Content creators like Agent00 generate income through multiple revenue streams including platform subscriptions (Twitch), ad revenue (YouTube and Twitch), and brand partnerships/sponsorships. For Agent00, his April-May income breakdown showed nearly $40,000 from Twitch subscriptions, approximately $14,000 from YouTube long-form content, and around $285,000 from brand deals with companies like Jordan, Chime, Microsoft, and Popeyes, totaling over $350,000 for a single month. This demonstrates that successful content creators can earn substantial income by diversifying their revenue sources and building a large, engaged audience.
Deep Dive
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Deep Dive
LEAKED: Inside a Viral Youtuber's Bank AccountAdded:
You ever wondered what a YouTuber's bank account looks like? Well, today I'm investigating one of the highest paid YouTubers on the internet because I want to know just how much companies are willing to pay people for stuff that I do for free. So, in this video I'll be breaking down all the figures that make up a YouTuber's paycheck to come up with Agent's monthly income. But, I'll have to do this carefully because by the end of this video I'll be sending Agent a DM of the total I come up with. So, if I'm off on any of these numbers, I might just get canceled.
>> [music] >> Yo. Yo. Yo.
>> [applause] >> What up? What up? What up?
How y'all doing, man?
Marzouk, I see you. I see [music] you. I appreciate you.
All right.
We here. We here, man. [music] We about to go through this pocket watch for my man Agent. Let me cut this off.
All right. So, what we doing today is we're going to be going through a pocket watch, a very specific pocket watch to see how much Agent 00 is making. Now, these numbers that I'm going to go through, like I said in the intro, I have to be careful because I am going to send him a DM telling him I pocket watched him and how much I came up with. So, I can't just make up these numbers. So, we're going to be going through the specifics of what he's making in a number of different avenues.
So, before we get started, um Marzouk, what's going on? It's a stream.
We here.
Yeah, before I get started, just so y'all know, Agent 00, in case you're not familiar with his content, he makes money a few different ways. One of the main ways is on Twitch in which he streams live and then from that, he takes his content and he posts it onto YouTube and then he makes money that way as well. Now, for most content creators, they also get brand deals and sponsors depending on how many views they're getting and how big their audience is.
Agent's no exception to that, so that's something else we're going to be going through as well to come up with a total figure of how much that he made in the month. I'm going to say April and May.
But we're going to go all through through all of that. Now, it's not just going to be me. I do have an assistant that is here that's going to help me.
His name is Jimmy. Jimmy's going to be running some of these numbers in the background. Everybody say W Jimmy, man.
Appreciate him doing all that. What's up, chat? Pleasure to be at your service today. All right, so Jimmy going to be coming through for us.
But, with that said, let's go ahead and get into some of these numbers, man. So, like I mentioned, for Agent, we're going to break down the income or we're going to start off with Twitch and there's a few different things that we need so that we can go through all the specific numbers of his income.
So, what we're going to look at first is the subscribers. On Twitch, you're getting paid per subscriber and they can fall into different tiers. So, they're different [clears throat] amounts.
So, with that, we're going to look at the Prime Tier 1, 2, and 3. We're going to break those out. So, let's go into these numbers real quick, man.
All right, so for Agent, let's see.
Okay, we're going to look at April. May is not in yet just because the month isn't finished. We're going to look at April. Looks like he has a total of 9,615 total subscribers for the month of April.
So, let me go ahead and put that in here.
9,000 615 Okay. Now, like I'm like I mentioned, we need to break out the tiers because all of them pay different amounts. So, let's look at what that looks like here.
All right.
Hold on, let me pull this.
Okay. So, Agent for April, he has Prime subs that you can see here.
There's 9,000.
So, 9 for 37 Prime.
And then when we look at the Wait. They combined Tier 1 and Prime?
Interesting. All right.
I'm going to say that's Tier 1.
And then for Tier 2 subs, he has four of those.
And then for Tier 3 subs, he has three of those.
Okay.
So, let's break this out. All right, Jimmy, go ahead and run these numbers.
Run these numbers for Agent for subs to see what we come up with.
Um Okay, hold on.
Line for Agent subs.
Tier 3.
Okay.
All right, y'all. Let's go back to our sheet here.
Jimmy went ahead and pulled these numbers in the background for us. And based off the sub count, oh my.
So, based on subscribers alone for April, this is what we're looking like.
Nearly $40,000. We got $39,634.
That's for subs alone, and that's broken out for each tier. So, we got tier 1, 2, and 3.
And that's what we're looking like there.
Now, for the ad revenue, that's going to be a little bit more difficult to find out because some of the numbers are going to be based on how many hours he streamed, how many hours people watched, and then also how many ads that he's running every hour. And for most streamers of his size, they run about 12 minutes of ads for every hour. So, let's go back and look at this really quick.
So, we can try to break out this number.
Okay.
Let me go back here.
And let's go here. Actually, don't know why I did that.
Okay. Well, it's just not going to do it.
That's fun.
Okay.
Oh.
Sorry. I'm in the wrong one.
All right, let me drag this over here.
Okay. So, like I mentioned, we're looking at April 1st through today to see how much that he's making in ad revenue on Twitch. So, what we're looking at right now is we're looking at the amount of hours that he streamed, the average viewers that he had per stream, and then the the watch hours. So, all of these numbers are what we're going to pull together to find out how much he was making from running ads through this time period.
So, let me go back over here.
All right, let's see if Jimmy can pull these numbers.
Okay.
Ads.
Okay, so we have we have 8,000 913 viewers.
Then we have 1.56 million watch hours.
And then we had I believe it was 9615 subs.
All right, Jimmy, run these numbers.
Okay.
Oh my.
Okay, I got you.
All right, ad revenue.
All right, I just pulled the ad revenue.
Let's see what that's looking like.
So we got the subs at almost 40,000 and the ad revenue again, we're looking at the amount of people who are watching and how many hours he streamed to come up with that. And then obviously, when you're watching on Twitch, people are subscribed. So when you're subscribed, you're not getting hit with ads. So we have to look at how many active subs he has as well and kind of subtract that from the viewers so we can come up with a more accurate number.
And this is what it's looking like right now.
So when we're looking at Twitch just based off of the subscribers and based off of the ad revenue from his watch hours, that's what we come up with and it's nearly 40,000 on each of those, which is bizarre. And again, for Agent, most of the time he's either desktop playing video games, reacting to other YouTube videos, and he does IRL also, but it's crazy to think that just doing some of the stuff that you love doing anyway or enjoy doing that you can monetize, especially to this level.
So, that's Twitch. Now, we're going to move on to YouTube.
So, within YouTube, the thing is nobody gets paid exactly the same. Every creator gets paid differently. I don't know if you're familiar with how YouTube pays, but the way that it's broken down is you get paid a certain dollar figure for every 1,000 views that you get.
Now, again, that dollar figure is going to be based on a lot of different factors and that's what we're going to be looking up to come up with the most accurate figure we can for Agent. Those factors are going to be the category, so what type of content that you make, the vid duration, so how long the videos are, and then obviously the amount of views that you're getting as well. So, let's hop in here for Agent and see what we can find.
We're going to go to his main channel.
He's actually live right now. I think he's playing Subnautica.
Uh so, we're going to look at his main channel and like I said, there's a few things that we need to uncover to try to get to the numbers to find out an accurate estimate here. Now, I use a tool called vidIQ and it's kind of like x-ray vision into people's channels. And so, let's see what we can find here.
If I open up his channel stats, it tells me the category, which this says lifestyle. I'll be honest with you, I don't think that's right. I think it's entertainment, but I'm just going to run with these categories that it's showing me. So, showing lifestyle here for the category, and then the other piece that I said we needed is the average video length. And here he does stream or his videos are quite long. So, it's 102 minutes is the average video length that he has. So, that's going to help us come up with that number. So, let me get back over here to Jimmy.
So, we can find out on his main channel what he's making.
So, say run for uh May.
And then the category is lifestyle.
And then it's 102 minute average video duration.
And then I need to find the views. So, let me back out of here real quick.
And now we need to find the view count for him.
So, I'm going to go over here into another tool that helps me track how many views that a content creator is getting on YouTube.
So, if we look at Agent, it breaks out the view count between his regular videos and his shorts. So, the regular videos are called long views, and he got 4.7 million of those over the last 28 days. So, that's the last thing I'm going to go ahead and uh I'm going to tell Jimmy that's 4.7 million views. All right, Jimmy, run these numbers for me.
Oof.
Oh my gosh. Okay.
Sheesh.
All right, y'all.
Appreciate that, Jimmy.
This is what 35% This is what Jimmy came up with.
Hold on, let me pull this real quick.
I'm just looking at some of these numbers. Just at RPM.
Okay.
65% Yeah, that's up there.
Uh let me rerun these.
These at $2.00 and RPM It's estimating it pretty high.
RPM Okay.
I'll let Jimmy rerun these numbers real quick before I put it in here.
All right, I feel a little bit better about that. Still think it's high.
This is what we're looking at for YouTube revenue.
$42,000 $6090 I still think that's extremely high, actually.
Um Let me look at this.
Just at RPM, 74, five ads.
Okay.
I'm going to rock I'm going to rock with this number.
$13,974 That's what we're looking at for the YouTube revenue, and that's going to be off of the long-form videos that uh he's posted.
And now, obviously, you have long-form, and then you have shorts that you post onto your channel.
So, let's look at the shorts really quick and see Okay, so he had Okay, so the for the short form, he had 1.8 million shorts views.
So, let's go ahead and run that really quick also.
And that's shorts.
And I need the category run for May.
Uh 1.8 views.
Uh in entertainment.
I think that's all we need. Category, views.
Yep.
See how much that adds.
It's actually not much.
Is the way that shorts pay uh it's it's typically only I'd say like 10 to 20 cents uh for every 1,000 views, and it doesn't even count all of the views. So, this doesn't move the needle much whatsoever. But, let's just add it in there.
And then that's what we're looking at for YouTube on his main channel. Now, the thing is, he does have a second channel as well.
Uh but that particular channel is not large yet. He just started a gaming channel.
And so, we'll look at it and see if these numbers actually make any difference to add on to his YouTube income.
So, for the view count, let's go to the second channel.
And then So, here's the second channel.
As you can see, he has 24,000 subscribers.
Uh and I mean, these videos are doing well.
But, let's see how much it actually moves the needle.
Okay, let's see.
So, the few things I need to pull here, like I said, it's a gaming channel.
So, we have that.
So, run for gaming in May.
Now, let's see how many views that he has on this channel. And also, I need to look and see if 72 minutes is the average video duration. So, that's something else I need.
72-minute average view duration.
Now, let's look at his view count here.
All right, for the gaming channel doesn't look like he posts any shorts, so just regular videos, 376,000.
So, I'm going to put that in.
views Okay.
gaming All right, Jimmy, let's see what you come up with here.
I don't think it's going to be a ton.
But, it's not bad.
Okay, for May this is what we come up with.
A a bit over $2,000, which is not bad for purely gaming uh in my opinion.
And then, like I said, it's $0 for shorts.
So, that's pretty much everything for YouTube.
Now, before I go on to the next, which is brands, I've already kind of broken these out, and then we can run through each of the brands that he worked with, so y'all see exactly how content creators uh partner with different companies to make money. Before I go into that, though, did want to see if the anybody had any questions or um anything up to this point.
Let me start this up.
All right, boom.
TR1, how you doing?
I appreciate you coming through. W Jimmy, yeah, couldn't really do it without him.
>> [laughter] >> Things that take him 2 seconds take me 20 minutes.
Appreciate you. Appreciate you.
Y'all got any questions or you learned anything about how uh monetization works with the some of these YouTubers.
Let me see.
Check this real quick.
All right, boom.
Oh, you're saying Oh, Mars. Okay. I see.
I see. I see.
What, toggling them accounts?
What up, Keish? Say, how long did it take you to do this research? Uh it doesn't take that long. Now, I'm not going to lie, with AI, it doesn't take long for me to do the research. Um typically I go through and Well, for Agent specifically, because I watch his content, I know a little bit more about some of the stuff he does, so it didn't take as long.
Um but I mean, it might take me a solid hour to go through and make sure that I'm looking at like uh brands that uh content creator partners with.
And then the rest of the stuff is just a formula. Like if I can go through their channel and find out how many views >> [music] >> that they got within a month, then I can go into a Twitch tracker and find out uh what their watch hours are and how many subs they have, then I just put it in a formula and AI just calculates everything.
So, my fan of NBA, and you know what? I used to watch NBA a lot more, but I haven't really sat down and watched an NBA game probably in the past two or three years.
>> [music] >> So, I want to get back into it, but it's not been something that I've been paying attention to for a while, to be honest with you. What about you?
Okay, let's see.
All right, let me open this back up.
Okay, if I got that.
All right, boom.
So, Twitch tracker, what's that? Oh, it's that website that I was on earlier.
It It essentially just uh compiles all the numbers or data for every Twitch streamer. You go on to it and see how many subs somebody has. And you can see how often that they stream. It tracks a lot of data, so it's a pretty cool website.
The Cav Nick's going to be on.
You a fan of any of those teams?
I saw uh Donovan Mitchell was going crazy in the in the last series.
All right, bet.
Let me open this back up.
Let's pause this music real quick.
Open this back up and we'll run through I think y'all would be interested to see how much some of these brands are paying.
When I was going through these numbers, I couldn't believe my eyes, but I ran all of these numbers just based off of some of the market data.
Every video.
>> [laughter] >> As I said, "Great breakdown. Trying to figure out why they pay me different every video."
Hey, hey, you know what? It can be kind of uh it could be kind of confusing if you're looking at your YouTube analytics and every video pays different, but it's mainly because of the advertisers. The advertisers that place ads on your videos when they're running. Um you got different companies that pay YouTube different amounts, and then YouTube is going to split that with you. So, all of those filters that the numbers are going through, every one of your videos is going to have a different amount. But, I would say in general, if you're looking at like the type of content that you make and the type of advertisers that might place ads on the video, you can have like a general range based on that style of content.
But, uh all right. Let's go through some of these brands, these brand deals, and uh sponsors. So, for Agent, this dude is a demon, bro. I mean, I went through and looked at most all the activations of the brands that he had over for past month and a half or so.
And uh he's definitely getting to the bag. So, I'm going to show you guys a little bit I don't want to say behind the scenes, but a little bit about how I even could come to find out who a content [snorts] creator or streamer or YouTuber is partnering with.
And then we'll break that down. So, this is Twitch Tracker. And this shows the streamer schedule. So, within April for from April to today shows how many times that they went live.
And that's what you can see here. But then when you scroll down, it shows more details about the stream itself and you know what the streamer was doing, you know, whether they were just chatting or they were IRL uh or if they were playing games.
So, for Agent when I look through this time period, there are certain games that he plays that are actually uh sponsored ads.
And I can run through all of those.
Uh so, here if we look at Let's see, you didn't install. If we look here, Marvel Rivals, this was an ad, meaning that he got paid just to play this game. So, that's one of them.
And then as we scroll up, we can find more. Here on May 4th, the title of his stream was exploring San Francisco plus giving a speech with Duke at a university. That was another partnership that he had. He went out and he did an event, he did a speech uh for one of the brands that he partnered with. And I'll break that down once I go back into the pocket watching sheet.
Then if we look here on May 14th his uh his title for his stream was Iceman reaction and then Popeyes new chicken sandwich review.
That's another deal that he has. Also, the next stream, he played Rivals again.
And then Uh there's Oh, I missed it. Uh there's another stream he did April 30th where he played Minds Eye. All of those things are sponsored ads where he's getting paid to play those games. It's promo for them.
And uh streamer of Agent size, the amount of viewers that he gets to come in, that's the reason why these companies are paying him certain amounts to play these games.
Uh so they get promo for for their products. So let's go back and look at our sheet here. So the brand deals and the sponsors that I have for Agent for the month of the 1st of April all the way through today.
So we do know he is partnered with Jordan. Uh him and Duke Dennis, another streamer inside of his content group, uh were the first streamers to partner with Jordan, major shoe brand, uh uh athletic apparel, all that type of stuff. So that's a huge deal. The other one that he did, this was sometime last month, he had a partnership with Chime.
In the middle of his video, he did a 90-second ad read for Chime itself.
That's also going to be a certain amount of money partnered with him.
That speech that I was mentioning that he did at the campus was for Microsoft and Windows.
And so he's not doing that for free either. That's another one. Marvel Rivals I mentioned. Minds Eye was another game that he played that was an ad sponsor. And then Popeyes. He does have a meal with Popeyes. And a lot of times when he's on stream, he'll go to Popeyes, give it promo. That's not free either. So all of those things I broke down based off of publicly available data and what he's pulling in from these sponsors on top of just the content that he's creating.
So when we look at that, this is the number that we come up with.
$285,000.
Now, I didn't pull this number out of anywhere. Like I said, Jordan is a major, major brand. So, when we look at breaking that down, that massive contract deal, we break that down to a monthly figure, that's on the high end there. Chime, that's a pretty solid activation as well.
The Microsoft and Windows going out, traveling out to a campus, doing a speech there, uh that also is going to be a pretty hefty price tag. And then some of these other supporting brands when he plays Marvel Rivals, when he plays different games, and then the Popeyes deal, all that we come up close to $300,000 for those brands.
So, that is how these people are making money. And all of it is generated just from attention. If you can get enough people's attention, that is going to pay big bucks. So, that's a little bit about that there.
And then, let's see. The next thing that I wanted to go through.
Now, I also wanted to uh mention cuz I do see a lot of times that people are like, "Oh, no one No one deserves to make that amount of money." Uh you know, that's way too much money for somebody who's playing video games, doing this and that. The thing is, how most all these content creators start is nowhere near where they are today. So, I did want to give a little bit of background about Agent. Let me pull this up.
Make sure I get this right.
Is that calculation? All right. Let me pull this up.
And I hope this doesn't start in the wrong tab. And it did.
Okay.
Let All right.
So, Agent he did not start anywhere near where he's at today.
Uh back in 2008, I want to say he was around 12 years old. That's when he started his content career. And he started essentially just making sports clips of NFL games. And one of the clips that he made, it was a Marshawn Lynch 160-yard run against the Saints at the time. He posted that, and that's the first time that he ever got any significant amount of views from any of the videos that he made, but he still was not making a dime off of that content. After that, between 2010 to 2012, he started editing gaming montages for games like Call of Duty uh and things like that. Still was not making any money from his content, but he was grinding trying to get uh some type of notoriety based off of that.
Then he started his own channel. 2013 was the birth of Agent 00Gaming. So, he launched his channel where he covered GTA uh and then he briefly partnered with a company called Gamers Zone.
Then after that, from 2014 on, he started his NBA 2K grind where he really narrowed his focus to NBA 2K and a specific game mode called MyGM. And he was grinding on that for years before he got any type of monetization from YouTube whatsoever.
And so, uh from there, 2017 was really the breakout year where he had some of his videos start hitting major views, and he actually hit a million subs from that point in time. And then the rest is kind of history. He kept that momentum. They started a group called AMP.
And then he started establishing Twitch dominance around 2021 2022 and then if you look today uh his streaming presence has grown massively. He averages anywhere between 7 to 10,000 live viewers.
And then he's climbing past over 3 million followers on Twitch. So that's a little bit of background of from what I see the maturation of a YouTuber and content creator is it takes a lot of time for them to actually find some of their grounding and it's a lot of hard work. So I wanted to mention that and if there's any content creators if there's any content creators that are in the chat there is something I wanted to play just as motivation cuz I know it can be difficult if you're out here on the grind trying to make content, trying to get views and subscribers and all those types of things. So hope y'all enjoy this, man.
You've been hardcore on YouTube for like 6 years at this point. And you're still like not there.
>> I got to quit. This is not worth my time. And I spent so much time in love.
Nope. Hey, it's too much. This [ __ ] is not [ __ ] worth it. I need my social life back.
>> I had thousands of people telling me to quit. Stuff like it was not good.
>> I just kept telling myself like already this is a wrap. I spent too much time on this [ __ ] to not make it work. [music] >> I kept going cuz I was like I've been doing this for 4 or 5 years. I'm not [ __ ] quitting because all of this all that [ __ ] it was one video that finally [ __ ] blew for me got 50,000 views. I was [ __ ] 6 7 years talking about why NBA Live might make a comeback, [music] [ __ ] From there I just bro all I needed was a sliver, [ __ ] That's I swear to God all I needed was a sliver.
Where you going?
Yo, what the [ __ ] up, idiot?
Bro, oh my god. 10 [ __ ] thousand If you don't quit, you can't lose. Every time I would felt like quitting, I would just convince I would talk to some friends and I would convince myself of everything I already believe why I knew I wanted this from years ago and I will go again and I will go again.
W man.
W Agent man, he's one of my favorite content creators.
And uh one of my source of the inspiration.
Now we are going to get down to the grand total to see over a month, huh? More like a month and a half.
of how much that Agent makes through his content.
Will I add this up?
Hold on.
Let me add this up really quick.
Pull that. Pull that.
Jimmy, I'm going to let you do your thing.
You do your thing, Jimmy.
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