Stop Taking it Personally! #brucewhipple #businessacquisition

Added: 2026-05-06

[00:00:00]A lot of people when they begin this process, and particularly if they have not had sales training, take rejection personally.

[00:00:10]First, understand that the best sales people that there are end up closing someone about 40% of the time.

[00:00:18]That means 60% of the time they hear no to their offer, whatever that offer is.

[00:00:24]The thing is that the people who you might think are treating you personally don't know you well enough to do that. They are rejecting the offer that you gave. So, understand when you can, why did they say no? What needs to be changed? Did I ask them what was important to them? All of those things you will get better in doing what you're doing over time, but no, don't take it personal. Again, they don't know you well enough to take it personal.