In Indian society, divorced women often face severe social stigma, being labeled as 'criminals' or 'habitual' individuals, which makes remarriage a controversial topic; however, progressive media representations like Tanishq's ad campaign featuring Priyanka Bose as a divorced woman who remarried with a child have helped challenge these societal norms and promote women's empowerment by normalizing remarriage as a valid life choice.
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The finish guy.
Which featured you.
Let's see the concept of the whole ad is that she's divorced. She's divorced and remarried with her with a child and everything. It became a sensation. At 2013 I was wondering I'm like it's great. I look great. Very well acted. Very well directed. Great to work with you know the team as well. But I'm just like why did it become such a big thing? You know 2013. Progressive script. Why was it progressive for a 2013 woman? Yeah that's a commentary on us. That's a commentary on us. So that means it would also be progressive that a woman chooses to not be married at all. So why is it such a big deal? Like >> a big deal because because we grew up in a whole country and zamana at least my zamana growing up where a woman the moment the marriage is broken for some reason the woman is looked upon as a some sort of criminal. A habituary.
Yeah. And then a second marriage how dare she sort of thing you know always screwed up one or whatever. So the fact that the heroine of this project is a woman getting married again. Yeah. Then you're associating the brand with that.
It's like a triumph of womanhood rather than like she should not be exposing herself as a person getting married for the second time. There's a huge change in thought. Yeah. And a lot of support came out. Yes a lot of support a lot of like from men as well. Again it was very well directed by Gauri.
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