The dopamine load during doomscrolling primarily comes from anticipation rather than the rewards themselves, as social media platforms are designed around uncertainty that amplifies dopamine spikes, creating an infinite loop that the human brain was never designed to sustain.
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Dopamine from doomscrolling is not what you thinkAdded:
Most people think game scrolling damages your brain from too many reward spikes of dopamine. But the dopamine isn't coming from rewards, it's coming from anticipation. The next video, the next post, the next hit of maybe. Social media is built around this uncertainty.
It amplifies those dopamine spikes, which keeps you inside that infinite loop. Your brain is thinking maybe the next one will be good. Maybe the next one will change my life. Your brain was never designed for an infinite feed of next. And unlike food or even movies, the feed never ends. In the next video, we'll look at what this dopamine load does to the brain.
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