Costco’s protein substitution data is a visceral micro-indicator of eroding purchasing power that often precedes broader economic shifts. While the "bombshell" framing is sensational, the underlying trend of consumers trading down is a signal that shouldn't be ignored.
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"Switching To Canned Chicken" - Costco Drops A BOMBSHELL Recession PredictionAdded:
But Costco's coming out predicting recessions around the corner. And the reason why they're predicting recessions around the corner is based on one buying habit that you and I have. And you know what the buying habit is? Let me read it to you. By the way, not just in the current recession or concern of four recession. Historically, we've always seen some like within fresh protein.
We've seen we've always seen when there's a recession whether it was 99 2000908 010 we would see some sales penetration shift from beef to poultry and pork and we have seen some of that now I think anecdotally I heard a few months ago from our head of food and sundries buyer that we saw some switch even to some canned products like canned chicken and canned tuna and things like that. This is Costco CFO Richard Galanti saying the fact that we are not buying enough beef and we're going to chicken and pork. Tom, do you agree with what they're saying here on the fact that we may be in the beginning of a possible recession? Well, I think possibly. And co Costco would know because these things are shifting. And I think there was a comment that was made by the McDonald's CEO last year when he wasn't inventing new burgers and having videos that criticize him for the way he bit a burger. Um he was talking about that people were leaving fast casual like Applebee's, Red Robin and Chili's which cost this much for month for lunch and coming back to McDonald's. So there was things that are happened there that you see the trends. What's interesting here we have to remember that beef was up 17.6% I found it uh earlier this year and um with that increase there was also they were talking about the herds were small.
So the supply of beef was low driving the price up. So do we see there it is 17%. Over 17 it was 17.6 17. I love it when I remember the right number. So there you have it. And so people are shifting from that protein to chicken or even canned chicken. Now could two things be true at once Pat? I think there are. Beef was up. Cost of buying groceries was up. People shift to chicken lower cost. A and B right now the cumulative in impact of the long-term Biden inflation and the fact that wages have not kept pace the right even or even a little lower than CPI means that people are struggling and they're looking especially when you look at fuel and maybe looking to conserve the home budget. I think both can be possible but beef was already expensive with seeing a little shift away since the beginning of the year. Adam.
>> Well, uh, there's no economic data that that says that the recession has what's it the technical definition of a recession is two consecutive order orders of negative GDP. I don't think we have one.
>> Unless you're under B, then it's Yeah, they reward it during the >> I will say you can always pick out sample sizes like this. There is something earmuffs called the stripper index. You're familiar with this. The stripper index is basically saying I you piqu your interest buddy. It's all about discretionary income is before the market and the number and the data before the toms show up and be like people beep. It affects regular people.
You're the numbers guy. So the party money, the fun money, the discretion money, the stripper money, the make it rain money. When strippers are like, "Yeah, I only made a hundred bucks tonight or 50 bucks tonight." But yeah, uh uh 6 months ago, dude, I took a thousand bucks home. All right, >> when the strippers start feeling it, that's a problem. Cuz men, we're stupid with our money a lot of times, right?
Women are spending their money on makeup and doing the things like that. Men have discretionary money, bars, clubs, strippers, whatever that you know this and so when they start feeling it, that's a problem. And based on my sources, credible sources, the strippers haven't felt it yet.
>> Vinnie, >> I well I don't even know what the that's to call Diamond right now and find out if Diamond's not the main stage.
>> Not doing well.
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