What your data center buyers are really thinking about at 2 a m

Added: 2026-05-26

[00:00:00]Though, they're up at 2 o' clock in the morning because there's a handful of goals that they're tasked with solving that are in their job description, that are sitting in their objectives and key results, and there's a handful of areas that are totally driving them nuts, that are screwing with their work life balance, stressing them out to no end, potentially even threatening their company's financial viability, potentially threatening their career at the absolute minimum, it's screwing with their ability to unplug and spend time with their friends and family when they go on vacation.

[00:00:29]So once for each of those buyer Personas, once we know those 10 or 12 topics, the goal is to figure out a way for you and your client facing team members to become an essential part of that core buyer Persona's learning and development and professional development.