Cool Kicks is masterfully scaling the "hype economy" by turning niche hobbies into standardized retail assets. This expansion proves that in modern retail, community engagement is often just a sophisticated wrapper for aggressive inventory turnover.
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WE OPENED A NEW STORE!Added:
What's up, guys? Checking in again. Uh, as you see, we're upgrading the hell out the shop.
>> Oh my god, I saw something. No, I did not. I saw I swear I saw something shiny.
>> This is a one of one, by the way. This is a oneonone auto.
>> One of one. I'm the first one.
>> Auto shorts. We got some bugs from Mayweather and Tyson.
>> It should be like here somewhere.
Anything?
>> Nothing.
>> We're good.
>> We got all these glass cases um that we just brought in here. So, they're starting to install that that we've been buying. All this stuff's been coming in.
We've been buying, selling. We got some crazy crazy selection of TCG stuff, Pokémon stuff. Now we got the Gengar in here.
>> And we got different types. Oh my god.
>> The final product has started to come together.
Welcome back to another video. As the title says, we opened a new store inside of Cool Kicks. So, our new store, this is all of the inventory right now. This is just some of it, by the way. We have so much inventory coming in. We're opening a card shop inside of Cool Kicks. About to be amazing. We got so much products, so much inventory from everything. I mean, we put some of the stuff on the walls already. We got new stuff. We got sports, we got all everything basically. We got a bunch of TCG stuff, Pokemon, One Piece, all this kind of stuff. you see more product just coming in and coming in and coming in.
So, we've got wax, we've got singles, we've got slabs, we've got everything you could possibly think about. It's going to be beautiful. It's going to be a great setup. I can't wait for you guys to see it. So excited. But just know we are here. We're ready. We're paying extremely extremely extremely fair. Uh we're going to do a lot of fun stuff.
We'll be just doing this for the culture. So, enjoy the process. We're going to show you from start to finish what this is going to end up looking like. Um, in the beginning, as you can see, pretty empty, but at the end of this video, you're going to see a full card shop done by the end of the day.
It's going to be beautiful. I can't wait for you to see the transition and uh a lot of great things coming soon.
What we're going to do is post some memorabilia up here. We're going to get like nice jerseys. So, we're going to get like Kobe's, Otanis, Jordan, whatever. We're going to get some nice memorabilia. Replace this here. Put that on top. Probably get some Pokemon stuff for that side, too. Um, but we're going to make it a nice little display in here really soon. We got a lot >> full money spread on these joints. Hey, I'm about to hit the club. Make it rain some Pokeball Club cards in this joint, dog. What? And we got different types.
Oh my god.
Hey, bro.
We got >> Yo, I hope y'all bring >> We got Yu-Gi-Oh lottery tickets in this joint.
>> See the Yu-Gi-Oh on there?
>> We got As you can see, it is starting to fill up a little bit. We're not even done yet. So, we got soccer, WWE, UFC, whatever you can possibly think about.
Tennis, anything you can think about, we have it. Okay. Uh, we got all these glass cases um that we just brought in here. So, they're starting to install that. We haven't even scratched the surface or touched any of the TCG stuff.
So, all that stuff over there, Pokemon, One Piece, Yu-Gi-Oh, whatever it is, we still all that have all that stuff back there. All these glass cases are going to be filled with singles, slats, everything you could think about. And uh we'll have packs so people can buy individual packs. Um a little bit of everything. So stay tuned. The transition's happening and uh we'll have a nice beautiful car shop inside of Cool Kicks. Uh so stay tuned.
>> You're going to own us now, huh?
>> But you should you name on the again.
>> Let make sure I'm not signing away my life here. Where's the price?
>> I you paid already. Just the package >> that we got it right. 1 2 3. You got >> four, five or six.
Let's go.
>> Thank you so much. No problem.
>> Other side too for me.
>> Thank you so much, brother. Appreciate it.
>> Just signed a 360 deal. He owns whatever the hell is going on back here. He probably owns 1% of everything that we're doing right now. But [ __ ] it. He made it sound good, so it's cool. It's worth it. We have a little bit of everything. Yeah, we got we've got hobby boxes, we got blasters, we got some hangers. Um different years. So, we got Weby's rookie year, we got the new Top Strone, we got Bowman, uh we got Top's finest, we got product that literally just came out, Top Scrone Cosmic. Um that's Kobe's final year there. We got Don Russ uh World Cup stuff. World Cup is coming. It's coming to LA as well.
Different years, different various items, football stuff. Um various years, new stuff. We got Bowman. Um, we got stadium club stuff for baseball. We got WWE down here at the bottom.
>> What is it doing down there?
>> Yeah, that's that's more up.
>> Yeah, you got to do better, Santi. So, we got all that stuff um coming in now.
We're trying to make this [ __ ] happen.
But, we're still not even done yet. All the inventory isn't even here. We still got more to put in. And you'll see the final once everything is done.
>> What do you think, guys?
>> I'm thinking it's a good transition.
These guys are going to keep their eyes open. So, >> yeah, it's cool. I'm excited to see what people are going to pull. You know, if you guys come in here into the store and buy a pack from us from here and you guys pull something crazy like that's going to be tight cuz it happened here at Cool Kicks, you know.
>> What do you think, Santi?
>> Look at this. It's going to be >> playing.
>> It's going to be like brand new content now, chat. So, >> yeah, >> it's going to be crazy.
>> We should put some tables here and have people sit down and open them here, >> right?
>> Or like battle like they get Pokemon battling right here. You never know.
What are we doing now, baby? So, now we're moving all of our Pokemon inventory down. Go ahead, brother. So, now the Pokemon, all the TCG stuff, One Piece, everything that we have, uh, we're starting to move that down towards that area and start to fill up this Pokemon side. Everything, we even got My Little Pony. So, if you want to pull a little pony, I got a little pony for you. We got literally everything, bro.
Yu-Gi-Oh. We're not stopping. We got one 151 stuff. This is super hot right now.
Everybody wants that. So much Ascended Heroes as you guys can see. Perfect order. We got a million of that. Mega Evolution. Uh some older stuff, too. We got Evolving Skies. Um Crown Zenith. I know we have some of So, we got some of this older stuff, too. Not just new stuff. A lot of ETBs, though. A lot of great stuff that I know we sell very well. This stuff is so hot, man. So many people are looking for these kind of items. So, it's going to be good, man.
It's going to be a lot of fun. We're going to be your one-stop shop, bro. I don't think you're going to be able to leave Cool Kicks without getting something at this point. Like, it's impossible. You must just not like stuff. No, you go first.
>> And we still have shoes. Look at that.
>> We have sneakers. We have everything. We have sneakers. We Bro, I'm telling you, if you leave Cool Geeks without something, you just don't like stuff.
>> Like, comp. Name me something you like.
>> WWE.
>> All right. We have that.
>> What else do you like?
>> Hats.
>> Hats. We have you like >> shoes.
>> We have that, bro.
What else do you want?
>> Hearts.
>> Pro hearts. Here. I'll take IT OFF MY BACK.
>> LET'S GO.
>> We got Poke Balls.
>> Yo, if I throw this right now, I might get a Charizard.
>> If I throw this right now, I might get a Charizard, bro.
>> Throw it.
>> Use the red one. I think the red one has better.
>> The red one has Charizard.
>> Why do you do that?
>> Ni, you know, if I throw this, I could catch a Charizard if I go outside right now.
>> For real, >> bro. I think your Pokemon master. You got to do the good ball.
>> I said that. You don't know. Santi don't know, bro. You don't know what's going on. Do the ultra ball.
>> Do the master ball, bro. See, that's why you not catching nothing, bro.
>> This is our guy. He is going to be cooking back here. Let's see what we got.
>> Let's see if there's anything.
>> Let's see. What do we got?
>> Nothing.
>> Nothing.
>> Nothing.
>> It should be like here somewhere.
Anything?
>> Nothing. We're good, >> boy. What the hell, boy? Pokemon, you got to sober up, dog. Well, there you go, chat. One L so far, but you know, it is what it is.
>> You got you got to you got to be in it to win it.
>> That's it, baby. And this >> catch them all.
>> Yeah, we caught all the bricks already, so >> good luck. It's okay. Next one will be better. These are ETB boxes. Elite trainer boxes.
>> If you guys want to come by and be an elite trainer, you know where to come.
>> They're putting in the shelves right now. Getting everything right, getting everything organized.
What's up, chat? I hope y'all having a blessed day.
The [ __ ] greatest soccer player. Wow.
Time to upgrade.
They have tons of stuff to put on the wall. Tons of memorabilia. Messi, Larry Bird, everybody. Vets, name it, we have it. Cool kicks. I think we're going to do this the right way. We're going to add a little ump to this world. I heard the car world is a little bit uh you know on a little dull side, but we're here to you know just uh contribute what we can. The great community that you guys have been dominating this for about 20 years. So hey, thanks for letting us in, guys. Remember, we're buying every day. Everything you need.
>> Look at this, man.
>> Guys, you should have >> How you doing?
>> Good, man.
>> See what you got to do, man. It's cordal. Yeah, >> how it's how it works in the world. But we literally got pretty much everything that you need. All updated product.
That's something we're shooting for. Get you guys the latest product. Uh so you guys can be up to the game so you guys can crack these boxes and get your dream cars so you can be like Santi and travel all around the world.
>> That's right.
>> That that's that's the goal. But um that's what we're we're trying to provide this vibe here. You know, we know cars is a little bit more, you know, on the more chill side, but we're trying to give it the cool kicks ump.
And I think uh it's uh it's perfect timing. We we did this about a couple years ago. Uh we had a storefront, if you guys didn't know, called Merillo Sports Cars. Um it just wasn't the right time. Uh we just were working with the wrong people. But now we're keeping everything in the dome and cool kicks.
So watch how we turn this [ __ ] up respectfully.
Have a absolute legend in the building.
Oh my Cristiano Ronaldo.
>> Yo, that's not CR7. That is Cristiano.
>> That's his No, that's >> that's Cristiano's son.
>> You're just Oh, yeah.
>> That's Cristiano son. That's baby Cristiano.
>> Yeah, that's his little That's That's his little son right there.
>> Wow. I don't ever agree with this, man, but there was one time.
>> That's his little son. Look at that, bro. Look at that, bro. You feel me?
>> And his little game used ball. I'll kick that [ __ ] right now. What's up, guys?
Checking in again. Uh, as you see, we're upgrading the hell out the shop extra extra fast. We got tons tons and tons of new memorabilia pieces. We got some Dodgers. We got some uh current Lakers.
We got some some old legends. You didn't know Larry B.
something more.
Steph. Uh we got I think this is the World Series.
This might be 2020.
So yeah, we're just upgrading the shop.
There's a few No, don't do that. Why?
>> Why?
>> No more.
>> Yeah. Memorabilia. That's just done, bro. Forget about Are you kidding me?
>> Don't take it down.
>> Imagine someone shoots the ball, misses, [ __ ] hits a [ __ ] Sandy Kax, breaks the glass. Oh, >> basketball.
>> Like a little little >> like a Nerf ball.
>> It's sad, huh? I think we're riping it.
>> Or we should just have it just to have it. Just like no shooting.
>> Yeah. Yeah. It's got No, we're going to keep it there, but we just don't shoot.
>> Yeah. Yeah. That that looks good.
>> RIP. The air is done. No more basketball shots in here. No more if you make >> You know whose fault this is? This is John. Ever since John, you know, I'm not >> It's my fault. It is me.
>> John John left the world of hooping to join the world of being a lover boy and he has never came back.
>> Still got it. You still I have to see.
You should you should hang up one of my jerseys. Honestly, I'm going to get a Cool Kicks one. I'm going to put my name on it and we'll just frame it up here.
That'll be That's I'll sign it, too.
That'll be fire right next to Jordan and LeBron and everybody.
>> I got I got it. I'll sign it for you.
Yeah, I got you.
I got >> This is a one of one, by the way. This is a oneonone auto.
>> One of one. I'm the first one.
>> Where you want me to do it?
>> Anywhere. Right above Brian.
>> All right. I got you, bro. I got you.
>> Above the legends, man.
>> I got you, bro. JP, >> this is this is golden. This is 101.
Nobody has that, bro.
>> Nobody has this [ __ ] >> Nobody has that, bro.
>> Nobody has this [ __ ] >> That's legendary, bro. Legend.
>> Oh, wait, wait, wait. He wasn't close.
>> Thank you, bro. I got you, bro. I got you, dog. One. That's one. That's going to go for a lot of money.
>> Got [ __ ] on us.
>> That's fact. That's going to go for a lot of money one day. You keep that.
>> I didn't even see we had this, >> bro.
This is a real Iron Mike glove, bro. He punched him out and has him like that sleep in. He did that with this glove, >> bro. He put somebody to sleep with this.
No.
>> Oh, that might be my favorite. That's the one that he beat up Pacquiao in. Oh, that might be it.
>> That might be just one knock.
>> Wait, if that's actually the one from the Pacquiao N.
>> No, it's not. It's not. It's not.
>> No, he would never give away.
>> He signed like a thousand gloves.
>> He would never give that away. He'll never do that away, dog. But either way, he's still signed by him. He's still >> Money Mayweather. Wait, 50/50? That's gas.
>> And the dog signed it.
>> No.
>> No. He's a legend, bro.
>> Yo, he makes his dog sign because he doesn't want to sign. That's crazy.
>> Real.
>> Wait, who is that? Stephen Curry.
>> That's legendary. I didn't know that.
>> Yeah, he's all right.
>> What?
>> He makes his dog sign.
>> No boy.
>> Oh, I thought he was being serious.
That's why you hold the camera, huh? You don't know. It's like, no, >> this is better than everybody's favorite player. I don't care if you're a LeBron fan. I don't care who you fan of. This is the best player of all time. I respect >> So, we're almost done setting up all this stuff. Uh, we got a lot more stuff to fill in here. I thought this would be done by the end of the day, but to be honest with you, I don't think that's going to happen, bro. I'm not going to lie. So, this is a lot of memorabilia, a lot of depth doing stuff.
TCG section, but we still need to go grab a lot more TCG stuff. So, we're going to do that. We need to hang different memorabilia things up top here.
>> This is where we're going to start putting some stuff. So, I do want to still get like the smaller items hung up here. So, we have some smaller stuff.
Maybe some Cooper Cups, some Mike Tyson's, some Dodger stuff, things like that in the mix. Some Tom Brady we'll probably put up there. What else is there? Clayton Kershaw. Damn. Me and Frankie were at this game together.
>> Yeah, bro.
>> Me and Frankie were at this game together.
>> N chill. You looking for the dark spot for me?
>> This is good luck. I have that.
>> Oh, it's 15 for that whole box.
>> We probably go out of business, but it's 15 per pack. All right. Whichever one you want. You pick whichever pack you want, brother.
Still mid.
>> Mid 11.
>> That's neat.
>> I'm getting prep just in case.
>> Uh, one.
>> Wait. No, no, no. So, open the first one.
>> Another one that >> Yeah. So, you put that and then you put that one to the back and then now you Now you see something crazy.
>> Psychic energy, >> bro. Chill.
>> Oh my god. I saw something. No, I did I saw I swear I saw something shiny.
>> Come on. What did you get?
>> Did you get it? Okay.
>> Oh, >> what' you get?
>> Got so excited, bro.
>> Like, that actually looked like >> It looked crazy. I'm not going to lie.
>> I'm like, "Fuck."
>> So, yeah. Thank you guys, bro. Um, >> no doubt, bro.
>> The next day.
>> All right, so update. This is day two.
The last time you guys saw it, a lot of the walls were pretty naked, but we got a lot of uh beautiful memorabilia all the way around the whole store now. Some crazy crazy pieces in here. Going down this way, a lot of the goats up there.
World championship stuff. You got Tom Brady, Mooky, Bird, Magic, Mike Tyson shorts. We got some bugs from Mayweather and Tyson. Some Magic Johnson stuff.
It's starting to fill up now. We got some stuff in here already. Um, some people have actually bought some of the stuff that we already had in here, but we're just now starting to fill it up.
Everything is not even priced yet, but we have some stuff already ready to go, priced in there. I got so much more to fill in these cases. Product is getting full uh more and more Pokémon now. This is a lot more full than the last time they saw it. So, we got my boy Sunny in here cooking with me.
>> What's up? What's up? Um, all this inventory is starting to get added in.
As you can see, we have a lot down here.
Electricians in here making it nice and clean, making it look good. Um, but yeah, this is day two. Coming together pretty nicely. So, I'm excited to show you guys the final touches, the final product. And, uh, yeah, I hope you guys know we're here to do this for the community as well. This is not just about making money. This is something fun that we wanted to add to our store.
I promise you, we're going to do this for the hobby. We're trying to do a lot of cool stuff. A lot of the fun stuff that you even saw Cool Kicks do originally. That is the goal with this here. Um, nothing's changing. We're just all in one spot now. Going to do a lot of fun stuff for the people, for the hobby. And yeah, man. We got a lot of variety of stuff being added. So, we're not done yet. Final touches coming soon.
And yeah, we'll update you on how it looks. Hope you enjoy it.
>> Several days later.
>> All right. So, I am proud to say that the final product has started to come together. We are now officially pretty much set up, ready to go. I mean, we we've added a lot to our inventory now. We have some crazy stuff here. I mean, you could look through it. We've got Black Label Otani. We got Yosha Noble on the anime. We got like crazy cards. Just like a lot of different stuff here. I mean, I've got endless stuff. This is our football section here. We've got some soccer stuff in there. I haven't even put everything out yet. You got Kobe refractors, Kobe Bryant on the Panini Prism. Uh, that one's out of 125, I believe. We got a lot of crazy stuff that we've been buying. All this stuff's been coming in.
We've been buying, selling. We got some crazy crazy selection of TCG stuff, Pokemon stuff now. We got the Gengar in here. We got that Umbreon. We have the Gear Gueritina fan of banger cards. As you can see, it's starting to fill up.
We've got all our different wax back there behind you. And I hear a lot of this stuff. I see a lot of the comments.
A lot of people are talking about what are we paying? Uh all that kind of stuff. We're paying extremely fair. A lot of that stuff you're seeing. I've been paying 80% plus on this stuff. We do cash. We do store credit. Um so just letting you guys know we are paying extremely fair. We're here to take care of the people. We're doing this for the hobby. I want to show a lot of love to the kids, everyone. That's actually some of the stuff that we're doing on Instagram in terms of just some of the giveaways that we're doing. So, we're going to pick five different winners for that. We had some kids that broke some uh some packs here. We gave them some blasters, let them open up some packs here. So, this was nice. But yeah, we're just trying to do stuff for the hobby, man. Do stuff for the people. We're here to show some love. So, I hope the people understand what we're doing here. Trying to add something cool, add something to the mix. We did put a lot of work into building this. So, I hope you guys come.
I've seen a lot of you guys' faces come here already and love it. So, thank you guys for showing love. Thanks for supporting. I know it's new. It's different for a lot of you guys and a lot of you guys are going to feel whatever about it. But just know this is amazing. We have so much fun doing it.
We believe in it and uh we love the hobby. So, I know a lot of people will come show love, shop with us, and uh we have everything for everyone. So, thank you guys for watching. Uh make sure you like this video, comment on the video, make sure you subscribe to the channel.
We'll do a giveaway as well. So, let's do a giveaway on something here. I'm going to give away a hobby box. I'll probably give away the new Bowman hobby box there. So, I'll give away that hobby box to one person in the comments. Just comment what you guys think of the shop, what you guys think about what we're doing, and we'll pick one person and we'll give that away to you. I love you guys so much. Thanks for the support.
Make sure you guys do all those things.
Like, comment, subscribe. See you on the next one. Peace.
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