Luxury brands like Ferrari may intentionally design new models to target different customer segments rather than their traditional core audience, even when this means departing from the brand's established identity and values.
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This Doesn’t Feel Like Ferrari AnymoreAñadido:
I think the challenge for most people is they don't associate themselves with buying the car.
And that makes sense because everybody has an idea that a Ferrari should be sporty, it should be aggressive.
But this car is not focused on that person.
It's clearly focused on a new customer for Ferrari.
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