Successful businesses often emerge not from the main trend itself, but from the surrounding needs and services that support it; for example, while everyone competes to be the trendsetter (like Airbnb or Shopify), those who identify and serve the adjacent needs (like Airbnb cleaning services or Shopify theme development) can capture significant market opportunities with less competition.
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10 Trends That’ll Make People Rich in 2026 (Nobody Is Talking About)Added:
At any given time, there is a new trend happening. And while everybody is jumping on that trend, other people are getting rich by looking at what is happening around that trend. I've identified 10 trends happening right now. And the businesses sitting around those trends that almost nobody is building. The trends get the attention.
The businesses built around the trend make the money. For example, Airbnb.
Everybody tried to copy it or buy a whole bunch of Airbnb properties. One woman built a multi-million dollar a year business just focusing her cleaning company on cleaning Airbnbs. Same thing with Shopify. Andrew Wilkinson of Tiny is a billionaire today. He got his start when Shopify was growing and he was building themes for Shopify store owners, making millions of dollars a year with very little competition. I've identified 10 trends happening right now and the businesses sitting around those trends that almost nobody is building yet. So, here they are. Now, real quick before we jump in, just remember, just because you start one of these businesses doesn't mean you're going to make money from it. This is just data that I've seen that makes me believe these are good opportunities. Always do your own research before you start a business. Let's jump in. So trend number one is a pretty obvious one. Electric vehicles. Now electric vehicles are everywhere. Everybody knows that there are a few companies trying to compete on electric vehicles. But what are the trends around electric vehicles? What are the opportunities around electric vehicles? So I did a lot of keyword research and a few things popped out to me that were really interesting. First, EV charger installation near me. People looking for an electric vehicle charger installation. So maybe someone bought one, they need to install it in their house. 22,000 searches every single month. And the keyword difficulty is three. So keyword difficulty goes from zero to 100. And this is three. You very rarely find a keyword with 22,000 people searching per month for that specific keyword. That doesn't include all the other keywords that they're searching for with a little bit different spelling or a little bit different keywords.
That's just specifically that keyword.
So 22,000 is a lot. Usually these estimates are low. And keyword difficulty is three, which means not that many people have content around that. Not that many people on Google are offering this service. So, installing electric vehicle chargers is a huge low competition opportunity with tons of search volume right now. That's almost no competition for a search volume of 22,000 a month. I found another keyword around electric vehicles. This is a brand new search terms. So, it's just started to get some search traffic, just starting to tick up. EV charger repair service. So, this is repairing uh electric vehicle chargers. As I said, this is brand new. So, the keyword is only starting to gain traction. And the keyword difficulty is zero. Has no data which means no one's really going after that specific keyword after that service. And I only think it's going to go up in the coming months, in the coming years. Now, this is an opportunity for residential as well as commercial repair and installs. There are 240,000 public charging ports right now. And the government says we need 28 million charging ports by the year 2030.
That's a huge opportunity for charging port installations as well as charging port repairs in the commercial sector as well. And anyone who starts this can get certified online with the EVI ITP.
That's the EV infrastructure training program. It's like 20 hours online from what I understand, $275. And then they would have the credentials that most electricians don't have in a market that's growing by 500 installs per day in the commercial sector and millions of people buying electric vehicles that need charging ports. So trend number two to build a business around is the trend of the aging population, the baby boomers. When you have an aging population, a large number of people, the largest we've ever seen going into 65 plus, they are going to have a lot of services that they're going to need. And there's just not enough people offering those services yet because there's never been that much demand. So, right now, 11,400 Americans turn 65 every single day.
That's 4.18 million people turning 65 in this year alone. And 75% of them, according to the AARP's most recent survey, want to stay in their current home. Here's the problem. Only 1% of homes have all the features needed for an elderly person to age in their home safely. For example, ramps, single floor living, wide doorways, lighting in hallways, grab rails and bathrooms, elevator stair lifts, lever handles, accessible switches, all sorts of things. 1% of homes are elderly accessible. So, I was looking at the keyword research to see what are people searching for, what are the opportunities, what are the low competition opportunities in this aging space. And I found some really interesting ones. Grabbar installation near me or grabbar installation. 400 people are searching per month and zero keyword difficulty which means zero out of 100. Again, that's almost no competition. No one going after the grabbar installation service. Shower grab bar installation, keyword difficulty of zero. Again, bathroom grabbar installation, aging in place contractor, aging in place remodeling, elevator stairlift. There are so many keywords in this space and they're all almost zero keyword difficulty or very low keyword difficulty with growing search volume and people in every town are searching for this. And I looked all over the internet, there really aren't that many companies popping up catering to the aging in place service, the elderly people who are going to want to stay in their home and need to kind of retrofit their home to make it safe. And some of the services in this niche are very high ticket. A grab bar installation in one bathroom can run anywhere from $150 to $400. fully accessible bathroom remodel can be $15,000 plus. A whole home retrofit, aging in place retrofit can go well over the $100,000 mark. People who want to do this can get a CAPS certification.
That's a certified aging in place specialist through NAHB. That credentials push that person in the national directory and then occupational therapists can refer clients to that.
Insurance companies can refer clients to that person. The aging in place renovation market is 5.3 billion today and is expected to grow to 9.2 2 billion, almost double by 2032. And with keywords like grabbar installation near me, with growing search volume and zero keyword difficulty, I think there's a lot of opportunity for someone to get in today when it's a low competition service. Still, before we get into trend number three, if you're interested in stuff like this, I've got over 400 low competition business ideas, opportunities, side hustles in a database that I built. I break down the different opportunities that I see, keywords that I would target, how I would implement and start one of these businesses. It's all in there. I call it my idea book. I'll link it down below in the description. Let's get back into it.
So, trend number three is a growing trend. Has a lot of legal factors, and this is the trend of legal cannabis or legal marijuana. Legal cannabis is a 47 billion industry in 2026. There are 15,000 dispensaries across 24 states, and most of them can't get a bank account. Visa, Mastercard, MX explicitly ban dispensary transactions. 70% of cannabis businesses have no basic banking access. 58% of all transactions are still cash. Now, I did keyword research to see with all these cannabis businesses opening and all these different legal regulations, banking regulations. What were people searching for? What are the opportunities here?
Some things I found cannabis CPA, cannabis CPA California, cannabis accountant, cannabis accounting dispensary accountant. These are all 250, 250, 350, 400 people searching per month. And keyword difficulty is all zero to about 10 keyword difficulty per month for all of these keywords. And there's a bunch of keywords in the kind of CPA, accountant, accounting sector of these businesses looking for accountants. That's a pretty low competition for a recurring B2B client.
So the opportunity that I see is cannabis accounting. Green Growth CPAs in Los Angeles has 1,500 cannabis clients. Bridge West CPAs is the first cannabisonly accounting firm in the world. has 600 plus clients. The Dope CFO training program has trained 800 plus accountants to serve this space. A lot of their members report finding six-figure clients within 90 days of leaving the program just because there's not that much competition. They're in such a specialized accounting niche.
They say monthly retainers for clients in the cannabis CPA niche run anywhere from $2,000 to $7,000 per month per client. 10 clients, that's $240,000 to $840,000 per year. So, that's one business. I also found another business, cannabis waste disposal. Every legal state requires cannabis waste to be rendered, unusable, and tracked. It legally cannot go in the regular dumpster. A midsize dispensary spends $2,000 to $2,500 a month on this. Just cannabis waste disposal. It's mandatory. It's recurring, and it's completely underserved in most markets. So, trend number four is the loneliness epidemic.
The US Surgeon General declared loneliness a national epidemic. 57% of Americans report feeling lonely. That's not a rounding error. That's the majority of the country. The health impact of being lonely is equivalent to smoking 15 cigarettes a day. There's more social media, more distractions, more dopamine directly from our phones.
Less people are getting married, less people are having kids, more people are spending time alone. But here's what's interesting. A lot of people are trying to do something about it, trying to feel less lonely. I searched around for data for opportunities in this loneliness trend. So, one, Strava, the running app, uh, you can track your runs on your phone, tracks 180 million athletes across 185 countries. It's a lot of people. In 2025, their data showed new running clubs grew 3.5 times. That's 3.5x in a single year. Hiking clubs grew 5.8x. Total Strava clubs went from 250,000 to nearly 1 million in 12 months. F3 Nation runs free outdoor workouts for men. They started in a parking lot in Charlotte in 2011. Today they have 75,000 active participants across the country. They prove the demand is massive. Lunge Run Club in New York City, started in May 2024 with 30 people. By that summer they had 1,200 people showing up every single week. It was covered by NBC, Timeout, CBS News.
The founder, I guess, made the run club free and monetized through a dating app for members of the club only. So, the model here, pick an activity, a run club, a hiking club, pick up basketball.
Charge a monthly membership, $50, $100 a month. You get 200 members, that's $10,000 to $20,000 in recurring revenue every month. No office, no inventory, just people showing up and getting together. And you're solving one of the most documented crisises in America right now. People are happy to pay for something if it means getting them out of the house and feeling like a part of a community. Now, trend number five is GLP1 or OMIC. 13 million Americans are currently on GLP-1. Drugs like Ozmpic, WGOI, the market hit 66 billion this year. In December 2025, Novonics got FDA approval for a pill form of this, so no longer having to inject it. 50,000 people subscribed in the first 3 weeks.
Medicare is covering it starting in July at $50 a month. This is not slowing down. It's accelerating and becoming more accessible to more people. And while everyone is focused on the drugs themselves, something interesting is happening downstream from people taking these drugs. More people are losing more weight, 40, 50, 60 pounds a lot faster.
Their clothes don't fit. Their skin is loose. Their diet has completely changed. So, I did some keyword research around GLP1s and the downstream effects of this and found some really interesting things. People just started searching for this, so I only think it's going to go up in search volume and that is GLP-1 meal prep delivery. If you start to get any volume on AHFS, you know, people are starting to search for that. I think it's only going to go up in coming months. People on GLP1 have to have a specific diet. So, they're really high in protein. They're looking for specific types of food. So, a lot of those people are going to be looking for a specific diet. And it's clear that that's getting some search volume. No keyword difficulty right now. It's very low competition. 13 million people on these drugs are eating differently every single day. It's completely new to them.
And that's a new demand. someone can make it easy with a meal prep dedicated specifically catered around the diet requirements and uh food requirements of GLP1 and Ozmpic, then I think that's a big opportunity. Travani raised 650 million at a $20 billion valuation and immediately acquired Daily Harvest to sell high protein meal boxes to GLP-1 users. These are venture-backed companies that see this opportunity as well. A big opportunity here is local meal prep for GLP-1 users is a business that doesn't exist in most zip codes. 13 million customers with a new need that almost no one is serving. Trend number six is one that everyone sees and that is AI, specifically its use in small businesses. This one surprised me. The SBA's office of advocacy found that 82% of small businesses said that AI is not applicable to them. Not that they tried it and it didn't work, not that they're worried about privacy, just that they don't think it applies to their business. And Fortune reported in March of 2026, less than one out of five businesses is actually good at using AI in their business. Which means most businesses have no idea how to use AI in their business. So what this means is there is a huge gap between businesses that are dabbling with AI, trying to figure out AI while they're running the rest of their business and businesses that are integrating and using AI in their business to get ahead. And the ones that have integrated it properly are growing at a faster rate. A South Florida dental practice used AI appointment reminders and cut no-shows from 28% to 14%, recovering $4,800 a month in chair time. A Phoenix plumber with an eightp person crew added an AI voice receptionist after hours booking tripled within 3 weeks. A Florida homeowner let chat GPT run the sale of his house. Sold for $954,000, $100,000 over asking, and it closed in 5 days. So, I did some keyword research around this trend around, you know, small businesses and AI to see what people were looking for. AI consulting for small businesses. Keyword difficulty is brand new. Just started in January 2025. This is a new keyword people are looking for. AI consulting for small businesses, AI automation for small business, chat GPT for small business. A lot of these keywords barely existed a year ago. The opportunity that I see, the thing that I would build here would be a small business AI consulting firm.
And I would niche down on one specific sector. Maybe it's dentists, maybe it's doctors, cannabis companies. I would become very proficient at AI and go charge monthly to implement AI into a specific sector. Enterprise consultancies charge $250,000 to a million per AI project with 6 month timelines. That's for an enterprise big company. A local plumber or HVAC company, dental office is more in the range of $5,000 to $15,000 implementation in 4 to 8 weeks with an ongoing service. This is a gap between the major AI companies that are going after these big enterprise companies. No one is offering this service for small local plumbers, dentist companies, HVAC companies. Nobody's serving that gap. No one's serving the small guys. I think this is one of the biggest opportunities right now. The amount of profit they can save, the amount of revenue they can increase. It's just such a obvious sell once you show it to them. And so many business owners are just too busy running their business to even try to integrate something with AI. So there is a lot of demand for it, a lot of people looking for it, a lot of need for it, and just not enough people offering it to these small local businesses. So I think that's a huge opportunity right now that I would go after. Now trend number seven is that remote work is now permanent. Every major CEO tried to force people back to work, back into the office in 2024, 2025. Amazon mandated 5 days a week for 350,000 employees. JP Morgan told critics or people who didn't want to do this, they needed to find a new job. Paramount spent $185 million in severance to enforce their RTO policy, the return to office policy, and remote work went up. Anyways, Stanford's work from home research lab tracks this with three independent data sources. 28% of all US paid work days are now worked from home. Every return to office mandate barely moved it. 88% of managers say they have no plans for full return to office. This shift is permanent. And here's what's happened as a result.
People moved out of cities. Suburban co-working spaces grew by 58% between 2023 and 2025. Suburban co-working is now larger than urban co-working and still growing. I did some keyword research to find, you know, what people are searching for, what the opportunities were here. Co-working space, Longmont, Colorado, almost no competition. That's every midsize suburb in America right now. It's low competition and more and more people searching for co-working spaces. The opportunity I see and what I would build here, suburban co-working space. As we saw, the suburban sector of remote work is growing. Most midsize suburban markets have almost nothing in terms of co-working spaces. 50 desks at $220 a month is $132,000 in desk revenue alone. Meeting rooms, day passes, events, and other areas for revenue. The demand is documented. The supply in most markets just isn't there.
Trend number eight is a trades labor shortage. So, this is things like plumbers, HVAC, electricians. The average master plumber in the United States is 58 years old. 40% of the entire construction workforce retires by 2031. For every five boomers leaving the trades, only two young people are entering. Most of that demand in 2026 is not from new construction. It's from retirements. The businesses exist. The work exists. The customers exist. The owners just have nobody to hand it to.
Blackstone paid 18.5 times IBIDA for an HVAC company in 2025. Private equity did 88% more home service acquisitions in 2025 than in 2024. They're buying the big ones. The small ones under $500,000 in revenue are going completely unnoticed and are harder for those people to sell. So the opportunity here and the one I'd do is pretty simple, pretty straightforward. I'd buy a retiring trades person's business, a great trusted business that they've owned for 20, 30, 40 years, but they just have nobody to pass it down to. A lot of these people, some of them are just going out of business, closing the business down. business that has built up a reputation that has, you know, hundreds of thousands, sometimes millions a year in revenue, great profit, they don't have anybody to pass it to, they've made enough money, they retire and shut the business down or are being sold at a huge discount. An SBA loan lets you put down less than 10%.
78% of boomerowned businesses are profitable. Less than a third have any succession plan. Trend number nine, the data center boom. So, everybody knows with AI, we have a lot of data centers popping up. A decade ago, the US Census Bureau didn't even track data centers as a separate category. They lumped them in with office construction. Data center construction spending hit 41.1 billion in 2025, up 344% from 2020. Meta's Hyperion data center in Louisiana is so large, the facility will use twice the electricity of New Orleans. There are now 4,000 plus data centers operating in the US, they all need to be built, powered, cooled, maintained, staffed, and cleaned. And there's some key words around this that are popping up. Data center cleaning services 100 to 500 per month. Data center generator maintenance. Data center HVAC contractor 50 to 200 searches per month. Data center electrical contractor 50 to 200 per month. So there's services specifically for these data centers. They are not huge search volume, but they also aren't huge competition. And each one of these is a B2B keyword where a single client contract can be worth six figures a year alone. That's the math that really matters is these are high ticket highv value customers with keywords with services that are brand new with not a lot of competition. So what I would build here the opportunity I see is a data center cleaning service. This sounds basic until you understand what it actually requires. Nvidia and Cisco now specifically specify ISO 14644 clean room standards in their hardware manuals. Non-compliance with those standards can void the warranty of their equipment that costs millions of dollars. Dust causes up to 70% of IT failures and cuts energy efficiency by 30%. AIG GPU clusters run hotter than traditional servers and are more sensitive to contamination. A deep clean of a 100,000 ft facility runs around $100,000. A hypers scale site has 20 to 40 backup generators alone, each costing 2,000 to $10,000 a year to maintain.
Companies like Promera Solutions have been doing this since 1979. Paragon critical environment specialist does 30 million square feet annually, but there are 4,000 data centers and the market is still fragmented in secondary markets like Louisiana, Mississippi, Ohio, where most of the new construction is happening right now. And trend number 10 is PFAS and water contamination. 45% of US water contains at least one PFAS chemical. That's the USGS number. The Environmental Working Group puts it higher. 176 million Americans drinking water that has tested positive for PFAS.
That's more than half the country. PFAS are called forever chemicals because they don't break down. In April 2024, the EPA set the first ever national limit on PFAS in drinking water. The legal threshold is four parts per trillion for the most common ones.
Utilities have until 2027 to even start monitoring until 2031 to comply. And here's the thing most people don't know.
The filter setting in most people's kitchens right now doesn't actually meet the new standards. 176 million Americans are drinking contaminated water. They don't all know it yet, but the EPA just made sure that they're going to find out. I did some keyword research around a lot of this, and the one that really stood out to me was wellwater testing near me. 14,000 people per month are searching for wellwater testing near me.
15 million households in the US on private wells. Most of them have never had their water professionally tested and most local testing labs have almost no web presence. So, the thing that I would build here, the niche thing I would build would be wellwater testing.
Just a business, a service going after wellwater testing. Otherwise, the larger idea is residential water testing and filtration installation. Standard PFAS test cost $75 to $300 and annual retesting is the natural recurring revenue model here. So, they'll test every year for you. Partnership with a county health department or real estate agent. Both have customers who need this could get you consistent leads coming in. The filtration side, the whole house reverse osmosis system runs $1,500 to $5,000 installed. Premium whole house systems can be $10,000 plus. So, there you have it. 10 trends and 10 business opportunities hiding right next to them.
None of these are the actual trend itself. They're the trend around it.
Again, if you're interested in stuff like this, I've got over 400 low competition business ideas, opportunities, side hustles in a database that I built. I call it my idea book. I break down the different opportunities that I see and uh you know, the keyword research there, the keywords that I would target, how I would implement and start one of these businesses. It's all in there. I'll link it down below. Again, these are just trends that I found in businesses that I think are opportunities. doesn't mean that if you start one of these it's going to be successful. Always do your own research before you start a business. Don't just take what I say as a guarantee that it's going to be successful because that is not the case.
I really appreciate you guys watching.
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