So, now a new thing is this AP watch thing. Now, Elliot Page is going to give me more details on this situation.

[00:01:20]He's going to break down like how resellers are now not focused on sneakers, they focus on anything and everything. So, now just this past weekend like AP had a release had some watch release and all the sneaker sneaker resellers they went crazy over this and how resellers is starting to shift sneakers resellers are starting to shift to other things. A Royal Oak Audemars Piguet watch costs in the tens of thousands of dollars and that's the starting price.

[00:01:54]Now Now, I don't know nothing about these watches cuz I don't I don't wear watches. You know, I don't wear watches and nothing like that, but I know what a AP watch is, but you know, I don't really pay attention to it cuz I don't I don't wear no watches at all. Of course they [snorts] play into that whole Hermes bag type thing where you can't just walk into an AP store and buy one.

[00:02:11]Typically, you need some kind of relationship or built up with the store where you've bought a bunch of other products as well. Nevertheless, the prospect of an affordable Audemars Piguet watch, Royal Oak specifically, gets people going crazy. The internet is flooded with posts about this, people talking about this, and more specifically, AI images of what this watch looks like. You can see here we've got a bunch of different colors.

[00:02:26]Basically like a plastic version of the AP Royal Oak. They post out the estimated price points between $300 and $500, which I mean, you know, if you can get this versus a $30,000 AP watch, people are foaming at the mouth about this idea. So you got posts like this, and keep in mind this is all AI. People with it on their wrists were posting it just for fun. You've got even more complex versions like this which showcase like there's actual metal screws in there. And what's weird is like some of these AI posts kind of make it like it's actually real. Like this one just basically stating, "Yeah, the the collaboration looks pretty cool.

[00:02:50]Going to get one for me and my wife."

[00:02:50]It's like, "This is not real." You've got a bunch of people who can actually And this is why I don't like AI. This is why I don't like AI at all cuz you don't know what's real and what's fake. You know, I I I know a lot of people use it.

[00:03:01]Y'all think it's cute. Nah, man. I Listen, y'all don't get the bigger picture with AI, but y'all see.

[00:03:07]affordable AP watches saying like, "Oh, this is terrible because it's going to destroy AP's brand image. And now that I bought this $50,000 watch or whatever, now they're releasing these affordable ones." But the craziest part is with all of this AI hype that was drummed up for this watch, people started queuing outside of Swatch stores globally. Keep in mind, it's still 6 days out from the official launch on the 16th. These people are queuing up not knowing what this watch actually looks like. People were selling line spots for two to $600.

[00:03:28]But then on May 12th, Swatch and AP officially showcased the product, and it is not like any of those AI renders. It is in fact a pocket watch. is a video of them that they posted this on May the 12th, and you can see that it's it's literally a plastic pocket watch. This is what it looks like. A plastic pocket watch? What the hell? Like I'm pretty sure the screws are also plastic and they come in all these fun colors, which people Listen, I don't know nothing about watches, and another I remember pocket watches. That's like old school.

[00:03:53]That's like old old school. line started roasting the resellers that were sat in these lines 6 days before the release.

[00:03:59]They announced a price point between 4 and 420 dollars. And honestly, the internet's reaction to this was brutal.

[00:04:03]They started calling the resellers clowns and that this is a freaking toy.

[00:04:06]And this is where you think that the story ends, right? Okay, it's a freaking pocket watch. Nobody wants this.

[00:04:09]Everybody in the comments is clowning anybody who's in line ready to buy this.

[00:04:12]But the lines don't disappear. They only get crazier. And that brings us to May the 16th where this unfolds. This is a cute So, May the 16th, that was over this past weekend. Look at all these people.

[00:04:24]All these people. Since since sneakers not reselling, now they going after watches.

[00:04:31]from Thailand and we're going to go across the globe just to show you how insane this stuff is. Look at these people climbing over each other outside of a Swatch store. This one's in Thailand. I mean, imagine being in the center of this. That is insane. This is what the queue looks like outside of the Swatch store in Du Damn, that's crazy.

[00:04:44]I'm going to see if I can find this so I can get a better visual of it.

[00:04:49]Where is it?

[00:04:51]Dubai, I believe. Oh my lord. And then the release got canceled because I mean, this is just dangerous. This is Battersea Power Station in London. All of these people running through the shopping mall to get to the Swatch store. This is India, the Mumbai store.

[00:05:01]This is I think the manager of the Swatch store basically telling people that they're shutting it down because of look at this. This is insane. This is Okay, so hold on. I got I got some I got some video stuff that that that that I can play right here.

[00:05:12]So, now that we kind of got the back story, this is how crazy Miami Damn.

[00:05:43]Back up. Back up.

[00:05:45]Back up. Go by the car.

[00:05:47]Go by the car away from the people by the black car.

[00:05:55]Wow.

[00:06:02]Wow.

[00:06:07]One buyer even flipped a pocket watch for $2,000 immediately after purchasing.

[00:06:12]Yep, so since since since the resell of the day on sneakers, resellers are going crazy. They say that one person flipped that $500 watch for $2,000. Damn.

[00:06:25]We're done.

[00:06:27]We are done.

[00:06:47]No one is getting the Swatch watch today.

[00:06:50]I'm sad.

[00:06:51]Is that Mike Beasley?

[00:06:53]THAT'S MIKE BEASLEY.

[00:07:14]He got them.

[00:07:17]You might need to upcharge that, my boy.

[00:07:23]$3,000.

[00:07:25]$2,000.

[00:07:28]Damn.

[00:07:30]Oh, no more watches. I'm going to send them to the bank. But they told me this, they told me that. There are no more watches. If you got a band, you're good.

[00:07:38]If you don't, come back the next time they release some more. This is not a limited release. This is quality production. more, bro.

[00:07:58]Hey, y'all got to clear this area out, man.

[00:08:23]Hey, come on.

[00:09:08]Damn, so yeah, this this AP situation looks like crazy. And this is worldwide.

[00:09:14]That was in Miami, this is This is worldwide, everywhere. This is in Bangkok.

[00:09:21]This is in Bangkok. This is in Bangkok right here.

[00:09:29]So, this This is crazy.

[00:09:39]She's Factory.

[00:09:43]That is crazy.

[00:09:47]Wow.

[00:09:57]Dubai. This is in Dubai.

[00:10:09]Masking.

[00:10:11]Wow.

[00:10:14]So, listen. It it it ain't about black folks. Y'all can't say, "Oh, look at the black folks." Nah, this is ain't this is people.

[00:10:24]Y'all can't say, "Oh, look at all you negroes." Nah, nah, nah, nah.

[00:10:41]That's crazy.

[00:10:43]Look at this.

[00:10:46]Shh. This is worldwide.

[00:10:49]People going crazy over this watch worldwide. So, resellers are forced to do anything and everything. These are not people that want to actually wear the watch. They Well, probably maybe some of them. But, these are people that just looking for resale since uh sneakers ain't ain't really ain't really reselling. Look at this.

[00:11:08]This is crazy.

[00:11:09]You guys [ __ ] it up. Whoever let that door open, you [ __ ] it up for everyone.

[00:11:14]All right? This [ __ ] is over. And if you try to destroy anything around here, we will [ __ ] you up.

[00:11:22]All right?

[00:11:27]Cops are on the way.

[00:11:29]All right?

[00:11:30]K-9s are on the way.

[00:11:32]SWAT teams are the way.

[00:11:34]Okay? Hey, I'm recording you.

[00:11:36]I'm recording you, too.

[00:11:38]Hey, you can take that lawyer [ __ ] outside. All right? The party's over.

[00:11:44]You guys [ __ ] it up. Whoever let that door open, you [ __ ] it up for everyone.

[00:11:49]All right?

[00:11:50]This [ __ ] is over. Hey, if you try to destroy anything around here, we will [ __ ] you up.

[00:12:01]Cops is on the way.

[00:12:03]All right?

[00:12:04]CD's on the way.

[00:12:06]CD's on the way.

[00:12:09]Okay? Hey, I'm recording you.

[00:12:11]I'm recording you, too.

[00:12:13]I need to get I need to get some of them shades. Those those shades where you wear where you can record, I'm definitely going to invest me in one of them. But, these are the watches that everybody going crazy over, man. These are the watches that everybody in the world are going crazy. So, I just want to I mean, I guess it look like little little cheap little plastic watches.

[00:12:36]Like, that's that's what people going crazy off of? I guess.

[00:12:40]But, this is the new phenom right now, watches. Since sneakers ain't reselling, you know, everybody going crazy over these watches. So, I just want to make a little quick reaction.

[00:13:04]I ain't going to be over there like that.

[00:13:06]Too much going on.

[00:13:44]>> Damn, damn, damn. So, yeah. So, I just want to do a Damn, look at this. This is insane.

[00:14:17]Oh.

[00:14:18]Somebody got arrested.

[00:14:40]That's why I told y'all to move.

[00:14:42]I told y'all to move. Look at that guy right there.

[00:14:55]Damn.

[00:14:58]Look at the mace right there.

[00:15:00]Pepper spray. Damn.

[00:15:06]Damn.

[00:15:08]Back up. Back up.

[00:15:10]Back up. Go by the car.

[00:15:13]Go by the car, away from the people, by the black car.

[00:15:19]All right.

[00:15:21]Sweet thousand.

[00:15:22]He made an instant profit.

[00:15:24]>> Okay, I think I went over that already.

[00:15:26]So, since since since sneakers are not reselling, this is this is what everybody went crazy over.

[00:15:34]>> [laughter] >> Since Jordans are dead and sneakers ain't reselling, this is what all the resellers and everybody went crazy over, man. So, I just wanted to make All right, so there we go, man. Hey, I didn't I didn't know nothing about this watch collab. I didn't know nothing about this watch collab cuz I don't wear watches, first of all. But hey, man, were y'all out there in Miami or anywhere around the world, did any of y'all cop one of these watches?

[00:16:38]You know, hey, it is what it is. It's your boy Damn D. Y'all leave a comment down below, man. People have moved on from sneakers, man. Sneakers ain't reselling like that. Now, you got watches, Funko Pops, and Pokémon cards.

[00:16:50]People are going crazy. I'm about out of here.