Pricing is the most critical factor in business success; when pricing is set based on what feels fair rather than what the business requires, it creates a cascading failure that prevents attracting good-paying customers, recruiting quality employees, and generating sufficient revenue, ultimately causing business failure.
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Wrong pricing breaks everything else.Added:
Pricing is where most plumbers go broke.
They charge what feels fair, not what the business requires. If your pricing is wrong, that's why you're not getting enough good paying customers, can't get good plumbers, not making enough money.
When your pricing is wrong, nothing else works.
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