📊 Influencer ROI Breakdown: Why Micro Creators Win

Added: 2026-06-03

[00:00:00]Now, also, another consideration is the bigger the influencer is, the less the ROI is they rarely do unboxing videos.

[00:00:06]So, what I mean here is is basically, when you're dealing with the smaller influencer, they are more hard up for cash. There's less people pitching them.

[00:00:15]They're more willing to be more flexible with you. So, if you want them to do an unboxing video where they legitimately do a dedicated video just reviewing your product or service, they'll usually do it. It's just a matter of how much.

[00:00:27]However, if you're trying to get somebody with a million followers to do that same video, cash alone might not even do it because they don't want to have that tarnish their image depending on what you're doing. But, on top of that, what they're as they get bigger, as you'll see, they're more inclined to play by the rules cuz they don't want FTC going after them. If you're small, FTC don't give a whether or not you're doing payola content where you're reviewing products that you say you used, but really you're just reviewing it for the company cuz you're getting paid.