Meta deliberately changed its terminology from 'users' to 'people' in 2024 because 'people' is softer and more humane, reflecting the company's recognition that the term 'users' had become too associated with the actual nature of the relationship between the platform and its audience. This strategic rebranding demonstrates how companies use language to shape public perception and humanize their relationship with billions of daily users across platforms like Facebook, Instagram, WhatsApp, and Messenger.
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Why Meta calls you people not users, and how they extract your attention #attentioneconomy #metaAdded:
So, notice the language, not users, but people.
Now, Meta updated that term in 2024 because the shift was deliberate. People is softer. People is more humane. People is what you use when the terms users has started to sound exactly like what it is.
So, these are the numbers. 3.56 billion people on average using Meta product on a given day in March 2026.
Under the family of apps Facebook, Instagram, WhatsApp, Messenger, the average revenue per person in 2025 was $57.03 per person per year globally.
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