To secure exclusive real estate listings, agents should identify the weakest competitor (the agent who signed the owner but hasn't been responsive) and proactively propose replacing them as a fresh listing, leveraging the owner's dissatisfaction with the current agent's lack of communication to position oneself as a more proactive and effective alternative.
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💥 Knock Out Competitors: How to Get EXCLUSIVE Listings!Añadido:
Step four, K, knock out the competition.
After you've created demand signals, after you've shown the owner you're the broker actually working, now you ask the question that ends it. You say, [music] "Mr. Owner, you've got three agents listed on the property.
>> [music] >> Be honest with me. Which out of the three agents have you heard from the least over the last month?" He'll name one every time because there's always one agent who signs up the owner to the listing and then they disappear. And when he names that agent, you say, "Remove them. Put me on instead. I'll come on as a fresh listing, which the algorithm loves. And you'll have a new agent who's already been working harder for you than the others combined. That's how you get on the listing, not by asking, by replacing the weakest link.
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