I Understand Why Dealers Do This But They Forgot About Us The Normal People!

Added: 2026-05-06

[00:00:01]All right, hey guys, Jason here. We're up here at JC Lewis Ford. This is the one in Statesboro, my local hometown one. We did a couple videos over at the one over by Pooler not too long ago. We talked about some of their Super Duties that they had modified. We talked about the crazy prices of the Super Duties that are there. And today, we're back on this lot and we got a bunch of unique things on here that we're seeing pop up and some pretty interesting ideas. We need to talk about it and look at it from a real-world perspective and see how this is panning out. And I need your opinion if you think it's a smart way to go. We're going to start with a very unique Bronco over here. It's going to kind of put that into light for us and we're going to move through the 150s.

[00:00:38]We're going to move through the Super Duties. We're going to dive into some of that kind of stuff including two that are very unique. But what we're looking at here is to see I I can understand the philosophy behind it. And I can say that I honestly think it's pretty cool and I could agree with it and I like seeing these trucks.

[00:00:57]However, I would like to also see like I said in that video, the more everyday guy trucks, okay? We see the lots are packed full of either ridiculously high production model trucks that cost a fortune, high-end trims, or they are then taken and modified to make even crazier, okay? You wrapped a Ranger right here, beautiful truck. Check that out. Nice truck. Love the Raptor Ranger. Well, look at this over here.

[00:01:25]Okay, look at this Bronco RTR. Take a look at this thing right here. Coming around the tree, check this thing out.

[00:01:32]Tell me that isn't one sweet-looking Bronco right there. Check that out.

[00:01:39]Okay, RTR on it. Take a look at that. I mean, we are talking gorgeous.

[00:01:44]I mean, that is a beautiful beautiful Bronco, isn't it?

[00:01:47]I mean, done right, done up well, RTR rims on this thing. I'm assuming I can't see cuz I'm going to just stick you in there, but I'm assuming we got custom suspension. I sure hope we do. I don't know.

[00:01:58]I can't tell. You'll have to tell me.

[00:02:00]But I mean, this is a sweet-looking rig right here. There's no doubt about it.

[00:02:04]Anything custom on the inside? Nope, regular Bronco seats. So it's really nothing major happening interior-wise on this. Love the graphics. Love the fender flares. Love the setup on here. What are we running? Are these are 35 1250 17s.

[00:02:18]Love the 17 fat aspect of it. Like I said, gorgeous.

[00:02:22]Gorgeous gorgeous Bronco. Nice rack on the back, custom RTR rack on the back of this thing, too. So like I said, very well done.

[00:02:30]What do you think this this is?

[00:02:32]This is done to a 2026? No.

[00:02:36]It's actually a 2025 Big Bend with a 2.3 L in it.

[00:02:41]It's a 2025 Big Bend 2.3 L in it that just never moved. Okay, it's just one of those trucks that just never really moved. For whatever reason, nobody was buying it and it wasn't going anywhere.

[00:02:52]So what did they do?

[00:02:54]They send it over and they have RTR do the package on it. So you took a vehicle that was $48,500, okay? Right there. That nobody was buying for whatever reason.

[00:03:06]Here's the fat packages, okay? But 49 grand, nobody was buying it. They put 27 28,000 dollars in it. Here's what it is.

[00:03:14]See it? Spacer lift. Crazy, but you can see what they did here.

[00:03:19]What's in it?

[00:03:20]For $27,000 and now it's a $76,000 truck.

[00:03:26]You have to admit that I know I would never buy this. You would never buy this. We know none of us would ever buy this, okay? But there are people that will.

[00:03:34]Think about it from a business standpoint. You got a truck that's not moving. It's not doing a whole lot.

[00:03:40]Nobody's really interested in it.

[00:03:42]It's a low pro cost vehicle at $48,000 in Bronco world. Let's get it converted.

[00:03:48]Let's get it done and then somebody will buy it and we'll make a lot more profit on it. The concept is brilliant, okay?

[00:03:54]You cannot fault this and we It's not the only dealership we see this stuff happening. We were just at OC Welch and we saw them with all those really unique and cool trucks on their lot. Fantastic idea. Can't fault it even a little bit.

[00:04:06]We see the Black Widow and the Rocky Ridge packages and the stuff like that.

[00:04:11]That's the same concept. Take a vehicle that they might have made Let's just use a number and say the dealer might have made 15 grand in profit on, okay? Say 10 10 grand in profit. And now they can send it over there, turn it into a Rocky Ridge and they can turn this into be $25,000 in profit now.

[00:04:29]Okay? This Raptor might only bring 20 grand in profit and they're very hard to move. This one might bring $25,000 in profit. I'm just saying. I'm just Don't Do not start typing.

[00:04:39]Do not you trolls do not start typing in here and tell me I don't know what I'm talking about and a dealership only makes $5,000 per vehicle on the lot. I see the invoice. I know what invoice is.

[00:04:48]Okay, invoice is only three three thousand two hundred dollars less than the MSRP. I don't want to hear it. I do not want to hear it.

[00:04:55]Talking everything and I'm just using round numbers, okay? Follow along. Stay Don't get off track. Stick with me.

[00:05:01]So the concept of doing this with these trucks is an excellent idea. No doubt about it. You take something from over here that's not moving real well or that you got in abundance of.

[00:05:13]Throw it over to Rocky Ridge or Black Widow and say, "Hey, turn this into here. Put it on here. We can make more money from it." It is a very solid legit form of business and there are people that are willing to buy them. Obviously, or they wouldn't do it. So it's working for them.

[00:05:27]My gripe is we're not seeing trucks that we want to buy on the lots because we're seeing so many of these or we're seeing ridiculously high-priced everything.

[00:05:36]Even a basic one, $90,000. We're seeing basic trucks Super Duties as expensive like that. But we see this even here.

[00:05:44]Okay, even on this lot. We got another Rocky Ridge right here. So you take this truck right here. You're going to come over here. It's got an addendum sticker on here, but you see it right here.

[00:05:54]Okay, it's a 26 Lariat high output diesel in here. It's coming in $94,000.

[00:05:59]They could make some money on this, but then they're going to kick in a Rocky Ridge package for 17 5. They probably really only cost them 6 grand. So they're going to make it another 11. And now the price of this thing goes up to $111,000.

[00:06:12]There's a big profit margin in this truck.

[00:06:17]So that's why they do it. And I understand it and they probably got a ton of high output Lariats already here or had at one time. So why not send some of them in? So I do get it. I understand the concept.

[00:06:29]But again, when you look at these lots, they are filled with trucks that everyday people cannot afford.

[00:06:36]Okay, not all of us And And then there's people like us that know better. We don't want that. Okay, we know better.

[00:06:42]We know that a standard Tremor is going to blow the doors off of those in a real-world off-road use. Those are pavement princesses. Look cool for your boss. Pull your construction trailer behind it and show you the world that you made it and you're a big shot and there's nothing wrong with that. I'm not taking anything away with it cuz pride of it, pride of your vehicle, pride of what you do is a fantastic thing. I'm not knocking it.

[00:07:03]But we also understand that these are not as capable as they think they are and we can do better for that stuff. But they don't give us on the lots the options to do better, to do that kind of stuff, to have that luxury. That's my problem with it. I'm okay with them taking these, modifying and making money, making extra money. I'm okay with them doing it what they're doing. I think the concept with that Bronco is pure brilliance. It's not moving. It's affordable. Let's instead of giving it away, let's bump it up and make way more profit than we would have even from the beginning. Pure brilliant. It's brilliant. As long as they have the other Broncos to go for those of us that don't want that. And they do. They got a ton of them over there.

[00:07:44]The rest of the truck world, we are kind of limited. We do not get the options, okay? Everything is jam-packed with diesels, diesels, no gassers, high-end trims, Lariats and above, very few XLTs, no XLs. Uh very limited in what we're getting. And then the stuff they do get, like I said, they're lifting them, building them, and doing stuff with them including two of the most amazing Super Duties I've ever seen in my entire life.

[00:08:07]Two of the best probably the most sexy Super Duties I have ever seen in history. Expensive, most definitely. But I tell you what, when you see the video that comes out on these if it hasn't already, it's going to blow your mind how nice those are. Uh they The lights were on. They left the lights on for me to do those videos on there. As soon as I was done, they shut the lights off, but we got it. And uh you're going to see that stuff. That is Those Those are insane.

[00:08:31]But again, Black Widow packages, lifted packages. I can hear it somewhere they even have a two-wheel drive one that's lifted. It's two-wheel drive.

[00:08:40]We saw it. Might even be this one. I thought it was black. Is this it right here? I think it is.

[00:08:45]This is uh Yeah, it's a two-wheel drive and they went ahead and they put a window tint, upgraded tires, and a level kit on it for 6,000 bucks more. Again, I understand the concept of give doing that kind of stuff and all of this kind of stuff to bump up some of those profit margins. But when your F-150 lot looks like this and most of your F-150s are custom lifted aftermarkety uh ex you know, when you're when you're 90 to $110,000 F-150s and we're very limited on your normal F-150s. We got a lot of used ones mixed in here.

[00:09:20]It's kind of a bummer. That's the part that upsets me. The average guy is kind of thrown to the curb and the high-dollar trucks are what's left over.

[00:09:28]But we see it more and more on a lot of lots and I'll tell you what, I sure do enjoy looking at some of this stuff especially when a build is done the right way. Okay, when they set one up the right way and do it right and I'm not a fan of these. But when they do them right, they really do impress me and they're fun to see. And there's a lot of profit in them for sure. Just give us also the options for our normal every truck everyday trucks. We like seeing these, but give us options.

[00:09:51]Questions, comments, anything you got, put them below. Thanks for watching.