Facebook Live videos are essential for social selling because they generate significantly higher engagement than text posts by allowing viewers to see your face and hear your voice, which creates subconscious connections; the Facebook algorithm actively promotes live content due to its engagement potential, and successful live videos require authentic self-expression rather than copying others, avoiding engagement tactics like hashtags, and instead focusing on genuine interaction with viewers through questions and personal acknowledgment.
Deep Dive
Prerequisite Knowledge
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Deep Dive
Social Selling - Facebook live videosAdded:
alright so in this lesson we're going to go over some really the most important stuff that you should be doing alright and that's Facebook live videos those are one of the most important things that you should be doing I've made a lot of money on Facebook lives like I've literally done Facebook lots screen sharing my clickfunnels my clickfunnels account and watch sales come in while I'm on the actual live video because live video is one of the the biggest things that Facebook actually pushes out is that live on Facebook loves to actually show people your live video because there's a lot of engagement that happens on live video all right then your live video your your live video is great because I mean for me my life video is great I got a freaking monkey who gets to see that I mean just to see a monkey just on your head no I mean you know it's not a regular thing that you get to see but the live video is great because people get to see you they get to hear your voice and that subliminally you know subconsciously begins to actually get them connected with you when you just write in words and that's all you do is write words those things are useful and those posts are very useful but I can guarantee you if you've ever tested out you're going to get more engagement and you're going to get more results if you take those words and you put them in a live video and you make a live video on alright you'll get a lot more engagement people like that people people like to watch live content why is that because if you go I mean if you go on Facebook and again it's really hard for me to show you a lot of this stuff because like I don't have any Facebook friends anymore because I'm only accepting friends that maybe seven dollars a month for this for this course in case study but if you go down and if you see somebody to post alright and they make these posts like this how many of these are like that you get a lot of posts like that there's a lot of posts that are big post lots of reading you get tired of that and you're stopped you can't get any more information alright with the live video that's not in vacation it's the live video if you start watching that live video then once you scroll down on that live video stays right here where you can continue to watch it you can continue to get all the information and you can also you know scroll down Facebook and keep getting more stuff so you're going to get a lot more engagement because if you just if you do this post right here if I'm not a hundred percent once you with a post once you lose mine once you lose my focus in my attention in the post I just I'm scrolling down alright as soon as I get to a point where I'm reading I'm no longer really interested I'm I'm scrolling down same thing with the video all right it's the same thing with the videos but I'm watching a live video once I get to a point where I'm no longer really interested and in that live video I'm scrolling down but the good thing about the videos as I'm scrolling down the video stays there I can still hear the video I can still see the video and you still have another you still have plenty of chances and plenty of opportunities to get me to re-engage with that video because you've got my attention you pull my attention back into it you can't do that with it you can do that with a post because once I lose attention I'm scrolling down your post is gone alright so you should be doing lives for sure if you've never done a live video and you're you're scared about it don't be [ __ ] scared if you've never done a live video and you don't know what to talk about who cares talk about whatever you want tell stories or I mean talk about whatever you want until you're actually comfortable going live talk about how you how you hate going live duh I am I see a lot of different people and they get stepped up on the live video and they're like oh well you know I know I don't know what to talk about so I don't go live that's just an excuse you do know what to talk about I mean if you if you don't know where to talk about how the [ __ ] you keep Nick and Facebook post you talk about that that same stuff that you just saw talked about that so for sure go live you want to go live your your audience is going to engage with you and your audience is going to like you so much more and connect with you so much more when they hear your voice and they see your face so live videos are one of the biggest tools that that you can that you can use get and you you can't really see it and you'll learn why you can't see it in this next in this next lesson that will do but if you if on any day if you scroll down my my down my Facebook page you'll see this one of the biggest things that that I do I mean um I go live quite a bit of time it's been a lot of time wait I spend a lot of time going I spend a lot of time going live and there's a reason I spend so much time going live and it's me cuz you did good engagement on there I mean whenever you whenever you have somebody on your on your life that whenever you have somebody whenever you have somebody in your life that you they're deeply tuned in to you they're literally engage with you that is your time to literally talk to them alright so you want to be going on things that I would not recommend doing when you're when you're going live is there's a lot of things I would recommend what I would recommend is beat yourself alright don't try to be everybody else I see a lot of people where you know some little trendy posts some little trendy engagement sucking posts will get posted on Facebook and you'll see so many people just go in and copy that books and they're sure you're they're sure they're your share that post and share that promise because they saw that person you know sheriff don't try to be like everybody else be yourself you're never gonna stand out if you try to be like everybody else be be yourself and whenever you're doing is a lot of videos as well apply the same concept I mean whenever you're doing a lot of video if you don't need to tell people hashtag replay you don't need to tell people hashtag live you don't need to tell people you know hit the like button hit the hard button you don't need to tell people share this post you don't need to touch you don't need to tell people you know tag your tag your friends you can do all that for sure and if you do that if you watch other people's Facebook lives if you do that you're gonna be just like every other [ __ ] average marketer out there doing that exact same thing if you do that what you're from my opinion again like I said in my disclaimer these are all just my personal thoughts from from him in my opinion you're much better off providing a Content that naturally gets people to like it you're much better off providing a content that gets people to naturally want to want one to share it okay why why do people why do people do this hash tag does anybody know why people who are you always see these people and they're like hash tag live the live tag replay if you're on the replay do you may know why people does that for engagement for engaging the two reasons does everybody else [ __ ] does it and they think that in order for for my lives to be successful I need to do the same [ __ ] everybody else does and for engaging alright so what do you want engagement for you what engagement for the sake of engagement some people yes you want engagement so the Facebook algorithm goes in and sees your posts and shared it to two more people Dre I'm not saying you don't want engagement you do want to gauge you want to know what's better than hashtag live if you're on the line hashtag replay if you're on the replay I know that's a lot better oh hey Bobby thinks thanks for joining today videos hey how you doing man tell me how you doing how your wife question they're gonna go in and answer that if you ask somebody a question call them out directly you know they're going to they're going to answer that question and you're going to get your engagement that you wanted and not only are you gonna get your engagement you're you're going to get fanned you're going to get somebody that's actually communicating with you as opposed to just like a robot - hashtag lot right so again if you guys want to do it knock yourself out do it all day every day I personally I personally don't like it most the time to be honest whenever I videos whenever people start hashtag Amaya and replay I just move on to the next shift because I'm just like okay there's there's not gonna be anything here other thing other things I would not recommend that you do is just buzz wait for a couple minutes guys let's just wait you know let it let a couple more people get on here let's let a couple more people hop on here make small talk no I mean if you've got people who come to watch your Facebook live and you're just gonna tell them hey you're not important enough yeah you just wait until somebody else comes here well how would you do what so instead of doing that instead of telling people you know hey just wait I'm going to get some more people on here let's let some more people join make small talk talk to them ask some other questions and don't just say okay hey wait okay wait engage with the people who are already there waiting on you I'm not saying that you got if you're gonna teach something you're gonna go over something on your Facebook live that's you can't wait for more people to get there but don't tell people hey we're just gonna wait for more people engage with them on other stuff and get them to actually engage in your video on other stuff because whenever you do that whenever you tell people you know hey let's just you know we're gonna wait another another 60 minutes for something just let some more people on just hold on guys we're going to get some more people on they're not engaging with your [ __ ] I mean ain't nobody saying yeah let's wait comedy but if you just engage with them you start asking them questions and try to get them to actually interact with you you're going to get even more people hopping on because now those people are actually going to be commenting on your posts and lightening your hosts tell them a joke do some human just don't tell them know hey let's wait for more people or do it if you want to I mean if that's what you want to do do it I just wouldn't do it myself I don't think is I don't think it's a good thing for you to be doing for the people who you want to get to buy your stuff because you're shot you're basically telling them that they're not very important and they're not near as important as other people that that are there so your honor that a question for sure so I haven't I haven't done a Facebook live yet so I apologize if this is a dumb question but the lives you do them straight from your phone or you you can do them from within your personal profile as well or do you do it in a Facebook group what's all of the above so you can you can go live from your phone from the Facebook app the live you can go live from your personal profile you can go live in a group if you if you go live from your computer then you're able to share your screen or you can use software so you can use software I myself I use I use mini cam it's a they've got a free version that's watermark and they've got a untape version as well and mini cam allows you so in facebook if you go live from your from your desktop you're able to share your stream but that's it you can't [ __ ] I mean you can either share your camera or you can share your screen it's one of the other you can't do books all right and you can't switch back and forth while you're in the life but if you use or like mini cam then you can use you can use mini cam and then you can switch back and forth whenever you want you can have a picture in a picture you can add words you can on being a nurse so there's several other software's like that that allow you to do that be live there's other software platforms that actually stream with Facebook and allow you to build life through that platform and then they string or live video to Facebook what restring will allow you to do that and a restream will actually I'm pretty sure its restrain that will allow you to record videos and then upload those pre-recorded videos and stream them as they're actually live like zoom right now and Facebook like this this presentation no but you can if you use zoom webinar if you use it Levin arm and you can have a zoom session and streaming it live to Facebook at the same time okay cool but for sure you you per sure what to be going going live because that really helps you get engagement from from your audience and you'll find that when somebody engages with your stuff they're going to engage again when somebody looks at your stuff and engages it they're gonna look out for you the next time alright so don't so don't forget your lives don't plead for your engagement on for people you know create content that's create content that people want to engage in and instead of having to actually ask people to give it to you because if you have to ask people to give it to you you're not going to get near as much as if you just make it engaging and make people actually want to engage so for sure don't don't forget that and you know say hi to people talk to people these people they're real people watching your live whenever you see them come you know thank them say hi to them you know whenever people just join facebook gives you the ability to wave to them wave to those people tell them hi you know thank them for actually for joining your your live because that's going to also when you're calling them out and talking to them they're going to feel special that's going to you know get them to that that's going to get them to to engage with you and then if you go catch their lives and if they were watching your live video and you call out you know you're like hey Shelley thanks for coming how you doing well guess what you go watch their live video then if they see that they're probably gonna call you out too and be like oh hey John thanks for coming in my life and subconsciously the same things happening you're leveraging their audience and their audience is automatically becoming familiar with you because that person that they're watching live if you're watching somebody live and they say hi to somebody else you just automatically give that person recognition and your brains have consciously automatically recognizes that that person there means somebody else mentioned so for sure talk to them and tell them hi you know ask serve pass their opinions if you want to if you want to ask for engagement there's nothing wrong with asking for engagements but like I said when you ask for engagement ask somebody how they're doing you know ask somebody how the weather is like their personal talk where don't just say you know hey hashtag like hash tag replay keyword this keyword that or do it like I said or do it I don't think you should be doing that and I personally never do that myself and I only time I do that is literally when I'm making fun of other people for doing it the only time I ever do that is when I'm just making fun of other people for doing it non-stop so may sure you go live if you haven't go went live yet please do that and try to do that multiple times until you're just really comfortable being you know live camera and the more that you go live the more that you spend time doing that the more likely you are to actually make sales
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