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Business Talk - Cheslyn Jacobs on making banking beautiful and customer-first
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1,481 回視聴3高評価33:45businesstechsa元のリリース: 2026-05-15

GoTyme Bank's CEO Cheslyn Jacobs explains that the future of banking lies in moving beyond technology to focus on intangible elements like trust, service, and design, creating experiences that feel less like obligations and more like genuine services. The bank's 'banking made beautiful' philosophy emphasizes leveling up customer experience through intuitive app design, flat market-leading savings rates for all customers regardless of deposit size, and physical customer hubs in malls to bridge digital and human interaction. Jacobs uses the example of her children (ages 11 and 9) to illustrate how customer needs are evolving, with younger generations expecting seamless, beautiful experiences. The bank's rebrand to GoTyme Bank reflects its evolution from a South African digital bank to a global enterprise, with ambitions to accelerate economic growth and create meaningful impact for ordinary South Africans.

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