Hermes Agent Just Changed SEO Forever

Added: 2026-05-07

[00:00:00]Hermes agent just changed SEO forever.

[00:00:03]So you could have a website ranking on Google, getting traffic every single day without writing a single word yourself.

[00:00:08]That means no content team, no editor, no video crew, no hours lost briefing freelancers to write for you. Just your site growing whilst you focus on everything else inside your business.

[00:00:20]That's what Hermes AI SEO actually makes possible right now. And in this video, I'm going to show you exactly why it works, what's changed, and the only thing you still need to get right if you want to rank for the keywords to actually bring in customers. Let's get into it. So, here's a few case studies.

[00:00:37]You can see this website right here.

[00:00:38]It's grown from basically nothing all the way up to thousands of clicks per day. Here's another one. Very similar chart. Grew from nothing. And now the trajectory is absolutely amazing. It's getting, you know, it's gone from like zero clicks a day all the way up to hundreds of clicks per day, which is pretty insane. Here's another one. So, similar sort of chart again, you know, very basic traffic before Hermes came out. And then you can see here that it's beginning to get and grow in traffic massively. Here's another site. I mean, this one is is pretty wild. If you look at the chart here, it's like stagnated for a long time before we start using agents for SEO. And then Boom Shakalaka 0 to 41 clicks a day. And here's one more final case study. So, this was literally at zero clicks a day. And then you can see here that it's growing up to a peak of like 30 clicks a day and that equals a thousand clicks a month. So the cool thing about this is I'm not writing the content. I'm not doing the keyword research. I'm not touching the publishing. Hermes is handling all of it as an AI agent and the sites are growing faster than they ever did when I was running them manually. Right? And here's what took me a while to understand is that the reason this works isn't just because Hermes writes fast. It's because of what Hermes actually does underneath.

[00:01:47]But most people using it for SEO only use a fraction of what it can actually do. So, let me walk you through what's actually happening here. When most people think about AI and SEO, they could think about going into chat GBT and saying, you know, write me a blog post about SEO or whatever keyword you're trying to target. And they think about writing blog post faster. That's it. Prompting an article out, paste it into WordPress, done. And that's useful, but it's nowhere near what's actually possible right now. I mean, Hermes doesn't just write. It thinks like an SEO strategist before it writes a single word. You could give it one prompt and it builds your entire SEO plan. Here's an example of that with Hermes Workspace. So, what we actually did here is we created a swarm of agents. We said go off and build this website, plan it out, etc. And it built out the competitor gap, the content brief template, content calendar for 90 days, the feature snippet analysis, internal linking, like every single element of a website and then it actually built it and created a 50-page website. Now, if you look at this for example, you can see that it's formatted and created an amazing content calendar, targeted the keywords, the post title, the publish date, the word count, every single element of the SEO has been planned and it's broken that down into like a full SEO website plan, which is super powerful and easy to do. So, keyword clusters, pillar content structure, supporting pages, topical maps, internal linking rules, URL architecture, content velocity, even optimization for AI search engines, light perplexity, and Google AI mode, not just traditional Google. All of that is mapped out automatically with Hermes agent and these agent swarms before any content gets created. The depth of that strategy document genuinely surprised me the first time I saw it. It covers things a junior SEO hire would probably take weeks to put together. You know, for example, if we have a look at this competitor gap analysis, you know, it's literally looked at all of our competitors, planned out exactly what we need to do, then created a consolidated gap matrix and a recommended strategy in terms of the next steps, right? It's a full plan. Not only that, but it actually found like feature snippet opportunities, technical SEO plans, category, tax on the whole thing which was done in minutes. And from there, Hermes can actually go off and implement it. And this is where the autonomous site kicks in. So, what you can actually do is you can go into Hermes like so, and you can use something called persistent goals. Um, for example, if we type in goal here, you can actually set up a goal that works as an autonomous loop and just goes off. So if you say, "Okay, rank this site, build out 90 days of content, publish one post every morning." Hermes will create a loop and it keeps working until the job is done.

[00:04:15]There's an AI judge that actually checks the output. So if the goal hasn't been achieved, it just keeps going for 20 different turns. You can actually change that to 40 or 50 if you want. You can manually edit how many turns the Hermes agent gets before it finally stops, but that means no check-ins, no managing, no briefing. You just come back and the work is done, right? And you can run a full swarm of Hermes agents at the same time. Like I showed before, you can have 12 of them in parallel working on a goal all toward the same mission or different missions for different websites. One doing keyword research, one writing content, one handling internal linking, one doing competitive analysis, one on technical SEO, all running simultaneously in the background whilst you're doing something else entirely. I mean, one website that I own, Heromy's actually built the entire 50-page content strateg.

[00:05:04]This is a 50-page website that we created and it was built with Hermes Campban. So it created the pillar pages, the blog posts, the free tool pages.

[00:05:12]Every single page is internally linked properly as well. Full blog post, neatly formatted, tables, etc. Every page um set up the whole thing live deployed.

[00:05:21]You can even connect it to Netifier to WordPress if you wanted to deploy the whole website on a custom domain. And you know, this would have taken a real team weeks to build that out. They'd need briefings, revisions, check-ins, and a project manager on top. Hermes just runs. And now here's the part that most people haven't discovered yet. And this is what genuinely changes the ranking picture. So Hermes agent can now also make videos. There's a free skill called Hyperframes. You can connect this with Hermes. You can give it one prompt and then Hermes will write the script, generate the voiceover, build the animated slides, render a finished video file. And if you want an AI avatar on screen, you can just connect it to something like hey genen with an API key and it will generate that too. And in the end it looks realistic. It looks professional. It looks ready to post with one prompt. Let me show you an example of that. So if we go over to this video here, what we've actually done here is we've created a full avatar video using our video agent with step-by-step scenes. And you can do that all from your CLI, you know, all from Hermes agent. And so it can generate like a pretty awesome looking video.

[00:06:24]Super realistic scripted animated looks good and you can do that with hey with hyperframes right with one prompt. And the cool thing about this is like video content tends to rank faster than written content. So I'll give you an example. This video was created 18 hours ago. It's already ranking on the first page of Google. Right? We had a a video rank number one on Google within 19 hours of posting it. Right? 19 hours for a competitive keyword. And so when you post that video across YouTube, LinkedIn, Reddit, and X, it can rank multiple times on the first page for the same keyword as well. Right? Here's an example. Here's an example. Right? You can see Substack, our website, LinkedIn, Reddit, another website that we own, etc. And so you can have one video with multiple placements all sending traffic back to your website. That's actually what we do with this subreddit here. And if we have a look over the past 30 days on this subreddit, we got six 363,000 views in 30 days from that alone, right?

[00:07:21]The other cool thing about this is like AI search engines are pulling in video content too. So as an example that you can see Google's AI mode pulls in videos, right? And it pulls it from multiple sources. So for example, our website, Reddit, etc. It's pretty powerful stuff. And this is the same process for AI SEO whether that's on publicity Google AR mode chat cheap search you know the same video ranking on traditional Google is also getting cited inside AI search results too the same piece of content working across every surface people are searching on basically and Hermes schedules this automatically too so you can go into Hermes set up a schedule task here and you could say okay one video per day fresh video fresh keyword from the strategy that's already built write the script generate the publish it and you wake up and there's a new video live every day already starting to rank every morning. So, you know, picture what the full content engine looks like when this is running properly, which is written posts going out daily, videos going out daily, both targeting the same sort of keywords, both internally linked to each other, both showing up across Google, across AI, search engines simultaneously, and social media, all compounded together without you touching anything. And because Hermes is self-improving, you know, it actually has a built-in learning loop, which means that it always gets better and it rewrites its skills to get better. Every time it runs, it's going to analyze it own output, write down what it learned, and build a better skill for the next time.

[00:08:44]So, the quality just gets stronger with every session. You know, the first videos it makes is good, but the 30th is significantly better because it's been refined in its own process every single run, right? I mean, in the same way that, for example, every time Hermes releases an update to itself, you know, v 0.11, v 0.12, etc., which have just come out over the last few weeks, every time it does that, it gets better and better, too. By the way, if you want the full setup for this, the strategy, the workflows, the swarm configurations, the hyperframes, video process, step-by-step tutorials, and every piece of this, and a 30-day road map to go from setup to a fully running content and video engine.

[00:09:21]It's all inside the aircraft for boarding. have daily tutorials walking you through every Hermes update as it drops. Four coaching calls a week where you can get live feedback on a specific site and setup. You can connect with 2,900 business owners inside here right now. A lot of them already ranking with Hermes and Hyperframes across their own websites. Link in the comments description or go to the arprofit.com to get access to that. Now, here's the thing I want to be straight with you about because this is the part that actually separates the sites from growth that grow fast from the ones that plateau. So if we have a look at this website and we pull it up on HS like you can see with everything Hermes can do whether that's you know content video publishing strategy optimization etc. you'd think the whole process is sorted, right? You think you'd be good to go, but that is not the full picture, you know, and I've watched this play out across my own websites, my client sites too many times now, too often to ignore it, honestly. And I'll show you an example, right? So, you can have like two sites in the same niche, the same setup, same hermy setup, same content quality. One will grow fast and one will barely move. And the difference every single time that I've seen is backlinks.

[00:10:25]Let me show you an example. So, this is a domain rating 55 websites. You can see and the back links over time are increasing. Now, if you actually look at the graph here, you can see that the more back links we've created with that setup, the more the traffic is going up for this site. Right? This is the same site on HS as it is on Google search console. And you can see that over time, the more we create backlinks, the more the traffic increases. It's very linear.

[00:10:51]Now, to put that in perspective, you can see like this website basically has no back links and its traffic is very low, too, right? is at zero traffic. So when you don't build back links to these sort of websites who don't have any authority and if you're wondering okay what is a backlink and why does it matter? A backlink is just a clickable text from one website to another, right? And so the more backlinks you build from good authoritative websites, the more likely it is to rank. And bear in mind, like if you can create all these websites, what's the biggest differentiator between them? Or it is backlinks, right?

[00:11:21]Because they're just genuine votes of authority from other websites say that your content is good. When, for example, a big newspaper links to my website, that's a sign of authority to say, "Oh, this guy's content is good." Right?

[00:11:34]otherwise that newspaper wouldn't have linked to them. And so these are kind of like votes to say that your content is good. And after everything AI has changed about content production, the sites ranking for competitive keywords, the ones with real search volume, the ones that actually bring in customers, they have authority, right? They have real websites linking to them, websites that Google trusts, and that signal hasn't changed. Now, here's why that matters more than it ever did before.

[00:11:57]Every site can produce content daily with Hermes, right? Every site can produce daily videos with hyperframes.

[00:12:03]The content side of SEO is no longer what separates you from your competitors because your competitors can do the exact same thing. They're probably watching the same videos, right? Google can't ignore a real backlink from a real website that decided your content was worth pointing to. That's a trust signal. So, here's an example, right?

[00:12:19]You can see this article on Forbes.com is about SEO and then we get a mention inside that content, right? And when websites like Forbes actually link out to us and say that we're the expert at what we do, it's a genuine signal of authority, right? It's super powerful.

[00:12:36]And so Hermes can plan a link strategy.

[00:12:38]It can build a prospect list, Reddit communities, websites, PR directories, um people it can reach out to. It can draft out emails. But the actual link building, the relationships with real website owners of placements and real publications, the editorial links actually shift rankings, that takes real expertise, right? Real outreach, real knowledge of what Google was actually rewarding right now versus what looks like link building but actually does nothing. For me personally, I've been building backlinks for clients for years. And the gap between a site with a strong backlink and a site without them is not subtle at all. Great content with no links tends to plateau. Uh, but if you add a proper link campaign behind it, the same site starts climbing within weeks every single time. Right? I mean, here's an example. Here's another example. Here's another one. Here's another one. And here's one more. Right?

[00:13:28]And here's what makes this urgent right now specifically. It's because AI has flooded Google with content. Right?

[00:13:35]Hundreds of sites in your niche are running content operations at scale.

[00:13:39]Some of them are running Hermes agents.

[00:13:40]Some of them are using OpenClaw. Some of them are actually using stuff like Claude. The content volume across every niche has gone up dramatically. And what that means is Google is leaning even harder on authority signals to decide who ranks at the top. The sites have built strong backlink profiles over the last 2 years whilst also running really good content operations are pulling further ahead. And that gap is getting wider not smaller you know and catching up requires both sides running the content engine and the link building too. One without the other leaves results on the table. So you really want to combine them together and just get them working together. The other thing that I'd recommend is that you can actually use Hermes camb boards. And basically this just makes your AI agents work in parallel together, right? And so it can solve all the messy stuff. Like for example, one agent can do keyword research, one can do SEO, one can start drafting the outreach emails and that just makes everything work nicer together as well. So, if you want to get a full strategy on how to do this, feel free to get that inside the arrum link in the comments description or just go to the arprofom.com.

[00:14:41]We have loads of AI SEO trainings on how to use Hermes, how to use Claude, how to use AI agents for AI SEO, and we're dropping new daily tutorials inside there, too. Plus, you get all of my best trainings, an amazing community, weekly coaching calls, and a map where you can connect with people right now. If you want a free SEO strategy session that basically looks at your website on a one-to-one call and we'll look at your website, we'll show you how to improve, how to rank, how to outrank your competitors, the best link building strategies for your website, plus a free SEO domination plan. You can get that at goldie. Link in the comments description. And we'll basically show you how we grow these websites, what we're doing with AI SEO, and also link building to get you results. So, thanks for watching. Appreciate as always. I'll see you in the next one. Cheers.